2016 North Dakota Living MEDIA KIT

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Sharlene Morrison
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1 2016 North Dakota Living MEDIA KIT YOUR LOCAL COOPERATIVE NEWS

Contents North Dakota s #1 publication, serving North Dakota since 1954, is published monthly Circulation/Editorial Calendar Readership Demographics Readership Purchasing Power Agricultural Market

2 Contents North Dakota s #1 publication, serving North Dakota since 1954, is published monthly Circulation/Editorial Calendar Readership Demographics Readership Purchasing Power Agricultural Market Advertising Rates and Sizes Marketplace Forum Production Requirements North Dakota Living Clark A. Van Horn Advertising Manager 3201 Nygren Dr. NW PO Box 727 Mandan, ND Phone Mobile Fax cvanhorn@ndarec.com ndliving.com North Dakota Living is a magazine that captures what s in the hearts and minds of North Dakotans, who live and work in this great state. A monthly publication celebrating its 62nd year, North Dakota Living offers readers and advertisers information that s important and useful, as well as entertaining. It covers the issues and events North Dakotans are interested in and care about. Plus, North Dakota Living includes recipes, healthy hints, reflections from readers, health care information, history and travel articles, the latest in technology news, a section dedicated to teenagers, local and statewide news, and lots more! There s something for everyone in our publication, and that s one of the reasons it s the best-read, largest-circulation publication in North Dakota. With high circulation and readership numbers, we are North Dakota s #1 publication, and continue to be the publication that North Dakotans enjoy most!

Circulation North Dakota Living has the largest circulation numbers in the state, 200,000 readers per month, nearly one-third of the state s total population January... 80,000 February... 102,000 March.

3 Circulation North Dakota Living has the largest circulation numbers in the state, 200,000 readers per month, nearly one-third of the state s total population January... 80,000 February ,000 March... 80,000 April ,000 May... 80,000 June ,000 July... 80,000 August ,000 September... 80,000 October ,000 November... 80,000 December , North Dakota Living Features Calendar JANUARY Rural economic development rural grocers Winter recreation Agriculture KMOT Ag Expo preview FEBRUARY EPA regulation Education FFA N.D. Travel Guide distribution Electric safety MARCH Arts in N.D. Public broadcasting History - Blizzard of 1966 APRIL Health Care/Take Care Earth Day Electric safety MAY Explore ND Travel Air bases, military in N.D. update Energy efficiency JUNE Valley Living Red River Valley Fair NDAREC Public Opinion Survey results Rural economic development JULY Day care facilities State Fair preview Power supply mix AUGUST Education Western N.D. tourism, roads Hostfest preview Climate Change SEPTEMBER History Hunting Driving safety Big Iron magazine distribution OCTOBER Co-op Month Candidates Q&A NOVEMBER E-North Dakota Pride of Dakota Energy efficiency lighting (Energy Efficiency & Conservation) DECEMBER Touchstone Energy values (Touchstone Energy & Community) Legislative preview (State issues)

Readership Demographics The average reader is well-educated and earns an above-average income Gender Male...48% Female...52% Age 18-34... 9% 35-49...19% 50-64...42% 65 and over.

.. 9% $40,000-$80,000...32% Above $80,000...30% Occupations Farmer/rancher...18% Laborer... 5% Sales or service worker... 8% Licensed professional... 12% Business owner/manager... 7% Homemaker.

4 Readership Demographics The average reader is well-educated and earns an above-average income Gender Male...48% Female...52% Age % % % 65 and over...30% Education High school diploma...22% Some college...24% Trade or technical school...13% Four-year college degree...28% Post-graduate degree...11% Household Income Under $40, % $40,000-$80, % Above $80, % Occupations Farmer/rancher...18% Laborer... 5% Sales or service worker... 8% Licensed professional... 12% Business owner/manager... 7% Homemaker... 6% Retired...26% Where Readers Live Working farm or ranch...27% Rural residence or location outside town...31% City of less than 5,000 people...13% City of 5,000 people or more...29% 91% Of Readers are Homeowners North Dakota Living s readers that are homeowners are rural and urban, living in towns both large and small.

5 Readership 95% readership and more than 97% satisfaction with the contents and design of the magazine. Shelf Life One week or less 17% One week to one month 47% One month to six months 29% More than six months 5% Monthly Readers Over 200,000 Number of years receiving North Dakota Living Less than five years 16% 5 to 10 years 19% 10 to 20 years 21% More than 20 years 42%

6 Purchasing Power Readers purchases within next 12 months Electronic devices (computer, tablet, cell/smartphone, e-reader, etc.) 57% 79% of North Dakota Living readers having Internet service have made purchases on the Internet Home improvement materials/services 66% Heating/cooling systems 13% Lawn/garden equipment 33% House/condo/vacation property 8% Motor vehicle (car, pickup, van, SUV, etc.) 33% Farm equipment (tractor, combine, field work equipment, etc.) 22% Personal financial services 9% Vacation travel 51% Educational courses 12%

Agricultural Market Reach more than two-thirds of North Dakota s farmers and ranchers through North Dakota Living If actively farming or ranching, number of acres you farm Less than 1,000 acres 41.

