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Executive Summary Supplier capability in China Connectivity applications and interactive information platforms are spurring growth in China s line as makers shift from traditional nonconnected devices to connected versions. Companies are investing in new ICs and solutions, introducing niche designs, and integrating value-added functionality to broaden acceptance. Such endeavors will entail higher spending for components, although many suppliers interviewed for this report actually plan to lower prices. Some are keeping quotes stable. Others are augmenting rates, albeit minimally, to offset capital and R&D expenditure. Differentiation and price competition with product lines that have also joined the connectivity bandwagon is a challenge for most suppliers. The growing popularity of car infotainment systems, -equipped mobile phones, and tablet PCs with modules is expected to impact product sales. Key findings 1. Enhanced Bluetooth, Wi-Fi and GPRS functions are the popular connectivity options and interactive information platforms integrated in latest product releases. Wireless RF technology for communication is also adopted in some models. 2. In the area of software development, recent breakthroughs from some companies allow tracking even in blind spots. This mechanism uses a GPRS module to approximate the location and communication with cellular base stations. 3. With regard to product mix, the majority of businesses are either sole manufacturers of in-car devices and vehicle tracking systems, or accessories. Several companies are also engaged in mixed production, specifically of portable and personal devices, and car- and large vehicle-use models. 4. More than 75 percent of output is exported, comprising mostly of accessories and in-car devices and vehicle tracking systems. The EU and North America are the primary destinations. In coming months, exports to Central and South America, and Africa will be increased. Shipments to these locations, however, are industryspecific. 5. Half of surveyed manufacturers are expecting sales from overseas shipments to increase by more than 20 percent in coming months. Suppliers are boosting production capability and broadening their respective selections. Scope & methodology This report covers the major products of China s industry, namely portable devices, personal trackers, in-car and vehicle tracking systems, and accessories. For each category, details about the different types offered, their features and price determinants are provided. The Industry Overview elaborates on issues affecting production and exports. It also identifies the strategies employed to boost sales and enhance overall competitiveness. To reflect the industry structure, the majority of suppliers featured in this report are local, privately owned enterprises. Hong Kong- and Taiwaninvested businesses are also covered. The majority of the companies are based in Guangdong province. The hub accounts for nearly 80 percent of mainland China s export sales, and is currently the center for R&D in the line. To produce the report, Global Sources interviewed a wide range of suppliers. Instead of focusing simply on high-profile makers, we compiled a representative sample of large, midsize and emerging manufacturers. All profiled companies are export-oriented professional suppliers that are verified by Global Sources. Each supplier is confirmed to be authentic with a legally registered business. All companies are visited three or more times by Global Sources to ensure they are export-ready and have real offices and products. The listed contact person has been verified to represent the registered company. In each case, companies were required to answer specific questions designed to verify their manufacturing and export credentials. All profiled suppliers participated in a survey designed to provide insight into price trends, sales outlook and target markets in the next six months. All questions are single choice. Results were calculated based on the actual number of valid responses to each question. Global Sources supplier rankings Suppliers are ranked using a 6-star ranking system. Companies with a higher star ranking provide more business information and verification reports on their Global Sources online homepages. Suppliers rated 5 or 6 stars have a Credit Check report from First Advantage or Sino-Trust and a Supplier Capability Assessment report provided by Bureau Veritas online. The rankings are correct at the time of publication and may be subject to change.
