Are You Protecting Your & Your Customers? Learnings from the 2017 OTA Trust Audit. August 1, 2017
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1 Are You Protecting Your & Your Customers? Learnings from the 2017 OTA Trust Audit August 1, All rights reserved. Online Trust Alliance (OTA) Slide 1 Panel Kevin Gallant Manager, Intelligence Products, Yes Lifecycle Marketing Peter Goldstein CTO & Co-Founder, ValiMail Mike Jones Director, Product Management, Agari Jeff Wilbur Director, Online Trust Alliance, Internet Society 2017 All rights reserved. Online Trust Alliance (OTA) Slide 2
2 Why Care? The Risk. Rise in phishing attacks, precision, variety of methods Entry point for >90% of breaches 2017 All rights reserved. Online Trust Alliance (OTA) Slide 3 Why Care? The Value. Protect customers, partners & employees Insight into authentication, attacks Deliverability 2017 All rights reserved. Online Trust Alliance (OTA) Slide 4
3 Who Cares? 2017 All rights reserved. Online Trust Alliance (OTA) Slide Who s Doing It? 2017 All rights reserved. Online Trust Alliance (OTA) Slide 6
4 2017 Who s Doing It? Store Tools 2017 All rights reserved. Online Trust Alliance (OTA) Wireless Slide 7 9th Annual Audit Overview Over 1,000 web sites Internet Retailer Top 500 Bank 100 (previously FDIC 100) Consumer Services 100 News/Media 100 Federal Gov t 100 ISP/Carriers/Hosters 100 OTA Members Scoring Consumer Protection Security Privacy 100 baseline points for each category Weighted composite analysis Bonus points for emerging practices Penalties for vulnerabilities, data loss incident & fines/settlements Honor Roll = 80% or higher overall, no failure(s) Failure for less than 60 points in each category 2017 All rights reserved. Online Trust Alliance (OTA) Slide 8
5 Causes of Failures Overlooking the basics & fundamentals 36% failed in one area, 11% failed in 2-3 areas 2017 All rights reserved. Online Trust Alliance (OTA) Slide 9 Consumer Protection 2017 Base points authentication SPF and DKIM at top-level and subdomains ( TLD weight) DMARC record and policy DMARC reject/quarantine Increased weight for reject Invalid SPF / DMARC & naked DMARC records not counted Bonus points TLS for DNSSEC IPv6 Multi-factor authentication Italics = new for 2017 Penalty points Domain locking (not locked) Security Consumer Protection Privacy Can the app or website be spoofed, fooling a person to open/download an update, open an attachment or simply open an with a drive-by exploit? Does the site or app exercise best practice to help prevent brand-jacking and domain abuse? 2017 All rights reserved. Online Trust Alliance (OTA) Slide 10
6 Overall Adoption Trends 100% 80% 60% 40% 20% OVERALL AUTHENTICATION ADOPTION Any SPF or DKIM Any SPF SPF at TLD Any DKIM Both SPF & DKIM DKIM at TLD DMARC TLD Record 0% DMARC TLD R/Q General uptrend, especially DKIM and DMARC Dip in SPF-related adoption this year due to invalid records, shift in sector lists 2017 All rights reserved. Online Trust Alliance (OTA) Slide 11 Fighting Phishing 90% 81% 80% 75% 78% 77% 73% 65% SPF & DKIM ADOPTION 77% 70% 53% 53% 56% 48% 51% 35% 92% 88% 83% 77% 75% 60% 55% 46% SPF (TLD) DKIM (TLD) SPF & DKIM IR 100 IR 500 BANKS FED CONSUMER NEWS ISP/HOSTS OVERALL SPF & DKIM allow recipient to verify sender Recommend implementation for inbound & outbound All domains top-level and subdomains 2017 All rights reserved. Online Trust Alliance (OTA) Slide 12
7 Fighting Phishing 62% DMARC ADOPTION 50% 33% 39% 20% 29% 25% 34% 22% 13% 10% 11% 34% 11% 12% 15% DMARC RECORD DMARC R/Q IR 100 IR 500 BANKS FED CONSUMER NEWS ISP/HOSTS OVERALL DMARC ensures from matches real sender, allows sender to get reports, tell receiver how to handle messages that fail authentication Use of enforcement (reject/quarantine policy) growing, but far from adequate 2017 All rights reserved. Online Trust Alliance (OTA) Slide 13 The Trifecta Gaining Momentum SPF+DKIM AT TLD AND DMARC R/Q VS % 16% 3% 9% 2% 5% 5% 9% 6% 8% 3% 11% 11% 4% 9% IR 100 IR 500 FDIC CONSUMER FED NEWS ISP/HOSTS OVERALL Shows percent of organizations that support both SPF and DKIM at the TLD and have a DMARC record with a reject or quarantine policy Highlights need for increased focus across organizational silos to protect consumers, employees and brands 2017 All rights reserved. Online Trust Alliance (OTA) Slide 14
8 2017 Who s Doing It? Store Tools 2017 All rights reserved. Online Trust Alliance (OTA) WirelessSlide 15 Audit Findings Common Mistakes SPF (10% of records) DMARC (5% of records) References to invalid, non-existent records Naked records (p=none, no reporting) Multiple SPF records Syntax errors Syntax errors Send records to places not set up to receive Use of?all or +all Excessive lookups (8%) Bottom line check your records regularly! Utilize resources of OTA members 2017 All rights reserved. Online Trust Alliance (OTA) Slide 16
9 Notable Trends DMARC initially focused on consumer , now available in many enterprise offerings, e.g. Google G Suite, Microsoft O365 Cisco/IronPort, Mimecast, Proofpoint ARC new proposed standard to connect the dots for DKIM signing (mailing lists, etc.) Sender identification ongoing developments to build on authentication 2017 All rights reserved. Online Trust Alliance (OTA) Slide 17 Justifying Internally Security When door s shut, bad guys go elsewhere Protects users, and employees (when used inbound) Insight governance ( shadow ) Attackers Deliverability Helps receivers better assess real reputation Improves overall reputation (bad guys stop, spoof messages don t count) 2017 All rights reserved. Online Trust Alliance (OTA) Slide 18
10 What Now? Self-assessment inventory, stakeholders, etc. Get help OTA, industry resources Build a business case Implement and put processes in place 2017 All rights reserved. Online Trust Alliance (OTA) Slide 19 Tools & Resources OTA Security DMARC Resources TLS OTA Members Agari Dmarcian Global Cyber Alliance ValiMail All rights reserved. Online Trust Alliance (OTA) Slide 20
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