ESOA > The Connected Automobile Connected Automobiles 2016 Market Overview Paul Gudonis, Global Network & Services Policy @ESOA_SAT
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Satellite CommunicaEons Services TV & Media Cost efficient data transfer HDTV, UHDTV 21 operators CEO driven Global & Regional Europe Middle-East Africa Common PosiEons Unified AcEon High-level Advocacy Broadband Internet AnyEme, anywhere on land, air, sea Aero-ConnecEvity Safety-of-life & passenger infotainment Border Control 24-7 remote monitoring Energy 24/7 remote control of plants Disaster Relief CommunicaEons restored within hours of disaster MariEme, Fisheries Safety-of-life, reporeng quotas, Internet Access @esoa_sat www.esoa.net info@esoa.net Inclusion Security Mobility Safety Cyber-resilience
Satellite in transportation Connecting transport systems via satellite is nothing new Significant history in maritime and aviation communications Ø Voice and data for vessel and aircraft operations Ø Airline passenger connectivity growing across industry Relied on for mission critical communications Ø Enabling disaster response and emergency services Fleet management, navigation and telematics Ø Commercial trucking LogisEcs Advanced Tracking Real-Eme info-sharing Ø Heavy equipment Ø Precision agriculture Fleet Management Collisionavoidance Safety-criEcal Systems
Market trends create opportunity for satellite Regulatory drivers, operational support and infotainment Safety policies drive growth of Advanced Driver Assistance Systems (ADAS) OTA updates reduce warranty and recall costs for OEMs and secure brand loyalty OEMs redefining themselves as service companies rather than manufacturers Multiple roaming agreements for global connectivity adds complexity for OEMs Instant access to news, social media and other forms of Infotainment Secure connectivity enables delivery of software and firmware updates over-the-air (OTA) Satellite broadcast is a secure and cost-effective way to update vehicles everywhere Global connectivity creates opportunities for OEMs to better manage and monetize customer relationships Single global network and one device simplify vehicle access to deliver all OEM services Satellite capabilities enable connectivity for the passenger and, in future autonomous vehicles, drivers directly to their device
Key satellite use cases Global coverage, broadcast efficiency, resilience and reliability OTA updates with acknowledgement - efficient and secure broadcast service to update software in TCU, ECUs, and Head Units Enhanced Navigation - Differential corrections, GNSS Integrity Monitoring, and Anti-Spoofing support services for semi and fully autonomous driving Telematics - increased coverage and reliability for e-call services, Stolen Vehicle Tracking and Vehicle Telemetry Cyber & Managed Security Services Alternate secure channel for global certificate and key management; managed service for OEMs and Tier 1s patching latest vulnerabilities and attacks by updating firewall and IDS systems Source: Connected Car Services Tracker, Q1 2016, SBD Automotive
Satellite value proposition Complements existing terrestrial services Existing satellite technology enables an antenna form to fit within an existing shark fin or to be embedded in the roof of a vehicle Protocol stack and RF chipset for satellite capabilites can be integrated to an existing communication module to leverage Tier 1 hardware costs and manufacturing scale OEM ROI from satellite service: Operational and cost efficiencies from automating updates and minimizing recalls Improved customer retention and increased revenue from new services, including infotainment
Global broadcast service Efficient, secure, scalable Global broadcast services deliver common content to multiple users Efficient and secure channel for OTA updates Content can be customized by region Terminals can selectively choose which broadcasts to receive Differential corrections increase navigational accuracy to 20-50 cm Virtually unlimited scalability for number of users receiving broadcast #THISisITS
Why Satellite? Reaches beyond and complements existing terrestrial networks Global networks replace multiple roaming agreements Standardize on one device and one part number Operational efficiency for OEMs Increased security and safety for OEMs and their customers
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