RITTAL LAUNCHES A WORLD FIRST AT CEBIT AUSTRALIA; STANDARDISED CERTIFIED MODULAR DATA CENTRE

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1 RITTAL Pty Ltd Parraweena Road Miranda NSW 2228 ABN Wednesday, May 29, 2013 Sydney New South Wales PRESS RELEASE FOR IMMEDIATE RELEASE RITTAL Pty Ltd HEAD OFFICE Parraweena Road MIRANDA NSW CONTACT Jessica Naoum National Marketing Communications Manager P: M: jnaoum@rittal.com.au RITTAL LAUNCHES A WORLD FIRST AT CEBIT AUSTRALIA; STANDARDISED CERTIFIED MODULAR DATA CENTRE Rittal took centre stage at Australia s premiere IT Business Event, CeBIT launching the first ever standardised, certified modular data centre. RimatriX S, the new data centre concept represents a revolutionary alternative to individual data centre construction. The theory behind RimatriX S is simple said Rittal s Managing Director, Peter Mellino. Why reinvent the wheel? Traditional data centres are similar in many aspects Yet valuable time, finance and resources are spent creating elaborate, custom made concepts. Rittal addresses this head on; RimatriX S is a standardised, certified, modular data centre enabling quick configuration, delivery and commissioning of your data centre. Government Ministers, C Level Executives, Data Centre Professionals from Australia wide gathered to see the official launch of the complete, fully functioning RimatriX S data centre. RimatriX S brings impressive cost, time and resource saving a very impressive solution! said Premier, Barry O Farrell during his visit. Rittal played host to a number of VIPs during the CeBIT event. Minister for Broadband Communications & the Digital Economy, Senator Stephen Conroy was particularly interested in Rittal s latest solution; What a great concept; why reinvent the wheel when standardised data centres give significant time and cost saving. New South Wales Parraweena Road Miranda 2228 Canberra 7/23 Brindabella Circuit Brindabella Business Park Canberra Airport 2609 Victoria Cnr Sharps Road & Assembly Drive Tullamarine 3043 Queensland 2/20 Graystone Street Tingalpa 4173 South Australia 106 Hayward Avenue Torrensville 5031 Western Australia 10 Kenhelm Street Balcatta 6021

2 With uniform interfaces and continuous automation of key processes and components RimatriX S provides customers with; - Cost saving via lower investment costs and energy efficiency a PUE (Power Usage Effectiveness) up to Fast delivery and commissioning; simple integration into new or existing rooms with hot /cold aisle containment OR installation in system tested security rooms OR as a flexible container solution - Easy advice and decision making; Simple selection of required modules, fast integration in to existing supply infrastructure and complete ROI calculation. - Peace of mind through test, quality verified components, precertification of data centre modules I can certainly see major advantages for small to medium sized businesses where IT Services may not have the right data centre infrastructure expertise... RimatriX S is a complete certified data centre under one part number! Plus, the PUE of 1.15 is a true standout in the industry. Said Senator, Hon Kate Lundy. Traditionally one-off solutions, data centres are often jointly and uniquely designed and implemented alongside the customer to meet specific needs. While the same processes are undertaken, expansive, custom-made concepts still dominate. Company s frequently spend unnecessary time, resource and budget on unique data centre design, implementation and operation. This is not only time-consuming, but also expensive. We want to fundamentally change the rules of the market with this worldwide novel approach to standardised data centres, said Friedhelm Loh, Rittal s owner and CEO. Rittal s RimatriX S allows for flexible retro fitting. The concept is excellent. Said QLD Senator, the Hon George Brandis. Clients can choose to place the data centre within a container, a secure data room or in a pre-existing premises. A time honoured partner, Rittal enjoys its fifth consecutive year at CeBIT Australia. Honouring Rittal s German heritage, guests celebrated Oktoberfest style enjoying Bavarian beer and refreshments served by the lovely fraulines.

