Internet Penetration & Usage in Japan ~ from Our Internet Survey July, 2007 Daisuke Shibatani Impress R&D Internet Media Research Institute IMPRESS R&D/Internet Media Research Institute 1
1st section; Internet Penetration in Japan: Study Methods Survey is done by Impress R&D/Internet Media Research Institute(IMRI) Target: Household, people aged 3 or older Data collection methods: Extracted randomly from 201 cities nationwide Data collected in accordance with the distribution of geographical location, sex and age Survey method: Telephone sampling (Random digit dialing (RDD)) Survey period: March, 2007 Number of respondents with valid answers: 6,000 people 5,874 households IMPRESS R&D/Institute of Internet Media 2
2nd section; Individual User Usage Trends: Study Methods Survey is done by Impress R&D/Internet Media Research Institute(IMRI) Survey methods: Internet survey Target: Individuals aged 13 or older, using the Internet from home Survey Area: Nationwide Number of samples with valid answers: Out of 5,728 samples with valid answers, extracted 2,000 samples in accordance with the data distribution of sex, age, Internet usage hours on home PC per week acquired from the Internet penetration survey in section 1. Survey Period: April 18(Wed.) 27(Fri.), 2007 IMPRESS R&D/Institute of Internet Media 3
Point of Revisions in Comparison with the Survey in the Previous Year (1) Expanded the research target areas to small cities and villages With the way people use the Internet entering a phase of maturity, it may be no longer enough to only measure the Internet user population and penetration rates. Need to focus more on quality factors such as how the Internet is actually being used, how easy the outside connectivity is, and so on. In 2006: 26 cities with population at half a million or more In 2007: 201 cities including small cities and provinces in rural areas Changed the number of research samples In 2006: 41,025 households (estimated error rate ±0.5% ) In 2007: 6,000 people 5,874 households ( estimated error rate ±1.5% ) The survey cost for reduced number of households has been re-allocated to the enlargement of the survey target cities. Reliability 95% (95 times out of 100 will fall into this range), in case of nationwide composition rate is 50%. 全国での構成比が 50% の場合 IMPRESS R&D/Institute of Internet Media 4
Point of Revisions in Comparison with the Survey in the Previous Year (2) Included the Internet users in the households without fixed phones Households without fixed phones are expected to be increasing especially among thouse with single person or young-generation couples. An increase in the number of mobile internet users is significant. Some do all the ICT activities - not only voice but also the internet - only on mobile phones. In addition to the fixed-phone survey, conducted the online survey by PC and by mobile phones Using the ratio of fixed-phone owners among Internet users, adjusted the telephone survey results to better reflect the reality. IMPRESS R&D/Institute of Internet Media 5
The Number of Internet Users by Access Location and Terminal Types (Unit: ten thousand people) The number of Internet users in Japan: 8,226(66.1%) Home PC users The number of non- Internet Users 4,227(33.9%) 462 (3.7%) 568 (4.6%) PC at workplace,, in school in transportation, and other public places 968 (7.8%) 2,093 (16.8%) 653 (5.2%) 2,083 (16.7%) 1,400 (11.2%) Mobile phones PHS users Population of people aged 3 or older 12,454(as of Oct. 1, 2006) IMPRESS R&D/Institute of Internet Media 6
Broadband Household Penetration Rate: 50.9% Internet household penetration rate and the broadband household penetration rate continue to grow. BB household penetration rate reached 50.9%, exceeding a half the households for the first time. 90% 80% 78.1% 82.8% 85.4% 83.3% 70% 73.0% 60% 62.4% 64.0% 55.4% 57.3% 52.1% 50% 46.5% 50.9% 48.4% 41.4% 40% 40.0% 36.2% 30% 24.6% 27.5% 20.3% 25.1% 20% 14.0% 20.9% 19.0% 12.9% 10% 7.1% 7.4% 0% 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 B roadband U sage R ate Household P enetration Rate B roadband Household P enetration Rate Broadband Usage Rate refers to the households with family members accessing the Internet at work, in schools or at outside, including the use of mobile phones/phs or any other terminal handsets. Internet Household Penetration Rate refers to the households with family members using the Internet at home, mostly PC but include game terminals and some and any other terminals. Survey methods had changed in 2007. IMPRESS R&D/Institute of Internet Media 7
Internet Population in Japan: 82.2 Million An increase was seen especially among those with home equipments and mobile phones. The number of Internet users by location and terminals (ten thousand people) 10,000 8,000 6,000 4,000 2,000 0 571.8 350.2 99.5 122.1 3.0 366.4 589.8 746.8 558.7 287.5 261.3 408.8 631.2 821.5 1228.8 1508.5 1937.7 3263.6 652.5 565.6 893.1 1152.4 4619.6 677.4 819.9 1336.7 1785.6 5645.3 735.6 946.9 1766.7 6559.4 945.5 1115.7 2134.1 7007.2 7361.9 2196.1 2364.1 2447.9 2522.6 The survey methods have been changed since 2007. IMPRESS R&D/Institute of Internet Media 8 943.1 1255.8 2360.3 903.8 1398.0 2537.6 8226.6 1399.9 1115.8 2660.5 3050.4 1997/2 1998/8 1999/2 2000/2 2001/2 2002/2 2003/2 2004/2 2005/2 2006/2 2007/3 U sers accessing only from mobile phone/ph S(2000~) U sers accessing from w ork/school/outside U sers accessing from both hom e and w ork/school/outside U sers accessing from hom e machines
