Opening up new opportunities through Cross-selling and Upselling. GMC Software Technology

Transcription

1 Opening up new opportunities through Cross-selling and Upselling GMC Software Technology

2 History of VDP offerings Color Full Variable Images and text Mail/ / WEB Dynamic Online Statements B&W 2 Past Present

3 Legacy Applications Modernize your customer communications

4 Customer Legacy applications Typically B&W with very out of date look and feel Years of programming that cant be changed due to effort and cost Waiting on enterprise-wide IT transformation and modernization projects is not a viable option for the immediate needs of the marketer to stay competitive: May take years to complete May introduce brand inconsistency May or may not ultimately solve your specific integration issues May be an expensive, resource- intensive and time consuming process 4

5 How can you take advantage of this opportunity? Repurpose legacy applications Add Color and white space messaging Barcoding Tracking and delivery Enable Multi Channel outputs 5

6 Repurposing framework Legacy Doc Resources Multichannel communications Legacy Data DBs & files RTF, PDF, images, text BI and reporting 6 Legacy Documents Metadata AFP, PDF, PCL, PS TLE, NOP, Bookmarks Composition Use how you want? Update systems & applications

7 Unlock legacy applications potential Ability to take legacy applications and convert them to high targeted color communications Replace outdated fonts and Monospace layout No need to replace calculations and legal compliance Add metrics to your modernized communications 7

8 From the old into the new Using composition solutions you can add color, design, multi channel output all without changing any of the current logic 8

9 It s a lot more than just a look update The communications become highly targeted pieces that allow for more personalized communication for your customers. A different credit card offer is shown based on customer s credit limit. Promotion based on customer s gender 9 Page 1

10 It s a lot more than just a look update (continued) Personal preferences, lifestyle and business transactions come together to enhance customer engagement. Promotion based on customer s previous purchase history of travel insurance. 10 Page 2 Whitespace is utilized to its fullest, as different iterations of the same ad are automatically assigned based on the space available.

11 True multi channel communications The solution can also allow for personalized HTML pages to be created to be sent through . Can also send a SMS or directing people to the HTML page 11

12 From static to dynamic Being able to output your communications to multiple channels from the same platform, brings with it added benefits: real-time feedback. Track responses to s, sms, html and get crucial data to better target your customers in the future 12

13 Case study 1 Challenge Client was seeking a way to make its customer communications more effective, and to differentiate itself in the marketplace. Solution Leveraged solution for the conversion of it s transactional documents, including credit card and bank statements, to full color printing with trans-promotional and educational messaging in the whitespace. Results Pilot full color mailing was launched in 90 days, a full two months ahead of schedule. This rapid development cycle was enabled by the ability of the solution to manipulate a formatted AFP data stream, eliminating the need to reprogram the entire statement data stream. 13

14 Multi Channel Output

15 6 ways VDP can help VDP 15

16 Case study 2 Challenge Banking client was looking to modernize their transactional statements while also enabling e-presentment and customer communications Solution Repurposed their existing legacy output to drive the core data elements of the new full color transactional statement Tapped into previously non-integrated data silos to create complimentary communication and call-to-action direct marketing piece to drive Validated future requirements of Facebook Page communications channel and personalized account balance SMS communications delivery 16

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19 19 Case study 2 (continued)

20 Dynamic Statements Using the web for delivery

21 Dynamic Statements Transactional statement in a portable format: To deliver statements online to meet the customers need and want. A can be sent with a link to the statement online Doesn't need any special application to run : no SWF (flash) Generated quickly to deliver a fast and seamless online experience 21

22 Dynamic Statement 22 GMC Inspire Dynamic Statement - July 12 DR

23 WEB Using the web as a tool

24 Web Storefront Allow for templates to be opened to end user for personalization and customization Use for reoccurring jobs for little to no setup Allow for customers to be more engaged but also opening new areas of up selling 24

25 Web Template Interaction Allow for templates to be opened to end user for personalization and customization Business logic and Message management open to end user Use for reoccurring jobs for little to no setup Put the design in the customers hands 25

26 Consolidation

27 Consolidation Structured Mail vs Unstructured Mail Ability to offer solutions to combine companies mailings Online tools to enable mailings 27

28 The manual mailing process The manual mailing process appears to be simple, but when looked at closely, it is a lengthy, time consuming process that costs Print Walk to printer Collect Send to post Address & stamp Fold and envelope 28

29 Unstructured mail Office staff print and post millions of ad-hoc, unstructured mail from their desktops everyday The disorganized and manually intensive process is significantly costing businesses Many of these costs remain hidden and are dissolved in everyday operational costs 29

30 Structured Mail Vs. Unstructured mail Structured mail Today, the volume of unstructured direct mail mail accounts for 30% of a company s total outgoing mails Transactional statements, polices, Planned e.g. weekly, monthly Defined process Normally consolidated and sorted Printed and processed in batch *Based on independent research conducted by GMC Software Usually Technology processed by centralized production facility Mails are automatically tracked Unstructured mail Non core business mail Customer notices, correspondence, service reply's Produced on an unplanned, ad-hoc basis Usually MS word based No defined process or standard Processed manually by the sender, business staff No automated tracking, individual must specify 30

31 Collect and prepare During the collect process: Formats for industrial print Manages corporate letterhead Enables clever address management Allows real-time previews Enables micro-desktop mailing Follows defined approval processes 31

32 Send to centralized production facility During the send process: Can send to any print platform Consolidates and sorts mails Can process high volume mails Applies intelligence and defined parameters Can deliver as well post Encrypts all mails to ensure security Can stop a mail in process of delivery 32

33 Track every mail piece During the track process: Tracks all pieces in a signal mailing Generates management reports and audit trail Notifies sender of mail status Allows one click resend Automatically stores every mail Connects to any archive system 33

34 Want to find out more? Visit our page: 34

35 Thank you Keith Lewis Pre-Sales Engineer, GMC North America 35 GMC Software AG