CHAPTER - 7 MARKETING IMPLICATIONS, LIMITATIONS AND SCOPE FOR FUTURE RESEARCH
|
|
- Marlene Gray
- 5 years ago
- Views:
Transcription
1 CHAPTER - 7 MARKETING IMPLICATIONS, LIMITATIONS AND My powers are ordinary. Only my application brings me success. - Isaac Newton In the previous chapter, there was the discussion regarding major findings of the study. It was organized on the basis of different stages of buying decision process of mobile phone. Present chapter discusses the marketing implications on the basis of findings. It will discuss marketing implications on the basis of different stages of buying decision process of mobile phone. This chapter also discusses limitations of the present study and scope for future research Marketing Implications: Stage 1: Need Recognition Need recognition is the first stage of buying decision process. It is very essential for the marketers to understand why consumers buy mobile phone, which different needs motivate them to purchase a mobile phone. Present study attempted to understand different needs of rural consumers for mobile phone and compare them with the needs of urban consumers. Following are marketing implications out of the findings of the study. 394
2 1) Marketer should give more importance to communication need and business need for the promotion of the mobile phones to rural consumers compared to urban consumers. 2) While for urban consumers information need (internet), value added services need and privacy need should be given more importance compared to rural consumers for the promotion of mobile phones. 3) Overall both rural and urban consumers give importance to communication need, security need and information need (internet) for the purchase of mobile phone. Other than these needs urban consumers also give importance to value added services need for the purchase of mobile phone. 4) Both rural and urban consumers give minimum importance to status need for the purchase of mobile phone. 5) Rural male consumers give more importance to business need for the purchase of mobile phone compared to rural female consumers. 6) While rural female consumers give more importance to security need and information need (internet) for the purchase of mobile phone compared to rural male consumers. 7) Overall both rural male and rural female consumers give importance to communication need, security need and information need (internet) for the purchase of mobile phone. 8) Urban male consumers give more importance to business need and economy need for the purchase of mobile phone compared to urban female consumers. 9) While urban female consumers give more importance to security need for the purchase of mobile phone compared to urban male consumers. 10) Overall both urban male and urban female consumers give importance to communication need, security need, information need (internet), and value added services need for the purchase of mobile phone. 395
3 11) Rural consumers with the age of 21 to 40 years give more importance to economy need and comfort and convenience need for the purchase of mobile phone compared to under 21 years of age. 12) Urban consumers with the age of 21 to 40 years give more importance to economy need and comfort and convenience need for the purchase of mobile phone compared to under 21 years of age. 13) Urban consumers with the age of 21 to 40 years give more importance to status need for the purchase of mobile phone compared to any other age groups. 14) Urban consumers with the age of more than 41 years give minimum importance to entertainment need for the purchase of mobile phone compared to any other age groups. Marketer should take into consideration above factors while framing marketing strategies for mobile phones with reference to rural consumers and urban consumers Stage 2: Sources of Information Present study attempted to understand different sources of information of rural consumers for mobile phone and compare them with urban consumers. Following are marketing implications out of the findings of the study. 1) Rural consumers give more importance to direct experience with the product as a sources of information for the purchase of mobile phone compared to urban consumers. 2) While urban consumers give more importance to television, radio and internet as sources of information for the purchase of mobile phone compared to rural consumers. 396
4 3) Overall both rural and urban consumers give importance to family and friends, internet and direct experience with the product as sources of information for the purchase of mobile phone. 4) Both rural and urban consumers give minimum importance to radio as a source of information for the purchase of mobile phone. 5) Rural male consumers give more importance to mobile phone retailer and direct experience with the product as sources of information for the purchase of mobile phone compared to rural female consumers. 6) While rural female consumers give more importance to family and friends, television, newspaper and magazine as sources of information for the purchase of mobile phone compared to rural male consumers. 7) Overall both rural male and rural female consumers give importance to family and friends, internet and direct experience with the product as sources of information for the purchase of mobile phone. 8) Urban male consumers give more importance to mobile phone retailer and direct experience with the product as sources of information for the purchase of mobile phone compared to urban female consumers. 9) Overall urban male and urban female consumers give importance to family and friends, internet and direct experience with the product as sources of information for the purchase of mobile phone. Marketer should take into consideration above factors while framing the marketing communication strategies for mobile phones with reference to rural consumers and urban consumers. 397
5 Stage 3: Evaluation of Alternatives Present study attempted to understand different criteria for evaluation of alternatives for mobile phone by rural consumers and compare them with those of urban consumers. Following are marketing implications out of the findings of the study. 1) Urban consumers give more importance to features of mobile phone and functions of mobile phone as criteria on evaluation of alternatives for the purchase of mobile phone compared to rural consumers. 2) Overall both rural and urban consumers give importance to quality, brand name, post purchase services, functions, features, price and design of mobile phone as criteria of evaluation of alternatives for the purchase of mobile phone. 3) Both rural and urban consumers give minimum importance to credit / installment facilities as criterion of evaluation of alternatives for the purchase of mobile phone. 4) Rural male consumers give more importance to price of mobile phone as criterion of evaluation of alternatives for the purchase of mobile phone compared to rural female consumers. 5) Overall rural male and rural female consumers give importance to quality, brand name, post purchase services, functions, features, price of mobile phone and design of mobile phone as criteria of evaluation of alternatives for the purchase of mobile phone. 6) Overall urban male and urban female consumers give importance to quality, functions, brand name, features, post purchase services, price of mobile phone and design of mobile phone as criteria of evaluation of alternatives for the purchase of mobile phone. 398
