NTAG for Electronics. James Zhu Business Development Manager Business Unit Identification

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1 NTAG for Electronics James Zhu Business Development Manager Business Unit Identification

2 Agenda NFC market at a glance NTAG portfolio NTAG 21xF NTAG I²C

3 NFC market at a glance

4 Mobile is the New Computing Platform Source: Morgan Stanley Research

2.2B+ NFC Enabled Devices Shipping 2011-2016 (Shipments) Handsets Consumer

5 2.2B+ NFC Enabled Devices Shipping (Shipments) Handsets Consumer Electronics Tags Bridging Solutions Other Industries Non-mobile Source: ABI Research

6 NXP Powering OVER 250 Smart Devices and Growing

7 Latest Announcements IFA 2013 Sep 6th Motorola Moto X (PN544C3) Samsung Galaxy Note 3 (PN547C1) Nokia Sirus tablet (PN547C2) Moto X HTC ONE Max (PN65O) Sony Xperia M (PN65O) HTC ONE Max Sony Xperia Z ultra (PN544C3) Sony Xperia Z1 (PN544C3) Smartwatch 2 Galaxy Note III Xperia M (Nicky) Nokia Sirus Xperia Z Ultra (Rhine) Xperia Z1(Honami)

8 The NTAG portfolio

9 Game experience Smart merchandise Social media Product authentication Smart advertisement Product information Online shopping Virtual shopping Couponing Loyalty programs Pairing 9 Avatars Personal contacts Zero Power Configuration Asset management

A complete portfolio Memory / Feature(s) NFC To be released Released NTAG F with field

NTAG216F NTAG203 NTAG215 NTAG I²C 2k memory NTAG216 NTAG I²C 1k memory NTAG for inlay NTAG

detection for waking up Electronics devices NTAG I²C Full interaction NFC device/electronics

10 A complete portfolio Memory / Feature(s) NFC To be released Released NTAG F with field detection NTAG213F NTAG203F NTAG212 NTAG210 NTAG213 NTAG I²C for contact and RF interface NTAG216F NTAG203 NTAG215 NTAG I²C 2k memory NTAG216 NTAG I²C 1k memory NTAG for inlay NTAG Smart media (poster, sticker, label ) NTAG F Simple WiFi / Bluetooth pairing with Field detection for waking up Electronics devices NTAG I²C Full interaction NFC device/electronics device for dynamic NDEF message update and direct data transfer Passive Semi-Active 10 COMPANY CONFIDENTIAL COMPLIANT

11 NTAG21xF The innovative solution for any NFC pairing

12 Making Bluetooth pairing really easy 12

13 Memory 144B 144B 888B Input Cap 50pF 50pF Field detection Yes Yes Open Drain (lower BOM) Configurable NEW NEW Sleep mode NEW PACKAGE HXSON4 HXSON4 (same pinning as NTAG203F) UID mirror NEW Originality signature NEW 32 bit Password protection NEW Fast read NEW NFC counter NEW 13 NFC counter mirror COMPANY CONFIDENTIAL NEW

14 NTAG I²C The complete passive solution for NFC interaction

NTAG I²C in short Fully NFC Forum Type 2 Tag compliant Dual interface NFC & I²C interface 50 pf input capacitance Use Case Up to 1,9kByte of Non Volatile User Memory PASS THROUGH mode for fast data

upon the other interface accessing the memory Status flag to check access status Flexible WRITE Access settings Field detection feature Open drain implementation Upon RF field First valid command

15 NTAG I²C in short Fully NFC Forum Type 2 Tag compliant Dual interface NFC & I²C interface 50 pf input capacitance Use Case Up to 1,9kByte of Non Volatile User Memory PASS THROUGH mode for fast data transfer 64 bytes SRAM Buffer for RF I²C and I²C RF data transfer Mapped at the end of the memory sector Clear arbitration / customized access between the 2 interfaces Memory locked to one interface upon the other interface accessing the memory Status flag to check access status Flexible WRITE Access settings Field detection feature Open drain implementation Upon RF field First valid command (State of Frame) Device selection Can be combined with Pass Through mode to signal the Microcontroller New data from RF in the SRAM buffer SRAM buffer data has been read from RF Energy harvesting functionality to power external devices (e.g. µc) XQFN8 package (1,6*1,6*0,5mm) Use Case Details Power and commands Serial number / data Use Case Electronic device I 2 C-bus EEPROM MCU Energy harvesting Field detection

NTAG I²C: Complete passive solution for NFC interfacing

settings or for commissioning Printers Tap your phone

out consumption data Consumer Electronics Tap your

Tap your phone for service diagnostics or settings

16 NTAG I²C: Complete passive solution for NFC interfacing applications Home automation Tap your phone to adjust settings or for commissioning Printers Tap your phone for easy printing Smart Meters Tap your phone to read out consumption data Consumer Electronics Tap your phone to stream media or set the programming Appliances Tap your phone for service diagnostics or settings Healthcare Tap your phone to read and upload vital measurements 16

