Beyond The Niche Site Building An Authority Ecosystem How I Built A 20k/month Business From A Side Project
Today s Goals Niche Sites Are Dead Authority Ecosystems Are The Future Not Just A Better Site / Build A Better Business Model 8 Action Items To Go From 0 to 20k/month
You Could Own A Niche Site
You Can Own The Ecosystem
A System of Offerings That Deliver Various Levels of Value, Cross-Promote Each Other and Create Multiple Revenue Streams Bulletproof Your Business From Uncertainty
What s Is An Authority Ecosystem? Multiple Sources of Traffic & Revenue Several Levels on the Value Chain Each Level Improves The Others Build A Better Business Model
Who Am I?
Ultimate Paleo Guide
Paleo (io)
Paleo Meal Plans
An Ecosystem With: Over 500,000 visits a month $20k / month 1-3 Employees Several Contractors
Niche Sites Are Dead Google Adds Update After Update Churn & Burn is Tougher Than Ever People Are Drawn To People Small Goal Not As Much Fun
How To Build An Authority Ecosystem 8 Action Items To Go From 0 to $20k/month
Level 1 - Information
Information Zero to Niche Site Gets Your Foot in the Door Information Gets You Traffic
Be Better Than Wikipedia Action Item #1
Be Better than Wikipedia Shows up on Page 1 in 99% of searches* Shows in #1 spot for 56% of searches* *http://searchenginewatch.com/article/2152194/ Wikipedia-Appears-on-Page-1-of-Google-for-99-of- Searches-Study
Wikipedia + Personality + Branding Boringness = Success
Elements of a Wikipedia Page Main Title + Table of Contents In depth (over 1,000 words) H2 Subheadings Relevant Photos Related Posts Lots of Citations
If you re not better than Wikipedia, you re not in the game.
Don t Build Links Action Item #2
Focused BackLink PR Hacking Focused Guest Blog Outreach Weekly Outreach Scheduled (1 and 1) Get Authorship Access To Writing Dashboards
Don t Build Links, Build Author Profiles
Places You Can Write HuffPo / Active.com / Business Insider / Lifehack / Lifehacker People NEED Content Give Them Better Content
Link to Other People Liberally Action Item #3
Results 500,000 visits / month 3 Years To Grow Immune To Google Updates
The 3 Year Slow Burn
Niche Sites Can t Do This
Level 2 - Resources
Resources Resources are Structured Information Products Begin Here Affiliate Products (Start / Study / Supplement)
Give Away More Information Than You Feel Comfortable Doing Action Item #4
Results Paid My Rent Replaced My Old Job Income (5k/month)
Level 3 - Frameworks
Frameworks Teach People How To Think About A Topic
Align A Resource with a Goal Action Item #5
Your Niche + Specific Goal = Framework
Results Paleo + Fat Loss $10k on Launch $1-2k/month ongoing No longer just selling affiliate products
Level 4 - Tools
Tools Something that HELPS the person accomplish their goal Apps are PERFECT use case for this
Most People Screw This Up
App + Traffic?? = Sadness L
Traffic + App = $$$ J
50% of Traffic Is Mobile
Use Smart Banners Action Item #6
Built In App Promotion Native for ios only We have a custom WP plugin that does this for android too (free)
Hire Startup Freelancers Action Item #7
Hire Startup Freelancers The Best Developers ARE NOT on elance Find a startups app you like & hire the developer freelance
Results #1 Paleo App on itunes & Google Play 30% increase in overall monthly revenue Consistently Top 20-30 App in itunes Health & Fitness Paid Section 350+ 5 Star Reviews on itunes & Google Play New App Coming Out This July
Get Extra Rankings on Google Bonus Tip
Level 5 - Services
Services Done For You Services Identify Recurring Need in Market
Leverage LTV into Free Unlimited Traffic Action Item #8
Get Unlimited Free Traffic Conversions / Conversions / Conversions Leverage on Customer LTV Buy Traffic Let Everyone Else Worry About Their Niche Sites
Results PaleoMealPlans.com 100 subscribers in Soft Launch Built off Previous Customers
If You Just Have Your Niche Site Risky For Your Revenue You re At Risk From Google You Have Limited Upside
If You Build The Ecosystem Own More Than 1 Tier Make Money On Every Tier Each Tier Makes The Others Stronger Have A Better Site Have A Better Business
More Resources Impossible.vc/dcbcn for slides Smart Banner Plugin for ios & Android