AWS Mobile Services 7/7/2014. Marco Argenti, Vice President

Transcription

1 AWS Mobile Services 7/7/2014 Marco Argenti, Vice President

2 Agenda AWS Overview AWS Mobile Services Overview Amazon Cognito Amazon Mobile Analytics Amazon SNS Pricing/Availability Q&A 7/7/2014 Slides not intended for redistribution.

3 AWS Overview

4 Over 40 Services to Support Virtually Any Workload Compute Networking Storage & CDN Database App Services Management Amazon EC2 Amazon ELB AutoScaling Amazon WorkSpaces Analytics Amazon Route 53 Amazon VPC AWS Direct Connect Amazon S3 Amazon Glacier Amazon EBS AWS Storage Gateway AWS Import/Export Amazon CloudFront Amazon RDS Amazon DynamoDB Amazon ElastiCache Amazon Redshift Amazon AppStream Amazon CloudSearch Amazon SWF Amazon SQS Amazon SNS Amazon SES Amazon Elastic Transcoder Mobile Push AWS IAM Amazon CloudWatch AWS Elastic Beanstalk AWS CloudFormation AWS OpsWorks AWS CloudHSM AWS CloudTrail AWS Trusted Advisor AWS Marketplace AWS Data Pipeline Amazon Kinesis Amazon EMR AWS Premium Support AWS Professional Services AWS Training 7/7/2014 Slides not intended for redistribution.

5 Global Availability 10 AWS Regions Worldwide 26 Availability Zones 51 Edge Locations 7/7/2014 Slides not intended for redistribution.

6 Rapid Pace of Innovation Since inception AWS has: Released over 850 new services and features Announced 44 price reductions Amazon EBS Amazon CloudFront Elastic Load Balancing Auto Scaling Amazon VPC Amazon RDS Amazon SNS AWS Identity & Access Management Amazon Route 53 Amazon SES AWS Elastic Beanstalk AWS CloudFormation Amazon ElastiCache AWS Direct Connect GovCloud AWS Storage Gateway Amazon Dynamo DB Amazon CloudSearch Amazon SWF Amazon Glacier Amazon Redshift AWS Data Pipeline Amazon Elastic Transcoder AWS OpsWorks Amazon CloudHSM Amazon AppStream Amazon CloudTrail Amazon WorkSpaces Amazon Kinesis /7/2014 Slides not intended for redistribution

7 Powering Popular Mobile Businesses Today Mobile Startups on AWS Mobile Apps within Enterprises

8 AWS Mobile Services Overview

9 We are continuously listening to customers and making it easy for them to deploy and operate mobile applications

10 What Our Mobile Customers Have Told Us Your Mobile App Code User Identity Management User Authorization User Data Synchronization Asynchronous Communication Active Devices Analytics User Behavior Analytics Engagement Analytics Push Notifications File and Media Storage Shared Database Storage Data Collection And More. AWS Cloud Infrastructure

11 What Our Mobile Customers Have Told Us Your Mobile App Code User Identity Management User Authorization User Data Synchronization Asynchronous Communication Active Devices Analytics User Behavior Analytics Engagement Analytics Push Notifications File and Media Storage Shared Database Storage Data Collection And More. AWS Cloud Infrastructure Problems developers face today Fragmented mobile platforms Expensive infrastructure management & ops Intermittent network conditions Difficult to protect credentials Complex to keep data in sync Hard to get timely data on app usage Undifferentiated Heavy Lifting

12 Introducing AWS Mobile Services Your Mobile App Code User Identity Management User Authorization User Data Synchronization Asynchronous Communication Active Devices Analytics User Behavior Analytics Engagement Analytics Push Notifications File and Media Storage Shared Database Storage Data Collection And More. AWS Cloud Infrastructure Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push Mobile-optimized Connectors (Now with Kinesis, S3, DynamoDB, SQS, SES)

13 Better Together and Part of Platform Integrated SDK Mobile App, Game or Device App AWS Mobile SDK, API Endpoints, Management Console Mobile Optimized Services Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push Mobile Optimized Connectors Kinesis Connector DynamoDB Connector S3 Connector SQS Connector SES Connector Core Building Block Services Compute Storage Networking Analytics Databases AWS Global Infrastructure (10 Regions, 26 Availability Zones, 51 Edge Locations) 7/7/2014

14 Fully Integrated, Optimized for Mobile All AWS Benefits, Plus: 1. Common authentication mechanism User identity & data synchronization service Fast cross-platform analytics & reporting Service Powerful Cross-platform Push notification service 1. Optimized for Mobile OS 1. Cross-platform Android, ios, FireOS, Unity, PhoneGap, Cordova coming soon Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push Kinesis Connector DynamoDB Connector S3 Connector SQS Connector SES Connector Recorder that can handle intermittent network connection Map mobile OS specific data model to DynamoDB Easily upload, download, pause, resume, and cancel Scalable buffering and queuing service Scalable delivery service from device 7/7/2014 Slides not intended for redistribution.

