11/9/16-11/1/16 MOE +/- 2.8 age Points 1. Are you planning to purchase any internet-connected devices this holiday season, such as fitness trackers, televisions, video cameras, home appliances or wearables? These devices are also known as the Internet of Things. t sure 434 35.7 35.7 35.7 562 46.3 46.3 82. 219 18. 18. 1. 2. On a scale of 1 to 5 - with 1 being t Confident at All and 5 being Completely Confident - what is your level of confidence that these devices that connect to the internet are safe and secure? 1 - t Confident at All 2 - t Very Confident 3 - Somewhat Confident (or Neutral) 4 - Confident 5 - Completely Confident 75 6.2 6.2 6.2 194 15.9 15.9 22.1 49 4.3 4.3 62.4 37 25.3 25.3 87.7 149 12.3 12.3 1. 3. What security or privacy measures do you adopt around the Internet of Things? (Choose all that apply) $Q3 Research past history of security/privacy concerns about the device Read information from the manufacturer about how to keep the device secure over time Change the password on the device before using Update my router software Keep your Internet of Things mobile apps up to date (e.g., Nest, doorbell, video camera, security system, etc.) Try to understand what personal information the device collects, how it's being used and how it is stored ne of the above n % 333 27.4 47 33.5 568 46.8 269 22.2 362 29.8 542 44.6 292 24. Zogby Analytics Page 1 11/11/216
11/9/16-11/1/16 MOE +/- 2.8 age Points 4. Do you think there is enough information available on how to secure your devices that connect to the Internet of Things? t sure 415 34.1 34.1 34.1 41 33.7 33.7 67.9 391 32.1 32.1 1. 5. In the last year, have you abandoned an online purchase because of a security or privacy concern? t sure 36 25.2 25.2 25.2 85 66.3 66.3 91.4 14 8.6 8.6 1. 6. Why did you abandon the purchase? (Choose your top two) $Q6 Too much information was being asked of me in relationship to the transaction I couldn't determine if my information was being handled securely I wasn't sure how the information would be used after my purchase I couldn't easily understand the company's policies on how they handle my personal information I just didn't feel confident about the transaction Other (Specify) n % 143 46.8 111 36.4 43 13.9 4 13.2 98 31.9 6 1.9 36 1. Zogby Analytics Page 2 11/11/216
11/9/16-11/1/16 MOE +/- 2.8 age Points 7. How many purchases did you abandon in the last year because of those concerns? Zero 1 2-4 5-7 8-1 More than 1 t sure 17 1.4 5.7 5.7 95 7.8 31. 36.7 12 9.9 39.3 76. 44 3.6 14.4 9.4 7.5 2.1 92.5 1.8 3.1 95.7 13 1.1 4.3 1. 36 25.2 1. 99 74.8 8. Recently, there was a cyberattack that used internet-connected devices, such as cameras, home appliances and baby monitors, to disrupted popular online platforms like Amazon, Twitter and Reddit. Has this incident raised your level of concern about the security of internet-connected devices? t sure 65 53.5 53.5 53.5 421 34.6 34.6 88.1 144 11.9 11.9 1. 9. Have you read or seen anything in the last year about a national campaign for online safety? t sure 29 17.2 17.2 17.2 798 65.6 65.6 82.9 28 17.1 17.1 1. Zogby Analytics Page 3 11/11/216
