5/18/2012 SCOTT JACKSON 1234 EAST DR NEW BEDFORD MA Bill Russell 3447 Harbor Dr. Westridge VA

Transcription

1 MARKETING Bill Russell 3447 Harbor Dr. Westridge VA USA.32 Woods Landscaping 567 Oak St Pinegrove GA SCOTT JACKSON 1234 EAST DR NEW BEDFORD MA SAL LE AMY JONES 4532 WEST DRIVE SAN ANTONIO TX Sally Smith 123 Main Street Washington DC

2 MARKETING BUSINESS MAIL ENTRY OFFICE 8101 BLUEBONNET BLVD BATON ROUGE LA MAIL PIECE DESIGN ANALYST MAIL PIECE DESIGN ANALYST PRISCILLA M. BAILEY MANAGER, KELVIN DANSBY PHONE: (225) FAX NO: (225)

3 AUTOMATION BENEFITS Industry $ Greater Postage Discount Faster Mail Processing Better, More Consistent Service 3

4 AUTOMATION BENEFITS USPS Increase Processing Speed and Efficiency Handles Mail Volume Increases With Fewer Employees Lower Operating Costs: Manual Processing $ per hr per 1,000 letters Automated t Processing $ per hr per 1,000 letters 4

5 DESIGNING FOR AUTOMATION Letters Physical Characteristics Placement of Information Readability 5

6 PHYSICAL CHARACTERISTICS Letters /2 Thickness Minimum 3-1/ /8 Minimum Maximum.25 Maximum Maximum Weight 2.5 oz. ZIP oz. * Barcoded 6

7 PHYSICAL CHARACTERISTICS Cards 5 6 Thickness Minimum /2 4-1/4 Maximum Minimum.0095 Maximum 7

8 PHYSICAL CHARACTERISTICS Shapes Facing Issue Rectangular Height Length Square Height? Length? 8

9 PHYSICAL CHARACTERISTICS Aspect Ratio Length Height = 1.3 to Example:

10 PHYSICAL CHARACTERISTICS 10

11 PHYSICAL CHARACTERISTICS Polywrap, Polybag, Shrink-wrap Don t even think about it! Bill Russell 3447 Harbor Dr. Westridge, MA AMY JONES 4532 WEST DRIVE SAN ANTONIO TX

12 PHYSICAL CHARACTERISTICS SELF-MAILERS Tabbing BOOKLET DOUBLE POSTCARD 20 lbs. 75 lbs. FOLDED SELF-MAILER FOLDED SELF-MAILER FOLDED 28 lbs. 24 lbs. 20 lbs. 12

13 PHYSICAL CHARACTERISTICS Tabbing BOOKLETS BOOKLET DOUBLE POSTCARD 20 lbs. 75 lbs. FOLDED SELF-MAILER FOLDED SELF-MAILER FOLDED 28 lbs. 24 lbs. 20 lbs. 13

14 DESIGNING FOR AUTOMATION Letters Physical Characteristics Placement of information Readability 14

15 ADDRESS BLOCK Letters 33% of Height 50% of Length RETURN ADDRESS AREA 1/2 2-3/4 OCR READ AREA (Position address block in this area) 1/2 5/8 BARCODE CLEAR ZONE 4-3/4 15

16 NOTICE 67 16

17 NOTICE 3A 17

18 BARCODE CLEAR ZONE Postal Applied Barcodes Barcode Clear Zone Barcode Clear Zone 5/8 4 3/4 Barcode Clear Zone Barcode Clear Zone 18

19 PLACEMENT OF INFORMATION Return Address and Endorsement Left Half Top APPLETREE POINT 123 MAPLE ST. WASHINGTON DC /4 1/4 ADDRESS SERVICE REQUESTED 3 Postage Third ADDRESS SERVICE REQUESTED 1 ADDRESS SERVICE REQUISTED 4 ADDRESS SERVICE REQUESTED 2 DEBBIE DOOLE 1234 SPURS ST SAN ANTONIO TX

20 PLACEMENT OF INFORMATION Logos and Teaser Copy APPLETREE POINT 123 MAPLE ST. WASHINGTON DC RETURN POSTAGE GUARANTEED DEBBIE DOODLE 1234 SPURS ST SAN ANTONIO TX

21 DESIGNING FOR AUTOMATION Letters Physical Characteristics Placement of Information Readability 21

22 ADDRESS INFORMATION Readability Return Address Area Postage Area (OPTIONAL) Information/Attention Name of Recipient MR S ONEIL PRES SEAN ONEIL INC 23/4 Delivery Address 3241 MAPLE ST Post Office, State, t ZIP BLACKSBURG VA /2 1/2 5/8 Barcode Clear Zone 4 3/4 22

23 AUTOMATED PROCESSING OCR Readable Type Fonts CENTURY ALL BUT THE KITCHEN SINK INC EAST DR NEW BEDFORD MA ARIAL ALL BUT THE KITCHEN SINK INC EAST DR NEW BEDFORD MA TRADE GOTHIC ALL BUT THE KITCHEN SINK INC EAST DR NEW BEDFORD MA UNIVERS ALL BUT THE KITCHEN SINK INC EAST DR NEW BEDFORD MA

24 Address Format Non-Address Data Information/Attention Name of Recipient Delivery Address City, State, ZIP+4 FELO H KAREN MAGAZINO NATIONAL POSTAL FORUM 801 MOUNT VERNON PLACE NW WASHINGTON DC GRAND PRODUCTS INC Dual Delivery Addresses: 100 MAJOR ST Mail will be delivered d to PO BOX 200 NEW YORK NY