6 7) Urban consumers with the age of 21 to 40 years give more importance to price of mobile phone as a criterion of evaluation of alternatives for the purchase of mobile phone compared to under 21 years of age. 8) Urban consumers with the age of more than 41 years give minimum importance to credit / installment facilities as a criterion of evaluation of alternatives for the purchase of mobile phone compared to any other age groups. 9) Both rural and urban consumers give importance to internet, music, camera and communication as one thing liked most in the mobile phone. Marketer should take into consideration above factors while framing marketing strategies for mobile phones with reference to rural consumers and urban consumers Stage 4: Purchase Decision The present study attempted to understand different elements of purchase decision of rural consumers for the mobile phone and compare them with urban consumers. Following are marketing implications out of the findings of the study. 1) It is found that Nokia is popular in rural consumers as 289 (40.60%) consumers are having this brand. Second is Samsung with 260 (39.50%) rural consumers are using it. 2) For urban consumers Samsung is most used brand as 284 (36.90%) consumers are using it. Second is Nokia as 254 (33.00%) urban consumers are using it. 3) Out of total rural consumers 64.70% have purchased their mobile phone from mobile retailer and 26.80% of rural consumers from company show room. 4) Similarly out of total urban consumers 55.50% have purchased their mobile phone from mobile retailer and 33.90% of urban consumers from company show room. 399
7 5) Cash payment is the most used method by both rural and urban consumers for the purchase of mobile phone % of rural consumers and 90.20% of urban consumers used cash payment method. 6) Overall both rural and urban consumers are influenced by my-self (selfdecision), family members and friends for the purchase of mobile phone. 7) Both rural and urban consumers are least influenced by mobile phone retailer for the purchase of mobile phone. 8) Rural female consumers are more influenced (decision maker) by family members for the purchase of mobile phone compared to rural male consumers. 9) Overall both rural male and rural female consumers are influenced (decision maker) by my-self (self-decision), family members and friends for the purchase of mobile phone. 10) Urban male consumers are more influenced (decision maker) by my-self (selfdecision), friends and mobile phone retailer for the purchase of mobile phone compared to urban female consumers. 11) While urban female consumers are more influenced (decision maker) by family members for the purchase of mobile phone compared to urban male consumers. 12) Overall both urban male and urban female consumers are influenced (decision maker) by my-self (self-decision), family members and friends for the purchase of mobile phone. 13) It was found that there is no influence (role) of youth (age between 13 to 35 years) on rural and urban consumers in buying decision process of mobile phone. Marketer should take into consideration all above factors while framing marketing channels strategies, marketing communication strategies and mode of payment strategies for mobile phones with reference to rural consumers and urban consumers. 400
8 Stage 5: Post-purchase Behaviour Present study attempted to understand the post-purchase behaviour of rural consumers for the mobile phone and compare it with urban respondents. Following are marketing implications out of the findings of the study. 1) Study found that both rural and urban consumers are satisfied with their mobile phone. 2) It is found that both rural and urban consumers will recommend their mobile phone to others. 3) Rural consumers have high repurchase intension of their next mobile phone from the same company compared to urban consumers. 4) It is found that both rural male and rural female consumers are satisfied with their mobile phone. 5) Rural female consumers have high willingness for recommendation to others of their mobile phone compared to rural male consumers. 6) It is found that both rural male and rural female consumers have high probability for repurchase intension of their next mobile phone from the same company. 7) It is found that both urban male and urban female consumers are satisfied with their mobile phone. 8) Both urban male and urban female consumers will recommend their mobile phone to others. 9) Both urban male and urban female consumers have high probability for repurchase intension of their next mobile phone from the same company. 10) It was found that most preferred option of disposal of mobile phone for rural consumers is exchange in the shop (37.70%), while most preferred option of disposal of mobile phone for urban consumers is reselling (31.70%). 401
9 Marketer should take into consideration above factors to understand and to frame appropriate marketing strategies for the post purchase behavior of rural and urban consumers for mobile phones with reference to level of satisfaction, recommendation to others, repurchase intension from the same company and disposal of mobile phone Limitations of the Study Hardly there is any research work without limitations and one has to understand the outcome of any research with reference to these limitations to understand better implications. Present research is too not without limitations and the findings of the research should therefore understand with reference with these limitations. 1) Consumer behavior is dynamic in nature and influenced by many inter-related factors like consumer psychology (motivation, perception, learning and memory) and consumer characteristics (cultural, social and personal). Present research studied only buying decision making process of rural and urban consumers for mobile phone, other factors though important were not included in the study. 2) Factors (variables) for each stage of buying decision process were considered with the help of in-depth literature review, but still there might be number of other variables which may influence each stage of buying decision process for mobile phone. 3) Findings of the present research is relevant for Saurashtra region. It may not be relevant in other places or in different time. 4) Some respondents may not be truly representative. Sometimes respondents give ideal (what should be) answer instead of actual (what actually is) answer in the questionnaire. 5) Scale type questions were sometimes difficult to understand by some respondents especially rural. This may influence their response for these questions. 402