17 NTAG I²C: NFC & Contact interface Smart Meters Tap your phone to read out consumption data No need for display or battery Any consumer can trigger it - no need for technicians visit Can be coupled to e.g. sending SMS to house owner/company 17

18 NTAG I²C: NFC & Contact interface Consumer Electronics Tap your phone to stream media or set the programming Smooth & secure dynamic pairing (Bluetooth, WiFi ) in one tap Port pairing data to all devices in one tap Smart remote control (no display needed) Direct download of User manual Troubleshooting diagnosis 18

glucose) and online diagnosis Personalized care service at home or away Calibration

19 NTAG I²C: NFC & Contact interface Smart metering of vital data (e.g. glucose) and online diagnosis Personalized care service at home or away Calibration in one tap Smooth exchange of data with healthcare structure (hospitals, physicians ) Automatic ordering of consumables Healthcare Tap your phone to read and upload vital measurements 19

20 NTAG I²C: NFC & Contact interface No need for costly display Retrieve troubleshooting data even with no power supply Direct online support & service diagnosis Enjoy smart App to tune settings for e.g. best cooking experience Direct ordering of consumable Increase brand experience Appliances Tap your phone for service diagnostics or settings 20

21 NTAG I²C: NFC & Contact interface Printers Tap your phone for easy printing Secure printing on open access Printer Intuitive interaction Direct online support & service diagnosis Direct ordering of consumable 21

22 NTAG I²C: NFC & Contact interface Home automation Tap your phone to adjust settings or for commissioning Commission anything by one tap no manual entry Configuration in one tap 22

23 Product Support Package

24 NTAG 21xF Open for orders! Sample desk open for request Support material Application on field detection & sleep mode feature Application note on Originality signature Application note for antenna design Reference antenna design o ISO Class 4, Class 5 and Class 6, for both 17pF and 50pF o ISO Class 6 PCB design with ferrite, for 50pF Evaluation board (Class 5 Class 6 antenna) (NTAG 21xF) o Also design can be shared with customer NFC discover tool Tag Info/Tag Writer Free App for easy configuration Full Android Library for App developer on PlayStore Q COMPANY CONFIDENTIAL

25 NTAG I²C Engineering samples Now Evaluation boards (eng. Samples) Now Free app for easy configuration of NTAG I²C via NFC device November Code package for MicroController and NFC interface November Qualified material December Mass Production January Full Android Library for App developer on PlayStore Q Pierre Goarin - November 7,

26 THANK YOU

27 NTAG21x for Smart media applications

28 What is a NFC tag? A NFC tag is a contactless tag capable of storing NDEF formatted data, which interoperates with ISO14443 infrastructure and NFC devices as defined by the NFC Forum (e.g. NFC enabled mobile phone) A NFC Forum tag is compatible to one of four NFC Forum Tag platforms capable of storing NDEF formatted data ICODE, MIFARE Classic can be NFC tags, but NOT NFC Forum tags NTAG, Mifare UL, ULC, DESFire and SmartMX can be NFC Forum tags 28

29 How does a NFC tag work? Same fundamental principle as RFID, contactless smart cards or access control badges Reader (e.g. mobile device) provides power, initiates RF communications & captures data from the tag (or programs data into the tag) 13.56MHz 29

30 How does a NFC tag look like? Chip holds information about the physical object to which the tag is attached Antenna receiving energy (radio waves) and data from the reader (eg. handheld, warehouse portal, store shelf) and transmits information back Packaging encases the chip and antenna so that tag can be attached to physical object 30

31 NFC tags Tap and Go 31 COMPANY CONFIDENTIAL

32 memory 48B 128B 144B 504B 888B input cap 17pF 17pF 50pF 50pF 50pF UID mirror Originality signature Password protection Fast read NFC counter NFC counter mirror COMPANY CONFIDENTIAL

33 How much memory do I need? 48 bytes: simple URLs friends/browser/ or 128/144 bytes: complex, long URLs; basic connection handover; SMS Logo Gear/apparel,default,sc.html?cm_mmc=Sbuxcom _ ShopMega _ apparel _ Evergreen 504 bytes: simple business card; multiple applications 888 bytes: all purpose tags; vcard; complex WiFi handover; multiple applications 33 COMPANY CONFIDENTIAL

NFC tag deployment not cost effective for some applications, like print media NTAG21x solution: UID mirror The NTAG UID

34 Requirement: Unique identification of NFC tags in the cloud Typical application: smart advertisement Current situation: Converter offers serialization services (each tag encoded with URL+serial number) This service is charged extra, making NFC tag deployment not cost effective for some applications, like print media NTAG21x solution: UID mirror The NTAG UID (Unique Identification number) can be mirrored into the NDEF message in the user memory in ASCII code 34 COMPANY CONFIDENTIAL

Requirement: Fast NFC tag memory dump Typical application: fast tag registration during production tag bulk reading Current situation: Standard READ command can retrieve 16 bytes, requiring several

