SAMPLE HEADLINE SAMPLE SUBHEAD TRAINING GUIDE

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1 SAMPLE HEADLINE SAMPLE SUBHEAD TRAINING GUIDE

2 Consumer Cellular Not your typical cell phone company Here are just some of the things that set us apart from everyone else: Top-rated, US-based customer service No contract / post-paid service Affordable low rates targeting casual users 100% risk-free guarantee Partnership with AARP Ranked Highest in Customer Service among Non-Contract Value Wireless Providers, Three Times in a Row" by J.D. Power Ranked #1 on Consumer Reports 2016 U.S. Cell Phone Service Provider Ratings Survey. Same coverage as AT&T Named "Readers Choice" 4 Years in a row. Named "America's Favorite Wireless Carrier"

3 SAMPLE HEADLINE SELLING TO THE CUSTOMER

4 Plans That Fit Different Lifestyles Setting ourselves apart in the industry with a perfect combination of affordability and varied usage levels- The ability to change plans at any time means the customer is only paying for the service that they need FREE FEATURES WITH ALL PLANS In-Account Calling Call Waiting Voic Call Forwarding Usage Alerts Conference Calling Caller ID Customers can share the minutes, texts and web data on their monthly plan with friends or family for only $15/month per additional line.

5 Activating The Phone In-Home Activation Process All phones are preloaded with a SIM card. The unique activation code is used to activate the phone when the customer signs up for service. Customers can sign-up either by phone or web. In-Store Activation Process Call our Customer Service phone number and hand the phone to the customer or Use the online activation portal at % Risk-Free Guarantee Customers can try the phone and service for up to 30 days of service (data use is limited to 500MB). If they are not completely satisfied for whatever reason, they can cancel and pay nothing. It's completely hassle-free! Retail box with customer service number and activation code (on back) AARP members receive an extended risk-free guarantee of 45 days and up to 500MB of data use.

6 SAMPLE HEADLINE PRODUCT

7 Alcatel Go Flip MSRP $29.99 Classic Flip Phone Convenience Convenient and simple-to-learn features in a compact, lightweight flip phone that will fit comfortably in a pocket or purse. Customers will have everything they need for text messaging, plus access to basic internet browsing. External caller ID display 2MP camera, digital zoom (6x) 2.8", 240 x 320 pixel internal display 1GB internal memory FM radio compatible Supports up to 32GB microsd Bluetooth wireless connectivity Hearing-Aid compatible: M4/T4 Talk Time: 6.8 hours

8 Doro PhoneEasy 626 MSRP $49.99 Practical, and Senior Friendly Geared to the senior market, the Swedish-designed Doro 626 is a sturdy and simple-to-use 3G phone that s as comfortable as it is functional. Customers can answer and end calls by just opening or closing the device. And, its large, raised backlit buttons offer speed-dialing and texting convenience, too. Bright, colorful main display screen External caller ID display Large, raised, easy-to-read buttons High volume levels and speakerphone 2 MP Camera Video recording capabilities Bluetooth wireless connectivity Hearing aid compatible: M4/T4 Emergency Alert Button Battery: Up to 6 hours talk time

9 Alcatel Kora MSRP $59.99 Great Value for a Versatile Smartphone With a stylish design, solid performance and superb affordability, the Alcatel Kora delivers a truly satisfying smartphone experience. First time users will love its simplicity, while more experienced users will be impressed by the capabilities of the Android 7.0 operating system. Android 7.0 operating system 4G LTE capable 1.1GHz quad-core processor 5", 1280 x 720 pixel display 5MP camera with digital zoom (4x) 720p HD video capture 8GB internal memory Hearing-Aid compatible: M4/T4 Battery: Up to 15 hours talk time

10 ZTE Avid 916 MSRP $79.99 Smart and Practical Offering an impressive combination of performance and perks, the ZTE Avid 916 is a terrific option for any smartphone shopper. The bright 5.5" HD infinity edge display maximizes on-screen viewing enjoyment, especially when capturing photos or videos with the 8MP camera. A 1.3GHz quad-core processor and 4G LTE speeds allow for smooth and easy multi-tasking. Android 5.1 operating system 4G LTE capable 1.3GHz quad-core processor 5.5", 1280 x 720 pixel display 8MP camera with dual flash 720p HD video capture and playback Front-facing camera for video chat 8GB internal memory Hearing-Aid compatible: M4/T3 Battery: Up to 16 hours talk time