10 6) In planning stage it was decided to collect 200 sample (100 Rural and 100 Urban) from each seven district of Saurashtra Region, but due to practical limitations, it was not accomplished. Though overall plan of 1400 sample (700 Rural and 700 Urban) was successfully achieved. 7) The present research might have any other limitations which might be unnoticed by the researcher Scope of Future Research There is always possibilities for improvements and advancement in any work. The present research work also includes these possibilities for the future work. It has taken three areas for the research work namely rural marketing, consumer behavior and mobile phone. In each area there is possibilities for the future work, which are briefly mentioned below. 1) The present research work could be replicated in other parts of the India to understand regional differences in the behavior of rural consumers and urban consumers. 2) The present research could also be replicated to understand buying decision process of mobile phone with reference to consumers of different countries. 3) The present research has studied the buying decision process for mobile phone. This work could be replicated to understand the impact of other behavioral factors like consumer psychology (motivation, perception, learning and memory) or consumer characteristics (cultural, social and personal) for mobile phone. 4) In present research, each stage of buying decision process includes different factors. It may be possible to replicate the work with some other factors for each stage. 403
11 5) There may be replication of the present research with reference to only one or few stages of buying decision process of mobile phone with some more depth. 6) The present research work has used questionnaire as a tool for data collection. The work could be replicated with the help of some other methods also (like interview). 7) Present research has studied the buying decision process for mobile phone instrument and not of that service providers (like Vodafone, Airtel etc.). Present research work could be replicated to understand the buying decision process of rural and urban consumers with reference to service providers. 8) The main objective of present research work was to understand rural consumer behavior. It has taken mobile phone as a product for the base. There may be replication of the present work with reference to other goods or services. 9) One can do the research work to understand the impact of mobile phones on rural and urban consumers like psychological, social, economical, medical (on brain) or others aspects. 404
12 Conclusion Rural market is emerging market in India. It has huge opportunities and also many challenges. Therefore, for any marketer it is very important to understand the rural market carefully for developing the effective marketing strategies. Present research has made an attempt to understand rural consumers. It has studied the buying decision process of rural and urban consumers for mobile phone in Saurashtra region in Gujarat state in India. It has surveyed 1481 respondents (Rural 712 and Urban 769) with the help of questionnaire. It has done comparative analysis between rural and urban consumers for buying decision process for mobile phone. Further, it has also conducted gender based and age based analysis for the same. Present research found that there is a significant difference between rural and urban consumers for many variables in each stage of buying decision process for mobile phone except the purchase decision stage. One should use the findings of the research with reference to limitations of the study. Finally, like any other research work, in present research work also there is a scope of improvements and future research work. 405
Post PC Era: Mobile Banking & Payments in Emerging Markets. Report Covers: India, Kenya, Indonesia, Ghana and Nigeria
Post PC Era: Mobile Banking & Payments in Emerging Markets Report Covers: India, Kenya, Indonesia, Ghana and Nigeria In emerging markets, formal banking only reaches a small percent of the population,
More informationA STUDY OF CONSUMER BEHAVIOUR TOWARDS MARUTI CARS IN SALEM DISTRICT, TAMILNADU
A STUDY OF CONSUMER BEHAVIOUR TOWARDS MARUTI CARS IN SALEM DISTRICT, TAMILNADU A. PERSONAL PROFILE: QUESTIONNAIRE 1. Name of the Respondent 2. Gender: (a) Male [ ] (b) Female [ ] 3. Age of the Respondent
More informationChapter-10 FINDINGS, CONCLUSIONS AND SUGGESTIONS
Chapter-10 FINDINGS, CONCLUSIONS AND SUGGESTIONS 183 10.1 Findings, conclusions and suggestions Predicting the consumer behavior has become a tough challenge for the corporate. The selection and buying
More informationCHAPTER 3 RESEARCH METHODOLOGY OF THE STUDY
CHAPTER 3 RESEARCH METHODOLOGY OF THE STUDY 3.1 Introduction: In this chapter, an endeavor is made to portray the various aspects of the research methodology adopted for this study purpose. The aim of
More informationGSMA Research into mobile users privacy attitudes. Key findings from Brazil. Conducted by in November 2012
GSMA Research into mobile users privacy attitudes Key findings from Brazil Conducted by in November 2012 0 Background and objectives Background The GSMA represents the interests of the worldwide mobile
More informationYahoo! - TNS Net Index Indonesia Highlights April 2013
Yahoo! - TNS Net Index 2013 Indonesia Highlights April 2013 Online Media The Digital Landscape The Rise of Mobile Entertain and Inform Fostering Brand Connections Key Takeaways 2 Research Design Methodology
More informationPerception Gap Who are the financially excluded or underserved across Indonesia?
Perception Gap Who are the financially excluded or underserved across Indonesia? Who are the financially excluded or underserved across Indonesia? Huge diversity of this group, both in terms of the people
More informationName: years years years 51 &above. Service Business Professional Student Housewife. Occupation:
Annexture (III) Questionnaire Please take a few minutes to complete this survey. Your specific answers will be completely anonymous, but your views, in combination with those of others, are extremely important.