11/9/16-11/1/16 MOE +/- 2.8 age Points 1. What is the name of the campaign? The power of three: firewall, antivirus, antispyware STOP. THINK. CONNECT. It's easier than you think Our shared responsibility 83 6.8 39.6 39.6 81 6.6 38.5 78.1 28 2.3 13.3 91.4 18 1.5 8.6 1. 29 17.2 1. 16 82.8 11. Have you ever heard any of the following associated with being safer and more secure online? (Choose all that apply) $Q11 Personal information is like money. Value it. Protect it. Share with care Keep a clean machine When in doubt, throw it out Be web wise Safer for me, more secure for all Get two steps ahead Own your online presence Lock down your login ne of the above n % 327 26.9 19 15.6 16 13.2 25 16.9 217 17.9 123 1.1 8 6.6 98 8. 193 15.9 67 5. Zogby Analytics Page 4 11/11/216
11/9/16-11/1/16 MOE +/- 2.8 age Points 12. Which of the following have you done in the last month? (Choose all that apply) $Q12 Turned on multi-factor or strong authentication to secure an email account Turned on multi-factor or strong authentication to secure a banking/financial service account Updated privacy settings on a social network Decided against purchasing an Internet of Things device, like a thermostat, fitness tracker, home video camera, because of a security or privacy concern Thoroughly read the terms and conditions of an app before downloading Asked someone to delete something they posted about you Used a virtual private network (VPN) to access the internet Searched your name online Used temporary usernames/email addresses Used inaccurate information about yourself when asked to provide personal information in an online transaction ne of the above n % 149 12.3 166 13.7 325 26.7 136 11.2 25 2.6 93 7.7 157 12.9 222 18.3 167 13.8 18 8.9 51 41.2 13. On a scale of 1 to 5 - with 1 being t Important and 5 being Extremely Important -- how important is it that websites you use have easy to understand and accessible information about the information they collect about you, how they use it and with whom they share it? 1 - t Important 2 - t Very Important 3 - Somewhat Important (or Neutral) 4 - Important 5 - Extremely Important 22 1.8 1.8 1.8 31 2.5 2.5 4.4 261 21.5 21.5 25.8 4 33. 33. 58.8 51 41.2 41.2 1. Zogby Analytics Page 5 11/11/216
11/9/16-11/1/16 MOE +/- 2.8 age Points 14. When purchasing an IoT (Internet of Things) device what information is the most important for you to know about the security/privacy of the device? (Choose top 3) $Q14 What personal information it collects about me over time How to maintain the security of the device over time How to change a default password What steps the company takes to protect my personal information What controls, if any, are in place for me to limit how the company shares my information with others (third parties) Is there additional information collected about me beyond what is required to make the device function properly What assumptions are made about me through my use of the device How would my personal information be used if the company is sold or goes out of business I do not plan on purchasing an IoT (Internet of Things) device n % 454 37.4 341 28. 214 17.6 36 29.6 238 19.6 174 14.3 61 5. 169 13.9 41 33.8 Region East South Centr GrLks West 267 22. 22. 22. 316 26. 26. 48. 364 3. 3. 78. 267 22. 22. 1. Gender Male Female 589 48.5 48.5 48.5 626 51.5 51.5 1. Zogby Analytics Page 6 11/11/216
11/9/16-11/1/16 MOE +/- 2.8 age Points What is your current employment status? Working (full or part time) Temporarily unemployed and looking for work Temporarily unemployed and not looking for work Student Stay at home parent/spouse Retired. 642 52.8 53.5 53.5 91 7.5 7.6 61.1 42 3.5 3.5 64.6 6 5. 5. 69.6 84 6.9 7. 76.6 28 23.1 23.4 1. 121 98.8 1. 14 1.2 Household Income < $25K $25-35K $35-5K $5-75K $75-1K $1-15K $15K+ 267 22. 22.9 22.9 146 12. 12.6 35.5 169 13.9 14.5 5. 221 18.2 19. 69. 117 9.6 1. 79. 191 15.7 16.4 95.4 53 4.4 4.6 1. 1164 95.8 1. 51 4.2 Zogby Analytics Page 7 11/11/216
11/9/16-11/1/16 MOE +/- 2.8 age Points Age group A 18-29 3-49 5-64 65+ 264 21.7 22. 22. 432 35.5 36. 58. 3 24.7 25. 83. 24 16.8 17. 1. 1199 98.7 1. 16 1.3 Age group B 18-24 25-34 35-54 55-69 7+ 138 11.4 11.5 11.5 22 18.1 18.3 29.8 426 35.1 35.6 65.4 319 26.2 26.6 92. 96 7.9 8. 1. 1199 98.7 1. 16 1.3 Generation First Globals Nikes Woodstockers Privates. 358 29.4 29.8 29.8 37 25.3 25.6 55.4 388 31.9 32.3 87.8 147 12.1 12.2 1. 1199 98.7 1. 16 1.3 Zogby Analytics Page 8 11/11/216
11/9/16-11/1/16 MOE +/- 2.8 age Points Education College Degree College Degree+. 75 61.7 62. 62. 459 37.8 38. 1. 129 99.5 1. 6.5 Race White Hisp AfrAmer Asian Other. 815 67.1 68. 68. 156 12.8 13. 81. 144 11.8 12. 93. 46 3.8 3.8 96.8 38 3.2 3.2 1. 1199 98.7 1. 16 1.3 Live Lge City Sm City Suburbs Rural 36 25.2 25.8 25.8 248 2.4 2.8 46.7 429 35.3 36.1 82.7 25 16.9 17.3 1. 1187 97.7 1. 28 2.3 Zogby Analytics Page 9 11/11/216
11/9/16-11/1/16 MOE +/- 2.8 age Points Ideology Recoded Liberal Moderate Conservative. 314 25.8 28.2 28.2 39 32.1 35.1 63.3 48 33.6 36.7 1. 1112 91.5 1. 13 8.5 Religion Catholic Protestant Jewish Other/ne. 295 24.3 25.9 25.9 425 35. 37.2 63.1 38 3.1 3.3 66.4 383 31.5 33.6 1. 1141 93.9 1. 74 6.1 BornAgain /NS 235 19.4 55.4 55.4 189 15.6 44.6 1. 425 35. 1. 79 65. Zogby Analytics Page 1 11/11/216
11/9/16-11/1/16 MOE +/- 2.8 age Points Union member 16 8.7 8.7 8.7 119 91.3 91.3 1. Are you a parent or guardian of a child under 17 who is living at home? 323 26.6 26.6 26.6 892 73.4 73.4 1. Marital status Married Single Div/Sep/Wdw Civil union 565 46.5 47.6 47.6 374 3.8 31.4 79. 187 15.4 15.7 94.7 62 5.1 5.3 1. 1189 97.8 1. 26 2.2 Veteran/Armed Forces?. 255 21. 22. 22. 92 74.2 78. 1. 1157 95.2 1. 58 4.8 Zogby Analytics Page 11 11/11/216
11/9/16-11/1/16 MOE +/- 2.8 age Points NASCAR Fan 233 19.2 19.2 19.2 982 8.8 8.8 1. Sexual Preference Hetero t Hetero 167 87.8 87.8 87.8 148 12.2 12.2 1. Self ID Social Networker 449 36.9 36.9 36.9 766 63.1 63.1 1. Home status Own a home Live in rental unit Neither 717 59.1 6.2 6.2 43 33.1 33.8 94. 71 5.8 6. 1. 1191 98. 1. 24 2. Zogby Analytics Page 12 11/11/216
