"We create exceptional business solutions for cash-pay healthcare professionals that enable them to realize their full potential." Blog User Guide Version 2.2 3/8/2012 1
Table of Contents Table of Contents... 2 Helpful Links... 2 Logging In... 3,4, 5 Overview... 6 Blog Settings... 7,8 Posts Overview... 9 Creating a New Post... 10 Body... 11,12 Finishing Up... 13 Previewing Your Post... 14 Comments... 15 Users... 16, 17 FAQ s... 18 HowTo s... 19 Troubleshooting... 20 Helpful Links Click on the link below for that action; when you see the security warning, click Allow. Firefox Download Blog Login Blog Password Reset Training Video: How to insert a picture into a Blog post Einstein Webmail Send an e-mail to the Einstein Help Desk Note: Please use the Firefox web browser for the most trouble free Blogging experience. You can download a free copy of Firefox by on the link in this sentence, as well as that in the above bullet list. One major benefit to using Firefox is that it has a built in dictionary and spell checker that Internet Explorer doesn t have. You will find that a spell checker is very useful when Blogging. To Login: Your e-mail address has been added to the blog account by your Einstein Representative. You should have received an e-mail notifying you of such, and prompting you to choose a password. If you don t have that e-mail, please click the Forgot your password? prompt. If you receive a message that e-mail address has not been added to the Blog account. Please send an e-mail to Einstein Help Desk requesting to be added. Please be sure to identify the website s Blog you wish to be added to. 2
Blog and Client Extranet Login Login to your Blog through the Extranet To easily access the Extranet, go to einsteinmedical.com and click Client Login. 3
Logging In Your e-mail address has been added to the EinsteinApps Photo Blog by your Einstein Representative. To access your blog, first log in to the Client Extranet with your e-mail address and password. You should have received an e-mail notifying directing you to choose a password. If you don t have that e-mail, please click Forgot your password? at the bottom of the login screen and enter your e-mail address. The system will send you an e-mail with a link to choose a new password. If you receive a message that the e-mail address has not been added to the EinsteinApps Photo Blog, please send an e- mail to Einstein Help Desk requesting to be added. Please be sure to identify the website and blog you wish to be added to and provide a contact phone number. 4
Logging In 2 Once logged in, click on the title of the blog you with to administer. 5
Overview Overview: Tells you how many posts you currently have and invites you to Make a new Post. 6
Blog Settings Title: Title of your Blog Tagline: Mantra of your Blog (this is only used for the Einstein DocShop Blog) Website URL: (Example http://www.domainname.com) Homepage Post Limit: Adjusts the number of posts that display on your Blog page before starting page 2 Allow Comments: If checked: will be the default for every post If unchecked: will be the default for every post Comments require moderation: If checked: will be the default for every post If unchecked: will be the default for every post Time Zone: Choose your time zone from the drop down menu Contact Information: Allows you to update contact information that will display on your Blog. Completing this section isn t necessary for most website Blogs. DocShop Blog users should complete this section, however. 7
Blog Settings 2 *Note: If you change/update any field you will need to scroll down and click the Update button. This is a common functionality throughout this software. Anytime you make a change to a field, you will need to scroll down and click the Update or Create button. 8
Posts The Overview This initial view of the Posts tab shows how many posts exist, the date and time of publication if it is live, and links to Create a new one, View and Delete a post. If you want to edit the post, simply click the title of the post and it will take you into the Edit Post screen. Clicking the Public View link shows you how that post looks live. The Delete link will delete that post however: you should never delete a Blog post. Deleting a Blog post is like deleting a page from the website and can cause your website to fall in the natural positioning of Google s organic search results. If you don t want anyone to see that Blog post, please change the status from Published to Draft rather than deleting the post. 9
Posts Creating a New One Post Title: Add the title of your post here. It should contain the complete idea of your Blog post. HTML Page Title: Copy your Post Title and paste it into this field. This field will be combined with the Blog Settings Title and is for SEO purposes only. Summary/Excerpt This field is what will initially be displayed on your Blog page along with the Post Title. Enter a brief, one or two sentence description of the Blog post. There is a character limit of 1000 but the actual limit can be a bit lower than 1000 so if you are getting close to that character limit then please consider revising your summary. Keep in mind that today people are scanning websites more than reading them and this field offers your potential patients/clients something to scan. Being to wordy here may put some people off. The toolbar offers standard formatting and the ability to insert a picture but we suggest you use plain text with no images for this field. Notice how Firefox highlights the words that are either misspelled or not in your browsers dictionary with a red wavy underline. Right click on the word to either correct it or add it to your browser s dictionary. 10
