Business Value Session
Find, Reach, Collaborate: Driving Productivity & Innovation Through Unified Communications and Collaboration Stephen Ng Product Manager, IBM Software Group, GCG
The problem with e-mail (and telephones). (1) I have a business problem that needs solving, so I e-mail Bob (2) Bob doesn t answer, so I e-mail him again (3) Bob still doesn t answer, so I call him (4) and get his voice-mail (5) I try another number and this time I get thru to Bob 2 hours wasted and back to square 1 (6) who tells me that I need to speak to Ken
Compare these two scenarios Attach a file Forward Original e-mail Reply with history Reply with history Reply with history Reply with history Time lag Time lag Time lag Time lag Time lag Reply with history Bring in another person Save the transcript
Agenda What is Unified Communications What is the business value for you IBM s differentiated approach Summary
IBM s Point-of-View: Market evolution Virtual workers are the rule IM is a business expectation Presence is King and location is Queen Moving beyond Click-to-Call to Communication Enabled Business Processes Co-existence on the back-end, consolidation on the front end Global consumability
e-mail rich presence instant messaging of companies using VoIP say they want Unified Communications telephony capabilities web, audio, video conferencing unified messaging
IBM Unified Communications and Collaboration (UC² TM ) solutions open up a whole new world of opportunities and benefits mobility e-mail instant messaging rich presence web, audio, video conferencing telephony capabilities unified messaging
What s included in a Unified Communications solution? Capability Instant Messaging? Web Conferencing? Audio Conferencing? Video Conferencing? Telephony? VoIP? Unified Messaging? UC²? Yes Yes Yes Yes Yes Yes Yes Unified Unified Communications and and Collaboration is is a superset of of all all of of these these capabilities, but but doesn't doesn't need needto to include include all all of of these these
Attributes of a winning UC solution A solution that fits users preferences and can span a continuum of applications A solution that allows for integration with line of business applications and business processes A solution that can help simplify the process of managing multiple PBX environments A solution that lets businesses leverage their existing investments in telephony/audio/video while still tying them into their mainstream collaboration applications
Agenda What is Unified Communications What is the business value for you IBM s differentiated approach Summary
Why companies are investing in IBM Lotus Sametime My travel costs are increasing month after month Key stakeholders in workflow processes find it difficult to communicate My workforce is becoming increasingly mobile but at the same time disconnected My telephony costs are increasing month after month My staff waste too much time finding the information or experts they need Over-dependence on e-mail is clogging up inboxes and taking up my workforce s time Staff use the public instant messaging networks for workrelated activities
Lotus Sametime can help you to Be available to your customers when it matters most Change your customer experience Be an expert on everything Respond to bids in minutes, not hours or days Attract talent and partners Build a business model around a remote workforce without forgoing a sense of community Help reduce travel, telephone and other expenses
IBM UC² Solutions in the Real World: Colgate-Palmolive Requirement: Respond more quickly and cost-effectively to new opportunities Grow service offerings without growing IT infrastructure and costs Enhance communications with business partners, customers Solution: Improved communications by fully integrating voice, chat, Web conferencing, with e-mail and applications Supports virtual teams move work to where the right person is, not moving people to work deploy to RIM BlackBerry devices, as well as to desktops. Security-rich meetings & chat with customers and business partners
Unified Communications and Collaboration solutions can offer a variety of new capabilities and benefits It s not just about communication it s about the value of collaboration once you've established communication Seamlessly going from IM to VoIP to Video; from phone call to conf. call to web conf Faster resolution to problems More fluid information sharing Developing competitive advantage Supporting mobile workforce Contextual collaboration is essential Meet user needs for different types of work they do throughout day Meet needs for users with different preferences for how they want to work
IBM UC² Solutions in the Real World: PGA TOUR Requirement: Resolve scoring discrepancies rapidly and accurately between headquarters and mobile on-site staff Solution: Faster, more reliable collaboration between headquarters and on-site tournament staff Collaboration and knowledge sharing among the highly mobile staff and players we want to take knowledge and turn it into entertainment. By helping the PGA TOUR distribute shot data around the world in real time, Lotus Sametime is doing just that. Steve Evans, Senior Vice President of Information Systems, PGA TOUR www.pgatour.com
Unified Communications and Collaboration solutions can offer a variety of new capabilities and benefits Unified capabilities remove the need for multiple clients from multiple vendors on desktop Provides all the benefits of soft phone, hard phone control, etc. but without deploying/managing multiple applications on desktop Simplify integration of multiple PBX systems
IBM UC² Solutions in the Real World: Major European Bank In Italy, more than 6 million customers and over 3000 branches with 40,000 employees Four main objectives: 1. Design a new Intranet Voice communication infrastructure by using PC-PC Voice Chatting to minimize phone costs 2. Integrate Voice Chatting, IP-phone, Wireless devices as standard Communication architecture in the bank 3. Enhance Voice communication among Branches, Contact Centers and Business Units 4. Enable Chatting and Voice Chatting between Bank and Consumer (clients)
Agenda What is Unified Communications What is the business value for you IBM s differentiated approach Summary
IBM s strategy is being shaped by the needs we re hearing from businesses looking to deploy unified communications Early adoption of UC² capabilities will be through line of business & business processes UC² capabilities need to fit in to the users preferences spanning a continuum of applications Multiple PBX environments are a business pain point Businesses want to leverage their investments in audio/video but tie them into their mainstream collaboration applications There is a need to innovate and deliver a more effective meeting experience, transforming it beyond simple collaboration to a virtual workplace environment
IBM s UC 2 Vision IBM's vision is to foster innovation and business agility by making it easier for people to find, reach and collaborate through a unified communications experience. We accomplish this by delivering an open and extensible software platform that integrates presence, IM, email, unified messaging, web, voice, video, telephony and business applications across multi-vendor environments.
