Delivering in Consumer. Leon Husson Executive Vice President Consumer Businesses Semiconductor Division

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1 Delivering in Consumer Leon Husson Executive Vice President Consumer Businesses Semiconductor Division

2 Delivering in consumer The last 12 months Philips Semiconductors consumer businesses Recent developments in Nexperia Home Audio Summary Semiconductors 2

3 September 12, 2002 what we said Our strategy for consumer business growth will be driven by a focus on: Digital TV LCD TV DVD recorder Many emerging Connected Consumer applications will be underpinned by Nexperia Home Semiconductors 3

Where are we today We have delivered Nexperia Home solutions for DTV, LCD TV and DVD recorders to leading customers We have strengthened our presence in China Our focus market areas are growing even

4 Where are we today We have delivered Nexperia Home solutions for DTV, LCD TV and DVD recorders to leading customers We have strengthened our presence in China Our focus market areas are growing even faster DTV is growing as expected LCD TV is taking off fast: 130% increase in units shipped in the last 12 months (source: isuppli) DVD recorders are the fastest developing consumer product ever: 1.3 Million units shipped in 2002, 4.6 Million in 2003 DVD+RW is the leading standard in Audio/Video in Europe DVD+RW is the de-facto standard in the PC industry Semiconductors 4

5 Delivering in consumer The last 12 months Philips Semiconductors consumer businesses Recent developments in Nexperia Home Audio Summary Semiconductors 5

6 Consumer Business top positions TV DVD Recorder Media access (tuners/decoders) #1 #1 #1 Digital audio Car access #2 #2 Car infotainment #3 Semiconductors Source: Philips,

7 Consumer Business by application Audio 10% Analog CTV 38% Remaining 11% Automotive 21% Digital CTV 4% New display technology DVD Recorder 7% Semiconductors Source: Philips,

8 Consumer Business by region Greater China 28% America 10% Europe 33% Asia (excl. China) 29% Semiconductors Source: Philips,

9 Delivering in consumer The last 12 months Philips Semiconductors consumer businesses Recent developments in Nexperia Home Audio Summary Semiconductors 9

10 DTV market growing continuously Total TV set market - volumes Total semiconductor value Million units $ Million 4,000 3,500 3, , , ,500 1, Analog 0 Digital Semiconductors Source: I-Suppli / SRI / Philips, June

11 What is new in DTV Strong market drivers in DTV: Features: Connectivity & Multimedia Display Performance Digital transmission: DVB-T, ATSC, ISDB Semiconductors 11

12 Governmental push for DTV Governmental support for digital transmission US: FCC mandate applicable from mid 2004 / ATSC Europe/UK: DTV through MHP/MHEG Japan: launch of ISDB terrestrial by end 2003 Semiconductors 12

Successes with Nexperia Home in DTV Philips, Sony and Sharp have recently launched new TVs based on Nexperia Home Realizing major benefits Nexperia Home enables digital receivers at the same consumer

13 Successes with Nexperia Home in DTV Philips, Sony and Sharp have recently launched new TVs based on Nexperia Home Realizing major benefits Nexperia Home enables digital receivers at the same consumer price point as the analog equivalent Flexible transition from analog to digital TV Low-cost converter boxes IBO (Intelligent-Bolt-On) solutions for Analog TV Fully Integrated digital TV Semiconductors 13

14 LCD TV market growing rapidly Total TV set market - volume Total semiconductor value Million units $ Million 4,000 3, , , CRT tubes LCD panels Semiconductors Source: I-Suppli / SRI / Philips, 3Q

What is new in LCD TV Consumers have recognized LCD TV as a must have The LCD TV market is growing faster than expected: Average selling price will

15 What is new in LCD TV Consumers have recognized LCD TV as a must have The LCD TV market is growing faster than expected: Average selling price will fall from $ 1,750 in 2002 to $ 950 in 2004 Sweet spot moves from 15 to 20 with clear trend towards 30 Semiconductors Source: I-Suppli / SRI, 3Q

Successes with Nexperia Home in LCD TV LCD TV makers like Philips and Sharp have selected Nexperia Home We are building on our global #1 position in One-Chip TV We offer full LCD TV system

