Old. Antiquated. Irrelevant. Outdated. Out of Touch Complicated. Old School. snail mail. Old Fashioned

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2 Old Irrelevant Outdated Antiquated Out of Touch Complicated Old School snail mail Old Fashioned

3 Today Trends Technology Transitions

4 Effective Relevant Engaging Innovative Content Driven High Tech Tech Savvy Pioneering Integrated Inventive Cutting Edge Interactive Novel

5 Consumers bombarded with more than 3,000 messages daily How do you stand out in the crowd? How can you build your brand, engage your audience, make a connection? Layar Creator - Welcome to Interactive Print

6 Why Mail? Mail is valued Mail is Relevant Mail Delivers Results Mail Matters Mail Connects

7 65% of consumers have made a purchase as a result of direct mail 37.5% say direct mail is best for customer retention 31.3% say direct mail is best for customer acquisition Better Return On Investment Source: Target Marketing Annual Media Usage Forecast, March 2013; Exact Target 2012 Channel Preferences Survey, February 2012; Mail Moment Survey, USPS

8 80% look at their mail daily as a valuable news source 75% like to see what s in the mail Mail is highly valued 63% of mail is kept at least 2 days Source: Mail Moment Survey 2012

9 Direct Mail Remains the Preferred Channel Mail is Valued 2012 Epsilon Survey Epsilon Channel Preference Study 2012

10 Youth Attitudes 79% sort the mail at the first opportunity 72% would like to receive more personal mail 67% scan the mail looking for important/interesting mail

11 Direct mail averages a 4.4% response rate compared to s average of.12%. B2B marketers are making direct mail a more prominent part of their marketing mix again.

12 Dimensional Mailers Self-Mailers Postcard Marketing Increased Segmentation Personalized/Relevant Integrated Technology

13 Provides a jumping off point Ideally, customer lands on: Mobile coupon Mobile-optimized website Responsive Web Site - dynamically adapt both its content and layout to fit a multi-screen world. - Tailor content to device type

14 This past holiday season, 52.9 percent of those who own smartphones and 64.1 percent of those who own tablets planned to use their devices to research and purchase holiday gifts, décor, food items and more.

15 The number of mobile action codes appearing in print has grown dramatically. From the latest Nellymoser analysis: Nearly 10% of print ads studied contained some form of mobile activation in Augmented reality has become a strong presence, comprising almost 10% of all mobile activation points.

16 JURASSIC PARK - augmented reality preview Nexos Latinos magazine used an augmented reality app to lead readers to bachata singer Jalil Lopez s music video. This was the first time that the magazine used this type of technology in its magazine. Among the video's viewers, 41% clicked through on the video s buy it now button. Nexos Latinos was faced with the challenge of increasing their ad revenue and enhancing print advertisers brand reputations. By using Augmented Reality, they saw a 20% increase in revenue from a frequent advertiser in their Fall 2012 issue, and a 156% revenue increase from another advertiser in their Winter 2013 issue.

17 Overlay a digital footprint on printed piece Recipient needs app to scan it (free) Some common apps: Aurasma, Onvert and Layar Matt Mills: Image recognition that triggers augmented reality Why do it? Provide added content Drive to a video experience/buy it now Highlight your message with interactive graphics Include coupons/mapping along with experience Make the mail moment more memorable

18 Place IKEA furniture in your home with augmented reality

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21 USPS Promotions Mail That Works For You Embrace technology, encourage mail integration. USPS Promotes mail innovations Enhanced mailpiece Increased ROI Greater response rate

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26 Emerging Technology Promotion. Potential existing or new technologies to highlight are: Near Field Communication (NFC) Augmented Reality New paper/printing technologies Reply Mail Promotion Registration: June 15-September 30, 2014 Promotion Period: August 1- September 30, 2014

27 Color Print in First-Class Mail Transactions Promotion Encourage FCM mailers to utilize color ink on onserts with bills and statements, which can produce greater connection and response from consumers Proposed Promotions Registration: June 15-December 31 Promotion Period :August 1-December 31 Eligible Mail: First-Class Mail presort and automation letters sent in IMb fullservice mailing Upfront 2% postage discount to mailer who use variable color print on transactional mail (required to be mailed as First-Class Mail) Eligible pieces must have dynamic color printing on the bill or statement Color messaging must be for marketing or consumer information purposes Use of color inserts and pre-printed paper stock, do not qualify for the promotion Color in transactional fields alone of the mailpiece will not qualify

28 2014 Proposed Promotions Registration: September 15-December 31 Promotion Period: November 1-December 31 Encourage holiday shopping by encouraging marketers and retailers to utilize state of the art mobile purchasing technology with direct mail and catalogs to facilitate purchases. Eligible Mail Standard Mail letters and flats Nonprofit Standard Mail letters and flats Promotion Period Discount: 2% per eligible mailpiece (Mailers who fulfill packages via Priority Mail may qualify for and additional 1% discount) Priority Mail Fulfillment Rebate Additional 1% Standard Mail postage rebate Eligible mailpieces must include a mobile barcode or print/mobile technology that can be read or scanned by a mobile device and leads the recipient to a mobile-optimized shopping website.

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