Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile Business devices and Continuity data collection. & Cybersecurity Anna Chan, Marketing Director, Akamai Technologies 1
Instant Web performance for any device, anywhere The ultimate in video quality over IP at scale The Web must be secure Fast, affordable IP access in the workplace and branch office 2 2016 2014 AKAMAI FASTER FORWARD TM
We are the leading provider of cloud services for delivering, optimizing and securing online content and business applications. Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile CORPORATE devices STATS: and data collection. $2.2B Revenue 6,000+ Employees 6,000+ Customers 1,400 Locations OUR HISTORY: Founded 1998 and rooted in MIT technology solving Internet congestion with math not hardware. 20mil Servers 3 2016 2014 AKAMAI FASTER FORWARD TM
WEB PERFORMANCE SOLUTIONS Accelerate websites to grow revenue and conduct business globally on any device, anywhere MEDIA DELIVERY SOLUTIONS Simplify workflow and deliver the highest quality media affordably and at scale AKAMAI SOLUTIONS Grow revenue opportunities with fast, personalized web experiences CLOUD and NETWORKING manage complexity from peak demand, mobile devices SOLUTIONS and data collection. SOLUTIONS CLOUD SECURITY SOLUTIONS Secure websites and data centers to reduce the risk of downtime and data theft Transform the enterprise network to accelerate applications, lower costs, and connect to clouds NETWORK OPERATOR Optimize network traffic, enable new revenue streams and control costs SERVICES & SUPPORT 4 2016 2014 AKAMAI FASTER FORWARD TM
Santa Clara, CA San Francisco, CA Web, Media, Cloud Networking, Security, Portal San Diego, CA Pasadena, CA Media Ottawa, Canada Web Cambridge, MA Westford, MA Web, Media, Hybrid Cloud, Security, Carrier, Portal Fort Lauderdale, FL Security Prague Media Poland Portal Grow revenue opportunities with fast, personalized Israel web experiences Web, Security, and Cloud manage complexity from peak Networking demand, mobile devices and data collection. India Portal, Security Building the Internet of the future Development Centers Of Excellence 5 2016 2014 AKAMAI FASTER FORWARD TM
Empowering our customers to innovate 1. List compiled by Fortune Magazine 6
Topics What is Happening at the Consumer Landscape How has Security Threats Evolved The definition of Business Continuity 7
Topics What is Happening at the Consumer Landscape How has Security Threats Evolved The definition of Business Continuity 8
Topics Results from a Hong Kong Survey, October 2015 9
Q1. Which device drives the most traffic to your website? 0% 52% 48% Desktop Mobile Tablet 10
Q2. What percentage of your total retail revenue is influenced by mobile? (that is, was mobile used as some point to research, compare or buy a product or service)? 40% 35% 30% 25% 20% 15% 10% 5% 0% 36% 36% 14% 9% 5% 0-20% 21-40% 41-60% 61-80% 80%+ 28% 11
Q3. How are you using social media? 77% Drive Revenue Drive BOTH 0% 23% Do Not Use Drive Traffic 12
Q4. Have you experienced any downtime issues this year due to heavy traffic or malicious cyber attacks? Yes, it has been down: 50% 45% 40% 35% 30% 25% 20% 47% 25% 15% 10% 5% 19% 9% 9% 16% 0% Never Once 2 Times 3 Times > 3 Times 13
Q5. What do you believe is the biggest impact of your site going down? 70% 60% 50% 40% 30% 61% 20% 39% 10% 0% 0% 0% Negative Brand Image Loss of Revenue Penalties No impact 14
It all starts with the Customer Akamai Customers: Up to 80% Branch ATM Call Center Desktop Mobile 1-2 time 3-5 times 4-8 times 7-10 times 20-30 times per year per month per month per month per month 15 Source: Bank 3.0, Brett King; Akamai customers
User Expectations in a Digital World Your customer s expectations: Service Always On! Commerce and mobile experiences Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. Financial services consumer and mobile experiences 16
Consumer Trends Put Pressure on Business & Service Continuity The Internet is Ubiquitous and Multi Device Akamai Intelligent Platform Users expect performance on any device anywhere Device and browser fragmentation drives complexity Users demand fast and engaging web experiences We no longer go online, we are online 17
