Cove Apple Club March 9, 2011

Transcription

1 Cove Apple Club March 9, 2011

2 Tonight s Topics Apple in the news ipad 2 / ios 4.3 Wired s irresponsible cover & story Preview

3 ipad 2 Media Event

4 ipad 2 Media Event Just 11 months and 8 days after delivering ipad, Apple will deliver ipad 2 in all 9 versions, in both colors, on two US carriers this Friday, March other countries including all high-volume markets on March 25 1/3 thinner (now thinner than iphone 4!), 15% lighter, dual-core A5 chip, two cameras, ios 4.3 Same prices as ipad

5 Smart Covers

6 ipad 2 Pricing Wi-Fi 16Gb Wi-Fi 32Gb Wi-Fi 64Gb $499 $599 $699

7 ipad 2 Pricing Wi-Fi 16Gb Wi-Fi + 3G 16Gb Wi-Fi 32Gb Wi-Fi + 3G 32Gb Wi-Fi 64Gb Wi-Fi + 3G 64Gb $629 $499 $599 $729 $699 $829

8 ipad 2 Pricing Wi-Fi 16Gb Wi-Fi + 3G 16Gb Wi-Fi 32Gb Wi-Fi + 3G 32Gb Wi-Fi 64Gb Wi-Fi + 3G 64Gb $629 $499 $599 $729 $699 $829 $799 Motorola Xoom 32Gb Wi-Fi + 3G 2-Yr. Contract Motorola Xoom 32Gb Wi-Fi + 3G No Contract

9 RIM Playbook: Timeline of Vaporware Sep 27: Announces PlayBook; says will ship early no pricing October: Did not ship PlayBook November: Did not ship PlayBook January: Did not ship PlayBook; announced PlayBook 4G at CES February: Did not ship PlayBook; announced PlayBook 4G LTE + WiMax March 9: Has not shipped PlayBook; March 11: Apple delivers ipad 2 December: Did not ship PlayBook Stay tuned!

10 ViewSonic ViewPad 10 Dual-Boot 10 Tablet

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13 ios 4.3 Dropped today - free to all iphone 3Gs, iphone 4 GSM, ipad, ipod Touch 3rd & 4th Generation owners Update via itunes

14 ios 4.3 Enhancements AirPlay: Stream content from Web sites & AirPlay apps to HDTVs, iphones, ipads & ipod Touch via your home LAN Mobile Safari: faster rendering of complex pages using new Nitro JavaScript engine itunes Home Sharing: play your itunes library on any ios device via your home LAN Personal Hotspot: Use your iphone or ipad 3G connection to create a private Wi-Fi hotspot for up to 5 devices (3 over Wi-Fi)

15 Personal HotSpot Requires activation of AT&T DataPro 4Gb Tethering for iphone; $45/month

16 Apple Joint Venture Business-centric in-store specialists & services through Apple retail stores Free loaners, free data migration, customized portal page, Genius Bar priority, free tune-ups & cleaning, much more $499/year covers up to 5 machines

17 The Wired Cover Story

18 Wired s February Cover Story Sensationalistic headline above-the-fold on the cover: 1 million workers, 90 million iphones, 17 suicides -- Should you care? Feature story on Foxconn, Apple s primary contract assembler for iphone, ipod, ipod touch, ipad, Macs and other devices Claims that 17 Foxconn employees committed suicide in the five years ending May 2010

19 Two questions: Is 17 suicides a high number of suicides? Is 17 suicides among a population of 1,000,000 over five years a high rate of suicide?

20 WHO Suicide Statistics Latest WHO figures are from 1999 Large migration from rural to urban areas since 1999

21 Suicide rates (per 100,000), by gender, China (mainland, selected rural and urban areas*), Suicide rates (per 100,000), by gender, China (mainland, selected urban areas), Rate Rate Total Male Female Year Total Male Female Year Suicide rates (per 100,000), by gender and age, China (mainland, selected rural and urban areas*), Suicide rates (per 100,000), by gender and age, China (mainland, selected urban areas), Rate Rate Total Male Female Age group Total Male Female Age group Number of suicides by age group and gender. CHINA (mainland, selected rural and urban areas*), Age (years) All Males Females Total *representing less than 10% of all deaths occurring in the country World Health Organization Number of suicides by age group and gender. CHINA (mainland, selected urban areas), Age (years) All Males Females Total World Health Organization

22 China Suicide Rate 1999 Overall rate, all ages, all regions, per 100,000 population: 13 (males) 14.8 (females)

23 Foxconn Employee Suicide Rate Facts as stated in the article and on the cover headline: 17 suicides in past five years 1,000,000 employees

24 Foxconn Employee Suicide Rate Formula to figure annual rate per 100,000 population: 17 divided by 5,000,000 divided by 5 times 100,000 Rate is 6.8 / 100,000; 1/2 to 1/3 of China s overall rate

25 ...only later do we read:...american college students kill themselves at four times that rate. But in fact, the suicide rate at Foxconn s Shenzhen plant remains below national averages for both rural and urban China...

26 Preview

27 Preview The little app that could...

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29 What people think Preview can do...

30 PDF functions: Open & view PDFs Image functions: Open & view images

31 What Preview can actually do...

32 PDF functions: Open & view PDFs Search PDFs Rotate Pages Crop Pages Reorder Pages Insert Pages Delete Pages Insert Images Reduce File Size Save PDF as Image Convert PostScript to PDF Encrypt PDFs Annotate PDFs with Text, Font & Color Mark-up text Annotate with Shapes Apply Quartz Filters PDF in Mail Fill out PDF form Extract text or graphics from a PDF Image functions: Open & view images Rotate Images Resize Images Scale Images Display EXIF Capture Data Import Images from iphone Screen Grab Create Instant Alpha Channel Create Image Mask or Shape Extract a shape from an image Annotate with Text, Font & Color Annotate with Shapes Apply Quartz Filters Reduce File Size Resize & image in Mail Create image from styled text on clipboard Create new image file from image on clipboard Transcoding: Convert PDF to Image Convert Image to PDF Convert PostScript to PDF Mix image types & save to a single transcoded format...and much, much, much, much more!

33 Demo

34 Preview / Snow Leopard Adobe Reader 10 File size on disk 10.9Mb 291.3Mb! Launch Time Instant 2-5 Secs. Opens Images Open PostScript & PhotoShop files Crop/Rotate PDF Instant Search Merge PDF

35 Preview / Snow Leopard Adobe Reader 10 Mark-Up PDFs Re-Order PDF pages Apply Quartz Filters 35 Other PDF Tricks Encrypt PDFs Diplay Image Slideshows Transcode File Types

36 Preview / Snow Leopard Adobe Reader 10 Capture Images from Scanners Import Photos from iphone Mail Current Image/PDF Combine / Mix PDFs & Images Take Screen Shots from within App Convert.ai &.ps files to PDF Create new image from clipboard data

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38 Cove Apple Club March 9, 2011