More informationSmartphone market studies in Thailand. A brand comparison study of iphone VS Samsung 2015
Smartphone market studies in Thailand A brand comparison study of iphone VS Samsung 2015 Date: 19 th June, 2015 A. Research background iphone and Samsung has been the long leader in smartphone market in
More informationMobile Messaging Apps Study : India. August 2014
Mobile Messaging Apps Study : India August 2014 Contents 1. Research Objectives & Methodology 2. Key Findings 3. Mobile Consumption Behavior 4. Message Apps Usage & Behaviors Download Intent App Awareness
More informationLocal Search Insights
Local Search Insights click The YP to edit Advantage master title style Summary of comscore Research November 2014 All surveys results data herein are from comscore YP Value Proposition study, September
More informationExecutive Summary on. Privacy Awareness Survey on Smartphones. and Smartphone Apps
Executive Summary on Privacy Awareness Survey on Smartphones and Smartphone Apps Submitted to Office of the Privacy Commissioner for Personal Data By Centre for the Advancement of Social Sciences Research
More informationA STUDY ON CONSUMERS ATTITUDE AND THEIR BEHAVIOURS TOWARDS THE POST PAID MOBILE PHONE SUBSCRIBERS
A STUDY ON CONSUMERS ATTITUDE AND THEIR BEHAVIOURS TOWARDS THE POST PAID MOBILE PHONE SUBSCRIBERS R.Arun Prasath 1 and Dr.J.Vijayadurai 2 1 Research Scholar, Madurai Kamaraj University, Madurai 2 Associate
More informationWelcome! Today s program
Game of Phones Mobile Consumer Survey 18 October 2016 Welcome! Today s program Hour Item 08.00-08.10 Introductory remarks by on behalf of the Aga Khan University, Graduate School of Media and Communications
More informationA STUDY OF CUSTOMER DEFECTION IN CELLULAR SERVICES IN INDIA
A STUDY OF CUSTOMER DEFECTION IN CELLULAR SERVICES IN INDIA H.K.PRASAD Dr RECHANNA Research Scholar, JSSRF, University of Mysore, Mysuru. Associate Professor in Commerce, JSS College for Women, Saraswathipuram,
More informationTo Study the Usage & Awareness of M- Commerce and its services with reference to Nagpur City
To Study the Usage & Awareness of M- Commerce and its services with reference to Nagpur City Prof. Prerna Thakwani Assistant Professor, Dept. of MBA, Tirpude Institute of Management Education, Nagpur,
More informationPerception Gap Who are the financially excluded or underserved across Nigeria?
Perception Gap Who are the financially excluded or underserved across Nigeria? Who are the financially excluded or underserved across Nigeria? Huge diversity of this group, both in terms of the people
More informationRURAL MOBILE USERS MARKET WITH REFERENCE TO EIGHT VILLAGES OF GANDHINAGAR DISTRICT OF GUJARAT STATE
Volume 7, Issue 4 (April, 2018) UGC APPROVED Online ISSN-2277-1166 Published by: Abhinav Publication Abhinav National Monthly Refereed Journal of Research in RURAL MOBILE USERS MARKET WITH REFERENCE TO
More informationAPPENDIX. QUESTIONNAIRE (Data Collection Tool)
APPENDIX QUESTIONNAIRE (Data Collection Tool) MARKETING STRATEGIES OF CELLULAR SERVICES (A Case Study on Visakhapatnam Urban Cellular Customers with A Special Focus on BSNL, Airtel and Vodafone) I. SOCIO-ECONOMIC
More informationThe growth of the smartphone market in Kenya
2015 Jumia Kenya // The Growth of the Smartphone Market in Kenya 1 The growth of the smartphone market in Kenya May 2015 Authored by: Sofia Zab, Head of Marketing, Jumia Kenya Abstract: The Kenyan smartphone
More informationCUSTOMER BRAND PREFERENCE OF MOBILE PHONES AT COIMBATORE
CUSTOMER BRAND PREFERENCE OF MOBILE PHONES AT COIMBATORE Mr. T.Kumar Ph.D Research Scholar, Department of Commerce Government Arts College, Coimbatore 641 018 Mail. Id : kumar4433@gmail.com 194 CUSTOMER
More informationMarketing Plan. Introduction
Marketing Plan Introduction A marketing plan is defined as a document that has details of the necessary actions that should be taken in order to achieve one or more marketing objectives. The marketing
More informationApp-nesia in the UK The need for app re-engagement marketing
App-nesia in the The need for app re-engagement marketing Ipsos, March 2015 Background In our mobile-first world, brands know it s key to build an app and offer a fantastic user experience. A great app
More informationInternational Journal Of Core Engineering & Management Volume-4, Issue-3, June-2017, ISSN No:
IMPACT OF PERSONAL FACTORS ON USAGE PATTERN AND FEATURES NEEDED REGARDING MOBILE PHONES: A STUDY ON MAJOR CITIES OF MADHYA PRADESH Gaurav Shastri Assistant Professor Mahakal Institute of Management, Ujjain
More informationSouth Africa and the. From the cable connection to the mobile future
South Africa and the content revolution From the cable connection to the mobile future By Arthur Goldstuck, 18 May 2010 About World Wide Worx Research Conducts primary research into IT and telecoms, Internet,
More informationThe Smartphone Consumer June 2012
The Smartphone Consumer 2012 June 2012 Methodology In January/February 2012, Edison Research and Arbitron conducted a national telephone survey offered in both English and Spanish language (landline and
More informationMobile Banking and Payments Emerging Trends and Opportunities
Mobile Banking and Payments Emerging Trends and Opportunities VIDEO 2 Introductions Barry O Connell Banking and Payments Strategy Barry focuses on customer, product and channel strategy for banks and payments
More informationThe Mobile Movement Understanding Smartphone Users. Google/IPSOS OTX MediaCT U.S., April 2011
The Mobile Movement Understanding Smartphone Users Google/IPSOS OTX MediaCT U.S., April 2011 Research Objectives Gain a deep understanding of smartphone consumer behavior, specifically with regard to:
More informationA Portrait of Today s Tablet User
A Portrait of Today s Tablet User Magid Media Futures Sponsored by the OPA June 2011 Conducted in partnership with www.online-publishers.org Frank N. Magid Associates, Inc. Frank N. Magid Associates has
More informationBarcode Scanning Usage Among Smartphone Owners
Barcode Scanning Usage Among Smartphone Owners Danielle Nohe, Director About Compete Compete connects the dots from online insights to marketing ROI Increase online and offline marketing effectiveness
More informationConsumers Use of Mobile Financial Services 2015
Consumers Use of Mobile Financial Services 2015 Arturo Gonzalez and Ellen A. Merry Division of Consumer and Community Affairs Federal Reserve Board The analysis and conclusions set forth in this presentation
More informationConsumer Switching Behaviour towards Mobile Number Portability
Consumer Switching Behaviour towards Mobile Number Portability Payal Mehta Visiting Faculty, Department of Economics and Finance, Birla Institute of Technology and Science Pilani-Hyderabad Campus, Hyderabad
More informationA Report on customer perception and preferences towards smartphone brand.