Service Levels Affects Revenue and Conversions Sharp decline in conversion rate as average site load time increases from 1 to 4 seconds 1 second delay = 7% decline in conversion 100 millisecond delay = 1% drop in revenue 18 Walmart Page Performance & Site Conversion Study - Feb 2012
Business Continuity = Service Level = Customer Satisfaction 10.7 Page Load Time (Seconds) 6.6 7.2 Average page load time 2012 2013 2014 Users willingness to wait Source: httparchive.org, Akamai, Radware 54% of visitors who applied for an online banking account abandon the process 19
Topics What is Happening at the Consumer Landscape How has Security Threats Evolved The definition of Business Continuity 20
Security Breaches in Hong Kong are On the Rise Headline Daily, 15 Sep 2015 62.5% of mobile apps for Securities have breaches 34% of mobile apps are 55% vulnerable of mobile apps for eshopping/tourism to hackershave breaches 12.5% of mobile apps for Online banking have breaches 21
HK Standard 15/09/2015 SCMP 15/09/2015 22
Latest DDoS Incidents Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. 23
Latest Data Breach Incidents 24
State of the Internet Security Report, Q3 2015 www.stateoftheinternet.com/security-report 25
DDoS Attacks 26
DDoS Attacks 27
Web Application Attacks 28
Web Application Attacks 29
Attacks Are Growing in Size Traditional DDoS attacks harness the scale of global botnets Newer attacks target protocol vulnerabilities to amplify size SNMP (6.3x) 2014 320 270 DNS (28x-54x) CharGEN (358.8x) NTP (556.9x) 2013 190 144 Gbps Mpps 2005 11 2 2006 18 8 2007 22 11 2008 39 15 2009 48 29 2010 68 38 2011 79 45 2012 82 69 30 2016 2015 AKAMAI FASTER FORWARD TM
Organizations Are Being Attacked More Frequently Increasing number of network- and application-layer attacks Easier for attackers to launch or participate in an attack Knowledge of application vulnerabilities spreading Number and availability of attack tools proliferating DDoS for hire 2013 2014 2012 2010 2011 991 1317 2002 2936 5634 31 x1000 Source: Akamai 2016 AKAMAI FASTER FORWARD TM
Targeting Applications for Data Theft Increasing number of attacks focused on data and financial theft Web applications are a primary target due to number of vulnerabilities 3 out of 4 companies will be targeted by Web application exploits Web apps targeted in 54% of hacking-based data breaches SQL injection is the primary culprit in 30% of data breaches 32 Source: Veracode
Top Threats (2012 2015) --Business Continuity Institute Horizon Scan Report 2015 Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks. 33
Topics What is Happening at the Consumer Landscape How has Security Threats Evolved The definition of Business Continuity 34
Business Continuity: A Game Changer Service Disruption System Downtime Negative Financial Impact 35
Business Continuity: Making It a Game Changer Service DisruptionBusiness Opportunity System Downtime Negative Financial Customer Impact Satisfaction 36
DNS DDoS - Hong Kong Persistent Attack (June/July 2014) Attack Waves over multiple days (still ongoing) Peak 90 Gbps, 45Mpps, 2.3M DNS req/sec Attack Pattern DNS Volume TCP SYN Floods UDP Floods Malformed DNS Malformed IP 37
Web Apps DDoS - 320 Gbps attack in Asia (Q3 2014) Largest attack ever mitigated by Akamai against a single customer DDoS Attack: Targeted primary website, supporting network infrastructure, and DNS Multiple attack vectors: SYN / UDP floods against an entire subnet Volumetric attack against DNS DNS Attack: Attack characteristics: 320 Gbps and 71.5 Mpps peak DDoS attack traffic 2.1 million requests/s peak DNS attack traffic Point to ponder: 17 x 100Gbps attacks July to Sept to one single target 38
China Singles Day (11.1) (Nov, 2015) 39
Future Trends Change of consumer behaviour and Internet of Things (IoT) will lead to increase in attack size & frequency. IPv6 provides many more addresses, making it is easier to spoof, while breaking many existing security controls. Further spread and growth of DDoS cybercrime ecosystem. More active campaigns related to social unrest, geopolitical rivalries and state sponsored attacks. 40 Increase in payload complexity and multi-vector attack campaigns.
Advice for Today s Companies 41
Thank you! Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. achan@akamai.com www.akamai.com/trynow 42