Creative Guide. Q AMD Radeon Co-Marketing Bundle featuring Crysis 3 PID# 52972A. Date of Deployment: January 2013

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1 Creative Guide Q AMD Radeon Co-Marketing Bundle featuring Crysis 3 PID# 52972A Date of Deployment: January 2013

2 Table of Contents Overview Objectives of the creative and offer details How to Create an Ad Visual of ad parts and how to customize Correct Usage Game Bundle Details Messaging Access to Material

3 Overview Communication and Business Objective Generate demand for AMD Radeon graphics cards. The creative execution leverages various action scenes from the Crysis 3 game to attract gaming enthusiast audiences and to show them. the benefit of enhancing their gaming experience by investing in. AMD Radeon graphics cards. Specific call-to-action options have been provided for more targeted messaging dependent upon specific promotional opportunities in regions. The calls-to-action reflect bundles pertaining to AMD Radeon HD 7900 Series graphics cards. Creative Objective Visuals leverage an action scene from the Crysis 3 game to tie in closely with optimization and AMD Eyefinity technology messages, as well as the free game offer promotion. Reference Material > AMD Brand Guidelines 2011 (PID# 49333A) > AMD Radeon Logo Guidelines (PID# 48868D) 3

NEVER SETTLE RELOADED Visual Copy Headline Call-to-Action Subhead Product Copy Get Crysis 3 and BioShock Infinite FREE * with the purchase of any AMD Radeon HD 7900 Series graphics card.

4 How to Create an Ad Each ad consists of a visual and copy (headline, subhead, body copy, call-to-action and tagline), depending on the size of the ad. See pages 6-7 for full details of products, game bundles. and messaging aligning to each promotion. NEVER SETTLE RELOADED Visual Copy Headline Call-to-Action Subhead Product Copy Get Crysis 3 and BioShock Infinite FREE * with the purchase of any AMD Radeon HD 7900 Series graphics card. Logos Tagline Logos Partner Logo ESRB Beat the winter blues with the best games, on the best graphics. Become the deadliest predator on the planet. Subdue your prey as a Nanosuit soldier armed with a state-of-the-art arsenal, like AMD Radeon graphics. Assess. Adapt. Attack. And never settle for less than the best. Get Radeon in your system. AMD RADEON GRAPHICS DELIVERS: GCN Architecture Get big performance and pristine image quality with GCN, the only architecture for serious gamers. AMD Eyefinity Technology You ll dominate opponents with a 3x1 multi-monitor view that lets you see what they cannot. 2 AMD Gaming Evolved Logo. PID# AMD Radeon TM Graphics Logo. PID# Legal Minimum 6pt 1For more information visit Configurations with up to two active adapters supported. To enable more than two displays, DisplayPort displays are recommended. * Get Key Codes for free downloads of BioShock Infinite (PC Game) and Crysis 3 (PC Game) accessed through the Steam and EA Origin online gaming platforms when you buy an AMD Radeon HD 7970, AMD Radeon HD 7950 or a AMD Radeon HD 7970 GHz Edition Graphics Card from a participating retailer between January 22, 2013 and either December 31, 2013 or when supply of Key Codes is exhausted, whichever occurs first. Key Codes must be used by January 31, 2014, after which the Key Codes are void. LIMIT: One (1) free Key Code per game (2 total Key Codes) per person. Internet connection required. Internet connection fees may apply. You must be 17+ to redeem this offer. Offer is subject to geographical limitations. See HYPERLINK neversettlereloadedoffer for complete details. Anticipated release dates for games are as follows: Crysis 3 February 19, 2013 and BioShock Infinite March 26, Game releases may be delayed for reasons that are out of the control of AMD. Void in any jurisdiction where prohibited Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. All rights reserved. Images for Take-Two Interactive Software, Inc Developed by Irrational Games. BioShock, BioShock Infinite, Irrational Games, 2K Games and their respective logos are trademarks of Take-Two Interactive Software, Inc. Images for Crysis Crytek GmbH. All Rights Reserved. Crysis, Crytek and CryENGINE are trademarks of Crytek GmbH. EA and the EA logo are trademarks of Electronic Arts Inc. All other trademarks are the property of their respective owners. 4

