Storage with Intense Network Growth (SWING) Tom Coughlin, Coughlin Associates JANUARY 4 & 5, 2015 RIVIERA HOTEL CONVENTION CENTER, LAS VEGAS

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1 Storage with Intense Network Growth (SWING) Tom Coughlin, Coughlin Associates JANUARY 4 & 5, 2015 RIVIERA HOTEL CONVENTION CENTER, LAS VEGAS 1

2 We Thank Our Sponsors: 2

3 We Thank Our 3

4 We Thank Our Media Sponsors 4

5 We Thank Our Organization Sponsors 5

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8 Internet Access! Network: StorageVision2015 Password: stor2015 (all lowercase) Sponsored by 8

9 mobile Storage Visions 2015 Has Gone Mobile and We're on Linkedin, Facebook & Twitter Use your phone to get the latest agenda and exhibit information for Storage Visions at StorageVisions.com/mobile/. We're also in Linkedin, Facebook and Twitter Just go to the home page at or Linkedin.com and Search Events for Storage Visions Twitter tag: #storagevisions 9

10 Conference Agenda Day 1 - Sunday January 4, :30 to 8:00 AM Continental Breakfast 8:00 to 8:15 AM Introduction: Tom Coughlin, Coughlin Associates 8:15 to 9:45 AM A1: Creative Storage: Looking for Storage for High Resolution Content Capture and Production 9:45 to 10:00 AM Morning Break 10:00 to 10:30 AM Keynote 1 Jeff Qin, Facebook 10:30 AM to 12:00 PM B1: Finding and Keeping It Safe: Protecting, Finding, Storing and Recovering Personal and Commercial Content 12:00 to 1:30 PM Lunch and Exhibits 1:30 to 2:00 PM Keynote 2 Michael Lee, Industrial Internet Consortium 2:00 to 2:45 PM C1: Analyst Perspectives: What Will Cloud Storage Do to Local Storage? 2:45 to 3:15 PM Afternoon Break 3:15 to 4:00 PM D1: Speed is the Need: High Performance Data Center Fabrics to Speed Networking 4:00 to 5:00 PM E1: Evolve or Die! : Storage Developments Drive New Storage System Options 5:00 to 6:00PM F1: New Hollywood: Technology Allows Us to Do More with Less 6:00 to 8:00 PM Reception Day 2 - Monday January 5, :30 to 8:00 AM Continental Breakfast 8:00 to 8:45AM A2: Storage Visions 2015 Rising Stars, Young Engineers Panel 8:45 to 9:15 AM Keynote 3 Zack Deiri, Samsung Semiconductor Inc. 9:15 to 9:30 AM Morning Break 9:30 to 10:30 AM B2: Piping Up Wires and Spectrum Transporting Big Data into the Future 10:30 AM to 12:00 PM C2: Saving the Best to Last: Long Term Content Protection and Archiving 12:00 AM to 1:00 PM Lunch and Exhibits 1:00 to 2:30 PM D2: The Sky s the Limit: Opportunities and Challenges for Consumer and Enterprise Cloud Storage 2:30 to 3:00 PM Keynote 4 Shawn DuBravac, Consumer Electronics Association 3:00 to 4:30 PM E2: New Applications, New Technologies What s Ahead for Content Storage? 4:30 to 5:00 PM Afternoon Break 5:00 to 6:30 PM F2: Storage for Consumers: At Home and in the Car 6:30 PM Conference Ends 10

11 Entertainment Storage Alliance TM On-going activities to provide resources and a forum for the integration of storage and entertainment Quarterly Updates on Storage and Entertainment (newsletter) Discounts on partner reports related to storage, entertainment and consumer electronics Discounts on Storage Visions, Creative Storage and other ESA programs. 11

12 Special Thanks to: Ron Dennison Andy Marken Dennis Waid Melissa Kallos Astrid Stomberg Ellen Sesma Harold Adler Fran, Will and Connie Coughlin 12

13 Storage Visions Awards To be given out during the Sunday reception Visionary Products Awards Mobile Consumer Storage Consumer Storage Enabling Cloud Storage Technology Enabling Perforamnce Technology Professional Class Storage Profesional Class System Professional Media and Entertainment Storage Visionary Company Awards Professional Storage Development Media and Entertainment Storage Services and Support Visionary End User Awards Art of Storage Award In addition there will be prize drawings for conference attendees at the reception and various other times 13

14 Memory/Storage Hierarchy Qualitative trade offs between volatile (and nonvolatile) memory and non-volatile storage technology costs to store data ($/TB) performance of the storage technology (IOPS) or data rates) , Coughlin Associates

15 Touch Rate (Steve Hetzler, IBM) , Coughlin Associates

16 IOPS Required 79% between 10K and 1M IOPS From the 2014 How Many IOPS Do You Really Need Report, Coughlin and Handy, , Coughlin Associates 16

17 Minimum Latency Requirement 36% at 10ms latency From the 2014 How Many IOPS Do You Really Need Report, Coughlin and Handy, , Coughlin Associates 17

18 Storage Devices Developments Hard disk drives Cold Storage Drives with SMR and He-filled drives promise 10 TB drives by 2015 Hybrid HDDs, as thin as 5 mm New interfaces Kinetic from Seagate, Thunderbolt 3 Flash Memory Samsung 3D TLC flash (1 TB SSDs) nm flash production by 2015 SanDisk up to 16 TB SSD by , Coughlin Associates

19 Storage Devices Developments (2) Magnetic data tape LTO roadmap to gen 10 with 48 TB IBM 10 TB Object based tape Blu-ray WORM 300 GB Discs by 2015, 500 GB and 1 TB coming 12 disc cartridges , Coughlin Associates

20 Emerging Memory Technology NVM will save power Persistent memory enables memory sharing (RDMA) Embedded NVM technology can lead to logic-inmemory architecture STT MRAM market could exceed $2 B by Emerging NVM Report and Their Manufacture, Coughlin Associates , Coughlin Associates

21 Intense Network Growth Video production, 4K distribution, OTT VOD are chewing up storage and bandwidth Exabyte workflows within 10 years! The Internet of Things will expand our control of the world but requires big data analytics, bandwidth security and privacy (where is the data kept?) Data center cloud storage is driving open standard and specialized storage growth and mobile applications , Coughlin Associates

22 Total Capacity (TB) 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 Post Production NLE Cloud Capacity (TB) NLE Local Networked Capacity (TB) NLE Local Capacity (TB) 2014 Digital Storage for Media and Entertainment Report 1,000, In % of responding participants said they used cloudbased storage for post production versus 24.7% in 2013 and 15.1% in , Coughlin Associates 22

23 Cost for Storing 1 PB for 20 Years $1,000,000 Annual Estimated Cost for 1 PB $100,000 $10,000 $1,000 SMPTE AXF speakers in Archive session on January 5 HDD Tape The total cost of saving 1 PB of data for 20 years is about $1.49 M for HDD storage and about $468,000 for tape storage. For HDDs about 37% of the total cost is in the first year. For tape about 19% of the total cost is in the first year , Coughlin Associates 23

24 Conclusions The 2015 Storage Visions theme is Storage With Intense Network Growth and we have a variety of sessions exploring growth drivers and opportunities Clouds are becoming an important part of mainstream storage Major changes in memory, storage, compression and applications will enable new market opportunities 24

25 Thanks 25