Modernize Your Infrastructure

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2 Modernize Your Infrastructure

3 The next industrial revolution 3 Dell - Internal Use - Confidential

4 It s a journey. 4 Dell - Internal Use - Confidential

5 Last 15 years IT-centric Systems of record Traditional applications Transactional data and reporting Internet Next 15 years Business-centric Systems of engagement and insight Cloud-native apps Streams of data and analytics Internet of everything 5 Dell - Internal Use - Confidential

6 IT INVESTMENTS $ Invest in cloud-native applications Optimize mode IT transformation Invest mode Digital transformation Traditional applications Cloud-native applications 2000 TIME Dell - Internal Use - Confidential

7 A modern data center requires IT transformation (M.A.T.) Modernize infrastructure (Converged/hyper-converged) Modern architectures Flash Scale-out Software-defined Cloud-enabled Protected & trusted 7 Dell - Internal Use - Confidential

8 A modern data center requires IT transformation (M.A.T.) Modernize infrastructure (Converged/hyper-converged) Hybrid cloud Automate Modernizeservice infrastructure delivery (Converged/hyper-converged) Transform IT operations Modern architectures Flash Scale-out Software-defined Cloud-enabled Protected & trusted Self-service Modern architectures experience Flash Scale-out Software-defined Cloud-enabled Protected & trusted API driven M&O at every level People and process 8 Dell - Internal Use - Confidential

9 Pillars of the modern data center Protection and trust Security/governance Data protection Services/support Flash Cloud-enabled Scale-out Software-defined Reduce costs (# of drives, power, floor space, etc.) Consistent and predictable performance Policy driven service delivery On/off premises data and/or application mobility Lower entry costs and scale as you grow Manage massive capacity with fewer resources Automated provisioning and business agility Flexible and programmable data services leading to A lower TCO 9 Dell - Internal Use - Confidential

10 Businesses will have a variety of workloads Systems of record Systems of engagement Performance demanding Capacity demanding Traditional Cloud-native 10

11 Two distinct architectural paradigms Client-server scale-up apps Shared storage Infrastructure resiliency Distributed scale-out apps Compute + storage nodes Application resiliency Traditional Cloud-native 11

12 Requiring a diverse storage portfolio Powered by Intel Xeon Processors Performance optimized Capacity optimized Traditional Cloud-native 12

13 Performance optimized for traditional workloads Powered by Intel Xeon Processors Performance optimized Traditional 13

14 Xpect more from your performance optimized investment Powered by Intel Xeon Processors Lifetime maintenance price protection 3-year money-back warranty Lifetime flash endurance protection See EMC.com/XpectMore for details, terms and conditions. 14

15 Capacity optimized for traditional workloads Powered by Intel Xeon Processors Capacity optimized Traditional 15

16 Data protection everywhere in deduplication purpose-built backup appliance combined data protection software and storage in replication Isolated recovery solutions cumulative R&D investments, $17B in technology acquisitions 16

17 Performance optimized for cloud-native Powered by Intel Xeon Processors Performance optimized Traditional Cloud-native 17

18 Capacity optimized for cloud-native Powered by Intel Xeon Processors Capacity optimized Traditional Cloud-native 18

19 Our industry-leading storage portfolio Powered by Intel Xeon Processors Performance optimized Capacity optimized Traditional Cloud-native 19

20 The modern data center requires a modern network Breakthrough performance Greater reliability Deeper visibility More automation Higher scale Investment protection 20

21 Our industry-leading server portfolio Dell PowerEdge servers Towers Blades Racks Modular 21

22 You don t typically consume like this 22 Dell - Internal Use - Confidential

23 Choose wisely BUILD BUY 23 Dell - Internal Use - Confidential

24 Modernize with converged infrastructure Powered by Intel Xeon Processors Fundamental shift from building to buying infrastructure Built-in network 24 Appliances Racks A comprehensive set of storage offerings Blocks

25 Buy your outcomes Build what hasn t been solved more apps deployed faster time-to-market reduction in downtime more time to innovate 25 Converged operations

26 Use cases dictate solution approach Hyper-converged appliance Hyper-converged at rack-scale Converged infrastructure Easy to use Low cost Start small & grow Scale small to big Software defined Lowest TCO at scale Scalability Rich data services TCO 26

27 DELL EMC Services Customer experience journey Our goal is to provide a seamless and consistent engagement spanning all DELL EMC services, while preserving the quality of our existing best-in-class customer experience Future experience x1 Unified modern services portfolio Transformational consulting at scale Consistent personalized service experience Integrated proactive and predictive engagement Best in class CSAT Phase 3: Integrate Integrated helpline One online support center Integrated support contract management Unified consulting capabilities for dell technologies Phase 2: Combine Combined portfolios: renewals, self-service tools, install and deploy, consulting Support services: ability to triage calls Today experience x2 Modern services portfolios Transformational consulting Personalized service experiences Proactive and predictive engagements Best in class CSAT Phase 1: Prioritize Balanced support level experience Personalized services Single interface Customer interviews/focus groups to influence phase 2 and phase 3 Collaborative approach to consulting for Dell Technologies 27 Dell - Internal Use - Confidential

28 Better together Servers Server provider in North America, Latin America, China Data center Provider of virtualized data center infrastructure Storage In storage Support In enterprise services support Cloud Provider of cloud infrastructure over 1m servers shipped Innovation $4B per year in research and development 28

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