Fast Traffic Sniper... 3 CPV School... 4 Popup Blockers and CPV Ads... 4 Seeing Your Own Popups... 4 How it Works... 5 Keyword Targeting...

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2 Fast Traffic Sniper... 3 CPV School... 4 Popup Blockers and CPV Ads... 4 Seeing Your Own Popups... 4 How it Works... 5 Keyword Targeting... 5 URL Targeting... 5 The Dos and Don ts of Creating Ads... 5 CPV Networks... 6 DirectCPV... 6 TrafficVance... 7 LeadImpact... 7 AdOn Network... 8 MediaTraffic... 8 Access Your Software... 9 Using the Top Domains Tool Examples Using the Typo Generator Using the Popup Preview Tool

3 Using the ROI Calculator Border Generator Tool Using the YouTube Scraper Now You re Ready

4 Fast Traffic Sniper In this training, I will show you how to access and use the Fast Traffic Sniper software. This software will help you optimize your PPV campaigns. First, you need to understand how CPV advertising works. 3

5 CPV School CPV networks own tons of free software that millions of people download. This free software can consist of toolbars and games. People like these free items, so they download them. When people download the software and agree to the terms and conditions, they are opting in to receive targeted popups from CPV networks. Basically, these people will see the popup ads in exchange for getting the software. You can use the popup ads to market affiliate products or to get leads. For instance, some people use the ads to sell ebooks they find on ClickBank, while others use the ads to get people to fill out surveys so they can gather leads. It s important to note that you can get paid for leads, so you can use CPV marketing to make money without selling products. Popup Blockers and CPV Ads Popup blockers usually prevent people from seeing popup ads, but that s not the case with CPV advertisements. This is because the user actually opted in and said he wanted to receive these ads. Basically, as long as a user has the free software, he will see the ads. Thus, you will get high quality traffic and lots of exposure. Seeing Your Own Popups You will not see your own popups unless you have downloaded the free software that your CPV network is using. Thus, don t be concerned if you go to a site that you are targeting and don t see your ad. People will see them, as long as they have the software installed on their computers. However, you will not see them unless you install the software. 4

6 How it Works CPV advertising allows advertisers to target users with keywords or URLs. Let s look at both of these options. Keyword Targeting If you choose this option, you will select a series of keywords, and then your ad will be triggered when someone searches for those keywords. You can add as many keywords as you want to your campaign. URL Targeting If you target URLs, your ad will display when someone goes to a specific URL. You can get some highly targeted traffic with this option. That s because you can go after a specific site s traffic. The Dos and Don ts of Creating Ads You need to create highly targeted pop up ads. Don t put a bunch of nonsense on the popup. Instead, you need to create something that people will actually want to click on. For instance, you could target Blockbuster s URL and put a Netflix popup on it. The popup could invite people to get a free trial with Netflix. You could also target BestBuy.com and offer a Best Buy gift card in your popup. This is a really popular way to convert offers with CPV marketing. You also need to make sure you include a call to action in all of your ads. Invite people to sign up or get a free gift card. Tell them what to do so they will complete the action. 5

7 CPV Networks Now let s look at singing up for CPV Networks. We are going to cover: DirectCPV TrafficVance LeadImpact AdOn Network MediaTraffic DirectCPV Let s start with setting up an account with DirectCPV. Go to DirectCPV.com and hover your mouse over Advertiser on the top menu. Select Sign Up. Then you will be redirected to the application. Fill out the application. 6

8 It s important to note that you will have to deposit funds into your account. It s not a joining fee, but you will need to put $100 into your account that you can use for advertising. TrafficVance Next, you can sign up with TrafficVance. Go to TrafficVance.com and click the Sign Up button. Then, fill out the form. You will need to have $1,000 to get started with TrafficVance, so you might not want to use this when you first start out. However, this is a great network once you have the money. LeadImpact LeadImpact is another great option. Go to LeadImpact.com and click Create an Account. 7

9 Enter your information and make a $200 deposit. AdOn Network Finally, you can sign up for the AdOn Network. Go to AdOnNetwork.com and click Sign Up Now. Then, click Advertisers Sign Up. Enter your information and sign up. You will need to make a $50 deposit to use it. MediaTraffic Finally, you can use MediaTraffic.com. Just click Register at the top of the page and then sign up for your account. Now let s access the software. 8

10 Access Your Software Before you can benefit from the software, you have to know how to access it. Let s take a look at accessing the software. 9

11 You can access the software by logging into the members area of the Fast Traffic Sniper website. Once there, go to the Fast Traffic Sniper header. A drop down window will appear. Select Fast Traffic Sniper Software. You ll be redirected to another page. Once there, scroll to Click Here to Access the Software. Click on the button. Then, the system will log you in and you can use the software. Now let s look at the different features available in the software. 10

12 Using the Top Domains Tool You need to find popular URLs for your PPV campaign. That way, you can generate a lot of traffic. The Top Domains tool will help you find the top million domains for specific keywords. It does this by scraping Alexa and Quantcast. Both of these sites rank websites, so they are able to find the top ranking sites on the web. You can access the tool by clicking Top Domains on the left hand side of the page. Once there, you will need to type your keywords into the Include Words box. You can also type words you want to exclude in the Exclude Words box. 11