A Report on customer perception and preferences towards smartphone brand. Submitted to Sarker Rafij Ahmed Ratan Assistant Professor, SoBE United International University Submitted By Tahsina Tabassum Id:
More informationI. INTRODUCTION OBJECTIVES OF THE STUDY RESEARCH METHODOLOGY
ISSN: 2349-7637 (Online) (RHIMRJ) Research Paper Available online at: www.rhimrj.com A study on Telecom Subscribers Perceptions towards Mobile Number Portability (MNP) in Mehsana District of Gujarat Dhaval
More informationA COMPARATIVE STUDY OF CELLULAR SERVICE PROVIDER OPERATING IN BATHINDA
A COMPARATIVE STUDY OF CELLULAR SERVICE PROVIDER OPERATING IN BATHINDA Vipan Bansal 1, Harwinder Singh 2, Rakesh Bhatia 3 1 Student of Industrial Engineering, GNE, Ludhiana, India 2 Department of Production
More informationSafety Perception Survey s: Interviewing & Sampling Method Considerations
Safety Perception Survey s: Interviewing & Sampling Interviewing Methods Each method has advantages and disadvantages. Personal Interviews An interview is called personal when the interviewer asks the
More informationErvan Pouliquen. WELL CONNECTED: Why MSN and Windows Live in Greece have the right audience willing to buy Telco products and services
WELL CONNECTED: Why MSN and Windows Live in Greece have the right audience willing to buy Telco products and services Ervan Pouliquen GM, Consumer & Online, CEE Valia Papaspyrou Executive Producer, MSN.GR
More informationPerceptual Mapping of Cellular Phone: Analysis using Multidimensional Scaling. Muhammad Yasir Rafiq Liaoning Technical University, China
Perceptual Mapping of Cellular Phone: Analysis using Multidimensional Scaling Muhammad Yasir Rafiq Liaoning Technical University, China Muhamad Usman Islam University of Management and technology, Pakistan
More informationWeb Usability in the Irish Airline Industry
Web Usability in the Irish Airline Industry Low-cost carrier Ryanair are expanding rapidly and have been tipped to become Europe s biggest airline, following the order of 100 new aircraft in a deal with
More informationAPPENDIX A: INSTRUMENTS
APPENDIX A: INSTRUMENTS Preference Survey From Scene Rating From Scene Description Form Questionnaire Questions (Important Shopping Attributes, Shopping Behaviors, and Socio-Economic Backgrounds) 242 1.
More informationA STUDY ON SMART PHONE USAGE AMONG YOUNGSTERS AT AGE GROUP (15-29)
A STUDY ON SMART PHONE USAGE AMONG YOUNGSTERS AT AGE GROUP (15-29) R. Lavanya, 1 st year, Department OF Management Studies, Periyar Maniammai University, Vallam,Thanjavur Dr. K.V.R. Rajandran, Associate
More informationTHE HEADPHONE MARKET Hefio Survey
THE HEADPHONE MARKET Hefio Survey Hefio Internal Report #02 2015 Report by Catarina Hiipakka Espoo 07.2015 All rights reserved. Description This document reports on a study conducted by Hefio Oy with the
More informationAN EMPIRICAL ANALYSIS OF CONSUMER SWITCHING BEHAVIOR TOWARDS MOBILE NUMBER PORTABILITY
AN EMPIRICAL ANALYSIS OF CONSUMER SWITCHING BEHAVIOR TOWARDS MOBILE NUMBER PORTABILITY K. Kumaresh and S.Praveena Research Scholar, Department of ARM, TamilNadu Agricultural University, Coimbatore Email:
More informationHoliday Shopping With Mobile Phones October 2010
Report Price: MMA Members: FREE (Some Restrictions Apply) Non-MMA Members: $US 1495.00 Peter A Johnson Ph.D. VP Market Intelligence and Strategy, MMA Holiday Shopping With Mobile Phones October 2010 MMA
More informationCustomers Response to Mobile Number Portability with Special Reference to Vodafone Customers in Rajakkad
Customers Response to Mobile Number Portability with Special Reference to Vodafone Customers in Rajakkad Manesh S & Dr. Latha Bai VG NSS COLLEGE, RAJAKUMARI India INTRODUCTION Mobile number portability
More informationThe Mobile Consumer Lifestyle. Implications for Marketers
The Mobile Consumer Lifestyle Implications for Marketers June 12, 2012 The mobile web is changing user behavior By 2015, more people in the US will be going online via a mobile device than on a computer
More informationCustomer Satisfaction on Motorola Mobiles : A Study with reference to Students of Pollachi Taluk
Available online at : http://euroasiapub.org/current.php?title=ijrfm, pp. 58~65 Thomson Reuters ID: L-5236-2015 Customer Satisfaction on Motorola Mobiles : A Study with reference to Students of Pollachi
More informationMeasurement and evaluation: Web analytics and data mining. MGMT 230 Week 10
Measurement and evaluation: Web analytics and data mining MGMT 230 Week 10 After today s class you will be able to: Explain the types of information routinely gathered by web servers Understand how analytics
More informationVIETTRACK Smartphone and Facebook U & A. Ho Chi Minh City Hanoi Da Nang. Copyright 2014 INTAGE VIETNAM LLC. All Rights Reserved.
