Blu-ray Disc Format Status

Transcription

1 Blu-ray Disc Format Status Victor Matsuda Chair, BDA Global Promotions Committee Blu-ray Disc Association

2 Blu-ray: How is it Doing in the U.S.? Blu-ray is thriving despite a very difficult economic environment

3 Blu-ray Adoption vs. DVD During first five years, BD adoption curve consistent with that of DVD in US TV households Millions Households Years

4 Blu-ray Penetration vs. DVD: HDTV vs. SDTV Households in Years 1-5

5 Blu-ray Content Sales: Significant Growth Continues

6 EMEA BD-Equipped Households Europe: Growing; approximately one year behind the U.S.

7 Blu-ray vs. DVD Hardware: Format Share in Japan

8 Blu-ray in China Products: BD players available in the China market: Sony, Philips, Panasonic, Pioneer, SHARP, Samsung, LG, Hualu, Desay, Contel, GIEC, Seastar, OPPO, TCL BD drives available in the China market: Pioneer, Sony, Lenovo PCs with BD-ROM: HP, Dell, Lenovo, Acer, Sony, Asus, Toshiba, Samsung, etc. Content: Disney, Sony Pictures, Fox, Warner, BBC, Hualu Extensive sales channel: Dealers, CE & home appliance retailers (Suning, Gome, Da Zhong, Best Buy), online stores (360buy.com, newegg.com.cn), etc. Disc stores (FAB), Supermarkets (WALMART, Carrefour), CE & home appliance retailers (Best Buy), Bookstores (Xinhua bookstore), online stores (dangdang.com, joyo.com, taobao.com, goudou.com)

9 Blu-ray: Consumers Get It

10 Consumers Get It In terms of video content distribution, packaged media accounted for 88% of consumer content consumption in 2010 BD Disc sales were up 66.8% in 2010 (versus 2009) BD rentals were up 105.5% in 2010 (versus 2009) BD was the fastest growing segment of all distribution.* *Screen Digest

11 Blu-ray Continues to Innovate 19 BD 3D players available New models continue to be introduced May be difficult to find a player without 3D before long

12 Blu-ray 3D: We re Just Getting Started Strong need for consumer and retailer education Simplify the story: help consumers understand benefits of Home 3D Consumer feedback echoes what we heard when Blu-ray disc was first launched When properly demonstrated, consumers love 3D!

13 Blu-ray 3D: Theatrical Trends & Content In 2010, 3D theatrical releases accounted for 21% of the total box office revenue, doubling the 2009 total.* In 2008, revenue from 3D release made up just 2% of box office revenues.* One in three people in the U.S. and Canada saw a 3D movie in 2010.* Younger moviegoers are avid consumers of the 3D experience; 64% of moviegoers ages 2-17 viewed at least one 3D movie in 2010.* 3DatHome.com indicates 50+ new theatrical 3D releases in 2011 *MPAA

14 Recordable Blu-ray Disc BDA specs cover more than just movies Two types of recordable media are on the market Write-once BD-R and rewritable BD-RE Newest addition: BDXL Multi-layer recordable discs with up to 100GB (RE) or 128GB (R); compatible with new BDXL drives

15 Capturing & transferring data is a breeze

16 But the path from here to watching your memories on HDTV isn t that easy

17 Plus, viruses can hit, computers can crash, (permanently), laptops get lost or stolen, and Your data and precious memories could be irretrievably lost.

18 Protect your memories: burning a Blu-ray disc is easy...

19 Simple + seamless: Drop disc in tray, hit PLAY. Enjoy your memories in HDTV...

20 Store it, share it, send it, or watch it on recordable Blu-ray Disc

21 Closing Points Blu-ray Disc is the ultimate film format Highest quality HD video and sound available period Film transfers to Blu-ray are done with the utmost care, sometimes with frame-by-frame restorations

22 Closing Points Blu-ray provides a lavish maximum data rate for the best quality HD picture and multi-channel sound More than ten times the bit rate of an average U.S. broadband connection* Blu-ray Disc coexists very well with online streaming and download services Blu-ray for the complete, immersive home theater experience Streaming for immediate, casual use *U.S. average as of 2010 Q4 =5.0 Mbps (source: Akamai)

23 Closing Points Blu-ray Disc continues to add value by embracing the latest Full HD 3D the best possible 3D today At more than 20% penetration in less than five years, analysts agree that Blu-ray will continue its dramatic growth for the foreseeable future More than 160 companies in the BDA continuously work to ensure that the Blu-ray Disc experience will consistently entertain and amaze for many years to come

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