WEBSITE AUDIT REPORT Report Content Last Updated Sep 14, 217 On-Page Optimization Off-Page Optimization Social Media Keywords Report BELMONT TV.COM Steve.Smith@belmonttv.com 4723 King Street Arlington, VA 2226 http://www.belmonttv.com/
Website Score Overview On-Page Optimization Checks your Website for different issues impacting performance and Search Engine Optimization problems. 4 3.7 5 Mobile Friendly Website Checks whether your website is responsive. WEBSITE SCORE 26 2 8 15 Keyword Rankings Track Performance of Targeted Keywords in Major Search Engines. Off-Page Optimization This section checks the strength of your domain using metrics such as Domain Age & Expiry, number of pages indexed by Google and Bing. 4.3 Social Monitor your Social Activity across Major Platforms and even Compare it with the industry average. Competitor Analysis Analysis of how your website compares with 3 other competitors. West Lake Street Suite Minneapolis, MN 5548
On-Page Optimization 4 6 High Priority Problems Medium Priority Problems Low Priority Problems 4 Duplicate Title Slow Pages Too Long Urls 6 Google Analytics Code Missing Non SEO Friendly Urls Title Too Short Title Too Long Page Title Missing or Empty Duplicate Meta Description 6 Description Missing or Empty Image Alt Missing Canonical Tag Bad Response Code HTML Sitemap 1 XML Sitemap 6 Schema Tags Missing 2 H1 Tag Missing On-Page factors are the aspects of a given web page that influence search engine rankings. In order to get valuable results that allow your business to grow from organic online mediums, you have to get these areas of onpage optimization done correctly. We ve checked your website for High, Medium and Low Priority On-Page Optimization problems. Fixing these issues will considerably improve SEO performance. West Lake Street Suite Minneapolis, MN 5548
On-Page Optimization ( Home Page) 4 Page Title Great! Title tag detected on the home page. A well optimized Title is the most important factor to rank a website in search engines. Meta Description No Meta Description detected on the home page! Many times Search engines pick content from Description tag to show in Search Listing. You are missing a trick! H1 Tag No H1 (Heading) tag detected on the home page! You re missing out on an important ranking factor! A well SEO d page should have at least one H1 tag added on it. <h1> Word Count Oops! The home page has a word count of just 241 which is low as per best practices. Ideally, the home page should contain at least 25 words of unique and SEO friendly content. XML Sitemap No XML sitemap detected! You re missing out on a great opportunity to submit pages of your website to search engines which will help them to navigate your website and index your content easily. Robots.txt File No Robots.txt file detected! You might be missing out on instructing search engines to index or avoid specific areas of the website. For e.g. credit card details stored on the server, critical access details, duplicate pages, etc. Google Analytics Code No Google Analytics code detected! You re missing out on a chance to collect important data from Google Analytics which can be used to find new customers and increase online conversions. Site Response Code Great! Your site returned a response code of 2 i.e. the site is up and running fine. Canonical Tag Site Load Time ( is up and running fine. Great! Canonical Tag detected on the home page. It helps you to eliminate internal duplicate content as well as maintains domain name uniformity with search engines. Site Load Time (.77 Seconds ) Great! Your site s load time is.77 seconds. Note that the elements with a green tick don t necessarily mean that these on-page elements are fully optimized. It signifies that these elements were detected on the website but could be optimized further to suit search engine algorithms and rank the website better. West Lake Street Suite Minneapolis, MN 5548
Domain Strength Google Pages Indexed 2,2 Pages Found In Google This is the number of pages of your website, which are present in Google's search engine database. Ideally you should keep adding great content to your website, and each page can bring in new search engine visitors. Apart from Google, which covers 67% of search share, we also optimize your website in Bing and Yahoo, which cover 18% and 11% of search share respectively. Overall, we have your website covered for almost 96% of the online searches. SSL https://www.belmonttv.com/ Secure website Great! Your website is secured. West Lake Street Suite Minneapolis, MN 5548
