Quick Start. Creating the FLV File

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CHAPTER 1 Quick Start Certainly one of the most common tasks when publishing Flash video content is repurposing existing footage for online usage. While you can produce optimal quality by shooting exclusively for Flash delivery, this isn t always a realistic option, sometimes due to time constraints and other times due to budget. As we re trying hard to keep it real in this book (there s a reason why this series is called Hands-On Guide Series), you will now jump right in and: Encode some existing footage to FLV format Bring it into Flash for configuration Export the application as a SWF file Upload the content to deploy it online. Creating the FLV File Here s the scenario. I (Jan) shot an interview with a local band named No Speed Limit. Local for me means Galax, Virginia, which is deep, deep southwest. The footage was originally targeted for DVD distribution, but then the band remembered their MySpace account and their own website. From DVD to streaming delivery in the flip of an idea. Fortunately, I edit a lot in Adobe Premiere Pro, which can directly output Flash video files via a Flash encoding module borrowed from the Flash video encoder. It s fast, easy, looks great on low motion footage and, best of all, free. Deinterlacing in Premiere Pro I shot the interviews in HDV, which is an interlaced format, while Flash, of course, is frame based. To avoid interlacing artifacts, I needed to deinterlace before encoding. Once I finalized the clips to produce, I right clicked each and chose Field Options (Figure 1-1) to open that window. Then, I clicked the Always Deinterlace checkbox. I had to do this for every clip, but the quality was worth it. Creating the FLV File 1

Figure 1-1 Choosing Always Deinterlace in this Field Options window ensures that all footage gets deinterlaced. Outputting an FLV File Using Premiere Pro s Flash Encoder Module Then it was time to output the file. To use Premiere Pro s Flash Video Encoder module, follow these steps: 1. Click File > Export > Adobe Media Encoder. Premiere Pro opens the Export Settings window (Figure 1-2). There s Josh, the lead guitar player, in the preview. window. Figure 1-2 The Export Settings window of the Adobe Media Encoder. Choose Flash output, then a preset, and you re good to go. 2 1. Quick Start

2. In the Format list box, choose Macromedia Flash Video (FLV). 3. In the Preset drop-down list, choose FLV8 NTSC 400k. This is a preset with a data rate of 400 kbps video and 96 kbps audio, which should work just fine for our quick example. 4. In the Basic Parameters area, type the target Frame Width and Frame Height. A resolution of 480 270 was a nice big widescreen frame size, and I entered that. 5. I could mess with some options by clicking the Options button, but digging into detail before we... well, dig into details... doesn t seem like a good idea. So click OK to close the Flash Video Encoding Settings Window, then OK again to close the Export Settings window. Name and save your file as normal. In a few moments, I had the file Josh.flv ready to send off to Stefan in the UK to get it online. Importing the FLV File into Flash Now that you hold the FLV video file in your hands, it s time to import it into Flash. In this lesson you will use Adobe s FLV Playback component to play the video. This component supports progressive and streaming video, as well as live and on-demand video. The component also supports cue points, bandwidth-detection features (when used in combination with Flash Media Server), understands SMIL (for Synchronized Multimedia Integration Language) and you can customize its look and feel. Even better, it also includes all the ActionScript source code, which you can tweak if required. ALERT This chapter uses Adobe Flash CS3 Professional (alternatively you may use Adobe Flash Professional 8). To follow along with the examples, which I recommend, you will need a copy of the program installed on your computer. Should you not own a copy of the program, note that Adobe offers a free 30-day trial version on its website. Importing the FLV File into Flash 3

To import the FLV file into Flash, follow these steps: 1. Open Flash and create a new file by choosing File > New from the menu bar. Select Flash File from the window as shown in Figure 1-3. Choose ActionScript 2.0 if you are using Flash CS3. Flash 8 will not offer this option and ActionScript 2.0 is simply implied. Figure 1-3 Flash s New Document window. 4 1. Quick Start 2. Click OK to close the window. 3. Name this file video_publish.fla and save it to the same folder as the FLV file that you just encoded. 4. Next, choose File > Import > Import Video from the menu bar. The Import Video window opens. 5. Click the On your computer radio button and browse to the encoded Josh.flv file, as shown in Figure 1-4. 6. Click Next to select a deployment method. 7. Click the radio button with the Progressive download from a web server label if not already selected. 8. Click Next to reach the Skinning window. 9. Select a skin of your choice from the Skin dropdown menu. The graphics in the preview window show what the finished player will look like. For this example, I chose the SteelExternalPlaySeekMute.swf skin file, as shown in Figure 1-5.

Figure 1-4 The FLV file has been selected. Figure 1-5 The Skinning page allows you to preview different skins for the Flash Player. 10. Click Next to continue. 11. You may now review your chosen settings. Click Finish when ready to import the file. 12. The video wizard exits and you will be presented with a fully configured FLV Playback component in Flash. To review the optional configuration parameters, you may select the component and check the Parameters tab of the Properties panel, as shown in Figure 1-6. Choose Window > Properties > Parameters from the menu bar if you cannot see the Parameters tab. Importing the FLV File into Flash 5

Figure 1-6 An instance of the FLV Playback component has been added. Author s Tip To jump to the specific Help files for a particular component, do the following: Select the component on Stage by clicking it With the component selected choose Window > Properties > Parameters from the menu bar to open the Parameters tab if it is not already showing On the Parameters tab, click the small question mark symbol on the right From the flyout menu that opens, choose Help on this Component. The specific Help files for the selected component will open in the Help panel. From the Parameters tab, you can review and set additional playback options, including auto Play, auto Rewind and many more. Consult the Flash Help files for a full list of parameters. 6 1. Quick Start

Exporting the Application You can now produce the application. This will compile the FLA source file into a SWF file, which is the target format that you will deploy, alongside other associated files. 1. Choose File > Publish from the menu bar. Flash will compile the FLA project into SWF format and also generate the necessary HTML files in the same folder in which the FLA was previously saved. If you are using Flash CS3 then a JavaScript is also generated. It aids the embedding of the SWF into the HTML page and doesn t require any attention. 2. To preview the completed application locally, open the file video_publish.html that was generated by Flash in your favorite web browser, as shown in Figure 1-7. Figure 1-7 The FLV video plays inside the SWF file, embedded in the HTML page. Exporting the Application 7

Deploying the Application Now you can upload all files to a public URL, ready to be accessed over the Internet. Using your favorite FTP tool, upload all generated files (but not the FLA source file) to a location of your choice. The list of files you should deploy is: Josh.flv (the actual video) AC_OETags.js (if you are using Flash CS3) SteelExternalPlaySeekMute.swf (or whichever skin file you chose previously) video_publish.html (the HTML page in which the SWF is embedded) video_publish.swf (the SWF which loads and plays the FLV video). Create a link from your website to the HTML file, and start sending the link to your buddies for their viewing. Conclusion Well, folks, if it was up to me (Jan), this heading would say Beginning, not Conclusion, because truly you are just getting started. The next eight chapters describe the video production and encoding side of Flash video, while in Chapter 10 Stefan takes over and shows you what to do with all the picture-perfect FLV files that you ve just created. Enjoy the ride. 8 1. Quick Start