7 Agricultural Market Reach more than two-thirds of North Dakota s farmers and ranchers through North Dakota Living If actively farming or ranching, number of acres you farm Less than 1,000 acres 41.8% 1,000 to 5,000 acres 45.5% 5,000 or more acres 4.5% Did not respond 8.2% Farm equipment you will be purchasing in the next year Of our farmer/rancher readers, percent indicated they would be purchasing tractors, combine or other farming/ ranching equipment 22%

2016 Advertising Rates Black & White Size 1x 3x 6x 9x 12x 1/6 $440 $400 $375 $365 $330 1/4 $655 $620 $565 $535 $485 1/3 $890 $815 $750 $675 $645 1/2 $1,305 $1,250 $1,145 $1,065 $980 2/3 $1,730 $1,600

8 2016 Advertising Rates Black & White Size 1x 3x 6x 9x 12x 1/6 $440 $400 $375 $365 $330 1/4 $655 $620 $565 $535 $485 1/3 $890 $815 $750 $675 $645 1/2 $1,305 $1,250 $1,145 $1,065 $980 2/3 $1,730 $1,600 $1,460 $1,360 $1,285 Full Page $2,660 $2,435 $2,245 $1,095 $1,960 Spread $4,600 $4,340 $4,080 $3,860 $3,670 Full Color 1/6 $745 $705 $680 $670 $635 1/4 $965 $930 $900 $875 $845 1/3 $1,200 $1,125 $1,060 $985 $955 1/2 $1,615 $1,540 $1,455 $1,375 $1,290 2/3 $2,260 $2,115 $1,975 $1,875 $1,800 Full Page $3,175 $2,950 $2,750 $2,610 $2,475 Spread $5,110 $4,850 $4,590 $4,370 $4,180 North Dakota Living reaches and influences North Dakotans better than any other publication. Cover Positions Add $300 for inside front, inside back and back cover. Call for availability. Bleeds No bleed charge. Inserts Preprinted inserts accepted. Cost available upon request. Commissions 15% agency commission applies only to ads in final form. No commission on marketplace advertising or inserts. Please note: rates are North Dakota based and will vary from national advertising agencies.

9 Advertising Sizes and Production Specs Two-Page Spread Live: x 9.75 Bleed: 16.5 x Live: 15.5 x Trim Size: Full Page Bleed: 8 x x Full Page No Bleed 6.75 x 9.75 A B E C 10 D F G 1/2 Page (Vertical - 2 column) H 4 1/2 x 7 15/16 1/6 Page (vertical) 2 3/16 x 4 13/16 1/2 Page I (Vertical - 2 column) 4 1/2 x 7 15/ /6 Page (vertical) 2 3/16 x 4 13/16 A 2/3 Page Vertical B Half Page Vertical 1.5 Column C Half Page Vertical 2 Column 4.5 x x x 7.25 D Half Page Horizontal E 1/3 Page Vertical F 1/3 Page Horizontal 6.75 x x x 4.75 G 1/4 Page H 1/6 Page Horizontal I 1/6 Page Vertical 3.25 x x x 4.75

10 Marketplace Forum Marketplace Forum Advertising Rates Black and white rates (add $50 for second color) Per issue rates Marketplace Forum ads are a unique and effective way to sell 1x 3x 6x 9x 12x 1x1 $ 76 $ 72 $ 69 $ 66 $ x.875 Actual size 1x2 1x 3x 6x 9x 12x $146 $141 $131 $126 $ x 1.75 Actual size 1x 3x 6x 9x 12x 1x3 $215 $205 $195 $190 $ x 2.75 Actual size

Production Requirements Graphic design and production services are available. For details, please phone Clark A. Van Horn at 800.234.0518 or 701.667.6436 or email him at cvanhorn@ndarec.com.

High-resolution (300 DPI) TIFF in either CMYK or grayscale The following application documents must include CMYK or grayscale photos and artwork, either embedded or separate, at 300 DPI sized to 100

11 Production Requirements Graphic design and production services are available. For details, please phone Clark A. Van Horn at or or him at PREFERRED AD FORMATS High-resolution (300 DPI) Adobe PDF High-resolution (300 DPI) EPS in CMYK or grayscale. EPS files include embedded fonts or fonts converted to outlines. High-resolution (300 DPI) TIFF in either CMYK or grayscale The following application documents must include CMYK or grayscale photos and artwork, either embedded or separate, at 300 DPI sized to 100 percent, in one of the formats listed above. Documents must also contain embedded fonts or fonts converted to outlines. When fonts cannot be embedded, all fonts, including font variations (bold, italics, etc.), must accompany documents. Microsoft Word, PowerPoint and Publisher files ARE NOT acceptable. Adobe InDesign CS6 Adobe Illustrator CS6 Adobe Photoshop CS6 PRODUCTION SPECIFICATIONS Trim size 8 W X H Full-page, NO BLEED 6.75 W x 9.75 H Full-page WITH BLEED 8.5 W X H Live area 7.5 W X H DEADLINE DATES Space reservations are due the 5th of the month prior to publication The closing date is the 8th of the month prior to publication Ad artwork and materials are due the 10th of the month prior to publication Uploading Procedure Windows & Mac Users We are using a web-based software to transfer our digital material. This is an easy-to-use website that will allow you to upload large files directly to an individual here at NDAREC/North Dakota Living. Follow the steps below to get started: 1. Go to your web browser and type in the address, 2. When the page pops up on your screen, there will be a small dialogue box on the left-hand side, which says Send up to 2GB. 3. Please go to the Add files button and select your file(s). You can place up to 2GB of materials to upload to us. 4. Once the files have been selected, you will go to the + Add more friends button and input cvanhorn@ndarec.com. 5. After the files have been selected and the recipient has been selected, you can go to the Message box and input a message. 6. Once all has been done, please select the Transfer button to send the file. 7. Once the files(s) have been sent, you will receive an confirmation that the file has successfully been sent. 8. That s all there is to it. Please contact Clark A. Van Horn with any questions pertaining to the uploading of ads to our site. Clark A. Van Horn Office: Mobile: cvanhorn@ndarec.com Send materials to: North Dakota Living Clark A. Van Horn P.O. Box Nygren Drive NW Mandan, ND cvanhorn@ndarec.com

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