VIETTRACK 0 Ho Chi Minh City Hanoi Da Nang Smartphone and Facebook U & A INTAGE VIETNAM LLC http://intage.com.vn Copyright 0 INTAGE VIETNAM LLC. All Rights Reserved. Agenda Research Overview Research design
More informationThe next billion customers
The next billion customers Ayesha Zainudeen zainudeen@lirne.net LIRNEasia Media Workshop: Singapore 28 February 2007 fieldwork by funded by IDRC Agenda Research methodology & key findings: Harsha de Silva
More informationUS 2013 Consumer Data Privacy Study Mobile Edition
RESEARCH REPORT US 2013 Consumer Data Privacy Study Mobile Edition 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0 1 0
More informationLet the people speak: using evidence from the Global South to reshape our digital future. IGF 2017 Panel (WS188), Geneva
Let the people speak: using evidence from the Global South to reshape our digital future IGF 217 Panel (WS188), Geneva Methodology Desired level of accuracy set to a confidence level of 95% and an absolute
More information65% say that they wouldn t want to go back to life without their Smart Speaker
65% say that they wouldn t want to go back to life without their Smart Speaker Methodology 1,010 person telephone survey Adults age 18 and older National study conducted 12/26/2017 12/30/2017 806 person
More informationRelationship of Mobile Phone Usage and GPA among the Undergraduate Students at the University of the West Indies - Mona Campus
Relationship of Mobile Phone Usage and GPA among the Undergraduate Students at the University of the West Indies - Mona Campus Tashfeen Ahmad Researcher, Faculty of Social Sciences The University of the
More informationa) BSNL b) Airtel c) Reliance d) Aircel e) Vodafone f) Tata Docomo g) Others, Specify
A STUDY ON USER S LEVEL OF SATISFACTION WITH MOBILE PHONE SERVICE PROVIDERS WITH SPECIAL REFERENCE TO TIRUPPUR DISTRICT Questionnaire I. Personal Information: Name Age Sex: Educational Qualification Occupation
More informationHypermarket Retail Analysis Customer Buying Behavior. Reachout Analytics Client Sample Report
Hypermarket Retail Analysis Customer Buying Behavior Report Tools Used: R Python WEKA Techniques Applied: Comparesion Tests Association Tests Requirement 1: All the Store Brand significance to Gender Towards
More informationIn your school or local public library, log on to the library catalogue.
1.3 Databases A database is an organized store of records. Databases may contain information about almost any subject incomes, shopping habits, demographics, features of cars, and so on. INVESTIGATE &
More informationCONSUMER BEHAVIOUR IPOD REPORT LARA MOTTIER 19 TH OF NOVEMBER
CONSUMER BEHAVIOUR IPOD REPORT LARA MOTTIER 19 TH OF NOVEMBER 0 Table of Content 1. Introduction 2. Apple 3. ipods 4. Consumer Behaviour 5. Organization of Sales 6. Marketing Sales Management 7. My research
More informationEIAA European Mobile Internet Use Executive Summary
EIAA European Mobile Internet Use Executive Summary January 2011 1 About the EIAA European Mobile Internet Use Executive Summary The EIAA European Mobile Internet Users Executive Summary reveals pan European
More informationCHAPTER -VI PROBLEMS AND PROSPECTS OF CELL PHONE SERVICES
CHAPTER -VI PROBLEMS AND PROSPECTS OF CELL PHONE SERVICES 6.1 INTRODUCTION There are many problems faced by cell phone dealers as well as customers in handling the mobile phone. Similarly, the marketing
More informationA Survey on Broadband Internet Usage in Taiwan
A Survey on Broadband Internet Usage in Taiwan A Summary Report July 2016 Taiwan Network Information Center 1 Figure 1Estimated Population of Internet Users... 5 Figure2 Internet Users... 6 Figure3 Internet
More informationTHE AP/AOL POLL CONDUCTED BY IPSOS PUBLIC AFFAIRS PROJECT # ONLINE VIDEO STUDY
1101 Connecticut Avenue NW, Suite 200 Washington, DC 20036 (202) 463-7300 Interview dates: July 27-30, August 1-3, & August 7-9, 2006 Interviews: 3003 adults, 1347 online video watchers Margin of error:
More informationRegional Focus: Asia Pacific - the world's largest mobile phone market
Regional Focus: Asia Pacific - the world's largest mobile phone market Euromonitor International 10 March 2010 Asia Pacific has the highest number of mobile phone subscriptions of all world regions, yet
More informationNetwork performance through the eyes of customers
ericsson.com/ mobility-report Network performance through the eyes of customers Extract from the Ericsson Mobility Report June 2018 2 Articles Network performance through the eyes of customers Understanding
More informationUsers Satisfaction with OPAC Services and Future Demands Of Govt. College University, Lahore
Users Satisfaction with OPAC Services and Future Demands Of Govt. College University, Lahore Attia Firdous Librarian/Documentation Officer Directorate of Agricultural Information Punjab, Lahore Dr. Farzana
More informationThe future of mobile banking
The future of mobile banking Ludwig Schulze Business Development Corporate Development Office 1 2008 Nokia Amazing growth of mobility Global subscriber s (million) 4 500 4 000 3 500 4 billion in 2009 3
More informationIMPACTS OF CULTURE AND SOCIO-ECONOMIC
IMPACTS OF CULTURE AND SOCIO-ECONOMIC CIRCUMSTANCES ON USERS BEHAVIOR AND MOBILE BROADBAND TECHNOLOGY DIFFUSIONS TRENDS A COMPARISON BETWEEN THE UNITED KINGDOM AND BANGLADESH Mahdi H Miraz, Monir Bhuiyan
More informationUser Manual.