IBM s Unified Communications and Collaboration strategy Unified, ubiquitous UC 2 client Complete IBM solution that embraces multivendor environments Open ecosystem and extension model Proven industry expertise
Unified Communications Integration Enabling a single UC 2 experience for Lotus Sametime customers. Out-of-the-box connectivity to major telephony systems. Communicate directly from PC through the corporate PBX or public telephone lines over extension APIs and standards (SIP, CSTA)
Open ecosystem and extension model Capability IBM Business Partners demoing or shipping solutions Click to Call, Click to conference Aggregated Telephony Presence Call Management Multipoint video integration Softphone integration Web conferencing audio integration Web conferencing audio/meeting scheduling Unified Messaging for Lotus Notes and Domino Unified Messaging for Lotus Sametime
Open ecosystem and extension model Lotus Sametime software as a platform Included communication & collaboration services An extensible platform Integrate with applications & processes Easily extended by 3 rd parties Plug-in framework Open standards TCSPI An extended network of IBM Business Partners Audio/Video/Telephony ISV s Solution providers/si s Example: Dassault product design plug-in and many more Example: Where Are They plug-in
IBM Lotus Sametime 7.5.1 Robust, scalable, enterprisegrade presence, instant messaging and Web conferencing platform Market-leading solution that includes: Built-in voice & video chat A gateway to Public IM Mobile clients Integrated telephony and video Extensible, Eclipse-based client
IBM Lotus Sametime 7.5.1 DEMO
The Lotus Sametime 7.5.1 client provides access not just to people, but to information and resources Integrated Telephony Location awareness Contact information Presence Extension area for add-on functionality
Lotus Sametime 7.5.1 software provides the tools you need to more effectively communicate in real time Video User info from corporate directory Time stamps Rich text Telephony Spell check
Lotus Sametime 7.5.1 Web conferencing is designed to be full featured while still intuitive New Welcome page Full-screen maximize Auto reconnect
The IBM Lotus Sametime Gateway can provide federation with supported public IM and other enterprise IM deployments Yahoo! Messenger AOL Instant Messenger Google Talk SIP Lotus Sametime Others
IBM Lotus Sametime Mobile clients allow you to stay in touch across a variety of mobile devices RIM BlackBerry Symbian Microsoft Windows Mobile
The Lotus Sametime 7.5.1 release introduced new capabilities such as integration with Microsoft Office software
Transforming from a standalone solution to a platform for real-time applications 2007 Best IBM Lotus Sametime Collaboration Extension Imixs: IX Workflow Plugin Lotus Award winner Is coord: IS Phone Lotus Award finalist RADVISION Lotus Award finalist
Lotus Sametime Roadmap
Announcing easy to access, easy to use, easy to integrate Web conferencing service www.ibm.com/sametime
Agenda What is Unified Communications What is the business value for you IBM s differentiated approach Summary
In conclusion: A differentiated UC 2 Value Prop Unified, ubiquitous UC² client Complete IBM solution that embraces multi-vendor environments Open ecosystem and extension model
That delivers real benefits LOB/End Users Increase speed and accuracy of communication and execution Facilitate global and cross-organizational collaboration and information sharing Enable powerful solutions tailored to specific business process and industry needs Simplification IT Supports heterogeneity; avoids rip & replace One stop shopping (via IBM Global Technology Services) where desired Opportunity for cost savings & simplification Rapid creation & deployment of value add plug-ins and/or 3 rd party solutions
To learn more about Lotus Sametime software. Visit us on the Web http://www.ibm.com/lotus/sametime http://www.ibm.com/lotus/uc2 Try it for yourself: Hosted demo server: http://stdemo3.dfw.ibm.com Downloadable 90-day trial: http://www.ibm.com/developerworks/downloads/ls/lst Learn about the integrated solutions from our IBM Business Partners: http://www.ibm.com/software/lotus/partnershowcase/sametime/ Look into building your own plugins and deployment resources: http://www-128.ibm.com/developerworks/lotus/products/instantmessaging
IBM Corporation 2007. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. IBM, the IBM logo, Lotus, Sametime and UC² are trademarks of International Business Machines Corporation in the United States, other countries, or both. Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others. All references to Renovations Inc. refer to a fictitious company and are used for illustration purposes only.
Delivers Unparalleled Conferencing Services for Companies of All Sizes - Leader in Collaboration Software - Leader in private-label Web conferencing services - Open and extensible Unified Communications and Collaboration Platform - Proven expertise in building and running large scale collaborative solutions - Business Partner network -Global presence Reliable, accessible, easy and intuitive global conferencing services - Proven, open, Web 2.0 technology easily integrated with 3 rd party applications - Easy to use, easy to access, intuitive user experience - Established presence in businesses with less than 500 employees -Robust channel -ecosystem
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