Spring 10: Platform Release Preview Webinar

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1 Spring 10: Platform Release Preview Webinar Sarah Franklin Sr. Product Marketing Manager Dave Carroll Director of Developer Evangelism

2 Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the fiscal year ended January 31, 2009 and our other filings. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3 Your One-Stop Shop for Spring 10! Demos Webinar Release Notes Documentation Training Highlights Discussion

4 Agenda Release Preview Features (Platform) & Security Enhancements Database Code & API Enhancements User Interface Sites Question & Answers Stay online for the Apps Release Preview

5 How do we balance input with execution? Encourage the community to innovate Implement popular Ideas that promote: Ease of Use Customer Adoption Time to Value

6 & Security Enhancements

7 Personalized Alerts Send your workflow alerts from who you want

8 Global Templates Preview s Before Sending One Template to Send s in Any Language

9 Custom Permissions Default Off

10 Database

11 Sophisticated Data Modeling Easily Create Multilevel Master-Detail Relationships

12 Multi-Level Master-Detail Relationship Charity Name Total Money Raised The Foundation $210 Giving Tree $250 Events Name Charity Total Donations 5K Walk The Foundation $110 Education Drive The Foundation $100 Annual Fundraiser Giving Tree $250 Donations Event Charity Name Amount 5K Walk The Foundation Eric Stahl $50 5K Walk The Foundation Ariel Kelman $60 Education Drive The Foundation Andrew Leigh $100 Annual Fundraiser Giving Tree Rob Cheng $250

13 Multi-Level Master-Detail Relationship Charity Name Total Money Raised The Foundation $210 Giving Tree $250 Events Name Charity Total Donations 5K Walk The Foundation $110 Education Drive The Foundation $100 Annual Fundraiser Giving Tree $250 Donations Event Charity Name Amount 5K Walk The Foundation Eric Stahl $50 5K Walk The Foundation Ariel Kelman $60 Education Drive The Foundation Andrew Leigh $100 Annual Fundraiser Giving Tree Rob Cheng $250

14 Multi-Level Master-Detail Relationship Charity Name Total Money Raised The Foundation $210 Giving Tree $250 Events Name Charity Total Donations 5K Walk The Foundation $110 Education Drive The Foundation $100 Annual Fundraiser Giving Tree 1$250 Donations Event Charity Name Amount 5K Walk The Foundation Eric Stahl $50 5K Walk The Foundation Ariel Kelman $60 Education Drive The Foundation Andrew Leigh $100 Annual Fundraiser Giving Tree Rob Cheng $250

15 Code & API Enhancements

16 API Enhancements SOQL Date Functions CALENDAR_MONTH FISCAL_MONTH CALENDAR_QUARTER FISCAL_QUARTER CALENDAR_YEAR FISCAL_YEAR DAY_IN_MONTH HOUR_IN_DAY DAY_IN_WEEK WEEK_IN_MONTH DAY_IN_YEAR WEEK_IN_YEAR DAY_ONLY SELECT Name FROM Opportunity WHERE CALENDAR_MONTH(CloseDate) = 2

17 API Enhancements SOQL Group By Clause SELECT COUNT(Id) c, CALENDAR_MONTH(CloseDate) FROM Opportunity GROUP BY CALENDAR_MONTH(CloseDate) Having Clause SELECT COUNT(Id) c, CALENDAR_MONTH(CloseDate) FROM Opportunity GROUP BY CALENDAR_MONTH(CloseDate) HAVING CALENDAR_MONTH(CloseDate) < 8

18 API Enhancements SOQL New Aggregate Functions AVG(fieldname) COUNT_DISTINCT(fieldname) MIN(fieldname) MAX(fieldname) SUM(fieldname) SELECT COUNT(Id) c, AVG(Amount) aamt, SUM(Amount) samt, CALENDAR_MONTH(CloseDate) closedate FROM Opportunity GROUP BY CALENDAR_MONTH(CloseDate)

19 Processing Aggregate Results AggregateResult new type Apex Code: List<AggregateResult> leads = [SELECT Status, Count(id) total FROM Lead GROUP BY Status]; for (AggregateResult lead : leads) { System.debug( Lead Status: ' + lead.get('status') + ' ' + lead.get('total') + ' occurances'); } WS API (Java): QueryResult qr = stub.query( SELECT Status, Count(id) total FROM Lead GROUP BY Status ); for (SObject lead : qr.getrecords()) { AggregateResult ar = (AggregateResult)lead; System.out.println( Status: + ar.get_any[0].getvalue()); System.out.println( Count: + ar.get_any[1].getvalue()) }

20 Semi-Joins and Anti-Joins Select all opportunities for any contacts that were last modified by Jim. This is a semi-join. SELECT Name FROM opportunity WHERE accountid IN ( SELECT accountid FROM contact WHERE LastModifiedId = 005t usJO ) Select all opportunities for any contacts that were NOT last modified by Jim. This is a anti-join. SELECT Name FROM opportunity WHERE accountid NOT IN ( SELECT accountid FROM contact WHERE LastModifiedId = 005t usJO )

21 New XML Classes For Apex Code Document XML Document class Process XML received from a web service callout Replaces XMLDom Apex class Easily create new XML Documents XmlNode individual XML Element Child and parent element access Full namespace support Robust attribute support <wall_count>41</wall_count> <affiliations list="true > <affiliation> <nid> </nid> <name>silicon Valley, CA</name> <type>region</type> <status/> <year>0</year> </affiliation> </affiliations>

22 Performance Comparison Apex Code XLMDom Old Way XMLDom dom = new XMLDom(); dom.parsefromstring(testxml); DOM.Document New Way DOM.Document d = new DOM.Document(); d.load(testxml); Method Execution Time (ms) Script Statements Heap Size (memory) Old 385 3,874 31,056 New

23 Code Scheduler Generally Available in Spring 10!

24 Apex Code Execution and Debugging Line numbers now available in web editor Generic Collections sobjects derive from Objects IDE Upgrades Works in Eclipse 3.5 (Galileo) Additional metadata support NO LIMIT ON COLLECTION SIZE!!!!

25 Logging and Debugging Enhancement

26 User Interface

27 New User Interface Fully CSS Driven Opt in or Opt Out Applies to Visualforce Comp Org Level Not Customizable Does not affect page behavior

28 S-Control Deprecation Cannot create new S-Controls Existing S-Controls can still run and still be edited. S-Controls in un-managed packages created before 2010 can still be installed Visualforce replaces S-Controls Search S-Control deprecation at developerforce.com for additional details.

29 Packaged Custom UI (Pilot) You can now package Action Overrides!

30 New Translation Workbench Translate with Speed and Ease

31 Rich Text Support Make Your Data Look Good

32 My Domain (Pilot) Personalize Your Salesforce URL

33 Sites

34 Authenticated Sites New license type to support large volumes of users

35 Feature Enablement Adobe Flash Builder for Force.com Aggregate Functions Code Scheduler (GA) Complex Data Modeling Force.com IDE for Spring 10 Force.com Sites: Authenticated Sites Global Templates My Domain (Pilot) Packaged Custom UI Personalized Alerts Rich Text Support (Beta) Scontrol Desupport (New Orgs Translation Workbench (New) Automatically Enabled X X X X X X X X X Configuration Required X X X Contact Salesforce X

36 Your One-Stop Shop for Spring 10! Demos Webinar Release Notes Documentation Training Highlights Discussion

37 Stay for the Spring 10 Apps Release Preview Immediately following this webinar Topics Sales Cloud Mobile Enhancements Service Cloud 2 Instructions Stay on this phone line Stay in this webinar

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