User Manual www.districtmetrics.com District Metrics (DM) helps you to unravel the potential household consumers in India at a disaggregated level. The service brings you, in a single platform, demographics,
More informationThe Mobile Internet Underclass: Reality or Hyperbole?
The Mobile Internet Underclass: Reality or Hyperbole? Lian Wang Southwest Petroleum University, China klarkew@gmail.com Chun Liu Southwest Jiaotong University, China psuchunliu@gmail.com Introduction Two
More informationAssignment 3 User Research Report Document
Assignment 3 User Research Report Document Online Clothing Store By Chris Kazanjian, Loren Smith, Jess Hartig, and Jeremiah Lyons DESCRIPTION OF USERS User Audience Male and Female Ages typically ranging
More informationInternational Journal of Informative & Futuristic Research ISSN (Online):
Research Paper Volume 2 Issue 3 November 204 International Journal of Informative & Futuristic Research ISSN (Online): 2347-697 A Study Of Customer Satisfaction About Mobile Phone Handsets In Udumalpet
More informationToon Hoi Theng Aditya Pratama Putra Lau Meow Yean Jacqueline Sornia Lourdes Paul Xavier Chong Seakny
Toon Hoi Theng 1001128790 Aditya Pratama Putra 1001129192 Lau Meow Yean 1001130096 Jacqueline Sornia Lourdes Paul Xavier 1001130269 Chong Seakny 1001334694 best known for its revolutionary wireless communication
More informationChallenges in Aadhaar Implementation : Opportunities for products and innovations Proposal Presentation
Challenges in Aadhaar Implementation : Opportunities for products and innovations Proposal Presentation 27 May 2011 ?????? Conception is easy Delivery is difficult 2 Agenda About Aadhaar- What the world
More information1. Title: Case Study: Successful App Genres in India Subtitle: The most popular types of apps with daily active users
1. Title: Case Study: Successful App Genres in India Subtitle: The most popular types of apps with daily active users 2. Title: Successful App Categories in India Subtitle: The top 5 app categories with
More informationTelecommunications Customer Satisfaction
Telecommunications Customer Satisfaction Results of Wave 18 of polling undertaken by Roy Morgan Research for Communications Alliance Ltd in March 2018 Research Objective Roy Morgan Research is tracking
More informationCONSUMERLAB. Liberation from location. Consumers developing place-agnostic internet habits
CONSUMERLAB Liberation from location Consumers developing place-agnostic internet habits An Ericsson Consumer Insight Summary Report October 2014 contents THE NEED TO KNOW 3 CONVERGING HABITS 4 FREEDOM
More informationWebsite Usability Study: The American Red Cross. Sarah Barth, Veronica McCoo, Katelyn McLimans, Alyssa Williams. University of Alabama
Website Usability Study: The American Red Cross Sarah Barth, Veronica McCoo, Katelyn McLimans, Alyssa Williams University of Alabama 1. The American Red Cross is part of the world's largest volunteer network
More informationHow to reach the community?
How to reach the community? Indonesian @Dwirianto Portfolio based on Industries COMMUNITY/MEDIA Leverage The Power of Community ENTERTAINMENT Provide value-added COMMERCE Enhance Economic Growth via e-commerce
More informationChina: User Perceptions and Plans for PCs and PDAs in 2003
End-User Analysis China: User Perceptions and Plans for PCs and PDAs in 2003 Abstract: The majority of the Chinese organizations' IT strategies and budget planning issues remain immature. It would not
More informationA Comparative Usability Test. Orbitz.com vs. Hipmunk.com
A Comparative Usability Test Orbitz.com vs. Hipmunk.com 1 Table of Contents Introduction... 3 Participants... 5 Procedure... 6 Results... 8 Implications... 12 Nuisance variables... 14 Future studies...
