The Samsung Builder Appliance Program. It s a new day for the industry.

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1 The Samsung Builder Appliance Program It s a new day for the industry.

2 Capitalize on one of the world s most powerful brands. * It s the brand that s on people s walls, in their pockets, and on their wrists, and now it s taking over the appliance industry. Samsung is the fastest growing appliance brand in America for the 5th straight year.** You can turn that passion for Samsung into passion for your homes. *Interbrand s 2017 Best Global Brands report. **Traqline HA = Ref, WM, Dryers, Dish, Range.

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5 Leading categories all over the home. With a history of success across a broad range of products - TVs, PCs, tablets, mobile devices - Samsung already has all the processes, people and technology in place to serve the Builder channel effectively. And our constant commitment to thoughtful innovation extends to the appliance world, as well, with Wi-Fi connectivity and other exciting features your homebuyers will appreciate. As homes get smarter and families needs evolve, Samsung leads the way with SmartThings and the SmartThings App. The fully connected home of the future is already here, and Samsung can help you build it for your customers.

6 The preferred choice among modern homeowners For today s state-of-the-art consumers, technology isn t a luxury - it s a musthave. Technology is a core component to every aspect of their lives, from their work life, to their family life, to their super-connected social life. They see the latest technology as a status symbol they re proud to display and don t quibble when it comes to paying a little more to have the best. And they need their technology to enhance what they re already doing and go above and beyond the status quo. They see Samsung as a brand that s in sync with their modern lifestyles, with products that offer meaningful innovation - not just for innovations sake - to help them ace whatever life throws at them. Samsung is the brand people love, with features they crave, and soon find they can t live without. Connected Samsung appliances offer the freedom they long for and the style that thrills. That s what Samsung brings, and why Samsung is the clear choice for Builders, too.

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8 Unrivaled product innovation. Seamless connectivity. Boundless opportunity. Get to know the sleek, innovative, new home appliances designed to appeal directly to today s homebuyers and provide you with an amazing growth opportunity. From the energy and water saving features to our full suite of smart appliances with bluetooth and Wi-Fi connectivity, it s no wonder Samsung was an Innovation Award Honoree at CES Family Hub A revolutionary new refrigerator with integrated voice activated features and a Wi-Fi-enabled touchscreen lets you manage your groceries, connect with your family, and entertain like never before.

9 Virtual Flame Technology Provides a superior cooking experience by combining the visual of gas cooking with the precision of induction cooking. Flex Duo Range with Dual Door Unique middle-hinged door opens just the top section or the full oven for total flexibility. With Flex Duo Smart Divider, it s like having two ovens in one. FlexWash and FlexDry Two washers in one gives you the flexibility to wash separate loads at the same time. The dryer allows you to dry delicates and everyday garments at the same time.

10 All the smart homes are doing it. Smart appliances are only the beginning. With Samsung SmartThings, you can add truly next-gen functionality and convenience with minimal cost. The SmartThings platform integrates Samsung appliances with any number of other devices for a fully connected smart home. The SmartThings App allows homeowners to get alerts for open doors and windows, lock doors, monitor movement, and control lights, thermostats, electronics and small appliances. It s as cool as it sounds. SmartThings integrates with disparate platforms from other brands, too, all under one easy-to-use application on a smartphone. It works with any Zeebee or Zigbee compliant smart device, from a number of different manufacturers. And the list of things getting smarter is constantly growing. As homeowners add compatible equipment, the system scales with them, making the fear of obsolescence obsolete. Since SmartThings is wireless, it s incredibly easy to install. And with minimal equipment, it s less expensive than hardwired systems. Now you can easily build move-in ready connected smart homes that homebuyers will flip for.

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12 The Friends and Fans Program It s an affinity program that rewards existing Samsung fans, and makes new ones, too. With the Friends and Fans Program, after your customers purchase a Samsung appliance package through you, they receive a discount on additional Samsung electronics they ll be excited to buy. They ll access their discounts through a unique online portal co-branded with your information. And you get a percentage of those sales. You ve already built them a Samsung home, so it s only natural they re going to want more Samsung products that integrate seamlessly with their new appliances. You can call it the everybody wins program.

13 Game-changing sales and marketing support You need a dedicated sales team with deep knowledge and expertise in the Builder market. Samsung gets that. And delivers. With over 35 Account Managers and Regional Sales Managers, amplified by a broad Builder Distributor network across the country, all in your corner, your sales goals are more achievable than ever. Our extensive sales training programs and trade industry alliances provide valuable resources designed specifically to help you sell more homes. Our substantial consumer advertising drives people to buy Samsung appliances, further building brand loyalty. When it comes to sales support and marketing, you re backed by a global brand that knows how to get it done. Branded co-op marketing and customer engagement tools Samsung sales training for Community Sales Teams A Design Center product and engagement program for Builders

14 A warranty program built for this industry. With one of the best warranties in the Builder industry, Samsung provides confidence you can stand behind with every appliance sold. And a 30-day cosmetic coverage means you can be sure your new appliances still look new no matter what happens on the way to installation. 1-year Warranty The Builder Standard Limited Warranty provides one-year parts and labor coverage, starting on the closing date, on all Samsung home appliances purchased for a new home. 3-year Warranty It s only from Samsung and only for the Builder channel. The Upgraded Limited Warranty comes with a purchase of a base package of appliances as well as a purchase of a refrigerator, washer and dryer. It provides an unprecedented three-year parts and labor coverage, starting on the closing date, on all Samsung home appliances purchased for a new home.

15 A sophisticated national service network Samsung understands that Builder business is different. You have unique needs and challenges, and we are committed to providing solutions to meet those challenges. Our Regional Sales Managers and Account Managers are steeped in your business. Samsung s vast service network is ready when you need it. And a support line just for Builders means you get the answers you want when you want them. We re dedicated to your success, and you ll know it. 98% of the U.S. Where you need it Our certified technicians cover 98% of the U.S., and a special team of high-performance technicians rotates through high volume markets. When you need it With 7 product and parts distribution centers across the country, getting replacement parts has never been faster. There for you A dedicated Builder support line is manned by service professionals who understand the unique challenges you face and are empowered to solve your problems.

16 An unprecedented opportunity As people s lives evolve, the definition of home changes. Samsung is the only brand keeping up, and ahead, with the latest design and surprising features that your customers will be excited to show off and will let them get more out of life. Samsung s new home appliance program is an opportunity for the best Builders and Builder Distributors to let one of the world s most powerful brands* bolster their sales and reputations. Samsungequipped homes are more current, more desirable and more sellable. All the Samsung advantages add up to more conversions, more rebates, more upgrades - more money in your pocket. So welcome to an opportunity you won t find anywhere else. For up-to-date information on all Samsung home appliances, visit samsung.com/builder to download our product catalog or individual spec sheets and line drawings. *Interbrand s 2017 Best Global Brands report. samsung.com/builder 2017 Samsung Electronics America, Inc. All rights reserved. Samsung is a registered trademark of Samsung Electronics Co., Ltd.