The Number of Broadband Users: 46.2 million 79.5% of the households using the Internet is on the broadband connection Further increase is expected, led by a growth of FTTH Internet Access Methods at Home The Number of Broadband Users (10,000 people) 6,000 Dial-up 4.8% O ther type of broadband 0.1% CATV 10.6% Unknow n 15.7% FTTH 28.2% 4,000 2,000 2,538.6 2,365.8 2,250.8 1,582.5 3,224.4 1,303.7 3,756.8 1,083.9 4,627.0 Narrowband population Broadband population ADSL 40.6% 0 2,246.7 1,596.2 583.8 2002 2003 2004 2005 2006 2007 Survey methods have changed in 2007. IMPRESS R&D/Institute of Internet Media Narrow band in 2007 年 include unknown. 9
All IP Household Ratio is yet 0.8% Diffusion Index of Household IP Completeness is 28.2 FTTH is leading the way into the household IP completeness 100. Current Status of Household IP Completeness 0.8% video 0.8% 45.2% web/e-mail(data communication) 36.0% Not using the Internet 17.2% phone call 100% IP-based household Households using all three elements -- the web/ e-mail telephone call video on IP. Basic + media service IP-based household Households using the phone or video on IP in addition to web/e-mail. Basic IP-based household Households using only web/email (data communication) on IP. Non-Internet household Households not using the Internet IMRI invented the diffusion index of Household IP Completeness, and defines the households using all 3 elements below web and e-mail (data communication) voice video on IP as the household with IP-completeness 100. Using this diffusion Index, the Household IP Completeness of Japan is estimated as 28.2 Household IP Completeness Diffusion index: Defines all IP-based households as 100, basic + media service IP-based households as 66.7, non-internet user household as 0, and calculated the weighted-average. IMPRESS R&D/Institute of Internet Media 10
Community Service Usage Trends 70% of all the Internet users are using some type of community services The ratio of Internet users writing blog is 24.4%; the ratio of users using Wikipedia as a reference reaches 34.9%. Community service usage trends N=2,000-20% 0% 20% 40% 60% M essenger 14.4% 3.3% Chat excluding above C onsum er participation-type product/service review sites 6.3% 4.7% 6.3% 12.7% Blog 24.4% 26.9% SNS 17.3% 4.7% Q &A com m unity 3.8% 9.7% Wikipedia BBS 2.4% 14.7% 34.9% 20.7% Writing com m ents as w e l BBS portal 0.8% Mailing list 3.4% O thers 1.6% 8.8% 4.2% 6.7% Only viewing Not using Not using 30.0% IMPRESS R&D/Institute of Internet Media 11
Apendix IMPRESS R&D/Institute of Internet Media 12
Part I. Questions with Indicators (14 Questions) 1. Do you have computers at home? 2. Have you ever used the Internet? (including wired/wireless Internet) IMPRESS R&D/Institute of Internet Media 13
3. When did you use the Internet for the first time? 4. Where do you usually access the Internet? (Multiple Selections) IMPRESS R&D/Institute of Internet Media 14
5. What type of connection method do you use to access 6. On average, I use the Internet hours per week. IMPRESS R&D/Institute of Internet Media 15
7. What time do you usually access the Internet? IMPRESS R&D/Institute of Internet Media 16
8. What is your gender? 9. Year of your birth 19 IMPRESS R&D/Institute of Internet Media 17
10. What is your educational degree? 11. Your average monthly (household) income? 12. Which area do you come from? 1) Urban area, 2) Rural area 集計中 IMPRESS R&D/Institute of Internet Media 18
13. How do you trust the Internet? 14. How important is the Internet to your daily life/work/study? IMPRESS R&D/Institute of Internet Media 19
Part II. Questions without Indicators (3 Questions) 1. What kind of device do you usually use to access the Internet? (Multiple Selections) IMPRESS R&D/Institute of Internet Media 20
2. For what purposes do you mostly use the internet? (Multiple Selections) 100% 90% 80% 70% 95.8% 82.1% 90.6% 82.3%81.5% 77.1% 64.6% 66.0% 60% 50% 40% 30% 20% 10% 0% 48.1% 40.9% 13.2% 22.7% 21.5% 43.3% 19.6% 41.8% 17.6% 31.3% 7.9% 3.0% 5.5% 45.9% 44.2% 15.1% 31.1% 24.6% 19.3% 12.3% 17.4% 4.7% 0.9% 5.4% 5.8% 22.0% 6.0% 51.1% 1) For getting information 1 Goods or services 2 Job-related issues like recruitment 3 Related to health or health services 4 Real estate 5 From government organization/ public 6 Other information/ web surfing 2) Communication by text 1 E-mail 2 Chatting / messenger 3) Shopping/reservation 4) Leisure 1 Music 2 Video or computer game (including 3 Downloading a 4 Listening to radio / Watching TV 5 E-book, magazine, Reading newspaper 5) Education 1 Formal education for getting grades( 2 Informal education 6) Financial activities 1 Internet banking 2 Stock trade 7) Online community 8) Homepages 1 Own homepage 2 Mini- homepage, Blog 9) Job Search activities(online application) 10) Public services 1 Issuing civil affairs document 2 Policy proposal/ accusation 3 Applying for or downloading public form 4 Writing online application 5 Paying for charge by online 11) Internet Telephone 12) Selling goods/ services 13) Downloading / upgrading software IMPRESS R&D/Institute of Internet Media 21