2009/TEL40/LSG/WKSP/003 Optimizing Your Roaming Business in a Challenging Economy Submitted by: Workshop on International Mobile Roaming Charges Cancun, Mexico 25-26 September 2009
Optimizing Your Roaming Business in a Challenging Economy Giorgio Miano Roaming Market Overview Global mobile roamers as a percentage of total subscribers, by region, 2008-2013 Subscribers (%) Source: Informa Telecoms & Media - 2008 2
Rapid Growth in Mobile Data Roaming Traffic 250 200 Latin America mobile outbound roaming SMS and non-messaging data traffic 2008-2013 30,000 25,000 SMS (Millions) 150 100 50 20,000 15,000 10,000 5,000 Non-messaging Data Traffic (Millions of KB) 0 2008 2009 2010 2011 2012 2013 0 SMS (Millions) Data (Millions of KB) Huge revenue potential for operators who can offer compelling plans and accessible range of services Source: Informa Telecoms & Media - 2008 3 Current Roaming Challenges Mobile subscribers expectations (QoE) Bilateral agreement model cumbersome, inefficient and expensive Complex roaming environment Better margins Optimize wholesale cost Maximize retail revenues Better management Provide accurate dashboards to management Centralize analysis and commercial actions Better monitoring and control Cost controls and bill shock Revenue assurance and fraud monitoring 4
What is the solution to these challenges? Moving to an Open Connectivity Hub Model Now Roaming Hub Established large tier 1 and 2 operators Reducing ROI Cost outweighs returns Fixed costs Difficult to justify cost of marginal roaming agreements Stretched roaming resources Slow agreement setup Slow 3G data rollout Reasonable ROI Variable cost Increase and improve revenue opportunities at minimal cost Optimize agreement structure Fast agreement setup Fast 3G rollout Enhance end-user experience Improve quality Market entrants, tier 3 and 4 operators Inability to obtain large footprint High marketing and implementation costs Fixed costs Stretched roaming resources Slow agreement setup Increase roaming footprint Lower marketing and implementation costs Variable costs Optimize roaming resources Fast agreement setup Greater operational efficiencies 6
OC Roaming Hub Model Operator 1 Operator 2 Syniverse OC Roaming Hub 2G/3G & LTE Voice & data Agreement management IREG/TADIG testing Centralized signaling / network Business intelligence Data & financial clearing Fraud management O&M, troubleshooting Hub A Hub A Hub B Operator X Operator Y OC hubs connect you to all hubs and their clients 7 Optimizing Roaming Efficiency Via Open Connectivity Extend your global roaming footprint Save costs by managing existing roaming agreements or establishing new ones Reduce CAPEX by quickly enabling new roaming services without major investments in hardware, software or personnel Simplify management of both business and technical relationships Assure revenue through a simplified process of cascade billing, settlement and clearing Enable faster rollout of roaming services by reducing agreement setup, testing and data provisioning times, and signaling/network design Optimize roaming relationships and resources by achieving operational efficiency gains via work-flow centralization and automation Create market differentiation by deploying value-added services and enhancing quality of service 8
Business Intelligence: Improving End-User Experience While Optimizing Revenue Operators Subscribers Value Proposition Advanced Analytics Revenue Optimization Business Rules Engine (BRE) Roaming Data Analysis Predictive Analytics & Revenue Assurance Actionable Alerts Personalized Interaction Mobile Data Usage Monitoring Proactive alerting and resolution Personalized interaction with end user Near real-time actions based on analysis 9 Resolve Roaming Issues Roaming Data Analysis Roaming Data Analysis Visibility Services - RoamProActive 10
Advanced Analytics Resolve Roaming Challenges Analysis Traffic forecasting and behavior analysis Optimizatio n Discount, steering and rating optimization Managemen t Revenue assurance and margin follow up 11 Proactive/Continuous Mobile Data Roaming Policy Control RoamMonitor Collect real-time subscriber-level usage data from data network Perform retail rating Usage monitoring, analysis and reporting Usage-based alerts to both operator and subscriber Retail rate transparency 12
Conclusion Today s environment brings more technical and business challenges for managing roaming Roaming solutions need to reduce costs while increasing revenues Integrated approach to roaming will maximize optimization Connecting to roaming hubs Utilizing business intelligence tools Syniverse simplifies roaming complexities by: Providing integrated solutions Helping operators make transparent business decisions Optimizing revenues Offering subscribers high-quality mobile experiences 13