joe cahill creative services Graphic Art Direction Web App Fine Arts
Resume Skills Print Adobe Photoshop Adobe In Adobe Illustrator Quark Xpress Web: HTML5 CSS3 Responsive jquery WordPress Magento App: Objective-C Swift Motion: Adobe Premiere After Effects Final Cut Pro Photography: Adobe Lightroom Apple Aperture OS: Mac OS X Windows Unix ios Android 2 joecahill.com A creative professional with more than ten years of experience bringing new life to brands and organizations through innovative artwork and multimedia campaigns. Experienced leader of people and manager of resources credited with building creative departments from the ground up. Adept at establishing credibility and influence with clients, increasing the power of persuasion, and running projects from start to finish with impeccable attention to detail and flawless execution. Areas of Expertise Budgets & Cost Control Thought Leadership Staff Management Innovative Idea Generation Client Relations Persuasive New Business Development Strategy Development Project Management Programming Adaptable Multimedia Campaigns Professional Experience Consultant New York, NY 2015 Current Worked as a consutant with a variety of agencies assisting them on projects ranging from UX/UI design through to print collateral: IBM Worked on UX/UI, visual design, web banners all within an agile environment Prime Visibility UX/UI design, Print Campaigns Elite Marketing Tradeshow/Exhibiton design, UX/UI design Blur Communication Web banners design, Collateral design Watson NYC - Floor Plan Creation and Print East Coast Cycle Supply Creative Director Farmingdale, NY 2011-2016 Leads the creative team in developing new and innovative products, advertising campaigns, and apparel in an agency style environment. Manages the day to day work of a team of four people. Built this creative department from the ground up. Executed the smooth and seamless transition of work from freelance workers to in house employees in the first six months of employment. Rebranded the organization with the creation of new websites, e-commerce, & advertising. Traveled overseas to monitor every detail of production & quality control of projects. Secured and scheduled all media buys to promote the brand. Freelance Employee New York, NY 2009 2011 Secured and performed a variety of different work projects for a multitude of clients. Some examples include: Scholastic Books Catalog and Artwork Travel Impressions Mulitmedia Presentations, UX/UI App design, Corporate Rebranding Briggs & Riley Packaging & Dieline Creation Toledo Group Art Direction, Corpoarte Branding, and Web (UX/UI & Coding) Learning Your Letters Company Branding, App and Web Just Finish Logo Redesign and Web (UX/UI & Coding) Stray Cat Bicycles Product, Web (UX/UI & Coding), and Branding Iron Horse Bicycle Company Creative Director Holbrook, NY 2006 2009 Directed, designed, and strategized all product advertising, including all catalog and web campaigns, for an in-house department with an agency engine. Created and continuously maintained all websites to refresh the corporate identity of the brand. Managed the flow of artwork in house and coordinated with outside agencies. Developed the graphics for advertising materials including bicycle decals, catalogs, web ads, clothing, and tradeshows. Managed the budget for freelance & agency work as well as printing and hardware. Directed photo shoots for the product and action footage. Regent Sports Corporation Art Director / Sr. Graphic er Hauppauge, NY 2003 2006 Built and led this in house art department. Hired, trained, coached and supported a staff of 13 team members. Responsible for delivering stimulating ideas that work across all media s to promote the sporting good products and the brand of the organization. Created artwork for product and package designs, magazine advertisements, the web, and the National Super Show tradeshow. Developed print concepts for brochures, direct mailings, and email blasts. Identified talent and mentored graphic designers for career growth into future Directors. Gap, Inc. Graphic er / Assistant Art Director New York, NY 1999 2002 Created full poster employee awareness ads and developed store style guides and floor plans. Learned the foundational elements of workflow scheduling, design concepts, and artwork trends by working alongside the Art Director.