CONTENTS INDUSTRY OVERVIEW...7 Main production center Supplier survey Car & vehicle tracking systems...9 personal trackers...11 Portable...13 accessories...15 SUPPLIER PROFILES... 21 PRODUCT GALLERY... 47 Copyright 2011 Trade Media Limited. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Trade Media Holdings Limited and Trade Media Limited is prohibited. Published by Publishers Representatives Limited (on behalf of Trade Media Limited) 4th Floor, Century Yard, Cricket Square, Elgin Avenue, P.O. Box 32322 SMB, George Town, Grand Cayman, Cayman Islands c/o 22/F Vita Tower, 29 Wong Chuk Hang Road, Aberdeen, Hong Kong ISBN 978-988-19235-0-9 Disclaimer: Any recommendation contained in this report may not be suitable for all investors or businesses. Moreover, although the information contained in this report is obtained from sources believed to be reasonably reliable, the accuracy or completeness of such information cannot be guaranteed. The author and the publisher of this report (and the publisher s affiliates, agents, sales representatives and service contractors) do not make any representation or warranty whatsoever (whether express or implied) in relation to any of the contents of this report (including any information, opinion, recommendation or conclusion contained in this report) (collectively, Contents ), whether as to the accuracy, completeness, quality, fitness, suitability or reliability of such Contents (or any portion thereof ) or otherwise, and shall not be liable under any circumstances whatsoever for any error, omission, defect or deficiency in, or for any use of or reliance on, such Contents (or any portion thereof). All product images are provided by the companies interviewed and are for reference purposes only. Those product images featuring products with trademarks, brand names or logos are not intended for sale. Products that are not the specific topics of editorial articles are shown for illustrative and/or demonstrative purposes only. We, our affiliates, and our affiliates respective directors, officers, employees, representatives, agents or contractors, do not accept and will not have any responsibility or liability for product images (or any part thereof) which infringe on any intellectual property or other rights of a third party.
Industry Overview Industry Overview Bluetooth, Wi-Fi and GPRS applications are propelling China s industry as demand for devices with various connectivity options enabling interactive information platforms rises, especially overseas. Although market growth of portable navigation devices is incomparable to that of smartphones and tablet PCs with modules, a steady increase is still forecast. Upcoming models will utilize digital broadcasts and GSM networks as the thrust of product development continues to shift from traditional and nonconnected PNDs to connected units. Such devices will be able to obtain realtime data for traffic, stocks, weather and information on nearby establishments. By 2015, about 88 percent of all PNDs manufactured are forecast to support connectivity functions, according to Berg Insight. China makers are likewise releasing niche designs and integrating valueadded functionality into personal trackers, optimistic that expanded Main production center usability and the popularity of PNDs will bolster sales of the former. To stimulate adoption and encourage broader acceptance, suppliers are developing user-targeted products. To ensure that device specifications are well-suited for the intended applications, companies are also improving ease of use and practicality. Wireless RF technology for communication is embedded in some models to eliminate additional network costs from telecom carriers. Other R&D targets include improving positioning response times and miniaturization. Distance tracking, data logging via a 4MB internal memory, motion sensor and information retrieval in blind spots are also examples of value add-ons. Meanwhile, -enabled car electronics is still mainstream, with logistics, transportation and fleet management applications propelling the automotive tracking industry in China. Guangdong Guangdong province is home to 80 percent of suppliers in mainland China. Shenzhen is the largest manufacturing hub there, and is bolstered by the province s rich supply of raw materials, strong R&D capability and lower costs. In coming months, production is forecast to shift away from Taiwan, Japan and South Korea in favor of this area. The capability to detect a car s position, speed and fuel status is typical in new models. Increasing demand for 3D map viewing, high-definition resolution displays and multiple functions are also prompting domestic car manufacturers to underscore upgrades. Many have started enhancing product configurations, using faster processors, larger memory and bigger screens to add value. capability is likewise being added in entertainment devices such as in-dash car DVD players. As for accessories, market demand follows the trend in portable