Tennessee Business Technology Course Code 6501240 Web Design Essentials HTML Essentials, Second Edition 2010 Notation Key SE Student Edition LE Learning Expectation Standard 1.0 Demonstrate knowledge of the Internet and various terms, tools, and utilities associated with the World Wide Web. The student will: LE 1.1 Illustrate the relationship of Web related terms to Web design and SE: 7-22 software applications. LE 1.2 Navigate successfully between uniform resource locator links. SE: 44, 52-53, 57, 185-189 LE 1.3 Evaluate and apply standard path/file name structure. SE: 30-31, 41, 43, 60, 263 LE 1.4 Research new technologies. SE: 21 Analyzes vocabulary words and acronyms that are unique to the World Wide Web. SE: 1-21, 25, 31, 51-52, 180, 192, 273, 439-452 Applies terms during conversation associated with the World Wide Web and markup languages. Sets up and uses common Web browsing software to navigate the Internet. SE: 54-57, 100-105, 142-148, 199-204, 243-249, 284, 292 SE: 6-7, 44, 62-63, 48-49, 252-253 Illustrates the use of search engines and search terms. SE: 65-66, 167, 301, 333 Studies and evaluates current technologies used in Web site construction. SE: 11-14, 22, 439-452
Standard 2.0 Evaluate the use and effectiveness of various types of Web technologies as evolving new media from a business and communication perspective. The student will: LE 2.1 Identify and evaluate current uses of the Internet for business and communication. SE: 251-253, 443-448, 451-452 LE 2.2 Analyze the advantages and disadvantages of electronic commerce as a business tool. LE 2.3 Assess different approaches to electronic commerce. LE 2.4 Analyze the changing nature of business. Analyzes current uses of the Internet for business, communication, and collaboration. SE: 447-448 SE: 251-253 Evaluates the benefits and risks of electronic commerce to businesses and individuals. Accesses the Internet and determines the types of companies which use electronic commerce. Explains the changing nature of business (inventory, buying, and selling). SE: 447-448 Standard 3.0 Demonstrate an awareness of the social, legal, ethical, safety, and personal issues in conjunction with Web design, the Internet, and the World Wide Web. The student will: LE 3.1 Evaluate the concepts of ethics and integrity as related to the business environment. SE: 82-83, 185, 448 LE 3.2 Balance employee privacy rights with employer obligations to provide a safe working and professional environment. LE 3.3 Demonstrate proper etiquette and knowledge of acceptable use policies when using networks, the Internet, and an intranet.
LE 3.4 Model respect of electronic property when manipulating, morphing, or editing graphics, video, text and sound. SE: 185 LE 3.5 Examine copyright laws and issues. SE: 82-83, 185 LE 3.6 Model the ethical acquisition and use of digital information; practice established methods to cite sources. LE 3.7 Assess electronic commerce Web security, including secure sockets layer, Hypertext Transfer Protocol Secure, encryption key, digital certificate, spoofing, firewall, digital cash, and smart cards. LE 3.8 Discuss threats to personal safety and welfare in use of the World Wide Web and related technologies. Explains the importance of ethics/integrity as it relates to electronic commerce. SE: 69, 185 SE: 440-444, 447-448 SE: 56-57 SE: 448 Debates the issues related to Internet etiquette and their relationship to business. Researches, compares, and contrasts the importance of privacy rights, laws, and security protocols in electronic commerce. Investigates and reports on strategies for personal safety and protection in use of the World Wide Web and related technologies. SE: 43-44 SE: 440-444, 447-448 Standard 4.0 Demonstrate the ability to manipulate Web page markup language text, graphics, hyperlinks, tables, forms, and multimedia according to W3C (World Wide Web Consortium) standards. The student will: LE 4.1 Manipulate markup language tags, according to W3C standards, to produce text, graphics, hyperlinks, tables, forms, and multimedia on a Web page. SE: 23-53, 59-99, 107-141, 149-198, 205, 242, 251-283, 293-341 LE 4.2 Format text, graphics, hyperlinks, tables, forms, and multimedia using the appropriate markup language tags and Web design techniques to enhance the look of a Web page. SE: 23-53, 59-99, 107-141, 149-198, 205, 242, 251-283, 293-341 LE 4.3 Analyze the use of graphic images in Web Design. SE: 149-175
