Startups and Mobile Apps on AWS. Dave Schappell, Startup Business Development Manager, AWS September 11, 2013

Transcription

1 Startups and Mobile Apps on AWS Dave Schappell, Startup Business Development Manager, AWS September 11, 2013

2 The most radical and transformative of inventions are those that empower others to unleash their creativity - to pursue their dreams.

3 Unleashing Creativity What if we re-invent How people can access their favorite music?

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5 Unleashing Creativity What if we re-invent How people read magazines on the go?

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7 Amazon Web Services is probably the most important thing that has happened to mobile and web app developers that the press just misses. Jeff Bezos has accidentally or maybe on purpose powered a whole generation of applications. Steve Blank

8 AWS powers today s hottest startups

9 These startups are getting the same as these companies: DURABILITY SECURITY SCALABILITY AFFORDABILITY RELIABILITY

10 Why do Startups Use AWS? Reason #1: Startup needs = basic value prop of cloud Replaces high fixed costs with low variable costs Replaces guesswork of self-hosting with elastic infrastructure Replaces long lead times with immediate access to unlimited resources

11 Why do Startups Use AWS? Reason #1: Startup needs = basic value prop of cloud Replaces high fixed costs with low variable costs Replaces guesswork of self-hosting with elastic infrastructure Replaces long lead times with immediate access to unlimited resources More innovation, more experimentation, more startups

12 Replace High Fixed Costs with Low Variable Costs Startups pre-aws

13 SocialCam Migrates to AWS in One Evening, and Scales its Application to Run on over 20 Million Devices SocialCam offers an iphone and Android application for taking videos, adding effects and sharing them with friends over the web Within hours of a successful Facebook campaign, the company s physical servers could no longer support the number of new users SocialCam migrated to AWS in just one evening, allowing the company to scale quickly to support the application, which now runs on over 20 million phones

14 Replaces guesswork of self-hosting with elastic IT Startups pre-aws Capacity Demand Unhappy Customers Capacity Demand Waste $$$ Traditional AWS Cloud

15 Replaces long lead times with immediate access to unlimited resources Instead of Infrastructure in Weeks get Infrastructure in Minutes S M T W T F S

16 Why do Startups Use AWS? Reason #1: Startups belong in the Cloud Reason #2: AWS is the Right Cloud Partner Massive Scale Customer Focus Global Footprint

17 Why do Startups Use AWS? Reason #1: Startups belong in the Cloud Reason #2: AWS is the Right Cloud Partner Massive Scale Customer Focus Global Footprint Every Use Case, Every Developer, Every Stage

18 Leveraging AWS, Instagram scales to become one of the most popular networks in the world Instagram is a mobile photo and video sharing site with millions of customers Your users around the world don t care that you wrote your own DB Mike Krieger, Instagram Cofounder The company s small engineering team needed solutions that would enable them to scale AWS provided Instagram with rapid, costeffective scalability that enabled quick growth

19 Global Infrastructure 9 Regions 25 Availability Zones 40 Edge Locations

20 Continuous Expansion and Customer Focus EACH DAY AWS Pace of Innovation Significant Feature and Service Releases by Year 159 Reduced Prices adds the equivalent server capacity to power when it was a global $5.2B enterprise with 7,800 employees in Lower Infrastructure Costs Economies of Scale 35 Price Reductions More Infrastructure More Customers More AWS Usage

21 Mobile Apps on AWS Jon Turow, Senior Product Manager, AWS September 11, 2013

22 The Right Partner from Zero to Global Scale acquired by Facebook for $1B April 2012 valued at $3B November 2012 valued at $2.5B February 2013 acquired by Yahoo! for $1.1B May 2013 acquired by Google for $1.1B June 2013 acquired by Facebook April 2013

23 Mature and Fully Functional Development and Management Application Services Compute Storage Database Networking AWS Global Infrastructure

24 Mature and Fully Functional OpsWorks CloudFormation Elastic Beanstalk IAM CloudWatch Data Pipeline CloudSearch Elastic Transcoder SES SNS SQS SWF EC2 ELB S3 EBS RDS ElastiCache EMR Auto Scaling CloudFront Glacier DynamoDB Redshift Networking AWS Global Infrastructure

