Why choose Conventional when you can choose TrueForm

Transcription

1 Why choose Conventional when you can choose TrueForm Premium Optical Lenses

2 Why choose Conventional when you can choose TrueForm and Summit Pro TrueForm is the latest innovation in HOYA lens design, delivering conventional progressive lenses without compromise. Based on the proven performance of the conventional Summit Series combined with HOYA s patented Aberration Control Surface Design Technology, HOYA has developed Summit TrueForm. Summit TrueForm begins with a conventional Summit CD or Summit Pro lens. The wearers prescription is entered into HOYA s Aberration Control Surface Design system that produces a unique back surface which finely tunes the progressive design specifically for each individual prescription. This process enables the design to be refined across all power combinations removing the performance compromise inherent in conventional progressive lenses, therefore ensuring the best visual accuracy for every wearer. Concave surface of a conventional lens Concave surface of a TrueForm technology lens Single surface design lens TrueForm Technology lens The target performance of typical conventional progressive lenses can only be achieved for one single spherical prescription per base curve. All other prescription combinations will contain some form of compromise in the design because the design is static and cast into the front surface. This is especially apparent in prescriptions that have a cylinder component as the cylinder can have a significant negative impact on the performance of a progressive lens. HOYA s unique process corrects the inefficiencies of the conventional front surface lens, allowing Summit TrueForm lenses to deliver consistent performance across all prescription combinations. Design only optimised for one power per base curve Design is optimised for every power in every base curve

3 See what you ve been missing Summit TrueForm Benefits of Summit TrueForm to Wearers: k Wider fields of view reducing head rotation and neck strain k Reduces aberration, enhances clarity and visual performance k Fast and easy adaption k High levels of comfort, even for prolonged periods of wear k No more One Size Fits All conventional design; TrueForm technology provides a refined lens across all powers ensuring the best visual outcome for all wearers k Uncompromised performance and affordable for all wearers k Perfect for new presbyopes TrueForm k Proven performance in small frames k Improved sharpness of vision k Quick and easy interaction between far and near k 14mm Min. Fitting Height TrueForm k Proven everyday design k Improved sharpness of vision k Perfect balance between far and near k 17mm Min. Fitting Height

4 Summit TrueForm and your business Introducing the Summit TrueForm range into your practice is an opportunity for you to convert your business into a 100% Freeform practice offering your patients the latest advanced technology, differentiating you from your competitors. Benefits of Summit TrueForm to your Practice: k A significant reduction in non-adaption concerns improving customer satisfaction k A wide range of materials, coatings and photochromic treatments caters to a variety of wearer needs, offering ease of lens selection k Wider and clearer fields of vision for wearers adding to overall customer satisfaction k Affordability with uncompromised performance k No need for measuring additional parameters resulting in an easy to dispense range of lenses Marketing Support: HOYA can assist your practice by supporting Local Area Marketing which will aid in driving traffic into your practice, and assist with the dispensing and recommendation process. k Direct Mail postcards or flyers to send to your patient database k Recall letters or inserts k Local newspaper advertisements k In-store Point of Sale such as lightbox transparencies or posters HOYA s marketing team will work closely together with you to deliver the best possible outcome for your business.

5 Which HOYA progressive lens best suits you and your patients? HOYA Lens has a complete range of progressive lenses to suit your business and your patients. These ranges can simply be separated into three categories: Hoyalux id Family HOYA s Integrated Double Surface Freeform Design Technology offers wearers unsurpassed clear vision all day, dramatically reducing the amount of distortion. id lenses are the closest thing to natural vision, and provide the highest level of comfort for wearers through a premium range of lenses; id MyStyle, id Classic, id LifeStyle, and our Indoor lens, id WorkStyle. Summit CD & Summit Pro TrueForm HOYA s TrueForm technology enhances the conventional progressive design by applying freeform technology to the back surface of the lens. This enhanced design provides 20% wider fields of view with reduced head rotation, and increased comfort to a greater range of patients over a conventional progressive lens. Summit TrueForm id Family Conventional Summit Series Conventional Summit Series HOYA s conventional front surface Summit Pro and Summit CD range of lenses offer wearers an entry level design for general purpose situations. Prescription Optimisation Prescription Optimisation Frame and Fitting Optimisation Customised design incorporating Biometric factors Personalised design based on individual lifestyle requirements Conventional Progressive Summit TrueForm id LifeStyle id Classic id MyStyle

6 Summit TrueForm product range Product Name Product Code Index Diameter Coatings Power Range TrueForm TrueForm Transitions TrueForm Phoenix TrueForm Phoenix Transitions TrueForm Eyas TrueForm Eyas Transitions TrueForm Eynoa TrueForm Eynoa Transitions TrueForm TrueForm Transitions SCDTF /70/65 SCDTF-150T6G /65 SCDTF-PNX /65 SCDTF-PNXT6G /65 SCDTF /65 SCDTF-160T6G SCDTF /70 SCDTF-167T6G SPTF SPTF-150T6G / to ( Comb) TrueForm Phoenix SPTF-PNX / 0.00 to -6.00/ (-8.00 Cyl Combination Powers) to (Sph only) TrueForm Phoenix Transitions SPTF-PNXT6G / 0.00 to -6.00/ (-8.00 Cyl Combination Powers) to (Sph only) TrueForm Eyas TrueForm Eyas Transitions TrueForm Eynoa TrueForm Eynoa Transitions SPTF /75/70 SPTF-160T6G /70 SPTF /70 SPTF-167T6G / to to ( Comb)