3 Rittal is also showcasing the new Data Centre in a Box. Combining the new industry standard server rack TS IT together with DX Cooling System, UPS, Fire Suppression and CMC monitoring system the solution represents an easy implementation for small business. Essentially this is a complete data centre offering within a single rack. Said Peter Mellino. Rittal continues to set new standards in IT innovation. We are constantly striving to translate market trend into products to provide innovative strengths that enable your business to secure competitive advantages. With this tenacious spirit, it is no wonder that Rittal share a strong partnership with Hannover Fairs... As Australasia s premiere IT Business event, CeBIT Australia has formed the launch pad for Rittal s IT innovation for several. Said Peter Mellino. - ENDS - IMAGES: Image Code; P Premier Barry O Farrell and Rittal Managing Director, Peter Mellino. Image Code; P Senator for WA, Scott Ludlum and Rittal Managing Director, Peter Mellino Image Code; P Senator for QLD, George Brandis and Rittal Managing Director, Peter Mellino Image Code; P Minister for Finance & Services, Greg Pearce Image Code; P Deputy Premier of NSW, Andrew Stoner Image Code; P Minister for Broadband Communications & the Digital Economy, Senator, Stephen Conroy Image Code; P US Consul General, Niels Marquardt Image Code; P Minister Assisting for Industry and Innovation, Senator Kate Lundy

4 ABOUT RIMATRIX S RimatriX S signifies a revolutionary alternative to data centre construction. With immediate effect, data centres can be quickly configured, delivered, and put into operation. Every unit in the process chain, from consulting to service benefits from the prefabricated elements. In addition, Rittal ensures that the system has a high energy efficiency. RiMatrix S is the perfect solution for modern, standardised data centre infrastructures with uniform interfaces and continuous automation. Very short delivery times, calculable costs RiMatrix S has a delivery time of only six weeks. The extremely short delivery and commissioning times are a direct consequence of the data centre modules high level of standardisation. While consultants usually draw up the sizes and expansion stages of individual racks in detail with the customer, RiMatrix S is assigned in blocks. Operating costs are calculated in advance because Rittal delivers a defined promise of performance for the PUE (Power Usage Effectiveness) value. If the server modules are used in conjunction with a cooling unit from Rittal, the system specialist guarantees an excellent PUE of up to For each kilowatt of power that the servers take up, only 15% of additional energy is used, for instance for climate control and uninterruptible power supply. Built-in intelligent control of resources The high level of efficiency also stems from the fact that Rittal has combined the results of research and development projects in RiMatrix S. Thus findings from the AC4DC project, concerning the overall control of all climate control components in a data centre, ensure that the modules function at the optimum operating point in terms of climate and server load. Despite this, the RiMatrix S module solution is flexible. Customers can connect their own resources via the clearly defined transfer points for energy, climate control, and network. Yet the benefits of quick installation and commissioning do remain. If RiMatrix S is installed at the customer s facilities, all the components are in the correct order and can be mounted immediately. This way, customers have a functioning infrastructure and can make use of their applications and services within a very short time. The return on investment (ROI) is faster and time to market is minimised. RiMatrix S Configurator Rittal offers a specially developed RiMatrix S Configurator on its website, where interested parties can calculate in advance whether speed, ease of installation, and standardised processes outweigh any possible disadvantages from the reduced customisation. This is not to say that RiMatrix S offers a fixed concept permitting no changes. Experience has shown that changes in the data centre take place at fixed intervals; a 19" enclosure alone is installed in the rarest cases. Individual activities are performed on one combined maintenance or conversion date. Because the Single 6 or Single 9 modules are erected much more quickly and easily than comparable systems made from free-standing enclosures, the time spent on rebuilding and extension work is kept to a minimum.

5 Savings through uniform system administration Uniform components not only simplify the mechanical construction, but also provide benefits in system administration. Administrators can use the same monitoring and control tools with each RiMatrix S module, even if the modules are mounted at different locations. This reduces training time, makes service and IT-management easier, and ties up fewer of the administrator s resources, which then become free for other tasks. COMPANY BACKGROUND World leader in enclosure and IT infrastructure technology, Rittal continues to expand its product offering with the highest quality, German engineering. Since its inception in Germany in 1961, Rittal has grown from a leading supplier of industrial enclosure and climate control technology to be a provider of complete data centre infrastructure. From racks, power, cooling, remote monitoring and physical security, Rittal is paving the way in data centre technology to create the most energy efficient, secure, future proof data centres on the market. Rittal Australia & New Zealand has over 100 employees with service and delivery centres in all major main land capital cities. Our modification capabilities ensure the perfect fit solution no matter what your application. Rittal Australia & New Zealand is backed by a worldwide team of committed staff, 10 production facilities and 64 international subsidiaries. Rittal is your local, global provider of market leading technology. ###