25 An extensive set of SDK and IDE support enables you to build applications tailored to your language or platform. SDKs for your preferred platform and language Android ios Java nodejs.net PHP Python Ruby integrated into your preferred IDE Eclipse Visual Studio CLI Powershell

26 Some Managed Services for Mobile Development DynamoDB: Unbounded scale with zero ops Elasticache: Accelerate application performance Simple Queue Service (SQS): Reduce your latency with asynchronous processing S3: Highly durable, highly scalable object store

27 Mobile App Development Made Easy Web Identity Federation DynamoDB Geospatial SNS Mobile Push Easy login with Google, Facebook and Amazon Identities Easily enrich your data with geospatial information One simple API for Apple, Google and Amazon devices

28 SNS Mobile Push Jon Turow, Senior Product Manager, AWS September 11, 2013

29 Mobile push notifications engage customers when your app is not currently active. Users opt-in to receive them Delivered to a specific app on a specific device Short messages: read, ignore, or acknowledge to launch the app

30 Your cloud application directs mobile push notifications to a specific app on a specific device Cloud App Mobile Apps

31 Notifications are delivered via platform-specific push services, which keep connections with their devices. Cloud App Platform Service Mobile Apps

32 Developers manage tokens for each device, and must proactively swap or disable them based on feedback. Token Feedback Platform Service Token Registration

33 Each platform-specific push service works differently. Apple APNS Different APIs Different Features Google GCM Different Feedback Amazon ADM

34 Push notifications get even more complex as you scale to support millions of devices. Cloud App Platform Services Mobile Apps

35 Developers use intermediaries to abstract platform-specific APIs and manage tokens for millions of apps. Push Intermediary Mobile Apps

36 Developers use intermediaries to abstract platform-specific APIs and manage tokens for millions of apps. Abstraction so your app can engage users on any platform Manage tokens to ensure messages are delivered reliably Operational complexity Scalability takes work Cost even though the platform services themselves are free

37 Amazon SNS Mobile Push is a managed, scalable, crossplatform push intermediary service. Apple Devices Google Devices Amazon SNS Mobile Push Amazon Kindle Fire Devices

38 You can send a distinct payload for each platform, or publish one common message for all platforms. Specify Platform-Specific Payloads Publish Publish Once, Deliver Anywhere Publish Apple Google Apple Google Kindle Fire Kindle Fire Kindle Fire Kindle Fire

39 You can publish unique messages to individual devices, or broadcast identical messages to many devices at once. Direct Publishing Broadcast with SNS Topics Publish Publish Publish Publish

40 SNS consumes feedback from each platform and manages swapping and disabling tokens on your behalf. Token Feedback Write to one stable endpoint per device Cloud App Amazon SNS Mobile Push Token Registration You can access the feedback, but you don t have to do so in order to use SNS

41 SNS offers easy scalability, so you can just start sending more messages as your app achieves scale. Go from a few messages to hundreds of millions Go from a few devices to hundreds of millions...without provisioning, configuring or managing...without sacrificing reliable, durable delivery

42 The console makes it easy to get started with SNS Mobile Push, and easy to migrate existing apps. One simple workflow to create apps on any platform Upload or paste in exactly the credentials you receive from each platform Easily migrate an existing application by batchuploading existing tokens

43 You can get started for free. 1 Million Free per Month 1 million publishes + 1 million mobile push notifications $1.00 per Million Thereafter $0.50 per million publishes + $0.50 per million mobile push deliveries When you broadcast with SNS Topics, your effective price can be lower

44 Quick Review: Cross-platform push to Apple, Google and Amazon 1m free per month, and $1.00 per million thereafter Seamless scalability with durable, reliable deliveries Easy token management Amazon SNS Mobile Push For More Information: SNS Detail Page and Docs: Getting Started + Sample Apps: aws-sns-mobile-push@amazon.com Any Questions?