Posts Body Body: Enter your complete post of original content here. We advise against using any content that exists anywhere else in the internet as Google will see this as duplicate content and may blacklist the Blog post, or in extreme cases, the website itself. In the toolbar, you ll notice that there isn t an adjustment for font style or size. This is to ensure that all of your posts stylistically match the website. We do suggest you give titles to your paragraphs in the form of Headings. The standard heading to use, available from the dropdown menu on the far left, is Heading 2. A paragraph is always formatted as Normal. If you would like to include images in your blog post, you can learn how to insert a picture into your Blog post by watching the short training video available at the provided link. To lead your reader into the next topic. add a hyperlink at the end of your Blog post. The Source button lets you view the source code of the Blog post. You can paste embedded code from YouTube or Google to add video or maps to your Blog posts. To create a hyperlink, first go to the page you want to link to and copy the URL from the address bar. Then highlight the word you want to link, click the link button, paste the address you copied into the URL field, and click OK. While it is a good idea to link to other pages on your website, it is generally not a good idea to link out to other websites. For example you may think it is a good idea to link to Carecredit s home page, but they have a Doctor Locator page that may lead your potential patents to other doctors. 11
Posts Body 2 Body: A good post contains imagery, separate paragraphs, headings and hyperlinks like you see above. Imagery helps set a tone. Separate paragraphs with headings help the reader find the section that interests him or her most. Headings also provide your reader with something to scan. Most of a person s time on any website is spent scanning headings. Providing your readers with something to scan makes your site user friendly. Another benefit to adding headings above your paragraphs is that Google scans headings for relevancy to key terms. As such, it is beneficial to include appropriate key terms in your headings. 12
Posts Finishing Up Allow comments: Check this box to allow comments or remove the check mark to disallow comments in that post. Post to social media: Checking this box will send your Blog post to your Facebook, Twitter and LinkedIn accounts. This is the easiest and most effective way to keep your patients informed about the practice. Einstein can create these accounts for you if you don t already have them. Tag list: Enter three to five comma separated key terms like you see above. The software will add a hyphen anywhere you leave a space. Status: Every Blog post exists in one of two states: it is either Published and live to the world, or in Draft mode and hidden from public view. Work on your Blog post in Draft mode then switch it to Published when you are ready to go live. Author: Any user can pick any other user as having authored that Blog post. You may want to create additional users for anyone that you plan on giving credit to as having authored a post. Published at: This field will provide a time stamp when you publish your Blog post. You can also use this feature to set a Blog post to a future date so it will go live automatically on a certain day. This should be used if you are about to post more than one Blog post on the same day. Spacing out your Blog posts ensures that new posts are beneficial, and that your website is updated regularly. It is important that you make frequent changes to your website because Google uses that rate to help determine your position in the search results. Too much time between changes makes your ranking go down. 13
Posts Preview Your Post Once you ve completed your new post, check your work to see how it will look to your audience by clicking Create and Preview. Click Create if you are confident and happy with the results. If you are editing an existing post, click Update and Preview or Update if you are confident and happy with the results. Note: You should always go to your website or profile to view the Blog post. 14
Comments Comments: Comments that are ready for moderation are stored here until you Approve, Reject or Delete them. Medical practices don t usually get a large number of comments but it is a good idea to allow comments as another method of communicating with the practice. When moderated, the comment will go live on the website only after you put a check mark in the box next to the comment and click Approve. You can respond to the potential patient by clicking on his or her name. You can also view or delete the comment. The majority of comments are spam so we advise clicking Delete All Spam before you spend time reading each comment. 15
Users The Users tab shows all users who have access to your Blog. Click on the name or Edit to edit the details of that user and click Delete to remove that user. Note: If a user is deleted, they will not receive an e-mail notification when they are added back. To change your password: Click on the My Account link in the upper right corner of the Blog Admin Panel. To sign out: Click Sign Out in the upper right corner of the Blog Admin Panel. 16
Users Edit User The Edit User page allows you to change the User Settings and Rights. Uncheck any rights you don t want that user to have. All users with Comments checked in their Rights will receive a notification anytime a comment is posted and awaiting moderation. 17
