Efficiency of a Business without Energy Efficiency? Easy Steps to Building your own Energy Management Practice APC by Schneider Electric
The energy dilemma is here to stay The facts The need vs Energy demand by 2050 Electrical energy demand by CO2 emissions 2030 to avoid dramatic climate changes Source: IEA 2008 Source: IPCC 2007, figure (vs. 1990 level) Energy management is the key to address the dilemma 2
The Energy Market Supply Side More Efficient & Cleaner Supply Demand Side Energy Use & Conservation Clean energy is expensive and takes time to implement Current technologies allow us to target 30% savings We must develop clean technologies and increase renewable energy supply We must focus on energy efficiency to solve our energy dilemma
IT starves for Energy: Need for Energy! Connectivity Cloud Apple Apps! VIDEO Relative Customer Value Business Availability Network Economy Mail Business & Social Networks 2000 APC by Schneider Electric Data Protection Hardware Protection 2002 2004 2006 2008 2012
In an environment of constant change Increasing availability expectations Cloud computing Virtualization Energy efficiency Uncertain planning for capacity or density Regulatory requirements Metrics and reporting Infrastructure management Energy and service cost control Dynamic power variation Server consolidation Data center managers need accurate and timely information to make better decisions in real time 5
Data Center Life Cycle Assess Plan/Scope 1.5 yrs Retire/Upgrade 2.8yrs Plan Optimize Design/Build/ Commission Maintain 8-15yrs Maintain Design 1.3 yrs Build 1.6 yrs Operate 8-15yrs Operate/ Monitor 6
Market Transformation Trends All of which create demand for: 1 Cost Effective Solutions Virtualization Cloud Computing Speed and Simplicity: 2 Consolidation Standardization, Flexibility, Modularity Co-Location Emergence Increasing Energy Costs 3 Efficiency of Scale 4 Energy Aware Solutions Environmental and Sustainability APC by Schneider Electric
5 Steps to building your own energy management practice 1. Internal Education 2. External Awareness 3. Target Domains 4. Benchmark and measure 5. Promote Success APC by Schneider Electric
APC by Schneider Electric
Data Center University Free, online customer education DataCenterUniversity.com Wide range of topics on design, build, and operations concepts, range of solutions Vendor neutral content---gain education credits Over 90,000 global registrations; 300,000+ courses taken! an excellent opportunity to take advantage of in depth training from a leader in the industry... The curriculum is rich in depthavailable and variety; and being able to access it 70 courses online while gaining CEUs from other industry recognized organizations (e.g. IEEE), is another plus. I don't Certification exam qualification anticipate any downside to this offering with content that is relevant and timely " Director Global Operations Services Marriott International, Inc. APC by Schneider Electric I would take a course again 93% agree I would likely recommend a course to others 90% agree The knowledge gained is valuable to me in my career 83% agree
Engagement Questions Are you being asked to reduce your operating costs? What is your plan to save energy? What do you need to meet your goals & objectives? What problems are you having; have you developed a solution? How does your budget look; do you need more money? What don t you know that concerns you?? APC by Schneider Electric
Customers Energy Awareness Stages 1. Pay the bill and complain 2. Negotiate with utilities or alternatives to reduce rates 3. Take general internal measures to reduce usage 4. Implement a systematic approach: Measure and audit energy use by subsystem/application Make specific improvements/upgrades to improve energy use Implement a continuous monitoring program 12
Lifecycle solutions for Energy Efficiency Active energy efficiency is the fastest way to save energy and CO 2 13
We are specialists Our portfolio in energy management Energy & infrastructure Industrial automation & control Low voltage power Building automation & security Industry Data centers & networks Buildings Residential Critical power & cooling Renewable energy solutions Medium voltage power Installation systems & control (wiring devices + home automation) Solutions & Services Energy Efficiency 14
Schneider Electric StruxureWare for data centers TM
How Well Does Our Customer Know Their Data Center? Who gets notified if UPS goes on battery? How do you know the impact of a Data Center event? How do you decide virtual server moves? Do you have any underutilized servers in your Data Center? How efficient is your Data Center and your Business? I need to know what happens before a failure occurs IT Manager Schneider Electric - Lindsay Cantler
Data Center Business Trends Budgets Virtualization Density Energy Data Schneider Electric - Lindsay Cantler
