How a small change delivers big profits. Leveraging your print and mailing infrastructure to drive new revenue streams

Transcription

1 How a small change delivers big profits Leveraging your print and mailing infrastructure to drive new revenue streams

2 Profitability = Revenue / Cost Marketing Data Addresses? < > Account Data

3 First Optimize and Control Data Use account type and behavioral information

4 First Optimize and Control Data Use account type and behavioral information Learn more about your customers Median household income Education level Age range Race/ethnicity Other

5 First Optimize and Control Data Use account type and behavioral information Learn more about your customers Leverage communication history and methods

6 First Optimize and Control Data Job merging and item house holding Printers, inserters and customers like big jobs Next year 2 nd Oz promotion What is it? The initiative will eliminate the two ounce rate for First-Class presort letters. What does that mean to a 1 oz mailpiece? Five extra sheets of 8 1/2 x 11 paper extra panels of advertisements/coupons What is the impact for mailers with 2 oz mail? 2 oz First-Class mail receiving 3 digit rate will drop 12.5 From 49 -> 36.5

7 2 nd Oz USPS Promotion We believe mailers will likely do one of the following: 1. Nothing take the 2 oz savings and run

8 2 nd Oz USPS Promotion We believe mailers will likely do one of the following: 1. Nothing 2. Add more pages May need to integrate additional data files with composition tools increase input channel speeds to avoid productivity impacts of more pages

9 2 nd Oz USPS Promotion We believe mailers will likely do one of the following: 1. Nothing 2. Add more pages 3. Add marketing inserts May need to: Start using all feeders Adding new feeders Marketing or selling your space to non-competitive companies

10 Second, Maximize Delivery Today s premier communication systems are able to: Design personalized documents Distribute the same personal message through multiple channels Track user activities and responses Mobile Internet Presentment Printed Documents

11 Second, Maximize Delivery Today s document is much more than a static account report Targeted advertising Up-selling White space management Internet launch point Payment initiator

12 Create Relevant Messages Inserts

13 Create Relevant Messages Onserts

14 Create Relevant Messages Envelopes

15 Create Relevant Messages Web

16 Create Relevant Messages Mobile

17 Driving High Impact Messaging via Print and Internet Personalized messaging extends beyond the document, and incorporates: QR codes for easy Internet redirect follow-up Customer Service follow-up Web site for document details

18 Control the Data Control the Results Leveraging you print and mail infrastructure can open a lot of options Revenue generating, and cost reduction options

19 Production Costs to Manage How do you calculate costs? +/- Postage +/- Paper +/- People +/- Process

20 Cents Postage - Challenges What are the Challenges Highest component of cost per piece Postage cost continues to rise

21 Postage - Opportunities What are the Opportunities? Optimize formats (flat vs. folded), with 7 to 33 cents savings

22 Paper - Opportunities What are the Opportunities? Use less paper change designs to accommodate more information

23 Paper - Opportunities What are the Opportunities? Use less paper leverage the internet Summary Details

24 People - Challenges What are the Challenges? Inefficient and costly operator activities 45% Output Conveyor 19% Attend to machine 17% Load insert / documents 12% Load envelopes/ manage cartons 7% Other What are the Opportunities? Optimize labor utilization and double labor throughput using: Automatic, or semi-automatic tray loading Centralized sleeving and palletizing

25 Processes - Challenges What are the Challenges? Manual, costly quality control Job changeover results in lost productivity Jobs difficult to track, reconcile, manage SLAs Check proper stock, postage presence, item identifier, postal code, valid address, overall quality and readability, etc

26 Processes - Opportunities What are the Opportunities? Automate integrity and quality control with fast ROI and detailed audit trail Automate machine changeover Use real-time data to proactively manage operations Leverage data driven best practices to achieve highest operational efficiency Check proper stock, postage presence, item identifier, postal code, valid address, overall quality and readability, etc

27 Thank You Mike Maselli