LE 4.4 Insert inline graphics, resize graphics, create graphic links, and set hot spots using markup language tags. LE 4.5 Insert multimedia files, including MIDI, MP3, and video streaming using markup language tags. SE: 149-175 SE: 175-184 Uses markup language tags and proper design techniques to create, and format, Web page features including the following a. Paragraphs SE: 34-46 b. Ordered and unordered list SE: 40-43, 46-47, 234-238 c. Tables SE: 205-242 d. Special Characters SE: 81-84, 406-417 e. Hyperlinks to bookmarks within one page, hyperlinks to another Web page within the same site, and hyperlinks to a Web page outside that site f. Graphics, including attributes to align and resize graphics appropriately on the Web page g. Forms with text boxes, radio buttons, checkboxes, scroll boxes, and pull-down menus SE: 36-38, 42-44, 74-79, 123-125, 160-164, 167-168 SE: 47-50, 149-175 SE: 251-283 h. Multimedia, including sound and video SE: 175-185 Validate markup code according to W3C standards. SE: 64 Assesses and provides an example of each of the types of Web friendly graphic images. Configures the Web browser to work with plug-ins and add-ins to integrate multimedia files into the Web page. SE: 169-175 SE: 177-181 Standard 5.0 Develop a basic Web site using markup language, graphics, hyperlinks, tables, forms, and multimedia. The student will: LE 5.1 Develop a story board and organize an appropriate file structure for a Web site. SE: 24, 57 LE 5.2 Create a basic Web site using markup language, including graphics, hyperlinks, tables, forms, and multimedia. SE: 23-53, 56-57, 59-99, 104-105
LE 5.3 Evaluate the elements of the Web site for design effectiveness. Designs a Web site using the components of design audience appeal, content, accessibility and user convenience. SE: 147-148, 149-198, 203-204, 248-249, 291-292, 347-349 347-349 Evaluates the components for developing a Web site. SE: 48-49, 69, 125-130, 154, 196-198, 219, 224, 236, 294, 301, 315 Standard 6.0 Incorporate use of cascading style sheets within a Web site. The student will: LE 6.1 Understand and apply the structure of a Cascading Style Sheet (CSS) rule. SE: 127-132, 224-230, 302-305, 314-323, 326-327, 341, 388-405 LE 6.2 Analyze the differences between inline, embedded, external, and imported styles. LE 6.3 Evaluate the benefits of using CSS to format Web pages. LE 6.4 Apply basic CSS styles to a Web page. Creates inline styles and an embedded style sheet to format a Web page. SE: 130-131, 303, 341 SE: 127-131, 224-230, 302-305, 314-316, 326-327, 341, 388-405 SE: 127-141, 159, 197-198, 224-242, 302-329, 318-342, 388-405 SE: 130-131, 151, 303 Links a Web page to an external style sheet. SE: 341 Evaluates the benefits of using CSS to format Web pages. SE: 302-305
Standard 7.0 Explore the changing dynamics of markup languages. The student will: LE 7.1 Explore the history of changing aspects of markup languages, such as SGML, HTML, XHTML, DHTML and Structuring Data with XML. LE 7.2 Increase Web site traffic through the use of Internet browsers and search engines. LE 7.3 Incorporate the use of dynamic features. Browses the Internet to investigate the evolution of markup languages, such as SGML, HTML, XHTML, DHTML, and Structuring Data with XML. SE: 16-21 SE: 65-66 SE: 127-141, 159, 197-198, 224-242, 302-327, 318-342, 388-405 SE: 16-21 Links/registers a site to other servers/sites. SE: 36-38, 41-43 Experiments with the use of the new/dynamic tags by replacing the markup language tags (example HTML) in a previously created Web document with DHTML/XML/other newly developed tags to further enhance or create new features on the page. SE: 383-387 Standard 8.0 Examine characteristics, components, and functions of basic network designs. The student will: LE 8.1 Illustrate how computers are connected (both wireless and physical) to form a local area network (LAN). LE 8.2 Differentiate between peer-to-peer and server-based networks. LE 8.3 Examine considerations involved in implementing servers in peer-to-peer and server-based networks. SE: 2-7 SE: 2-7 Analyzes characteristics and components of a local area network (LAN). Peer to peer network SE: 2-7
Server-based network SE: 2-7 Analyzes server functions SE: 5-6 Design a schematic for a peer-to-peer network and a server-based network system and illustrate the function for the server on each schematic. SE: 2-7 Standard 9.0 Demonstrate proficiency with the basic features and utilities available with commercial off-the-shelf (COTS) Web building software. The student will: LE 9.1 Evaluate commercial of-the-shelf products. LE 9.2 Demonstrate familiarity with features of Web publishing packages that use graphical user interfaces (GUI editors). LE 9.3 Use commercial off-the-shelf Web building software to create Web page. Develops Web pages using COTS products. Differentiates between COTS limitations and abilities. Analyzes the function of markup language skills in development of Web pages with COTS software and utilizes the two skills collectively. Construct a Web page with a COTS product. Use HTML scripting abilities from previous lessons to modify the constructed page in those areas that COTS would not perform.