Frequently Asked Questions How often should I Blog? Blogging on your website decreases the time your site goes without change. It is important to keep that duration as short as possible because the longer your site goes without change; the lower your positioning will be in Google. What should I Blog about? Your Blog page can be used for formal or informal information. While the website is generally confined to a professional delivery of educational material, your Blog can be less formal and display more of the personality of the practice. How long should Blog post be? An optimized Blog post written by will be upwards of 500 words and include inline images and headings. We adhere to these standards because every Blog post you create in effect adds a page to your website. An optimized Blog post serves as an optimized page of your website that will contribute to the website s performance on search engines such as Google. What is Frontend Domain for? This determines which website will be viewed when you click Update and Preview within the post. If the most current version of your website isn t displayed, please select it from the drop down menu. What s the difference between the HTML Page Title and the Post Title? The html page title is what is displayed at the very top of your web browser. In Firefox it is a blue bar that spans the width of the monitor. The HTML page title has significant SEO value and should include appropriate key terms. What should I put in the Summary field? This is what will be initially displayed on your Blog page along with the Post Title. Enter a brief, one or two sentence description of the Blog post. There is a character limit of 1000 but the actual limit can be a bit lower than 1000 so if you are getting close to that character limit then please consider revising your summary. Keep in mind that today people are scanning websites more than reading them and this field offers your potential patients/clients something to scan. Being too wordy here may put some people off. The toolbar offers standard formatting and the ability to insert a picture but we suggest you use plain text with no images for this field. Notice how Firefox highlights the words that are either misspelled or not in your browser s dictionary with a red wavy underline. Right click to correct the word or add it to the dictionary. What are tags used for and why is it important to have them? Tags or key terms have two purposes. The first is to help Google know what you Blog post is about. The second is to allow your readers to filter or sort through your Blog to only show posts with that key term. Key terms are an important step in getting your Blog post found in the search engines. Please use three to five key terms that can also be found in the content of your post. Keep in mind that the strength of each key term is diminished by the number of key terms. Which of the users will be notified of comments awaiting moderation? All users with check marks in the comments box in the details of their user. You can view the details of any user by clicking their name on the Users page. 18
How To s How to add a link to another page of your website: First go to the page that you want to link to and copy the URL from the address bar. Then highlight the word that you want to link in the Blog post, and click the Link button the address you copied into the URL field, and click OK. How to add a photo: See How to insert a picture into a Blog post How to not send to social media: Remove the check mark from. Then paste How to post a future date: Set the date to the day and time you want the post to go live How to edit an existing Blog post: Simply click on the title of any Blog post to edit it. Once you ve made your changes, scroll down and click update. How to include videos: See How to embed a YouTube video 19
Troubleshooting Problem: The Blog page just keeps loading Likely Cause: Using Internet Explorer and Vista. Solution: Please use the Firefox Web Browser for the most trouble free experience. Problem: The paragraph changes size with the heading Likely Cause: The heading is too close to the paragraph which includes it in the formatting. Solution: Increase the number of spaces between the heading and the paragraph, select your preferred heading size, and then delete the spaces. Alternatively, you can view the Blog post in HTML using the Source button and ensure that the headers and paragraphs are appropriately coded. Headers should be contained within the following brackets - <h2>header TITLE</h2> - while paragraphs should be contained wholly within <p>your content</p> brackets. Problem: The body doesn t appear below the summary Likely Cause: Using Internet Explorer. Solution: Please use the Firefox Web Browser for the most trouble free experience. Problem: My latest post isn t showing up on the Blog page Likely Cause: The post was not set to Publish. Solution: Go back into the Blog post, scroll down and change the status from Draft to Publish. Problem: My Blog isn t going out to my Facebook Likely Causes: A) A check mark was not put in the Post to social media box. Solution: Edit post, set to Draft and update. Go back into Edit Post, ensure the Post to social media box is checked, set to Publish, and Update. B) The Facebook password was recently changed. Solution: Send your new password to the Einstein Help Desk. Problem: I clicked Update and Preview and when I went back to my Blog post it was empty Likely Cause: Browser Cache issue. Solution: Log back into your Blog and click on the post title to edit that post. 20