25 READABILITY Insert Shift 1/8 MATT HELM 67 THUNDER LN CANOGA PARK CA FIRST CLASS ZIP+4 US POSTAGE PAID CANOGA PARK CA PERMIT NO 1 MATT HELM 67 THUNDER LN CANOGA PARK CA FIRST CLASS ZIP+4 US POSTAGE PAID CANOGA PARK CA PERMIT NO 1 SALLY SMITH 123 MAIN STREET WASHINGTON DC MAX SMART 86 K ST SE WASHINGTON 1/8 25

26 2 taps on bottom Tap Test Then 2 taps. on each end 26

27 READABILITY Reflectance OCR ABC ABC 27

28 Print Contrast Colors scan in a red and green spectrum National Postal Forum 810 Mount Vernon PL NW Washington DC National Postal Forum 810 Mount Vernon PL NW Washington DC National Postal Forum 810 Mount Vernon PL NW Washington DC National Postal Forum 810 Mount Vernon PL NW Washington DC National Postal Forum 810 Mount Vernon PL NW Washington DC National Postal Forum 810 Mount Vernon PL NW Washington DC National Postal Forum 810 Mount Vernon PL NW Washington DC National Postal Forum 810 Mount Vernon PL NW Washington DC National Postal Forum 810 Mount Vernon PL NW Washington DC

29 Paper Color o RECOMMENDED: light pastels or neutrals NOT RECOMMENDED: dark, bright, black, fluorescents 29

30 READABILITY Background Interference Bleed Through Background Patterns MAX SMART 86 K ST NW CHICAGO ILL Dark Fibers 30

31 Barcode Placement e 3 DIFFERENT BARCODE LOCATIONS Left most bar in address block at 10 1/2 maximum from right edge Address Block Barcode Above the Address (Preferred) Address 1/2" 1/2" 4 POSTAL BUSINESS CENTER 1760 W 2100 S SALT LAKE CITY UT Address Block Barcode Below the Address 5/8" 4 3/4" Conventional Lower Right 31

32 Designing Standards for Commercial Flat-Size Mailpieces Postal Bulletin March 29,

33 Flat Design Characteristics 33

34 Flat Design > 10 inches long 34

35 Flat Design < 10 inches long 35

36 Flat Design > 10 inches long 36

37 New Address Standards New standards d for the delivery address on commercial flats specify: Minimum type size Horizontal and vertical character spacing Placement within the top half of the mailpiece New Address Standards for Commercial Flat-Size Mail Updated 3/3/09 37

38 Minimum Size Address Characteristics All presorted and carrier route flats must be addressed using at least 8-point type. - Each letter or figure must be at least inch high. Flats using the Intelligent Mail barcode may use 6- point type if the address is printed in all capital letters. - Each letter or figure must be at least inch high. New Address Standards for Commercial Flat-Size Mail Updated 3/3/09 38

39 Standard Mail Format Address Placement The new placement standards apply to all Periodicals, Standard d Mail, and Package Services flats mailed at presort, carrier route, and automation prices. They do not apply to First-Class Mail! New Address Standards for Commercial Flat-Size Mail Updated 3/3/09 39

40 Address Placement The delivery address must be entirely within the top half of the mailpiece. New Address Standards for Commercial Flat-Size Mail Updated 3/3/09 40

41 Address Placement e Placement of the top is: Either of the shorter edges on enveloped or polywrapped pp pieces, and on all Carrier Route (or ECR) Saturation pieces. The upper edge when the spine is placed on the right-hand side of an unenclosed piece. New Address Standards for Commercial Flat-Size Mail Updated 3/3/09 41

42 Top half portion of the flat Address Placement New Address Standards for Commercial Flat-Size Mail Updated 3/3/09 42

43 Address Placement e Vertical address may cross midpoint if it begins or ends within 1 inch of top edge Important for digests and other small flats. John Doe 123 Main St Anywhere, US SA inch line Small flat New Address Standards for Commercial Flat-Size Mail Updated 3/3/09 43

44 Catalog Example Address Placement e Top half ******** 5-DIGIT ATTN: VICE PRESIDENT ABC COMPANY 123 MAIN ST ANYTOWN US Bound edge Usually addressed on back cover New Address Standards for Commercial Flat-Size Mail Updated 3/3/09 44

45 Magazine Example Address Placement Top half ******** 5-DIGIT ATTN: VICE PRESIDENT ABC COMPANY 123 MAIN ST ANYTOWN US Bound edge Usually addressed on front cover New Address Standards for Commercial Flat-Size Mail Updated 3/3/09 45

46 Address Placement e Polywrapped When the address is on a loose enclosure polywrapped with the host piece, at least the first half-inch of the address must remain within the top half throughout processing and delivery. New Address Standards for Commercial Flat-Size Mail Updated 3/3/09 46

47 Address Placement e Magazine in Polywrap Example Top half 1/2-inch line Often addressed on a loose enclosure **** ***** 5-DIGIT AT TN: VICE PRESIDENT AB BC COMPANY 123 MAIN ST AN NYTOWN US New Address Standards for Commercial Flat-Size Mail Updated 3/3/09 47

48 Large Envelope Examples Address Placement e Horizontal format is fine: Top half Top half ******** 5-DIGIT ATTN: VICE PRESIDENT ABC COMPANY 123 MAIN ST ANYTOWN US New Address Standards for Commercial Flat-Size Mail Updated 3/3/09 48

49 MAILPIECE DESIGN FOR AUTOMATION Visit it our websites at: