Launch and Scale your Social Game in the Cloud with AltEgo, Amazon Web Services and RightScale

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1 Launch and Scale your Social Game in the Cloud with AltEgo, Amazon Web Services and RightScale November 16, 2010

2 Your Panel Today Presenting: Josh Fraser: VP, Business Development, RightScale Jeff Barr: Sr. Web Services Evangelist, Amazon Web Services Seth Gerson: CEO & Founder, AltEgo Q&A: Ryan McGinnis: Account Manager, RightScale Please use the questions window to ask questions anytime!

3 Agenda Welcome Social Gaming in the Cloud Watchmen Example Underneath the hood AWS & RightScale Social Gaming in the Cloud - AltEgo Example Demo Q&A Please use the questions window to ask questions anytime!

4 MMO iphone App join the watchmen universe

5 Watchmen First 25 Days " 21MM total get requests " 236K PUT, COPY, POST or LIST requests " GB " 50K render requests " 250K battles 5

6 The Challenges of Success " Typical top gainers see 50%+ increase per week " Extreme cases include " 0 10 DAU in first 6 weeks " 0 35MM users in single day " 100X server growth in < 4 days " 12,000 cores *Single application stats deployed in the cloud today

7 The Challenges of Success " Things happen fast " It is hard to predict " You need to maintain control

8 The Reference Standard for Social Games Amazon Web Services offers a flexible, scalable and costeffective computing platform in the cloud RightScale provides a time-tested cloud management platform Utilize the solution that powers the most successful social games in the world today!

9 Extensive Experience in Gaming = RightScale Managed on AWS Source: Appdata.com 11/15/10

10 Introduction Amazon Web Services

11 The AWS Cloud: A Natural Evolution

12 Amazon Web Services Your Game Monitoring Amazon CloudWatch Parallel Processing Amazon Elastic MapReduce Content Delivery Amazon CloudFront Management AWS Management Console Messaging Amazon Simple Queue Service (SQS) Amazon Simple Notification Service (SNS) Tools AWS Toolkit for Eclipse Java, PHP, Ruby, Python,.Net Developer Centers Payments Amazon Flexible Payments Service (FPS) Isolated Network Virtual Private Cloud On-Demand Workforce Amazon Mechanical Turk Compute Amazon Elastic Compute Cloud (EC2) - Elastic Load Balancing - Auto Scaling Storage Amazon Simple Storage Service (S3) - AWS Import/Export Identity and Access Management Metering and Billing Database Amazon RDS Amazon SimpleDB Third-Party Offerings

13 Advantages of the AWS Cloud

14 The Cloud Starts Here! More Easily Deploy and Manage

15 RightScale Real Customers, Real Deployments, Real Benefits " Managed Cloud Deployments for 4 Years " More than 25,000 users; launched 1.7MM servers " Behind the largest production deployments on that cloud to date

16 Key Concepts " RightScale ServerTemplates Server definitions that dynamically configure instances " RightScale Deployments: Multiple resources configured and managed as a single system " RightScale Macros Automated way to build a Deployment 16

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20 AltEgo: what we needed " Reduce the complexity of deploying in the cloud " Reduce the cost of human capital " Painless way to clone servers, environments " Fast cycle times on dev & test " Automated way to launch and configure servers " Unified interface to multiple clouds 20

21 AltEgo: what we got with RightScale " Minimal work to get up and running " Systems-level management " Multi-tier, multi-server RightScale Deployments " Fast dev & test cycle times " Ability to reuse ServerTemplates in multiple deployments " Painless revisions on multiple levels lock off code when it s showtime " Automation with Control " Auto-scaling and configuration, refine settings " Fail Forward Strategy " Nominalizes downtime " Historical timeline makes failure analysis easy 21

22 Full Lifecycle IT Resource Management Years? Months? Days? Hours? IT Resource Needs Production & Growth Maturity & Decline Concept & Development Niche / EOL time

23 Concept & Development Phase Accelerate Development and Testing at a Reduced Cost " Leverage pre-configured software in well-understood configurations " On-demand access enables fast cycles " Test many and large scale configurations

24 Concept & Development Phase Share Configurations Studio A Studio B Studio C " Publisher extends virtual datacenters to developers (or vice versa) " At launch, change access privileges " No migration; seamless roll into production

25 Production & Growth Phase Example Reference Architecture - MySQL

26 DEMO 1. Leverage pre-built systems with RightScale Macros 2. Re-architect your system with arrays multi-zone and/or Region 3. Fine tune automation 4. Tracking and Control

27

28 Your Turnkey Gaming Solution Proven Best Prac-ces & Unparalleled Success! Pre- configured Social Gaming Deployments Premium Onboarding Facebook Ready Systems Automa>on and AutoScaling Account Manager and Access Control AWS Mul>- Region Support AWS CloudFront Support AltEgo Avatar PlaDorm Virtual Onsite Launch Support 24x7 Ongoing Support RightScale Accounts 2 28

29 Q&A - Getting Started 1. Sign up for AWS: 2. Get a RightScale Free account: RightScale.com/socialgaming 3. Get the AltEgo SDK: sdk@altego.com Contact Info: AMAZON: aws.amazon.com/contact-us/aws-sales/ RIGHTSCALE: sales@rightscale.com; (866) More Info: Webinar archive: RightScale.com/webinars

30 Thank You!

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