More informationABSTRACT. Keywords: User Satisfaction, User Participation, User Understanding
ABSTRACT User satisfaction plays an important role in the development and implementation system in every organization. Organization should be able to indicate the factors could influence it. Satya Wacana
More informationFirst-Time Usability Testing for Bluetooth-Enabled Devices
The University of Kansas Technical Report First-Time Usability Testing for Bluetooth-Enabled Devices Jim Juola and Drew Voegele ITTC-FY2005-TR-35580-02 July 2004 Project Sponsor: Bluetooth Special Interest
More informationAFRICA The Next Digital Payments Revolution
Your source for payments education AFRICA The Next Digital Payments Revolution Rossini Zumwalt, MD, Chief Payment Officer EMERGENT PAYMENTS Why Africa? Why Now? Emerging middle class Exponential population
More informationof the pyramid mwomen Working Group November 9-10, Chennai, India
` The gendered use of telecom at the bottom of the pyramid Tahani Iqbal mwomen Working Group November 9-10, Chennai, India This work was carried out with the aid of a grant from the International Development
More informationWill mhealth Be Accepted in India? Results of a Pan-India Survey
Will mhealth Be Accepted in India? Results of a Pan-India Survey Dr. Arun Rai Regents Professor & Harkins Chair Center for Process Innovation & CIS Department Robinson College of Business Georgia State
More informationInsights JiWire Mobile Audience Insights Report Q4 2012
Table of Contents Mobile Audience Trends 2-6 Connected Device Adoption & Trends 7-10 Worldwide Location Highlights 11-12 Public Wi-Fi Trends 13 79.5 % of mobile consumers are influenced by the availability
More informationINDIA DIGITAL STATSHOT KEY STATISTICAL INDICATORS FOR INTERNET, MOBILE, AND SOCIAL MEDIA USAGE IN INDIA IN AUGUST 2015 SIMON KEMP WE ARE SOCIAL
we are social DIGITAL STATSHOT INDIA KEY STATISTICAL INDICATORS FOR INTERNET, MOBILE, AND SOCIAL MEDIA USAGE IN INDIA IN AUGUST 2015 SIMON KEMP WE ARE SOCIAL We Are Social We Are Social 2015 DIGITAL IN
More informationMARKETING: TOP TIPS TO EXPAND YOUR DATABASE FULL SERVICE E-COMMERCE AGENCY
EMAIL MARKETING: TOP TIPS TO EXPAND YOUR EMAIL DATABASE FULL SERVICE E-COMMERCE AGENCY Best practice e-commerce websites since 1997. We design, build, host, support & update websites. Email marketing Email
More informationDigital Home Services: Carriers, Retailers, and the Customer
Synopsis This report provides both consumer and industry insight on the drivers for digital home support solutions. It profiles more than 40 companies in the digital home support value chain, and provides
More informationTravelers Rest Festival Privacy Policy. Privacy Policy. PRIVACY POLICY LAST UPDATED: MAY
Travelers Rest Festival Privacy Policy Privacy Policy http://travelersrestfest.com/ PRIVACY POLICY LAST UPDATED: MAY 24 2018 This Privacy Policy describes our policies on the collection, use and disclosure
More informationGeoPoll Straw Poll Survey. African Millennials - Mobile Usage and Media Consumption
African Millennials - Mobile Usage and Media Consumption Increased dependency on technology and a mobile first approach is being driven by African Millennials, this is according to a recent GeoPoll rapid
More information2017 PIT Summary: Jefferson County
A Point-in-Time (PIT) count provides a snapshot of homelessness by interviewing those who are homeless at a particular time. The Metropolitan Denver Homeless Initiative (MDHI) conducted a PIT study of
More informationMobile Internet & Smartphone Adoption
Mobile Internet & Smartphone Adoption New Insights into Consumer Usage of Mobile Devices, the Shift to Smartphones & the Emergence of Tablets United States (US), United Kingdom (UK), Germany (DE), France
More informationHuman Computer Interaction
Human Computer Interaction TABLE OF CONTENTS INTRODUCTION... 1 OVERVIEW... 1 Bing Lee... 1 Kogan.com... 1 KEY FEATURES OF BOTH WEBSITES... 2 BingLee.com... 2 Features of Kogan... 4 Pop up message facility...
More informationGLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2016
PUBLICATION DATE: OCTOBER 2016 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE
More informationDISCOVERABILITY. How Canadians Find TV Content
DISCOVERABILITY How Canadians Find TV Content Table of Contents Introduction...3 Executive Summary...4 TV Viewing is Diverse... 6 Discoverability... 10 Paid, Owned and Earned...18 Appendix Methodology
More informationCompetition for the leading position in the mobile market: An in depth analysis of key factors
Competition for the leading position in the mobile market: An in depth analysis of key factors UBI- Business Intelligence Concepts Fall 200 Presented by: Arend Mulder Ricardo Serrano Helmi Soosaar Mobile
More informationRocReadaR a System for Collaborative Transmedia Publishing
California Polytechnic State University San Luis Obispo, California RocReadaR a System for Collaborative Transmedia Publishing Yujui Wang, Saunil Desai, Andrea Hickerson & Elena Fedorovskaya School of
More informationICT-U CAMEROON, P.O. Box 526 Yaounde, Cameroon. Schools and Programs DETAILED ICT-U PROGRAMS AND CORRESPONDING CREDIT HOURS
Website: http:// ICT-U CAMEROON, P.O. Box 526 Yaounde, Cameroon Schools and Programs DETAILED ICT-U PROGRAMS AND CORRESPONDING CREDIT HOURS Important note on English as a Second Language (ESL) and International
More informationA STUDY OF ANDROID OPERATING SYSTEM WITH RESPECT WITH USERS SATISFACTION
A STUDY OF ANDROID OPERATING SYSTEM WITH RESPECT WITH USERS SATISFACTION Ashish A Kulkarni 1, Pooja A Kulkarni 2 1 Assistant Professor, MIT School of Management Pune, (India) 2 Assistant Professor, NBN
More information