16 Successes with Nexperia Home in LCD TV LCD TV makers like Philips and Sharp have selected Nexperia Home We are building on our global #1 position in One-Chip TV We offer full LCD TV system functionality Tuner to display drivers Analog and digital Best in class picture improvement Connectivity We offer complete reference designs from low-end to high-end LCD TV Semiconductors 16

17 The DVD recorder domain We offer Nexperia Home solutions for DVD video recorder DVD data recorder Market is driven by costs Market is driven by speed Semiconductors 17

18 DVD video recorder market growing rapidly The sharp increase in worldwide DVD video player and recorder shipments by segment and product, Total DVD video market - volume Total semiconductor value Million units $ Million 2,500 2,000 1,500 CAGR = 128% 40 1, DVD video players DVD video recorders Semiconductors Source: IDC,

19 What is new in DVD video recorders Low cost, basic features DVD video recorders are starting to replace the VCR Total semiconductor value DVD video recorders Feature rich DVD video recorders are evolving into home entertainment centers through: Connectivity and hard disc Home theater in a box functionality $ Million VCR Semiconductors Source: I-Suppli / IDC,

20 DVD data recorder market grows rapidly Total DVD data market - volume Total semiconductor value Million units $ Million 3,000 2,500 2,000 1,500 CAGR = 58% 20 1, DVD data players DVD data recorders Semiconductors Source: IDC,

21 What is new in DVD data recorders DVD+RW has become the de-facto standard Endorsed by HP, Dell and Microsoft DVD+RW data market is moving fast into mainstream PC Global market will double from 2003 to 2004 Semiconductors 21

Successes with Nexperia Home in DVD recorders 28% of all DVD

out of 10 DVD+RW video recorders based on Nexperia Home We will

leaders like HP acquire drives from our customers We are leading

22 Successes with Nexperia Home in DVD recorders 28% of all DVD video recorders sold in 2003 will be based on Nexperia Home 7 out of 10 DVD+RW video recorders based on Nexperia Home We will have 30% share of the DVD data recorder market by Q PC leaders like HP acquire drives from our customers We are leading the speed race: 4X 2003Q2 8X 2003Q3 12X 2004Q1 16X 2004Q2 Semiconductors 22

Nexperia Home and Connectivity We offer flash memory connectivity like Memory Stick on Nexperia Home Nexperia Home enables flexible feature integration:

23 Nexperia Home and Connectivity We offer flash memory connectivity like Memory Stick on Nexperia Home Nexperia Home enables flexible feature integration: Access to broadband content Content editing Nexperia Home can bridge the PC-CE gap Software media processing addresses all evolving standards Semiconductors 23

24 Delivering in consumer The last 12 months Philips Semiconductors consumer businesses Recent developments in Nexperia Home Audio Summary Semiconductors 24

Audio Enhancing the consumer experience 1 out of 3 cars worldwide includes Philips car radio chipsets 1 out of 4 MP3 players has a Nexperia solution that entertains

25 Audio Enhancing the consumer experience 1 out of 3 cars worldwide includes Philips car radio chipsets 1 out of 4 MP3 players has a Nexperia solution that entertains you on the go 1 out of 4 Home Theater in a Box uses our Class-D amplifiers to rock you at home 1 out of 3 TV s in the world uses our audio amplifiers Semiconductors 25

26 Delivering in consumer The last 12 months Philips Semiconductors consumer businesses Recent developments in Nexperia Home Audio Summary Semiconductors 26

27 Summary Nexperia Home: Delivers Connected Consumer applications at the right consumer price point Enables flexible and cost effective solutions for The transition from analog to digital TV for all display formats DVD recorders from low-cost VCR replacement to home entertainment hubs Integration of a broad range of features from picture processing, connectivity, content editing to browsing Is selected by leading customers Semiconductors 27

Business update: Automotive

Business update: Automotive Indro Mukerjee General Manager BU Automotive & Identification September 15, 2005 Agenda Business scope and portfolio Market development and market shares Three key thrusts for