Spot Color Example. CMYK Color Example For Sheet-fed Press

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1 Logo Usage Manual

2 Logo Files Included are all approved versions of the Code for the Road logos in various sizes and formats for print and online applications. Spot Color Example B. A. Code for the Road Signature and Mark Applications Following the creation of the identity, certain modifications must be mandated to limit dilution through process of application. Limiting the use of variables ensures that the message is not diluted and the identity is not compromised. CMYK Color Example For Sheet-fed Press B. A. Code for the Road Color Applications To maintain the integrity of the signature and mark, certain color applications must remain constant. D. The colors are denoted as solid Pantone colors. Two Pantone colors have been incorporated. Alternately, there are prescribed modifications to be applied as necessary. Yet, the two-color hoizontal application remains primary. The alternate applications are described following the specific definition of the primary signature and mark. The established colors are as follows: A. Pantone Color Bridge Coated 130CP (100% PMS) B. Pantone Color Bridge Coated Black or 100% Black CMYK Yellow (C-0, M-32, Y-100, K-0) D. 4 Color Black (C-100, M-60, Y-40, K-100) E. HTML Hex Yellow (#fdb515) F. HTML Hex Black (#000000) The application of these Pantone colors are as follows: CMYK Color Example For Web Press D. B. (100% Black Set to Overprint) HTML Hex Color Example for Web F. B. (100% Black Set to Overprint) E. A. B. D. E. F. E. F. PMS 130CP BLACK CMYK 4 COLOR #fbd515 #

3 Alternative Applications of Identity As you have noticed the standard application of these identity pieces is that of a four-color print process. The following applications have been created as a way to modify the identity to cater to the necessities of the project. It is necessary to maintain identity integrity by applying the full, two color signature application wherever possible. However, the medium may dictate a necessary change in the application process. One-Color Although not readily recognizable as a single color application, the following signature modification is a one-color application throughout the print process. Application of a one-color variation of the identifying signature is necessary in some print applications. However, such application standards must be adhered to in order to maintain identity integrity. If using the full color version for Yellow (C-0, M-32, Y-100, K-0) and Black (K-100). When 100% Black is used on a background, always set it to overprint. Background Colors The following are the preferred color variations and reverse out formats allowed under the Code for the Road brand for two color applications. Two Color Code for the Road version on Background The following are the preferred color variations using a Black background utilizing the two color logo. (100% Black Set to Overprint) 3 4

4 Reverse-Out The following signature modification is the approved reverse-out or knock-out application when the signature appears over a dark background. Signature Formats The signature may need to be used in vertical and horizontal spaces. These are the approved versions to use. These minimum surrounding space holds true with both the horizontal and vertical versions of the signature. Horizontal 2. Extreme Horizontal 3. Vertical Special Circumstances In very special circumstances, the Code for the Road logo may be used in a single color other than the approved colors. However, this option should be used sparingly and needs prior approval from the Traffic Safety Office (701)

5 Separated Signature Elements In the event that a task exists where it is beneficial to separate the elements of the signature, it can be done in a uniform manner. The signature contains two elements: Name 2. Tag 2. Code for the Road Font Applications To maintain identity integrity, it is necessary to dictate the fonts allowable for use. The more integration that can be displayed through the signature, mark and accompanying documents the stronger the resolve and brand equity of the identity. In Signature Gotham Bold Each of these elements comes together to create the complete signature. In separating these elements, the Icon/Name and Tag elements may not be used as identity pieces in a separated layout (the tag may be used independently in supporting collateral materials, but not as an identity piece). The Icon/Name element can be used independently. However, both elements, regardless of the configuration, should be displayed within the same page layout. Although separated, all must be visible on one side/panel of the piece. 7 8

6 Strong In Its Surroundings Regardless of the application, the placement of the mark in relation to paper edges, printed borders, or text is also uniform and essential to the maintenance of the brand. Minimum space required from the border of paper s edge: The minimum space allowed is all calculated in relationship to twice the vertical height of the Signature Name. Meaning that regardless of the re-sizing of the signature, two times () the measurement from the highest point of the Code for the Road name to the lowest point (1x), dictates the placement of the overall image. The minimum distances from all edges are equivalent to the vertical distance of the Name. These minimums are true with both the horizontal and vertical versions of the identity Website Usage Please use the specifications in this document when using the logo in website applications. The approved logos to use online are located in the folders that specify Raster For Web. In those folders you will find various sized universal jpeg (Joint Photographic Experts Group) and png (Portable Network Graphics) formats to be used. The png files have transparent backgrounds. Never enlarge any of these files since the resulting image quality will be degraded. Instead, use a larger file and reduce it for your application. Code for the Road Motorcycle Logo Please follow all of the guidelines in this manual when using the Code for the Road Motorcycle Logo. 1x 9 10

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