5 Correct Usage Use the Paralucent font family NEVER SETTLE RELOADED Ensure product is clearly visible Use the Paralucent. font family Get Crysis 3 and BioShock Infinite FREE * with the purchase of any AMD Radeon HD 7900 Series graphics card. Use the appropriate ESRB logo for your region Beat the winter blues with the best games, on the best graphics. Become the deadliest predator on the planet. Subdue your prey as a Nanosuit soldier armed with a state-of-the-art arsenal, like AMD Radeon graphics. Assess. Adapt. Attack. And never settle for less than the best. Get Radeon in your system. AMD RADEON GRAPHICS DELIVERS: GCN Architecture AMD Eyefinity Technology Get big performance and pristine You ll dominate opponents with image quality with GCN, the only a 3x1 multi-monitor view that lets architecture for serious gamers. you see what they cannot. 2 1For more information visit Configurations with up to two active adapters supported. To enable more than two displays, DisplayPort displays are recommended. * Get Key Codes for free downloads of BioShock Infinite (PC Game) and Crysis 3 (PC Game) accessed through the Steam and EA Origin online gaming platforms when you buy an AMD Radeon HD 7970, AMD Radeon HD 7950 or a AMD Radeon HD 7970 GHz Edition Graphics Card from a participating retailer between January 22, 2013 and either December 31, 2013 or when supply of Key Codes is exhausted, whichever occurs first. Key Codes must be used by January 31, 2014, after which the Key Codes are void. LIMIT: One (1) free Key Code per game (2 total Key Codes) per person. Internet connection required. Internet connection fees may apply. You must be 17+ to redeem this offer. Offer is subject to geographical limitations. See HYPERLINK neversettlereloadedoffer for complete details. Anticipated release dates for games are as follows: Crysis 3 February 19, 2013 and BioShock Infinite March 26, Game releases may be delayed for reasons that are out of the control of AMD. Void in any jurisdiction where prohibited Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. All rights reserved. Images for Take-Two Interactive Software, Inc Developed by Irrational Games. BioShock, BioShock Infinite, Irrational Games, 2K Games and their respective logos are trademarks of Take-Two Interactive Software, Inc. Images for Crysis Crytek GmbH. All Rights Reserved. Crysis, Crytek and CryENGINE are trademarks of Crytek GmbH. EA and the EA logo are trademarks of Electronic Arts Inc. All other trademarks are the property of their respective owners. Fonts: Paralucent Light Paralucent Medium Paralucent DemiBold Paralucent LightItalic Paralucent MediumItalic Paralucent DemiBoldItalic 5

Game Bundle Details The Q1 2013 AMD Radeon Co-Marketing Bundle featuring Crysis 3 has been created using the copy deck and

To find out if you need to use the ESRB rating system in your country, go to http://www.esrb.org/index.

advertisements that are 8 1/2 by 11 North America Japan Germany North America Size Restrictions Online The rating icon must

6 Game Bundle Details The Q AMD Radeon Co-Marketing Bundle featuring Crysis 3 has been created using the copy deck and promotional game bundle associated with the AMD Radeon HD 7900 Series graphics cards. See below chart for product bundle details. USE THE APPROPRIATE LOGO RATING. FOR YOUR REGION You must use the appropriate ESRB ratings in your materials. To find out if you need to use the ESRB rating system in your country, go to Size Restrictions Print The rating icon must measure no smaller than 11mm wide x 16mm high (7/16 wide x 10/16 high) for advertisements that are 8 1/2 by 11 North America Japan Germany North America Size Restrictions Online The rating icon must measure no smaller than 40 pixels wide by 57 pixels high for ratings that include four content descriptors EMEA/Singapore Australia Japan Singapore Tahiti Bundle HD 7950, 7970, 7970 GHZ Channel reseller bundle End-user receives two codes: Australia Free games: Crysis 3 & Bioshock Infinite Germany 6

7 Messaging: Please refer to Copy Deck, PID#52971A Logo Product Headline Subhead CTA Tagline Product Copy AMD Radeon HD 7900 Series Graphics Cards (Tahiti) NEVER SETTLE: RELOADED [Option 1] Beat the winter blues with the best games, on the best graphics. [Option 2] Beat the heat with the best games, on the best graphics. Get Crysis 3 and BioShock Infinite FREE* with the purchase of any AMD Radeon HD 7900 Series graphics card. Never Settle. Get Radeon in Your System Become the deadliest predator on the planet. Subdue your prey as a Nanosuit soldier armed with a state-of-the-art arsenal, like AMD Radeon graphics. Assess. Adapt. Attack. And never settle for less than the best. GCN Architecture Get big performance and pristine image quality with GCN, the only architecture for serious gamers. AMD Eyefinity Technology You ll dominate opponents with a 3x1 multi-monitor view that lets you see what they cannot. 1 1 For more information visit Configurations with up to two active adapters supported. To enable more than two displays, DisplayPort displays are recommended. *Get Key Codes for free downloads of BioShock Infinite (PC Game) and Crysis 3 (PC Game) accessed through the Steam and EA Origin online gaming platforms when you buy an AMD Radeon HD 7970, AMD Radeon HD 7950 or a AMD Radeon HD 7970 GHz Edition Graphics Card from a participating retailer between January 22, 2013 and either December 31, 2013 or when supply of Key Codes is exhausted, whichever occurs first. Key Codes must be used by January 31, 2014, after which the Key Codes are void. LIMIT: One (1) free Key Code per game (2 total Key Codes) per person. Internet connection required. Internet connection fees may apply. You must be 17+ to redeem this offer. Offer is subject to geographical limitations. See HYPERLINK " for complete details. Anticipated release dates for games are as follows: Crysis 3 February 19, 2013 and BioShock Infinite March 26, Game releases may be delayed for reasons that are out of the control of AMD. Void in any jurisdiction where prohibited Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. All rights reserved. Images for Take-Two Interactive Software, Inc Developed by Irrational Games. BioShock, BioShock Infinite, Irrational Games, 2K Games and their respective logos are trademarks of Take-Two Interactive Software, Inc. Images for Crytek GmbH All Rights Reserved. Crysis, Crytek and CryENGINE are trademarks of Crytek GmbH. EA and the EA logo are trademarks of Electronic Arts Inc. All other trademarks are the property of their respective owners. 7

Access to Materials To Find Assets Using ADAM The following assets have been developed and are available through the AMD Digital Asset Management system (ADAM): > Q1 2013 AMD Radeon Co-Marketing

8 Access to Materials To Find Assets Using ADAM The following assets have been developed and are available through the AMD Digital Asset Management system (ADAM): > Q AMD Radeon Co-Marketing Bundle featuring Crysis 3: Copy Deck. PID# 52971A > Q AMD Radeon Co-Marketing Bundle featuring Crysis 3: Creative Guide. PID# 52972A > Q AMD Radeon Co-Marketing Bundle featuring Crysis 3: Print Ad. PID# 52973A > Q AMD Radeon Co-Marketing Bundle featuring Crysis 3: Static Online Banners. PID# 52974A > Q AMD Radeon Co-Marketing Bundle featuring Crysis 3: Landing Page Template. PID# 52976A > Q AMD Radeon Co-Marketing Bundle featuring Crysis 3: Template. PID# 52977A > Q AMD Radeon Co-Marketing Bundle featuring Crysis 3: Flash Banners. PID# 52975A > Q AMD Radeon Co-Marketing Bundle featuring Crysis 3: AIB Sticker. PID# 52978A > Q AMD Radeon Co-Marketing Bundle featuring Crysis 3: Coupon Insert. PID# 52979A To access ADAM, go to the ADAM home page and click on the Login/Create an Account link. New users will be signing up for an AMD Single Sign-On account and then registering for an ADAM account. For step-by-step instructions on the process, use the Registration Guide. After registration you may not see the assets immediately; please allow time for your account to be added to the toolkit user groups. ADAM Home Page: Registration Guide: When logged in, search for collateral by PID# : 1. Under the Search field, type in the PID number (no symbols) 2. Click on Search 8

AMD AIB Partner Guidelines. Version February, 2015

AMD AIB Partner Guidelines. Version February, 2015 AMD AIB Partner Guidelines Version 1.0 - February, 2015 The Purpose of This Document These guidelines provide direction for our Add-in-Board (AIB) partners and customers to market the benefits of AMD products