Data 101 Which DB, When. Joe Yong Azure SQL Data Warehouse, Program Management Microsoft Corp.

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1 Data 101 Which DB, When Joe Yong Azure SQL Data Warehouse, Program Management Microsoft Corp.

2 The world is changing

3 AI increased by 300% in 2017

4 Data will grow to 44 ZB in 2020 Today, 80% of organizations adopt cloud-first strategies AI investment increased by 300% in 2017

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6 Organizations that harness data, cloud, and AI outperform Nearly double operating margin $100M in additional operating income

7 T H E Y R E LY O N A M O D E R N D ATA E S TAT E

8 Transform your business with a modern data estate HYBRID On-premises Private cloud Cloud Operational databases Data warehouses Reason over Data lakes any data, anywhere Flexibility of choice Operational databases Data warehouses Security and performance Data lakes

9 Data virtualization Data integration Microsoft Data Products in Azure DATA SOURCES DATA MANAGEMENT DATA INSIGHTS Structured Operational data ON-PREM CLOUD Business intelligence OLTP MOBILE ERP SQL Server Azure SQL Database Azure Database for MySQL Power BI SQL Server Reporting Services and Mobile BI LOB Unstructured Graph Social IoT Media Data warehousing SQL Server Data Warehouse Azure Cosmos DB Azure SQL Data Warehouse Azure Database for PostgreSQL Open Source Advanced Analytics & AI SQL Server Analysis Services and R built-in Azure Machine Learning Azure Stream Analytics Azure Cognitive Services SECURITY Least vulnerable data platform, with more certifications than any other cloud provider FLEXIBILITY Any language, any platform, anywhere.net JAVA Azure 3 rd

10 S Q L S E R V E R M O M E N T U M 2 + million Docker pulls

11 Vulnerabilities ( ) Self-service BI per user S Q L S E R V E R I N D U S T R Y - L E A D I N G P E R F O R M A N C E A N D S E C U R I T Y N O W O N L I N U X A N D D O C K E R 1/10th the cost of Oracle Choice of platform and language Industry-leading performance Most secure over the last 7 years Only commercial DB with AI built-in End-to-end mobile BI on any device $2, R 100 T-SQL Java C/C++ C#/VB.NET PHP Node.js Python Ruby #1 OLTP performance #1 DW performance R and Python + in-memory at massive scale $480 $120 Microsoft Tableau Oracle #1 price/performance Native T-SQL scoring A fraction of the cost In-memory across all workloads Private cloud Most consistent data platform Public cloud

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13 Streamlining your journey to the cloud

14 Cloud-first approach breeds faster innovation Continuous enhancements SQL SQL SQL SQL

15 Seamless and reliable migration at scale Lift and shift migration to the cloud with no code changes Maximize current on-premises license investments NEW Azure SQL Database Managed Instance Database Migration Ser vice Azure Hybrid Benefit for SQL Ser ver

16 M O V I N G T O A Z U R E I S E A S Y W I T H S Q L D A T A B A S E A N D D A T A B A S E M I G R A T I O N S E R V I C E Compatible with existing SQL Manageable cost per tenant Global replication Future innovation built-in

17 A Z U R E S Q L D ATA B A S E T H E I N T E L L I G E N T C L O U D D A T A B A S E F O R A P P D E V E L O P E R S Learns & adapts Scales on the fly Enables multi-tenant SaaS apps Works in your environment Secures & protects Realize automatic performance improvements Change performance levels and storage without downtime Easily manage multi-tenant apps database isolation Develop your app with the tools and platforms you prefer Build security-enhanced apps with industryleading compliance

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19 S Y S T E M S O F I N T E L L I G E N C E O N S Q L D ATA B A S E A Z U R E M AC H I N E L E A R N I N G A Z U R E S Q L D ATA B A S E I N T E L L I G E N T R E S P O N S I V E A P P S Azure Machine Learning Workbench SQL Realtime scoring

20 Statistics MBA, Finance Contoso Business analyst Program manager Adventur eworks

21 The Microsoft Commitment to choice in the cloud

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23 Delivering globally distributed apps

24 Table API

25 Uncover insights with big data & advanced analytics

26 Azure HDInsight *IDC study The Business Value and TCO Advantage of Apache Hadoop in the Cloud with Microsoft Azure HDInsight

27 Azure SQL Data Warehouse

28 The NEW Azure DATA factory

29 P O W E R B I A N D P O W E R B I R E P O RT S E R V E R Power BI reports Power BI reports Get started quickly SSRS reports Live dashboards Natural language query Custom visualizations Custom visualizations Power BI Power BI Report Server

30 M I C R O S O F T F O R Y O U R M O D E R N D A T A E S T A T E LOB CRM Graph Image Social IoT SQL Server HYBRID Easiest lift and shift with no code changes Azure Data Services Industry leader 4 years in a row Operational databases Operational databases 70% faster #1 TPC-H performance Data warehouses Data warehouses 2x the global reach T-SQL query over any data Data lakes Data lakes 99.9% SLA AI built-in Most secure Lowest TCO Reason over any data, anywhere Flexibility of choice Security and performance

31 Data virtualization Data integration Microsoft Data Products in Azure DATA SOURCES DATA MANAGEMENT DATA INSIGHTS Structured Operational data ON-PREM CLOUD Business intelligence OLTP MOBILE ERP SQL Server Azure SQL Database Azure Database for MySQL Power BI SQL Server Reporting Services and Mobile BI LOB Unstructured Graph Social IoT Media Data warehousing SQL Server Data Warehouse Azure Cosmos DB Azure SQL Data Warehouse Azure Database for PostgreSQL Open Source Advanced Analytics & AI SQL Server Analysis Services and R built-in Azure Machine Learning Azure Stream Analytics Azure Cognitive Services SECURITY Least vulnerable data platform, with more certifications than any other cloud provider FLEXIBILITY Any language, any platform, anywhere.net JAVA Azure 3 rd

32 Which Database, When? With Azure, you have many managed data store options and you can use the right store for the job Familiarity When you need. Because But not for Use SQL SQL NoSQL Open Source Relational store OLTP Relational store OLAP NoSQL JSON document store Relational Store Transactions, joins, structured data, familiar SQL query Data Warehousing, structured data, familiar SQL Query Flexible schema, familiar SQL query, low latency Open-source, existing MySQL resources Quickly changing data schemas Transactional workloads Complex joins and aggregates Enterprise features, high scale workloads SQL Database SQL Data Warehouse Cosmo DB Azure Database for MySQL Open Source Relational Store Open-source, highly extensible, existing PostgreSQL deployments Read heavy operations, quick to market (complex learning curve for traditional SQL users) Azure Database for PostgreSQL

33 Thank you