How to Improve Color Communication

Transcription

1 How to Improve Color Communication Reed Brackenridge Channel Sales Manager Pantone

2 Today s Presentation Pantone Bad color and communication problems Issues with color Product that will communicate Color accurately Color Bridge CapSURE Quiz with prizes

3 Who is Pantone? Pantone started in the 50s in the US as a commercial printing company, founded by Larry Herbert. Cosmetic customers and pallet of 25 colors developed. He started with the PANTONE Formula Guides for the Graphic, Print and Packaging Industries and added in the 80s the PANTONE Fashion + Home libraries in Paper. Pantone has distribution partners in more than 100 countries and more than 1,000 license partners. Pantone is the global authority in color and a worldwide known brand. Known as the color company. In 2008 Pantone was acquired by the market leader of color measurement technology, X Rite. In 2012 X Rite Pantone was acquired by Danaher Group, US (Financial Holding firm with more then 200 Companies, 18 Billion annual sales revenue).)

4 Why is color important? Over 78% of all perceptions are done by eye. Over 65% of all purchasing decisions involve color. What percentage of promotional product decisions involve color?

5 What is Bad Color? BAD COLOR is defined as an unexpected color that does not match the original product or does not match the specified color

6 Why Does Bad Color Happen? Color is looked at under different light sources Color is not clearly specified Substitute printing processes are used

7 Three prerequisites for color perception: Observer light source object

8 What Color is Grass?

9 What Color is Grass at Night?

10 Risks in Color Evaluation by a Human Being Wrong/insufficient light source Every person has a different perception 8% of males have defective color vision, 0.4% of females Color perception is affection by surrounding colors

11 NEXT PROBLEM: COLOR COMMUNICATION I m thinking pale pink. Not too red. With a hint of blue. And a bit flirty but sophisticated. Understand.

12 How do we solve these problems? COLOR BRIDGE Coated & Uncoated An Invaluable Multi-use Reference Tool

13 COLOR BRIDGE Coated & Uncoated Select and specify Solid (Spot) PANTONE Colors Determine how a PANTONE Spot Color will appear when reproduced Create optimal display of PANTONE Spot Colors on monitors and Web pages

14 COLOR BRIDGE Coated & Uncoated Cross-Platform Color Matching Provides color simulation data of all Solid (Spot) PANTONE Colors for Web HTML (language developed for website creation) 4-Color Process Printing CMYK Monitors/Displays - srgb Convenient side-by-side format

15 COLOR BRIDGE Coated Saves Time and Money One guide, multiple uses Portable format provides convenience and fast access to color data Saves money by showing a Spot Color can be adequately produced in CMYK Eliminates undesirable color surprises before incurring costly pre-production and printing expenses Trade in rebate available Printed within one international version

16 COLOR MANAGER A robust desktop application that updates all of the PANTONE Libraries more than 15,000 colors in all and makes them ready to use in QuarkXPress, Corel and Adobe Creative Suite.

17 COLOR MANAGER Automatically updates all PANTONE Color Libraries and keeps them current Uses PANTONE PLUS Color Bridge values Simulates and helps you visualize spot vs. 4-color process Synchronizes spot color values to design applications

18 CAPSURE Captures color inspiration from any surface, material or fabric even small, patterned, multicolored textures and textiles and matches it quickly and accurately to a PANTONE Color.

19 Features CAPSURE Stores up to 100 color captures Toggles easily across multiple PANTONE Libraries Synchronizes with popular design applications, including Adobe Photoshop, Adobe Illustrator and QuarkXPress Automatically updates color libraries through CAPSURE Sync software Tag colors with a voice recording and time-and-date stamp Large 1.75 inch-color viewing screen Provides harmonious shades and identifies related colors

20 CAPSURE Benefits Saves time and money by efficiently matching virtually any surface to a PANTONE Color Extracts, displays and matches up to four dominant colors from an intricate pattern Allows you to create palettes of favorite shades or customize palettes for specific projects Provides unsurpassed accuracy through advanced technology Compensates for gloss and surface variations Ensures accuracy through real-time onscreen preview

21 PALETTE APPLICATION SOFTWARE Retrieve saved colors and voice tags from the device. Accurately visualize colors and create palettes. Synchronize palettes with popular design applications including Adobe Photoshop, Adobe Illustrator and QuarkXPress.

22 CAPSURE SYNC TOOL Automatically keeps the device up to date with new color collections New color ranges Specialty collections Trend palettes

23 RISKS OF NOT PROVIDING ACCURATE COLOR TO CUSTOMER How expensive is a container load of purses in the wrong color? Waste time, money and resources Lose a job Lose a customer

24 IS NOW A GOOD TIME TO BUY? 112 New Colors Emphasis on blues, neutrals and blushes (customer requests) Strong influence from popular branded packaging colors currently found in the market Trade In Rebate Color Manager Software Aggressive pricing

25 Question #1 What PANTONE product is the best choice if you need to convert a Solid Color to a 4 Color Process Color?

26 Answer PANTONE COLOR BRIDGE!

27 Question #2 What PANTONE product is the best choice if you need to match a color sample to a Pantone Color?

28 PANTONE CAPSURE! Answer