Successful Marketing. Goals Planning Implementation. Ad Pricing Ad Creation Ad Submission Ad Proofing Participant Profile Photography Photo Orders

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2 Successful Marketing Goals Planning Implementation Ad Pricing Ad Creation Ad Submission Ad Proofing Participant Profile Photography Photo Orders

3 Goals + Planning + Implementation = SUCCESS Set Your Goals Each participant is responsible for $750 in ad sales To be a top winner in Souvenir Journal ad sales you must plan to generate well over the $750 minimum Determine your target audience Determine your strategy

4 SUCCESSFUL MARKETING WHO TO ASK The Delta who recommended you Friends Relatives (distant and close) Godparents Play Brother/Sister Pastor/Pastor s Wife Church Members Sunday School Teacher Church Choir/Youth Groups/Church Ministries Employer Neighbors Barber/Hairdresser Nail Technician Pediatrician/Dentist/Family Doctor Doctor s Nurse/Receptionist Teachers (past and present) Coaches (past and present) Schoolmates Buddies People who have supported you in the past Library Clerk Car Dealerships Volunteer Agencies Realtor Attendant at Dry Cleaners Bank (yours and your parents) Parents Business Associates Parents Alumni Groups Parents Clubs, Sororities, Fraternities Mentors DELTAS!!! find some and ask Get help from your parents/family/friends

5 Goals + Planning + Implementation = SUCCESS Plan for Success Create letters, brochures, and other materials to market yourself Write your sales script (Be sure to tell supporters that ad proceeds go directly towards the scholarship fund) Maintain a marketing schedule Keep track of your sales

6 SAMPLE LETTER Dear Friend, Our son/daughter,, who will be graduating from High School this year, has been selected to be a participant in Cotillion Cotillion is a scholarship program sponsored by the DEED Foundation and Kansas City, Missouri Chapter of Delta Sigma Theta Sorority, Inc. This program will culminate in a Formal Presentation to be held on Saturday, April 15, 2017 at the Westin Crown Center Hotel in Kansas City. We hope you will want to participate by attending this momentous event and/or being one of our patrons. Attached is the ad order form and a sample page that you may use to design a special message for ; or, if you wish, you may attach a business card and we can have it printed in the Souvenir Journal. We will need to receive copy of the order form, ad, and money for advertisements and tickets by January 8, You may either pay online at or make your check payable to DEED (Delta Education and Economic Development). If you are purchasing an advertisement and presentation tickets, we request that you make a separate check for each (one check for the advertisement(s) and a separate check for presentation tickets). Monies generated annually through the Cotillion are used to provide scholarships which are shared by all participants. Thank you for your participation in this event. Cotillion is a milestone in 's life and it is certainly our pleasure to share it with our family and closest friends. Sincerely, John and Jane Parent

7 Implement your plan Practice Call your contacts Follow-up Collect/Create ad and payment Review for errors Collect information Thank your supporter Create ad using the appropriate template Submit ad and payment Goals + Planning + Implementation = SUCCESS

8 AD PRICING Patron Levels Bronze Silver Gold $25 $65 $100 Business Card $45 $45 $45 $45 Fourth Page $80 Fourth Page $80 Half Page $125 Whole Page $45 $45 $45 $45 Fourth Page $80 Fourth Page $80 Half Page $125 $200 Special Ads First Come, First Served An Ad can be printed in color for an additional $25! Inside Front Cover (Color Included for FREE) $450 Inside Back Cover (Color Included for FREE) $350 Outside Back Cover (Color Included for FREE) $550 Online Ad purchases include a 3.5% fee Fees do not count towards total Ad sales

9 AD CREATION AD TEMPLATES Access Souvenir Journal Ad Templates Create Ads using the appropriate sized template

10 AD CREATION FORMATTING ADS Have a focal point Fill your space Identify each ad (with your name) Use readable fonts Proof-read your ads Include Photographs Available for: fourth, half, and full page ads only Good Quality Prefer digital photos Printed photos should not be larger than 5x7 Bring printed photos to Souvenir Journal Reporting session for scanning

11 AD CREATION SAVING ADS Combine all same size Ads into one document Save files using the following format: JDoe-FP-mmddyy.doc Participant First initial Participant Last name Ad Size FP Full Page HP Half Page QP Fourth Page BC Business Card Reporting Date

12 CREATING A BOX ACCOUNT 1. You should have an from Souvenirjournal@deedkcmo.org, inviting you to collaborate on Box 2. Click on the Accept Invite Button 3. Your default internet browser, will automatically be launched and you will see Box.com 4. Type your name, create a password, verify your password and hit continue 5. You will be guided through a quick tutorial. Afterwards you will see the Ads folder

13 UPLOADING YOUR ADS Step 1 Double click the Jane Doe Ads folder Step 2 Click on the Upload button, select File ** Be sure the folder is Open prior to uploading ** Step 3 - Select the file that you want to upload File Name should be as follows: JDoe FP mmddyy JDoe HP mmddyy JDoe QP mmddyy JDoe BC-mmddyy

14 ADVERTISEMENT SALES SUBMISSION FORM You are required to the Advertisement Sales Submission form(s) to prior to the reporting session. You are required to bring a paper copy of your Advertisement Sales Submission form(s), if you have business cards or pictures that need to be scanned. This form should include ALL sales for the reporting period, including online(paypal) sales Be sure to complete ALL fields for each sale You are also require to Upload the Advertisement Sales Submission Form(s) as an excel file to your Box Folder. File name should be: JDoe submissionform mmddyy Do NOT save it as a PDF file. If you have a purchaser who would like to upgrade a previously Purchased ad, upgrades are NOT available for purchase on Paypal. Upgrades can be purchased via Cash, check or money order. In the Ad Size column, select the appropriate upgrade option. **NOTE** Please use a computer with Microsoft Excel to complete this form.

15 PATRON LISTINGS You will need to complete this form for ALL Patron Sales for the reporting period, including ONLINE sales Please tell us how you want the patrons name to appear in the Souvenir Journal Examples: Mr. James and Mrs. Arneda Foster Mr. James and Mrs. Arneda (ΔΣΘ) Foster The Huntley Family Mr. Sheldon Ledbetter ( Σ) You are also require to Upload the Patron Listing Form as an excel file to your Box Folder. File name should be: JDoe patronlist mmddyy Do NOT save it as a PDF file. **NOTE** Please be sure all Names are spelled correctly. Be sure to include all Greek affiliations for your Sales, if applicable.

16 AD SUBMISSION REPORTING SESSION DATES Souvenir Journal Reporting Dates October 30, 2016 (includes Paypal sales through 11:59 PM CST, Oct. 29) December 11, 2016* (includes Paypal sales through 11:59 PM CST, Dec. 10) January 8, 2017 (includes Paypal sales through 11:59 PM CST, Jan. 7) * Fast Track Incentive Points 25 points will be awarded to all participants who submit at least $ in ads by December 11 th

17 ELECTRONIC SUBMISSION REPORTING SESSION Due prior to Reporting Session Electronic Advertisement Submission Form to (Due prior to In Person Souvenir Journal Reporting Session) Subject Line: Ad Submission form for participant name Submit ONE per Reporting Session

18 IN PERSON SUBMISSION REPORTING SESSIONS Due at Reporting Session Printed (hard copy) of Advertisement Sales Submission Form, if you have photos and/or business cards that we need to scan Photos and Business cards (if scanning is needed) Write participant s name on the back Payment for Ads that were submitted in person Cash, Money Order(s), Cashier s Check(s), Personal/Business Check(s) Made payable to: DEED Participant name written in MEMO space

19 SUBMISSION GUIDELINES The following will not be accepted: Ads not uploaded to BOX Ads not submitted in template format Combined funds (ex: Ad money and Ticket money) Funds NOT written payable to DEED Ads submitted after the January 8, 2017 deadline

20 AD SUBMISSION CHECKLIST Prior to the reporting session, I submitted my single to souvenirjournal@deedkcmo.org titled correctly and with 1 attachment (see electronic submission page) I have all photos and business cards which need to be scanned(see In Person Ad Submission page) I have funds for all Ads being submitted (Paypal funds excluded) I have created & uploaded Ads to BOX for all my sales (business, ¼, ½, full page sales) I have uploaded my Patron list and Ad Submission form to BOX Participant Name is in the memo section of checks and money orders

21 PARTICIPANT RESPONSIBILITIES Be familiar with what you are turning in Keep good records: Save formatted ads and profiles on a flash drive and/or computer Keep track of all sales and ads Money submitted without a completed ad will be counted as a donation to the scholarship fund Turn in ads and money on time Do not hold checks longer than necessary Notify supporters of reporting dates Make sure checks/money orders are payable to DEED Keep all 3 reporting period receipts Participant donation websites must be approved by the Cotillion Steering Chair s. (i.e. GOFUNDME, etc)

22 PARTICIPANT PROFILE Formal Head Shots and Participant Profiles will be included in the Cotillion Souvenir Journal Profile should include 3-5 recent involvement/accomplishments: School/Extra-Curricular Activities including Honors Received & Leadership roles Church Community Service Activities You may include the # of years involved in the activity. (ex: 5 yrs)

23 PARTICIPANT PROFILE DUE DATES Draft Due October 30, 2016 Submit electronically at: DEEDKCMO.ORG You will receive feedback on your drafts via , please incorporate this into your final draft Final December 11, :00 PM CST (All participants must submit a final profile regardless of draft edit status) Participants will receive 25 points for submitting the final profiles on-time!!

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