11/9/16-11/1/16 MOE +/- 2.8 age Points Attend religious services Weekly+ Weekly 1-2/Month Holidays Rarely Never 98 8. 8.3 8.3 182 15. 15.4 23.7 119 9.8 1.1 33.8 94 7.8 8. 41.8 35 25.1 25.9 67.6 381 31.4 32.4 1. 1179 97.1 1. 36 2.9 Phone Basic feature cellphone (non smartphone) Smartphone Landline (telephone company, cable provider, fiber optic, V Basic feature cellphone and landline Smartphone and landline Basic feature phone and smartphone All three (Basic feature cellphone, smartphone and landline) telephone 124 1.2 1.2 1.2 538 44.3 44.3 54.5 14 11.5 11.5 66. 16 8.7 8.7 74.7 237 19.5 19.5 94.2 13 1.1 1.1 95.2 46 3.8 3.8 99. 12 1. 1. 1. Career or gig? Career Just a "gig" t currently employed 429 35.3 35.3 35.3 247 2.3 2.3 55.6 54 44.4 44.4 1. Zogby Analytics Page 13 11/11/216
11/9/16-11/1/16 MOE +/- 2.8 age Points Self ID Investor Class 243 2. 2. 2. 972 8. 8. 1. WalMart shopper? Weekly Few/Month 1-2/year Never 31 24.8 25.6 25.6 414 34. 35.2 6.8 336 27.7 28.6 89.4 125 1.3 1.6 1. 1176 96.8 1. 39 3.2 Residency My city or town America The planet earth 35 28.8 29.4 29.4 56 46.1 47.2 76.6 278 22.9 23.4 1. 1188 97.8 1. 27 2.2 Passport? 544 44.8 44.8 44.8 671 55.2 55.2 1. Zogby Analytics Page 14 11/11/216
11/9/16-11/1/16 MOE +/- 2.8 age Points Sympathetic to Tea Party 188 15.5 15.5 15.5 127 84.5 84.5 1. Sympathetic to Occupy Wall St 177 14.6 14.6 14.6 138 85.4 85.4 1. Are you currently or have you ever been a member of the National Rifle Association? Currently a member of the NRA Former member of the NRA Have never been a member of the NRA 68 5.6 5.9 5.9 67 5.5 5.8 11.8 18 83. 88.2 1. 1143 94. 1. 72 6. Are you a current or former gun owner? Current gun owner Former gun owner Have never been a gun owner 235 19.3 2.9 2.9 113 9.3 1. 3.9 779 64.1 69.1 1. 1127 92.8 1. 88 7.2 Zogby Analytics Page 15 11/11/216
11/9/16-11/1/16 MOE +/- 2.8 age Points Did you not have to pay any taxes last year because your income level was below the threshold to pay taxes or because your tax deductions left you with no liability? I did not have to pay taxes I had to pay taxes 446 36.7 4.5 4.5 654 53.8 59.5 1. 11 9.5 1. 115 9.5 Do you invest in the stock market; have an IRA, a 41-K retirement plan or a pension fund? 493 4.6 43.2 43.2 647 53.3 56.8 1. 114 93.8 1. 75 6.2 Do you or does anyone in your household keep a gun for personal protection, hunting or target shooting at your home, place of business, or at a vacation home or club? 316 26. 28.2 28.2 84 66.2 71.8 1. 112 92.2 1. 95 7.8 Zogby Analytics Page 16 11/11/216
11/9/16-11/1/16 MOE +/- 2.8 age Points Considering your finances, are you better off, worse off, or about the same now as you were four years ago? Better off Worse off About the same t sure 299 24.6 24.6 24.6 328 27. 27. 51.6 538 44.3 44.3 95.9 5 4.1 4.1 1. Regarding your personal finances, do you think in four years you will be... Better off Worse off About the same t sure 467 38.4 38.4 38.4 24 16.8 16.8 55.2 48 33.6 33.6 88.8 137 11.2 11.2 1. Lost job 85 7. 7. 7. 113 93. 93. 1. Afraid of losing job 184 15.2 15.2 15.2 131 84.8 84.8 1. Zogby Analytics Page 17 11/11/216
11/9/16-11/1/16 MOE +/- 2.8 age Points Job pays less 221 18.2 18.2 18.2 994 81.8 81.8 1. Gone w/o food 24hrs 12 8.4 8.4 8.4 1113 91.6 91.6 1. Creative Job Sector 261 21.5 21.5 21.5 954 78.5 78.5 1. Self ID Creative Class 324 26.7 26.7 26.7 891 73.3 73.3 1. Zogby Analytics Page 18 11/11/216
11/9/16-11/1/16 MOE +/- 2.8 age Points Party Democratic Republican Independent 462 38. 38. 38. 41 33. 33. 71. 352 29. 29. 1. Zogby Analytics Page 19 11/11/216