Evolving Wireless Services to the Future

Evolving Wireless Services to the Future

Dr. Mark Epstein Senior Vice President, Development

3G and LTE Will Drive Mobile Broadband Into the Next Decade Sources: Strategy Analytics, July 2007; Informa, September 2007. HSPA Family includes HSDPA, HSUPA & HSPA+. EV-DO Family includes Rel. 0, Rev. A and Rev. B.

Nearly 2 Billion More Than Any Other Computing or CE Device Source: Wireless Intelligence, Instat, IDC, September 2007

Smartphone Percentage of Total Shipments Worldwide 2002-2012 SMARTPHONE DEVICES FORECAST TO BE MORE THAN 32% OF TOTAL SHIPMENTS BY 2012 5% 7% 10% 14% 19% 23% 27% 32% Sources: Smartphone Forecast - ABI - Smartphone and OS Markets (Q1 2008) Total Handsets: Average of Strategy Analytics (July 2008), Gartner (Dec 2007), IDC (June 2008), Ovum (Mar 2008), Yankee Group (June 2008), WCIS (May 2008) and Forward Concepts (June 2008)

Operators Worldwide Show Strong Data Growth Source: Verizon, Vodafone Group, AT&T, Telstra

Ovum, May 2008. Developed world includes W. Europe, North America, and developed APAC (Austr. Japan, Korea, New Zealand). Developing world includes all others. Developing Markets Drive YoY 3G Growth 3G Handset Forecast Breakdown

Value Added Services Informa Telecoms & Media, "Mobile Entertainment: Country Profiles" ( Dec. 2007) Opportunity and Informa, "Mobile Advertising" and ABI Research, "Mobile Marketing and Advertising" MediaFLO Technologies 2009 Strategy Plan P.8

Technology Enables New Pocket Devices

Creating New Mobile, Computing and CE Device Categories All trademarks are property of respective owners

Bringing Mobility, Ubiquity and New Services to the Web

The Vision ANY CONTENT NETWORK DEVICE

Service Enablers CONTENT Media Internet Original Financial Social DEVICES

Mobile Location Based Services Gaming Enterprise Peer-to-Peer Points of Interest Personal Security

Increasing Number of Devices Incorporating Location Based Services Functionality Global Device Forecasts Sources 3G Devices: Average of Strategy Analytics (January 2006) and Yankee Group (March 2006) handset forecasts. All other data: Strategy Analytics, 2005 and 2006

Location-Based Applications & Services Forecast to Reach >$3B Globally by 2010 Source: Deutche Bank, Merill Lynch,Juniper Research, and incode analysis

Personal Gateway: Hub for Personal Data

On the way to work, purchases train ticket via electronic pass on mobile device

After purchase, prompted to top off rail pass Amount debited from card/account

Later, while out with friends, location-based recommend provides offers/ads for shopping and restaurants based on user profile and preferences

Taking a break between classes to check social networking site via mobile device

Views new friends profiles, status and location are updated automatically via LBS preferences Sees that two friends are heading to a campus event

Uploading a vlog entry to friends page at rival college - talking about next week s game between their schools

Integrated Horizontal Applications to Deliver Advanced Services SOCIAL NETWORKING MOBILE ADVERTISING

Consumer Desires Are Changing The Wireless Ecosystem

Advanced Mobile Internet User Interfaces

Platforms & Service Opportunities

Mobile Interactive Television

Worldwide Mobile TV Subscribers are Forecast to Reach More Than 216 Million Users by 2011 Worldwide Mobile TV Subscribers Estimates from ABI, Informa, In-Stat, isuppli, Datamonitor, NSR, Strategy Analytics, IMS Research, Mobile Youth, emarketer, and Juniper. Compiled and combined by Robert Hale & Associates, 10/2006.

The Evolution of Mobile Commerce

Platforms & Service Opportunities

Account History Bill Payment Money Transfer Gift Cards Loyalty mpurchases POS Payments Preloaded, placed, marketed and supported Unique customer experience Control of use and profitability Enables speed to market

Payments Banking P2P / IMT Transfers Bill Pay Gift Cards Trusted Service Manager Remote Banking Accounts Stores Loyalty / Rewards Remote Checkout Transit mcommerce Content Ticketing Discovery Coupons / Offers Services Remote Commerce Redemption Contactless Evolution In Store

Increasing Number of Mobile Financial Services Users Source: Juniper Mobile Financial Services Banking Payment Markets 2007

Improved Wireless Reading Devices "This isn't a device, it's a service." - Jeff Bezos, Amazon From Newsweek, 11/26/07 2007 Newsweek, Inc. www.newsweek.com. All rights reserved. Used by permission and protected by the Copyright Laws of the United States. The printing, copying, redistribution, or retransmission of the Material without express written permission is prohibited. Note: Products sold for use in U.S. are in compliance with recent ITC and Federal Court rulings.

Wireless Mobile Devices and Biosensors Will Transform Healthcare

Targeted Mobile Advertising, Content Discovery & Recommendations

Thank You