Standard 10.0 Apply the appropriate process and technique to create animation. The student will: LE 10.1 Evaluate basic animation creation. SE: 175-177 LE 10.2 Analyze the application of appropriate background color for use in animation creation. SE: 175-177 Constructs basic animations. Selects the appropriate color or transparency for use with animation on the Web page. Standard 11.0 Demonstrate techniques used for graphic enhancement. The student will: LE 11.1 Demonstrate procedure to sharpen image quality. LE 11.2 Evaluate techniques to replace photo background. LE 11.3 Analyze blurring techniques to hide photo imperfections. LE 11.4 Demonstrate cropping procedures of photo dead space. Given a photo image, uses techniques available to sharpen image quality. Changes out a photo s background and blurs imperfections in the background. Masks imperfections in a photo. Crops photos to eliminate dead space.
Standard 12.0 Evaluate commercial Web site publishing, compare various domain hosting services, and analyze the current market rates for hosting and maintenance of the site. The student will: LE 12.1 Evaluate commercial domain hosting services. LE 12.2 Distinguish between and evaluate different search engines. LE 12.3 Evaluate the concepts of domain name hosting, transfer, parking, registration, and sub hosting. LE 12.4 Employ the use of Meta-tags to enhance and optimize commercial Web site publishing. LE 12.5 Analyze various services offered by Internet hosting services. LE 12.6 Distinguish between services offered by commercial domain hosting services and their costs. LE 12.7 Analyze various services offered by Internet Web site design services. LE 12.8 Distinguish between services offered and costs by a commercial Web site design service. LE 12.9 Analyze the cost of host Internet connection and equipment required for hosting and maintenance. Analyzes commercial domain name hosting services, current market rates, and reports findings. SE: 64-66 Differentiates between hosting, sub hosting, and domain transfer, parking, and registration. Distinguishes between user-input engines, and those that make use of Meta-tag names. SE: 64-66
Researches and compares various Internet hosting services and contracts. Accesses and compares various Internet Web site design services. Evaluates hardware, operating system/platform and the software needed to set up and maintain an Internet connection and Internet Web server. Standard 13.0 Design and present a basic Web project incorporating all standards in the Web Design Essentials course. The student will: LE 13.1 Demonstrate the ability to design a basic Web site 347-349 LE 13.2 Produce, test, and deploy a working Web site onto a live Web server LE 13.3 Manage files locally and on a Web server Successfully completes and presents a working Web site in accordance with the standards of Web Design Essentials. 347-349 Standard 14.0 Demonstrate human relations, communication, organizational, time management, and professional leadership skills. The student will: LE 14.1 Demonstrate self-initiative through group projects. 347-348
LE 14.2 Examine the value of leadership skills. LE 14.3 Illustrate image-building and public relations techniques. LE 14.4 Assess decision-making skills. LE 14.5 Demonstrate effective teamwork and critical analysis applying conflict resolution techniques. LE 14.6 Examine the value of leadership skills and confidence through personal reflection. LE 14.7 Demonstrate parliamentary procedure skills through team activities. LE 14.8 Analyze the goals and apply the principles of Future Business Leaders of America. Formulates project management guidelines for effectively communicating information to members of a Web site development team, some of whom have no technical expertise. SE: 56, 103-104, 146-147, 202-203, 247-248, 290, 347 347-348 347-348 347-348 SE: 56, 103-104, 146-147, 202-203, 247-248, 290, 347 SE: 56-57, 103-105, 146-148, 202-204, 247-249, 290-292, 347-349 Collaborates and illustrates team-building skills. SE: 56, 104, 147, 203, 248, 290, 347
Develops a timeline for meeting a project deadline. Demonstrates parliamentary procedure skills through team activities. Makes a two-minute report on an assigned Web design topic. SE: 56, 104, 146-147, 203, 247-248, 290-291, 347 Participates in Future Business Leaders of America-related activities.