Mobile Friendly Website 3.7 5 Here are the scores for belmonttv.com/ Your website is not mobile friendly. Google gave your website score of 73%, which translates to score 3.7 out of 5. Mobile Friendliness 73 / Mobile Speed 65 / Desktop Speed 77 / Mobile Friendliness FAIR 73 / Passed Consider Fixing Should Fix Size content to viewport Size tap targets appropriately Avoid landing page redirects Avoid plugins Configure the viewport Use legible font sizes West Lake Street Suite Minneapolis, MN 5548
Mobile Friendly Website 3.7 5 Mobile Speed FAIR 65 / Passed Consider Fixing Should Fix Optimize images Eliminate render-blocking JavaScript and CSS in above-the-fold content Leverage browser caching Enable compression Prioritize visible content Minify JavaScript Minify HTML Minify CSS Avoid landing page redirects Reduce server response time West Lake Street Suite Minneapolis, MN 5548
Mobile Friendly Website 3.7 5 Desktop Speed FAIR 77 / Passed Consider Fixing Should Fix Optimize images Enable compression Leverage browser caching Minify JavaScript Eliminate render-blocking JavaScript and CSS in above-the-fold content Minify HTML Minify CSS Avoid landing page redirects Reduce server response time Prioritize visible content 5 Top Reasons why having a responsive web design is the best option for your marketing strategy. 1. Generally, 2% of traffic to a website is mobile traffic. If your website is not mobile friendly, you are losing out on this share of traffic. 2. Recommended By Google Google states that responsive web design is its recommended mobile configuration, and also refers it as the industry best practice. 3. Easy Sharing Content on a responsive site is much easier for users to share, interact with, and link to than content that lives on a separate mobile site. 4. One Website, Many Devices One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. 5. Easier to Manage Managing one site and one SEO campaign is far easier than managing two separate sites at a time. West Lake Street Suite Minneapolis, MN 5548
Keyword Rankings 2 SEO Opportunity These are the keywords which you should most likely target in order to get more traffic flowing into the website. # Organic Keyword Avg. Monthly Searches PPC Competition 1 discounted televisions 2,4 % 2 discounted tv 2,4 % 3 discounted tvs 2,4 % 4 television for sale near me 39 % 5 best priced televisions 26 % 6 cheap televisions 1,9 99.97% 7 cheap tv 4,5 99.99% 8 cheap tvs 4,5 99.99% 9 4k tvs for sale 6,6 99.99% 4k televisions 4,4 % 11 4k tv 135, 99.97% 12 4k tvs 135, 99.97% 13 curved tv 4,5 99.93% West Lake Street Suite Minneapolis, MN 5548
Keyword Rankings 2 SEO Opportunity (continued...) These are the keywords which you should most likely target in order to get more traffic flowing into the website. # Organic Keyword Global Monthly Search PPC Competition 14 curved tvs 4,5 99.93% 15 curved television 39 % West Lake Street Suite Minneapolis, MN 5548
PPC Opportunity Pay Per Click Opportunity We have found 398 ads across 21 competitors bidding on Google Adwords for above keywords. Some of the ads are: Ad Shop TVs At Fry's Electronics - Save Up To 5% & More - frys.com Ad www.frys.com/tv 1 Shop For The Perfect Flat-Screen HD TV For Your Home. Sign Up For Great Deals! Ad Shop HDTV TVs On Sale - Amazon - Free Shipping w/ Prime Ad www.amazon.com/electronics/tv-video 2 Find Deals on HDTV TVs On Sale in TV & Video on Amazon. Ad Upto 7% Off on TV - Upto 7% Off Clearance Sale Ad www.yearend.discount/year+end+sale 3 Shop Top Brands at Affordable Prices. Get TVs for Less. Save Big on Offers. Contact your sales representative to explore this opportunity. Our Recommendations Suggested Monthly Budget $12549 Expected Monthly Clicks 7,382 West Lake Street Suite Minneapolis, MN 5548