13 Finally, you can choose the rank range. This will determine the rank of the sites the scraper compiles for you. It s important to note that you don t have to use the Exclude Words or rank range options when conducting a search. Examples First, let s say you are promoting a Best Buy gift card. You would want to target domains that were related to Best Buy. With that in mind, you could type Best Buy in the keyword box and click Search. 12

14 Then, a list of domains with the word Best Buy will come up. You can bid on those domains. Now let s say you are promoting a skin care product and you want to find people who are ready to make a purchase. You could put skin care into the Include Words box, and free into the Exclude Words box. That way, you won t have to worry about your ad displaying to people who are looking for free trials. Your ad will display to people who are ready to make a purchase, so you will be able to make some sales. Now let s move on to the Typo Generator. Using the Typo Generator People occasionally misspell URLs. If you target misspelled URLs, more people will see your ads. In order use this technique properly, you need to find common misspellings. If you find common misspellings, you can target the URL for a fraction of the normal price. You can find common misspelling with the Typo Generator tool. Just click on Typo Generator on the left hand side of the page. Then, you will need to type a URL into the box. 13

15 For instance, let s say you are trying to sell a Best Buy Gift card. You would type bestbuy.com into the typo generator. Then, you would need to click Generate Typos. A list of common typos will come up. You can bid on those misspelled URLs. Then, your ad will display to people who try to go to one of the misspelled URLs. While you don t want to build an entire campaign around misspelled keywords, it s a good idea to target some misspellings. With that in mind, be sure to use this tool. Now let s look at the Popup Preview tool. 14

16 Using the Popup Preview Tool You can use the Popup Preview tool to find out what your landing page (ad) will look like on different PPV networks. Networks show popups in different sizes, so this is an important tool that will help you decide which network to use. Type your landing page into the box and then click on the network that you want to preview. Your ad will pop up, just as it would if it were displayed on the network. It s a good idea to choose a network that displays the entire page. Otherwise, people will have to click on your ad to see it in its entirety. 15

17 Keep in mind that different landing pages will display differently. Thus, you need to check each landing page that you use. You might find that some landing pages work well with one network, and other ones work better with another network. Now, let s look at the ROI Calculator. Using the ROI Calculator You can use the ROI Calculator to determine your return on investment. You can also use it to determine how much you should bid on keywords. When you open up the tool, you will see boxes for: Conversion rate Payout ROI Cost per click or view 16

18 You need to fill out the boxes for conversion rate, payout and cost per click or view so you can determine your return on investment. For instance, let s say you are running a campaign that has around a 10% conversion rate. You can fill that in the first box. 17

19 Then, let s say that you know the payout is $2. You would put that in the next box. In this case, let s say you are paying 25 cents per click for your ads. You would put that in the last box. Then, you would click Calculate. If you used these numbers, your ROI would be -20%. Basically, you would lose money with the offer. 18

20 Before you give up on the offer, though, you can find out what your cost per click or impression needs to be in order to at least break even. All you need to do is delete the number in the cost per click or view box. Then, put a 0 in the ROI box. Once you do that, you will need to click Calculate. Then, you will find out that you need to pay 20 cents in order to break even. Thus, you can make a profit if you pay less than 20 cents per click or view. You can put different amounts in the cost per click or view field and find out how much the ROI would be for each amount. This is a great tool to use in order to find out how profitable your campaigns will be. Be sure to test out different numbers so you can determine how much you should pay for your ads. Now let s look at the Border Generator tool. 19

21 Border Generator Tool You want your ads to attract attention. You can attract more attention and increase your clicks-though-rate by adding a border to your ad. In fact, 80% of the people online click ads based on the pictures used and the ad s title. Thus, placing colored borders around ads can increase your click-through-rate by a large amount. Just choose an ad from your computer and upload it to the tool. Then, choose the border s thickness and click Submit. Once you do that, you will get a zip file with 48 variations of the ad. Each variation will have a different border. You can choose the border you want, and then use it for your PPV campaign. Now let s take a look at the YouTube Scraper. 20

22 Using the YouTube Scraper You can use the YouTube Scraper to find YouTube URLs that are related to your offer. This will allow you to include highly targeted URLs in your advertising campaign. Let s say you want to advertise P90X, which is an incredibly popular workout program. You can use the scraper to find videos related to the product. It s a good idea to find video reviews so you can market to people who are looking to find out more about the system. You would type P90X Reviews into the keyword box. Then, you would click Search Videos. 21

23 A list of URLs will come up. You can target those URLS in your PPV campaign. The great thing about this is you will find people who are thinking about buying the product. If they see your ad after watching a positive review, there s a good chance they will click on the ad and make a purchase. Now You re Ready Now you know how to use the Fast Traffic Sniper software. Be sure to use all of the features so you can optimize your PPV campaign. It doesn t matter if you are using your PPV campaign to market CPV offers or to build your list. Regardless of the reason, this software will help you find targeted traffic and optimize your ads. That means it will help you get results. 22

24 Copyright 2013, Fast Traffic Sniper All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain noncommercial uses permitted by copyright law. Although the author and publisher have made every effort to ensure the accuracy and completeness of the information contained in this book, we assume no responsibility for errors, inaccuracies, omissions, or any inconsistency herein. Any slight of people, places, or organizations is unintentional. 23