15 Questions?

16 Amazon Cognito Under Embargo Until Launch

17 What Customers Told Us About Synchronized Profile People have multiple devices and want to transition between devices. Implementing a user profile that syncs across devices, OS, apps is hard. It not only has to work when offline, but easy to integrate with existing apps. 7/7/2014 Slides not intended for redistribution.

18 Amazon Cognito App data is secure, available offline, and kept in sync between devices Simplifies Identity and Access Management Cross-device and Cross-platform Sync Unauthenticated Identities Securely access AWS Services from Mobile Device Asynchronously sync user data across devices and platforms Reduce onboarding overhead and improve UX (personalization without login) 7/7/2014 Slides not intended for redistribution.

19 Amazon Cognito Identity Easy to Integrate Integrates with major login providers for authentication. Unique Users vs. Devices Focus on user identity. Automatically recognizes unique user across devices and platforms. Helps implement security best practices Securely access any AWS Service from mobile device. It simplifies the interaction with AWS Identity and Access Management Joe Anna Bob Unique Identities Identity Providers Any Device Any Platform Any AWS Service 7/7/2014 Slides not intended for redistribution.

20 Amazon Cognito Sync Cross-device Cross-OS Sync Sync user data and preferences across devices with one line of code Offline Support Manage intermittent connectivity and store user preferences in local SQLite when no connectivity Get Started Quickly Simple Key Value pairs, flexibility on conflict resolution. User Data Storage and Sync Any Platform Identity pool k/v data ios/android/fireos 7/7/2014 Slides not intended for redistribution.

21 Amazon Cognito for Unauthenticated Identities Guest User Access Browse app features without the need to create an account or logging in Visitor Preferences Kinesis Cognito.sync() Unique Identifier for Things Unauthenticated identities can also securely access cloud services. Save Data to the Cloud Save preferences to the cloud and merge them after login k/v data Cognito Store Data Unique Identifier Connected Device Sensors 7/7/2014 Slides not intended for redistribution.

22 A Few Cognito Use Cases Sync user preferences across devices Resume game state (levels, scores) from any device Securely access other AWS services from mobile device Sync offline cache to cloud easily Preview mode: Guest user access 7/7/2014 Slides not intended for redistribution.

23 Private Beta Customer: Location-Aware Music App Use Case: Soundtracker is the first geosocial music network allowing people to listen and share their own music stations. By geolocalizing these stations and synching data across device and across OSs, users will have enhanced user experience that listen to what is being streamed around them, and pick up from where they left off. User Preferences Stations Music Albums NDA 7/7/2014 Slides not intended for redistribution.

24 Private Beta Customer: Health/Fitness Mobile App Use Case: RunKeeper s New App Breeze use the unauthenticated identities feature for guest user access that creates a friction-free UX to sign up new users. Save State Save preferences NDA 7/7/2014 Slides not intended for redistribution.

25 Questions?

26 Amazon Mobile Analytics Under Embargo Until Launch

27 What Customers Told Us About Mobile Analytics Developers deeply value user analytics and consider it an integral part of their app development process. They want to monitor their most important metrics in a timely manner, and take action quickly. They would like to own their mobile data, just like they do with any other AWS service.

28 Amazon Mobile Analytics Fast cross-platform analytics and reporting for mobile applications Reports within minutes Scale to millions of users You own the data Focus on metrics that matter. Once data is received, reports are updated within minutes Scale to billions of events per day from millions of users 7/7/2014 Slides not intended for redistribution. Data collected are not shared, aggregated, or reused

29 Key Business Metrics (with one line of code) 1. Monthly Active Users (MAU) 2. Daily Active Users (DAU) 3. New Users, 4. Daily Sessions, 5. Sticky Factor, 6. 1-Day Retention, 7. Avg. Revenue per DAU, 8. Daily Paying Users, 9. Avg. Paying DAU

30 Track Retention User retention is a key indicator to judge the outcome of a marketing campaign, new feature introduction, UX changes, app updates, etc. Mobile Analytics provide four charts to track daily or weekly rate of returning users, after first use of the app

31 Track Custom Events Get behavioral insights into app specific actions that your users take Reports provide a view of how often custom events occur. You can add further context with Attributes and Metrics, to each custom event Examples Track the number of Likes/Shares, per article, in a news app Number of songs played, per user session, in a music app In-app item popularity in a shopping app Understand player abort rates per level, in a game

32 Questions?

33 Amazon SNS Mobile Push

34 What Customers Told Us About Push Notifications Sending large-scale push notifications, cross-platform is still hard. Developers want to be able to reach their customers globally and across all devices. 7/7/2014 Slides not intended for redistribution.

