What Is a Cloud-first Headless CMS?

What Is a Cloud-first Headless CMS?

We ve been using CMS to manage website content for 20+ years

BUT The world has changed!

Today, we live in a multi-channel world

People spend more time using mobile than desktop

Source: http://gs.statcounter.com/press/mobile-and-tablet-internet-usage-exceeds-desktop-for-first-time-worldwide

US consumers use on average 3.5 connected devices per person Source: https://www.consumerbarometer.com/en/trending/?countrycode=us&category=trn-nofilter-all

...augmented reality and virtual reality (AR/VR) market will grow from $5.2 billion in 2016 to more than $162 billion in 2020. IDC Worldwide Semiannual Augmented and Virtual Reality Spending Guide

Traditional CMS products weren t built for these scenarios

In most cases, they were built as a coupled CMS for websites

Limitations of Traditional (Coupled) CMS Products Page-oriented model rather than content components Single platform/programming language Limited flexibility of the templating engine Custom code tightly connected with CMS code

Through 2020, more than 90 % of web content delivered to IoT devices will be delivered as content components versus pages. Gartner research note Digital Experience Platforms Need to Feature Headless Content and Smart Client Capabilities, December 6, 2016

We need a new breed of CMS that will better support multi-channel digital experiences

Headless approach separates content management and its presentation

With a headless CMS, you can Publish content on any channel Web, mobile, virtual reality, digital assistants, chatbots, Internet of Things, etc. Separate the CMS and your application to get more flexibility. Use the CMS API with any technology PHP, JAVA,.NET, node.js, etc. to display the content on any channel.

In theory, you can make any CMS headless, but that s not enough

You will address one issue, but you still have to babysit the CMS :(

We need a new breed of CMS without the pains connected with running one after all, we re in the age of the cloud

Today, companies increasingly prefer the SaaS model as it allows them to focus on their business instead of technology

Source: https://www.bvp.com/blog/state-cloud-2015

Traditional CMS weren t suitable for the SaaS model as they didn t allow for separate content management and presentation

The headless CMS solves this issue: The CMS vendor provides content management as a service, while you build your application using its API

Traditional CMS Installed in the Cloud Cloud-first Headless CMS YOU TAKE CARE OF EVERYTHING YOU TAKE CARE OF YOUR APPLICATION THE VENDOR TAKES CARE OF THE CMS

It means if you want to reap all the benefits, you need to go cloud-first AND headless

You only take care of your website or application You can create your presentation on any platform, using your favorite programming language and development tools you just call the API. The vendor takes care of the CMS its availability, security, performance, upgrades and backup. It provides an API and a content delivery network that makes the content available anywhere in the world at lightning speed.

Welcome to the Future!

Cloud-first headless CMS provides huge benefits for modern marketers and developers

It s not just a temporary trend for some niche market, it will change the CMS world over the next five years

the new product must be at least 10 times better than the old way of doing the same thing or customers will stay with what they have. Ben Horowitz

Why Is Cloud-first Headless CMS 10 Times Better?

No Worries About Running a CMS The vendor takes care of upgrades, hotfixes, security, performance, etc. Built for the Future Create modern multi-channel digital experiences for devices to come More Creativity Have no limits by gaining complete control over your presentation

Platform Independence Use your favorite programming language, tools, and development process Higher Agility Shorten time to market and quickly test new ideas

We're at yet another inflection point

Cloud-first Headless CMS Monolithic Digital Experience Platforms Today Dynamic Web CMS 2010s Page Generators 2000s 1990s

Cloud-first Headless CMS Is Here GIVE IT A GO! Go to www.kenticocloud.com and see what a cloud-first headless CMS can do for you