WEBSITE ANALYTICS & ADWORDS REPORT 9th October - 24th November 2014 OVERVIEW The following report shows data collected directly from Google Analytics and Google AdWords and provides annotated comments and suggestions on how to improve Google rankings, user experience and increase leads generated via the website. 1
WEBSITE ANALYTICS REPORT 9th October - 24th November 2014 AUDIENCE OVERVIEW The highest point of usage was 98 sessions on the 22nd October with the lowest point of usage at 27 sessions on the 12th October indicating an increase on the last report period. Total number of Sessions within the date range. A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events,, etc.) is associated with a session.? Users that have? Pageviews is? Pages/Session? The average? Bounce Rate is? An estimate of had at least one the total number (Average Page length of a the percentage the percentage? session within the selected date range. Includes both new and returning users. of pages viewed. Repeated views of a single page are counted. Depth) is the average number of pages viewed during a session. Repeated views of a single page are counted. Session. of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page). of first time visits. Sessions are well up by nearly 50% which is a great sign as we enter the busy period. The Bounce Rate is slightly slightly reduced indicating that users are engaging more with the content. 1st July - 20th August 2014 results 2
WEBSITE ANALYTICS REPORT 9th October - 24th November 2014 USER ENGAGEMENT OVERVIEW The following graphs show data from the 10th June - 30th July 2014. Data has not changed dramatically from the previous report period. User engagement can still improve. GEO OVERVIEW NT Sessions: 0 QLD Sessions: 53 WA Sessions: 56 NSW Sessions: 105 SA Sessions: 29 VIC Sessions: 2,337 TAS Sessions: 2 3
WEBSITE ANALYTICS REPORT 9th October - 24th November 2014 MOBILE OVERVIEW 4
WEBSITE ANALYTICS REPORT 9th October - 24th November 2014 PAGE INTERACTION OVERVIEW The bounce rate for the home page has reduced by 6% with the change of layout and addition of call to action banners. The Air Conditioning Specials page is getting a lot of traffic compared to the last report period. The high bounce rate may be due to people calling and then closing the page. 1st July - 20th August 2014 results 5
WEBSITE ADWORDS REPORT 9th October - 24th November 2014 TRAFFIC SOURCE OVERVIEW 6
WEBSITE ADWORDS REPORT 9th October - 24th November 2014 AdWords Results - Dale Air The Samsung tablet special offer is currently getting the most clicks. 7
WEBSITE ADWORDS REPORT 9th October - 24th November 2014 Conversions There were 66 online enquiries not including any phone enquiries. The known converted clicks from AdWords is 16 from the 16th of October (conversion tracking was not active prior to the 9th October). 8
IDENTIFIED ISSUES & SOLUTIONS 9th October - 24th November 2014 GOOGLE ADWORDS - Special offers For the moment the Samsung Tablet special offer is driving the most traffic to the website. It might be worth coming up with an even better special offer prior to the busy period in January. This could be something like Win a holiday or win $1,000 cash. GOOGLE ADWORDS - Brand specific Currently the brand specific pages are not optimised for generating leads but once they are optimised it will be a great cheaper alternative to generate traffic. The average CPC for brand specific search terms is around the $3 mark compared to the $10 for more generic search terms like air conditioners. GOOGLE ADWORDS - Product pages Once all of the product pages are optimised this will assist in capturing leads. GOOGLE ORGANIC - Customer perception If searching for reviews on Dale Air there is still an overall negative perspective displayed on Google + Local and TrueLocal. An incentive scheme may need to be implemented in order to rectify this issue. Eg. write us a review, send us a screen shot of the review and we will send you 2 free movie tickets to say thanks. 9
IDENTIFIED ISSUES & SOLUTIONS 9th October - 24th November 2014 enewsletter - Special offers Prior to the Christmas break it would be beneficial to have a Christmas offer and advertise it to the database that is captured via MailChimp. A post Christmas offer and enewsletter would also be great to send out to the database during the busy period in January to prompt sales. 10