11 Motorola Moto E4 Plus MSRP $ Advanced Battery for Long Lasting Power The Motorola Moto E4 Plus is notable for it s long-lasting power, courtesy of an advanced, high capacity 5000mAh battery. It s capable of up to 48 hours of mixed use on a single charge, plus there s a rapid 10W charger when a quick boost is needed. The Moto E4 Plus delivers solid multi-tasking capability with its Android 7.1 operating system, 1.4GHz quad-core processor, and 16GB of internal memory. For photo buffs, it offers a 13MP camera featuring digital zoom supported with advanced pixel technology for superior image quality, even in low light. Android 7.1 operating system 4G LTE capable 1.4GHz quad-core processor 5.5" high-definition LCD display 13MP camera, digital zoom 1080p HD video capture and playback Front-facing camera for video chat 16GB internal memory Hearing-Aid compatible: M3/T3 Battery: Up to 48 hours mixed usage

12 Samsung Galaxy J7 MSRP $ Powerful Processing Plus Brilliant HD Display Sporting a large 5.5" display and a generous assortment of advanced features, the Samsung Galaxy J7 delivers pleasing performance inside and out. Powered by an Android 7.0 operating system and 1.6GHz octa-core processor, it makes texting, surfing, streaming, or accessing social media fast and easy. Android 7.0 operating system 4G LTE capable 1.6GHz octa-core processor 5.5", 1280 x 720 pixel display 8MP camera with digital zoom (4x) 1080p HD video capture Front-facing camera for video chat 16GB internal memory Hearing-Aid compatible: M3/T3 Battery: Up to 40 hours talk time

13 Motorola Moto G5 Plus MSRP $ Captivating Design. Unlimited Performance. With each new release, Motorola has enhanced its innovative and affordable Moto G line of smartphones, rolling out intelligent upgrades to improve its already stellar performance. The Moto G5 Plus utilizes an Android 7.0 operating system along with a 2GHz octa-core processor, resulting in lightning quick responsiveness. It s 4G LTE capable, and packs a hearty 32GB of internal memory, which allows the freedom to take and store a dazzling number of photos and videos. Android 7.0 operating system 4G LTE capable 2.0GHz octa-core processor 5.2", 1920 x 1080 pixel display 12MP camera with dual flash 1080p HD video capture and playback Front-facing camera for video chat 32GB internal memory Hearing-Aid compatible: M4/T4 Battery: Up to 30 hours mixed usage

14 All-In-One SIM Cards MSRP $9.99 For customers who wish to use their existing phone with our #1 rated cell phone service, we offer the Consumer Cellular All-In-One SIM card. All-In-One SIM Card Because Consumer Cellular runs on the AT&T nationwide network, any phone that was previously used with AT&T will also work with the Consumer Cellular All-In-One SIM card. In addition to AT&T phones, any unlocked GSM device should also be compatible. With the All-In-One SIM, we ve taken the guessing out of it. Simply locate the existing SIM card in the member s phone and pop-out the same size SIM from the All-In-One. There are three SIM card sizes; Standard, Micro, and Nano all of which are contained within our All-In-One SIM card! Customers will receive a $10 credit on their account upon activation of their SIM card!

15 Accessory Kit MSRP $14.99 Great Value and Safety Accessory kits are available for all phone models. The case protects the phone from dirt and everyday wear-and-tear. Provides the safety of being able to charge your phone on the road.

16 SAMPLE HEADLINE STORE SUPPORT

17 Store and Sales Associate Support Providing support for our retail partners is a top priority. Dedicated retail support hot-line and . Online Dealer Resource Center with training guides, device information, past newsletters, and more. How-to videos on Consumer Cellular s Device Support page: Direct Mail Service Dramatically increases awareness and traffic Your store s address printed on each mailing Sent to AARP members specifically in your area Store Return Procedure Consumer Cellular will accept customer returns made within 45 days of purchase. Stores should or call Retail Support for the RMA #. Once we receive the unit we will issue a credit to your Petra account. Returns are mailed at store s expense.

18 Contact Information Customer Service (888) Retail Support (866)

19 Key Points to Remember No contract/post-paid service 100% Risk-Free Guarantee Monthly rate plans that provide savings Devices to cover all kinds of cellular needs Direct mail marketing support #1 rated customer service

20 SAMPLE HEADLINE Thank You