Addressing the Tennessee Standards for Business Technology with EMC Publishing s HTML Essentials, Second Edition HTML Essentials, Second Edition teaches the essential features and capabilities of HTML, including hypertext links, inline images, lists, fonts and colors, multimedia, tables, forms, page designs, and much more. Its chapters are organized so that the material covered and skills taught logically follow consistent steps that move from basic to intermediate and then to advanced topics. In each chapter, the student develops new skills, which can then be applied to addressing more challenging examples in the next chapter, and so forth, with each chapter representing a higher step upon which the student can stand toward mastery of the subject. Chapter work might take one to two class periods to complete, with review exercises, quizzes, online research, and independent projects requiring additional time. Examples, exercises, and projects can be done in class, in a computer lab, or at home. Students can break off at any time, save their work, and then later pick up where they left off, in the same or another place. Orientation & Program Design Each chapter contains the following elements: Downloadable Example Files available to the student or instructor for use in completing the included case examples, review exercises, and end-of-chapter projects. Internet Resource Center provides example files in two formats: Windows and Macintosh OS X/Linux/UNIX as well as additional student resources and instructional support. Trouble Spot highlights points at which problems might occur and provide relevant advice and solutions. Real-World Case Examples and Scenarios used in each chapter to demonstrate topics, features, and methods. Differentiation of Action and Content Material makes it easy for students to differentiate between material included for understanding and material that should be acted upon. The in-context code examples enable the student to see and complete the tasks quickly and easily. Notes, Tips, and Margin Hints these features highlight additional information the student might find useful or helpful in comprehending information or completing examples. Chapter Summary summarizes the topics that should be comprehended and the skills that should be gained in each chapter. Review Exercises can be completed by students who finish the chapter work early or can be assigned during lab time or for work at home. Relevant Research HTML Essentials, Second Edition is based on the official specifications and standards for HTML and CSS, as established by the World Wide Web Consortium (W3C), the organization in charge of setting standards for the World Wide Web. Except where clearly noted in the book, all of the HTML examples presented conform to the W3C s HTML 4.01 specification, which is the official HTML standard at the time of this edition s publication. Students can work on any platform; example files available for download in Windows, Macintosh, and Linux/Unix formats. Real-world case examples, hands-on tutorials, quizzes, projects, and abundant review exercises are available to promote rapid learning and skill development. Assessment Components In Chapter Resources Online Quizzes available online at the Internet Resource Center to check comprehension and retention of key topics and information. Students receive immediate feedback, highlighting areas in which further study or review might be helpful. Web-Based Learning Activities students can access online resources for each chapter to further explore and research relevant topics, issues, and techniques. Results from online research can be used to create reviews, reports, or presentations. Projects presenting real-world Web publishing jobs that students can work on independently or the instructor can assign to provide additional practical experience in applying the skills and knowledge gained in each chapter.