DCIM Market Definition Data center infrastructure management (DCIM) systems collect and manage data about a data center s assets, resource use and operational status throughout the data center lifecycle. This information is then distributed, integrated, analyzed and applied in ways that help managers meet business and serviceoriented goals and optimize the data center s performance Physical Power system Cooling system IT space Security Integrations Schneider Electric - Lindsay Cantler Functional Monitoring and alarming Automation and control Modeling and simulation Software Services, Integrations Process Asset management Availability management Capacity management Change management Crisis management Financial management, Integrations
DCIM: From Problem To Solution Mapping is a priority because of. Downtime Wasted Rack Space Missed market opportunities, revised customer loyalties, and even failed companies. Leads to inefficiencies and capacity constraints. Value Proposition Enables proactive simulation of changes to data center infrastructure. Provides alarming to notify appropriate personnel of critical issues. Assures the optimal placement of assets within the rack. Delayed Server Deployment Operationally inefficient and missed expectation Assures that your physical infrastructure provides the redundancy, backup time and availability required. Wasted Energy The need to control operational costs Provides your current & historical PUE, as well as energy & cost analysis of your subsystems Lost Man Hours Controlling energy costs at facility level Enables the capturing of the root cause of a problem and identification of the IT impact Operating Outside of Design Parameters Inadvertent downtime Schneider Electric - Lindsay Cantler Single view of current status and alarming capability of critical issues
Main business benefits of DCIM Problem How DCIM can help Managers over-provision for power and cooling. Accurate modeling or monitoring reduces waste. Managers aren t always sure where to place servers. Software identifies optimal placing of servers. Managers can t account for energy use, or map energy or carbon use against servers, services and workload. Measures and links utilization and power use. Managers don t know how well they are doing; performance metrics are inaccurate or difficult. Can create instant metrics. Managers don t always know what all power-drawing devices are doing if anything. Identifies all power-drawing devices and monitors behavior. Hotspots and other problems detected late, or by staff in aisles. Potential problems identified before they occur. Schneider Electric - Lindsay Cantler
What s being said about DCIM Inhibitors to DCIM adoption are cost, functionality issues, the difficulty of creating and maintaining asset databases, and commitment to simple in-house tools The 451 Group, Tier1Research, 2011 Widespread belief among data center operators that it is possible to manage data centers without physical infrastructure management tools. APC by Schneider Electric, White Paper 107, 2011 Schneider Electric - Lindsay Cantler Data Center Infrastructure Management (DCIM) is truly one of the only areas, where facilities and IT meet to think about the business backbone in a tactical and strategic manner. IDC, 2010 Energy savings from well-managed data centers can reduce operating expenses by as much as 20%. Gartner Research, 2010
Schneider Electric s DCIM solution: According to IDC analysis and buyer perception, Schneider Electric is an IDC MarketScape Leader worldwide. IDC: MarketScape: Worldwide Datacenter Infrastructure Management (DCIM) 2011 Vendor Analysis Katherine Broderick, IDC January 2012 Schneider Electric - Lindsay Cantler
StruxureWare Operation: Modules StruxureWare Dashboard Capacity Change Power, cooling, space, network Workflow Energy Cost Insight Custom Reports Energy usage Charge backs StruxureWare Operation StruxureWare Data Center Expert (formerly Central) Schneider Electric - Lindsay Cantler Energy Efficiency Mobile Vizor ITO PUE analytics Status Barcode Mobile / ios Server Utiliz. Charge backs Inventory Alarms PUE Calculator Vsphere Integration Cisco UCS Integration Monitoring Measured (real-time) data Mass configuration Trending analysis SCOM, OpenView, Tivoli Pro Packs
StruxureWare for Data Centers: Operation Main Features Inventory management Shows device data within the physical layout for instant access to device details and asset attributes, and overview of data center operations. PUE calculator Provides Power Usage Effectiveness (PUE) value for information on daily utilization of energy. Network Management Overview of the data center Mobile data center operations network paths and their Integrates with StruxureWare Operations: Mobile interconnections, while support for for access to the StruxureWare Operations incomplete routes and patch panel application on the go via the Motorola (Symbol) to patch panel mapping. MC70 handheld PDA Schneider Electric - Lindsay Cantler Alarms within physical layout Provides real-time device failures within floor layout and rack front view for status of data center operations Customizable view Provides location-based drill-down for a logical model of the data center, where data center rooms can be organised under regions, countries, campus, sites, buildings and rooms User Rights Management Assign individual user rights and controls across rooms, locations, reports, alarms and work orders.
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make the most of your energy APC by Schneider Electric