Branding Collateral & Web East Coast Cycle Adobe In Adobe Illustrator HTML5 CSS3 The rebranding of ECCS was part finding the companies voice and part giving them the professional look that they craved. The clean modern logo and orange accent was a key to giving them a stand out feeling. eccyclesupply.com joecahill.com 3
Branding Collateral & Web Just finish Adobe In Adobe Illustrator Wordpress CSS3 The Just Finish project was about finding the voice of the people that just start training as well as the elite runners. I came up with a list of the excuses people make to avoid running and worked with the client on the tag line. Along with basic collateral there is a website, clothing and vinyl wrap design. justfinish.net 4 joecahill.com
Branding Collateral & Web Allan Rose Associates Adobe In Adobe Illustrator HTML5 CSS3 Allan Rose Associate, approached me with the task of creating a logo that incorporated a rose but maintained a strong professional business feel. allanroseassoc.com joecahill.com 5
Branding Collateral & Web Travel Impressions Adobe In Adobe Illustrator Drupal jquery CSS3 While rebranding travel impressions, the goal is to give the brand an updated look as well as treat it as the luxury brand is it. Along with a new logo and color scheme, a new booking engine, and internal job tracking platform. 6 joecahill.com
Web UX/UI IBM Sketch Illustrator Photoshop The IBM Flash storage page refresh encompassed not only a new look & feel but the organization as well as functionality of information. ibm.com joecahill.com 7
Web UX/UI IBM Sketch Illustrator Photoshop The IBM Big data storage page received an upgraded look and functionality to keep it consistent with the new IBM storage design. ibm.com 8 joecahill.com
Web UX/UI IBM Sketch Illustrator Photoshop The IBM Storage industry page for healthcare was a new page to the Storage team and set the standard for the rest of the industry pages. Clean lines and smooth flow made this the template for the rest of the pages. ibm.com joecahill.com 9
Web UX/UI IBM Sketch Illustrator Photoshop The IBM Retail page was complete redesign of the page using interactive charts, clean lines, tighening the design as well asl shortening the page. ibm.com 10 joecahill.com
Web UX/UI IBM Sketch Illustrator Photoshop The IBM Flash storage campaign page and cooresponding social tiles. ibm.com joecahill.com 11
Web Responsive Website K2 Bike Adobe Photoshop HTML5 CSS3 The K2 website was created along with the relaunch of the 2015 highend K2 Bikes. The site is made to showcase the bikes with big imagery and features sortable categories, CSS3 animations, full screen sliders, and clean mobile versions. k2bike.com 12 joecahill.com
Web Responsive Website K2 Bike Adobe Photoshop HTML5 CSS3 The K2 website was created along with the relaunch of the 2015 highend K2 Bikes. The site is made to showcase the bikes with big imagery and features sortable categories, CSS3 animations, full screen sliders, and clean mobile versions. k2bike.com joecahill.com 13
Web Wordpress Website LI2Day Walk Wordpress Adobe Photoshop CSS3 The LI2Day Walk site was built in wordpress so the staff can easily update the content. It features large bright CSS3 sliders, social media and photo feeds, and a donation engine. The site also has a full responsive mobile version. li2daywalk.com 14 joecahill.com
Web Parallax Website Privatext Adobe Photoshop Wordpress CSS3 The Privatext website was created on the wordpress platform. The parallax site features a clean design, highlighting the apps features while making the site visually appealing to consumers. The site also has a full responsive mobile version. privatext.co joecahill.com 15
Web ecommerce Website The Hub Adobe Photoshop Magento CSS3 The Hub ecommerce website is built on the Magento platform, live syncs to their Point of Sale System, and features large sliders, full blog, and a backend system that can be easily updated by the staff. thehubhq.com 16 joecahill.com
App PAP Chat PAP Adobe Illustrator Swift 2 The PAP application is a new photo sharing social media app. Along with the creation of the logo, the entire UX and some of the app functionality along with sales presentations. joecahill.com 17
App Scrap Chat Privatext Adobe Illustrator Swift The Scrap Chat application is a new social media app. Along with creation of the logo the entire UX/UI was designed to give the app style and functionality. 18 joecahill.com
App Privatext MD Privatext Adobe Illustrator Swift The Privatext MD app was one of the most interesting projects to work on, trying to find a simple way to give doctors and hospital staff access to all the information they need on their mobile device. This was accomplished in a clean, user friendly and customizable platform. Having it seamlessly integrate with hospital software was no problem. joecahill.com 19
App Travel Agent Center Travel Impressions Adobe Photoshop Adobe DPS Objective C Along with the rebranding project of Travel Impressions, a pair of apps were created one consumer facing and one geared towards travel agents. Giving them all the information on bookings, full color catalogs with integrated videos and virtual walk-throughs of each resort gave the agents more tools readily available then ever before. 20 joecahill.com
App Product Catalog North Babylon School District Adobe Illustrator Objective C These two apps were created with the intention on helping children learn and communicate. The feelings app was made to help autistic children communicate how they were feeling. On top of coding and design, I also recorded the voice-overs. The Learning Your Letters app was created to help all children learn writing via tracing on the screen. joecahill.com 21