Site Security Is your website hackable? Here s a web security audit for your site which checks for vulnerabilities like Viruses, Trojans, Spyware and Malicious Downloads. Not Blacklisted Malware Not Detected Virus Not Detected Malicious Downloads Not Found Trojans Not Detected We Have Checked 97 Pages Drive-by Downloads Not Found Worms Not Detected Backdoors Not Found Spyware Not Detected If your website security is breached i.e. if your website is affected by any virus or malware, Google will warns users with the ominous message "This site may harm your computer". Even modern browsers like Chrome and Firefox display a warning message if they detect something suspicious. This directly affects your website s visibility and traffic. Immediate action needs to be taken to clean off these vulnerabilities before Google drops your website from its search results. West Lake Street Suite Minneapolis, MN 5548
Off-Page Optimization 8 15 29 Page Authority 4 Moz Rank MozRank represents a link popularity score. It reflects the importance of any given web page on the Internet. Pages earn MozRank by the number and quality of other pages that link to them. The higher the quality of the incoming links, the higher the MozRank. 23 Domain Authority Using over 15 ranking signals Domain Authority is SEOmoz's calculated metric for how well a given domain is likely to rank in Google.com's search results. Domain Authority scores on a -point, logarithmic scale. Total Links predicts the likelihood of a single page to rank well, regardless of its content. The higher the Page Authority, the greater the potential for that individual page to rank well in search results. Total Links is scored on a -point, logarithmic scale. 33,661 Total Links The number of links ( juice-passing or not, internal or external) to the url. 23 Juice Passing Links Links can either be 'juice-passing' or 'nonjuice-passing.' In short, a link that passes juice is a link that helps the target page rank better 27 text 276 not sitewide 128 dofollow 142 nofollow sitewide External Backlinks This is the number of backlinks to your website according to Ahref's database. Ahref is one of the largest sources of backlink intelligence tool. Referring IP The same IP can host multiple sites. So this is a unique count of a number of Ips from where we sites have pointed links to your site. 276 89 Referring Domain vs Referring Subnets 1.2 Ideal ratio should be between 1.25 to 1.5 89 Referring Domains Referring domains are the number of unique domains linking to your website. 87 Referring Subnets Search engines sometimes discount links coming from sites hosted on the same C class Ips. So the more links a website has from different C class subnets, the better backlink diversity it has - which helps the overall SEO West Lake Street Suite Minneapolis, MN 5548
Social Engagement 4.3 Needless to say, being active on social media platforms is an essential part of your marketing plan. This audit tells how well you are placed currently on top social networks. B u sin ess P ag e F ac eb ook Like 124 Lik e B u tto n Social Engagement F ac eb ook S h are S h are B utto n + 1 B utto n C o u nt Profile S h are Social signals have come a long way in terms of their impact on SEO over the course of the last two years. Recently, Twitter also reportedly struck a deal for tweets in Google search results. This means, your tweets will have a larger audience than ever before. Social signals are becoming the new link in terms of overall importance in the ranking algorithm and its time you take advantage of engaging your brand on social platforms. West Lake Street Suite Minneapolis, MN 5548
Competitor Metrics BELMONTTV.COM OVERSTOCK.COM DEALNEWS.COM BESTBUY.COM http://www.belmonttv.com/ https://www.overstock.com/ https://www.dealnews.com/ https://www.bestbuy.com/ JUICE PASSING EXTERNAL LINKS VS NON JUICE PASSING + INTERNAL LINKS % 99% 96% 99% % 1% 4% 1% Non Juice Passing + Internal Links Juice Passing External Links Non Juice Passing + Internal Links Juice Passing External Links Non Juice Passing + Internal Links Juice Passing External Links Non Juice Passing + Internal Links Juice Passing External Links LINK SATURATION 2,2 Google 2,8, Google 281, Google 461, Google MOZ METRICS 23 Domain Authority 82 Domain Authority 71 Domain Authority 88 Domain Authority 23 Juice Passing Links 344,16 Juice Passing Links 325,152 Juice Passing Links 763,2 Juice Passing Links 33,661 Total Links 3,25,325 Total Links 8,19,323 Total Links 137,283,488 Total Links AHREFS METRICS 89 Referring Domains 45,415 Referring Domains 5,62 Referring Domains 77,953 Referring Domains 89 Referring IPs 25,482 Referring IPs 3,573 Referring IPs 48,977 Referring IPs West Lake Street Suite Minneapolis, MN 5548