devices. Universal models that can be used for mobile phones, and MP3 and MP4 players are prioritized. Hurdling the connectivity shift With rising demand for connected units and the growing popularity of car navigation systems and -equipped handsets, most China makers face the challenge of product differentiation. By 2014, sales of cell phones are expected to reach $770 million, according to Berg Insight. This will be driven by demand for smartphones and plans by some telecom companies to incorporate capability in midrange handsets. In response, small and midsize suppliers are adopting new solutions that will increase efficiency and boost product performance. Value add-ons such as these, however, entail higher manufacturing costs. Built-in communication modules in portable devices increase production outlay by $50, while a Bluetooth equivalent adds $2. In the case of portable devices and personal trackers, suppliers need to design models with better and targeted applications to generate sales. In-car manufacturers are also incorporating a host of features to
Executive Supplier Profiles Sum- Asico Industrial Co. Ltd Asico is a mainland China-owned manufacturer of in-car devices, portable units, trackers and accessories. Its Shenzhen factory has 150 full-time employees. The company currently churns out 5,000 units monthly, utilizing 67 percent of its total monthly production capacity of 7,500 units. On average, the maker invests 20 percent of revenue in R&D annually. The maker exports all of its products to North America, Europe, the Asia-Pacific region and the Middle East. Last year, Asico reached total sales of $5 million from the line. In the next 12 months, Europe will be the supplier s target market. The business plans to increase its annual capital expenditure by up to 50 percent this year. Company facts Year established 2005 Business type Manufacturer Company ownership Mainland China-owned Head office location Shenzhen (Guangdong) Factory location(s) Shenzhen (Guangdong) No. of full-time employees 150 Annual sales (all products) $5.0mn Annual R&D spending $1.0mn Model: AC110 MOQ: 100 units Description: Car tracker; SiRFstarIII; external antenna; 20s acquisition time; 5 to 10m position accuracy; fuel level monitor; 12V battery; 104x62x25mm; 120g See more popular export models in the Product Gallery. Exports by product Sales & output: Annual sales $5.0mn Share of total sales 100% Annual export sales $5.0mn Total monthly capacity 7,500 units Average monthly output 5,000 units Capacity utilized 67% Average monthly exports 5,000 units Export ratio 100% Portable 30% trackers 8% accessories 2% Car 60% Contact details Business contact CHEN Zuzhan Phone (86-755) 8993-5600 Fax (86-755) 8993-5873 E-mail asico@globalsources.com URL www.cnasico.com www.globalsources.com/asico.co Address 505 to 506, 5F R&D Building, Jinghuazhong High-Tech Park, Bao Long Industrial City, Shenzhen, Guangdong, China Information not disclosed Exports by market Asia- Pacific 10% EU 10% Europe (non-eu) 20% Middle East 10% Other 30% North America 20%
Product Gallery PRODUCT GALLERY Car & vehicle tracking systems Asico (profile page 21) Model: AC110 MOQ: 100 units Description: Car tracker; SiRFstarIII; external antenna; 20s acquisition time; 5 to 10m position accuracy; monitor fuel level; 12V battery; 104x62 x25mm; 120g HK Kaizhen (profile page 27) Model: KZ-6162 MOQ: 20 units Description: Car ; for Kia Sportage 2010; 800x480 resolution; 128MB; igo, Polnav, Router66; 6.2in TFT-LCD; USB, Micro SD slot; Bluetooth; DVD, VCD, CD, MP4, MP3, CD- R/RW; built-in AM/FM, 30-channel memory; built-in TV (PAL, NTSC, SECAM); steering wheel control; ipod HK Kaizhen (profile page 27) Model: KZ-6163 MOQ: 20 units Description: Car ; for Mazda3 2010; 800x480 resolution; 128MB; igo, Polnav, Router66; 6.2in TFT-LCD; USB, Micro SD slot; Bluetooth; DVD, VCD, CD, MP4, MP3, CD- R/RW; built-in AM/FM, 30-channel memory; built-in TV (PAL, NTSC, SECAM); steering wheel control; ipod; ESP HK Kaizhen (profile page 27) Model: KZ-6157 MOQ: 20 units Description: Car ; for Mitsubishi ASX; 800x480 resolution; 128MB; igo, Polnav, Router66; 6.2in TFT-LCD; USB, Micro SD slot; Bluetooth; DVD, VCD, CD, MP4, MP3, CD- R/RW; built-in AM/FM, 30-channel memory; built-in TV (PAL, NTSC, SECAM); steering wheel control; ipod Information not disclosed Kinwei (profile page 29) Model: KW-GM3520M MOQ: 500 units Description: Car ; MStar2501/400MHz; 3.5in TFT LCD, 320x240 resolution; 64 to 128MB DDR, 128MB to 4GB Flash; internal antenna; USB2.0 interface; FM transmitter, up to 4GB TransFlash card slot; built-in 3.7VDC Li battery, 5VDC vehicle lighter adapter; 2 to 3hr power Kinwei (profile page 29) Model: KW-GM4317A MOQ: 500 units Description: Car ; MStar2501/400MHz; 3.4in TFT LCD, 480x272 resolution; 64 to 128MB DDR, 128MB to 4GB Flash; internal antenna; USB2.0 interface; Bluetooth, FM transmitter, up to 4GB TransFlash card slot; built-in 3.7V Li battery, 5VDC vehicle lighter adapter
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