YouGov Survey Results

Transcription

1 Sample Size: 1667 Apple ipad Sony e-reader How many tablets are currently owned by you and members of your household (e.g. your partner, your child(ren) etc)? Unweighted Base Base One % 81% 67% - 81% 68% 66% C FG Two or more % 18% 14% - 17% 15% 13% Don t know % 2% 18% - 2% 16% 21% B E E

2 Sample Size: 269 Apple ipad Sony e-reader And why do you have more than one tablet in your household? Please tick all that apply. Unweighted Base Base My partner uses my tablet all the time so I bought another % 38% 35% - 37% 31% 40% Given as a gift % 16% 26% - 16% 24% 28% Other tablets became available that I was interested in having % 19% 15% - 19% 18% 11% Other family members use my tablet all the time so I bought another % 17% 8% - 17% 7% 10% C My child or children used my tablet all the time so I bought another % 14% 6% - 14% 4% 7% C F I initially bought a Wi-Fi only version and wanted one with 3G capabilities % 10% 3% - 8% 3% 4% C Other % 17% 21% - 18% 25% 16% Don t know % 1% 4% - 1% - 9% * EF*

3 Sample Size: 1667 Which model of the Apple ipad do you own? If you own more than one Apple ipad please think of the one you use most often. Apple ipad Sony e-reader ipad (wi-fi only) ipad (wi-fi and 3G) And are you planning on purchasing any more tablets or e-readers? Unweighted Base Base Yes, I am % 19% 18% - 19% 18% 18% 19% 19% No, I m not % 65% 66% - 65% 67% 65% 64% 65% Don t know % 16% 16% - 16% 15% 17% 16% 16%

4 Sample Size: 307 Total Tablet owners e-reader owners Apple ipad Sony e-reader You said that you are planning on buying another/ more tablets or e-readers. Which of the following are you considering purchasing? Please tick all that apply. Unweighted Base Base Apple ipad % 69% 41% - 71% 33% 49% C FG % 24% 48% - 24% 60% 34% B EG Sony e-reader % 7% 17% - 6% 5% 31% B * EF* Samsung Galaxy Tab % 13% 10% - 12% 7% 13% BlackBerry Playbook % 10% 7% - 9% 6% 7% BlackBerry BlackPad % 9% 5% - 9% 8% 3% Archos Tablet % 5% 4% - 3% 1% 7% Panasonic Toughbook % 3% 5% - 3% 5% 4% Next Tablet % 5% 3% - 5% 1% 4% Dell Streak % 5% 3% - 5% - 6% * F* LG Optimus One % 3% 1% - 3% 1% 1% Other tablet / e-reader % 4% 3% - 4% 4% 3% None of these % 1% 2% - 1% 1% 3%

5 Sample Size: 307 And which of the following devices do you use Total Tablet owners e-reader owners Apple ipad Sony e- reader And which of the following best describes the reason(s) why you would like to buy another tablet? Unweighted Base Base My child or children use my tablet all the time % 19% 7% - 18% 6% 8% C F My partner uses my tablet all the time % 45% 28% - 45% 34% 21% C G Other family members use my tablet all the time % 19% 10% - 19% 17% 3% C G G I bought a Wi-Fi only version and now want one with 3G capabilities % 12% 5% - 13% 6% 4% C G There are other tablets available now or will be available soon that I would like to have % 17% 32% - 18% 25% 40% B * EF* Other % 17% 25% - 18% 22% 29% Don t know % - 1% - - 1% -