35 Amazon SNS Mobile Push Upcoming new features: ios Message Expiry Time Apple APNS Apple iphones and ipads Message Attributes Google GCM Android Phones and Tablets Industry s First! Internet Amazon SNS Cross-platform Mobile Push Baidu CP Amazon ADM Android Phones and Tablets in China Kindle Fire Devices New! Windows WNS and MPNS Windows Desktop and Windows Phone Devices With Amazon SNS, developers can send push notifications on multiple platforms and reach mobile users around the world

36 Developers Love Cross-Platform Features of SNS Customers love high scale and Reliability of SNS High-profile Startups trust SNS for their high-profile launches Mature games increase retention using SNS Snapchat NDA Every sent on any OS/device Powered by SNS Secret.ly Sending millions of messages a day Hundreds of thousands of messages per day 7/7/2014 Slides not intended for redistribution.

37 Questions?

38 AWS Mobile Services Pricing and Availability

39 Simple and predictable pay as you go pricing Amazon Cognito Free Tier (for new customers for first 12 months): 1 million syncs/month + 10GB of storage Thereafter: $0.15 for 10K syncs/month $0.15 per GB for storage Amazon Mobile Analytics Free Tier (for all): 100 million events every month Thereafter: $1.00 per million events/month Amazon SNS Mobile Push Free Tier (for all): 1 million push messages every month Thereafter: $0.50 for million notifications delivered $0.50 for million requests

40 Availability Cognito and Mobile Analytics launch expected in coming weeks Cognito and Mobile Analytics Initially in US- East SNS Mobile Push available today in all regions Mobile App, Game or Device App AWS Mobile SDK, API Endpoints, Management Console Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push Kinesis Connector DynamoDB Connector S3 Connector SQS Connector SES Connector Compute Storage Networking Analytics Databases AWS Global Infrastructure (10 Regions, 26 Availability Zones, 51 Edge Locations) 7/7/2014

41 Questions?

42 Next Steps You will receive notification of the launch the day prior via . Until then, please do not: Talk publically about Amazon Cognito, Amazon Mobile Analytics or the new SNS features Speculate on AWS strategy in this space Write/blog/tweet about AWS Cognito, Amazon Mobile Analytics or the new SNS features Disclose internally There will an analyst webinar conducted in the launch timeframe that you can forward to additional analysts Additional information on AWS can be found here: You can sign up for the PR RSS Feed here: 7/7/2014 Slides not intended for redistribution.

43 Appendix

44 Getting Started with Cognito in 3 steps Create AWS Account and register your app on identity providers console (facebook, google, amazon) and get App ID/Token Create identitypool for authenticated and unauthenticated users in the AWS Console Download and integrate the Mobile SDK and store and sync user data in a dataset

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50 Cognito Security Architecture Developer Login End Users OAUTH Access Token Access Token Pool ID Role ARNs Cognito ID, Temp Credentials Cognito Identity Broker S3 Mobile Analytics AWS Management Console App w/sdk Temp AWS Credentials Access to AWS Services DynamoDB Cognito Sync Store 7/7/2014 Slides not intended for redistribution.

51 Integrating Cognito Sync functionality is dead simple Initialize the CredentialsProvider and CognitoClient provider = new AndroidAmazonCognitoCredentialsProvider(sp, AWS_ACCOUNT_ID, COGNITO_POOL_ID, COGNTIO_ROLE_UNAUTH, COGNITO_ROLE_AUTH); cognito = new DefaultCognitoSyncClient(context, COGNITO_POOL_ID, provider); Create or open Dataset and Add Key Values cognito.openorcreatedataset(datasetname) dataset.put(key, value); Call synchronize on the dataset dataset.synchronize(new SyncCallback(){} dataset.save()

52 Integrating Cognito Sync functionality is dead simple ios Initialize the AWSCognitoSyncClient AWSCognitoSyncClient *syncclient = [[AWSCognitoSyncClient alloc] initwithconfiguration: configuration]; Create or open Dataset and Add Key Values DataSet *dataset = [syncclient openorcreatedataset:@"mydataset"]; NSString *value = [dataset readstringforkey:@"mykey"]; [dataset putstring:@"my value" forkey:@"mykey"]; Call synchronize on the dataset [dataset sync];

53 Getting Started with Mobile Analytics in 3 steps Sign up for AWS Account and create or use existing Cognito ID in the AWS Management Console Download and integrate the Mobile SDK with one line of code (Android/FireOS, ios) View engagement and session activity reports in the AWS Management console within minutes

54 Amazon Kinesis Connector for Mobile Apps Integrated AWS Mobile SDK AWS Mobile SDK Amazon Kinesis Kinesis enabled Apps on EC2 S3 Redshift Generic batching system that handles intermittent network connection and also optimize battery utilization For sophisticated User Behavior Analysis