35 Requirement: Fast NFC tag memory dump Typical application: fast tag registration during production tag bulk reading Current situation: Standard READ command can retrieve 16 bytes, requiring several loops for a complete memory dump Reader latency is often the problem NTAG21x solution: FAST READ Additional command to retrieve multiple memory pages at once to enable faster transaction times (30 60%) 35 COMPANY CONFIDENTIAL

36 Requirement: Easy recognition of tag capabilities v2.0 Typical application: TagInfo (App from NXP) Any app using special features when available Current situation: Special features (like authentication) are detected by trialand error NTAG21x solution: GET_VERSION With GET_VERSION, any mobile phone app will be able to quickly identify the IC capabilities, and utilize new features (UID mirror, NFC counter, originality signature, ) 36 COMPANY CONFIDENTIAL

37 Requirement: Universal tag authentication solution Typical application: TagInfo Product authentication, brand protection Current situation: Proprietary solutions subject to license fees or requiring specific hardware NTAG21x solution: Originality signature# The NTAG Originality signature allows to verify the UID with the use of a public key NTAG originality signature is die individual No specific hardware is required on reader/phone 37 COMPANY CONFIDENTIAL

Requirement: Control access to tag content Typical application: Proprietary NFC application Multi applications (mix of open and closed loop) Repurposing tags in the field Current situation: In this

38 Requirement: Control access to tag content Typical application: Proprietary NFC application Multi applications (mix of open and closed loop) Repurposing tags in the field Current situation: In this class of products, only write lock possible Access rights management offered in higher products NTAG21x solution: Password protection Optionally limited number of unsuccessful authentications Memory can be split in open and write or read/write protected segment which needs a password authentication 38 COMPANY CONFIDENTIAL

Requirement: Offline recording of tag activity Typical application: smart advertisement simple couponing gaming Current situation: NFC tags are used in conjunction with online connections In some

39 Requirement: Offline recording of tag activity Typical application: smart advertisement simple couponing gaming Current situation: NFC tags are used in conjunction with online connections In some cases, WiFi/3G connections are not available, or customer refuses to go online NTAG21x solution: NFC counter / NFC counter mirror NFC counter offers an offline mean of tracking the number of taps which can be mirrored into the user memory 39 COMPANY CONFIDENTIAL

40 Large Memory for passive (zero power) read/write Zero-power write Zero-power read Data MCU Data MCU Step 1 Device is unpowered Write data from phone into NTAG I²C user memory Step 1 MCU writes data into NTAG I²C user memory Data MCU Data MCU Step 2 Power-up device MCU reads the data from the NTAG I²C user memory Step 2 Data can be read anytime by an NFC phone even when the device is unpowered

41 Dual interface for timely and dynamic NDEF message update Paired! FD signal Tap#2 Tap#1 MCU Pairing data#1 Pairing data#2 WiFi pairing data generation Every pairing connection ( tap ) has ist own session key Secure & still intuitive

pairing data Separate NFC tag (inlay or on PCB) NFC reader BT module and NFC tag are 2 different

42 Bluetooth pairing with stand alone NFC tag BT module Manufacturing Both NFC tag and BT module should match for pairing 1 Initialization of the pairing data BT device Back end 2 Get pairing data 3 Encode pairing data Separate NFC tag (inlay or on PCB) NFC reader BT module and NFC tag are 2 different device with no connection Requires to initialize the NFC tag with a NFC reader Both pairing data must match

43 Bluetooth pairing with NTAG I²C 1 Back end BT module Initialization of the BT module Manufacturing BT module MCU I²C 2 Both NFC tag and BT module have always matching BT data Direct configuration of the NTAG I²C pairing data BT device Easy BT data initialization between NFC interface and the BT module Upon e.g. boot up, the BT Module configures directly the NTAG I²C No NFC reader initialization needed No risk of mismatch in pairing data

44 Field detection with lower Bill Of Material Antenna NTAG203F µc Less external component = Lower BOM Field detect pin NTAG21xF Antenna µc Ground connection 44 COMPANY CONFIDENTIAL November 7,

Field detection for automatic power up Appliance / Bluetooth accessory LA

taps accessory with his NFC phone Field detect (FD) becomes active The

trigger events to avoid false starts (e.g. contactless infrastructure) RF

45 Field detection for automatic power up Appliance / Bluetooth accessory LA LB NTAG21xF User memory FD GND PMU / µcontroller / Bluetooth chip User taps accessory with his NFC phone Field detect (FD) becomes active The main controller switches the accessory on and starts pairing Configurable trigger events to avoid false starts (e.g. contactless infrastructure) RF field available First SOF (start of frame) Tag selected COMPANY CONFIDENTIAL

NTAG21xF Sleep Mode NTAG21xF can be set into a non responding mode by pulling down the FD pin to Ground In this case, the NFC phone does not even notice that

46 NTAG21xF Sleep Mode NTAG21xF can be set into a non responding mode by pulling down the FD pin to Ground In this case, the NFC phone does not even notice that there is an NFC tag Usage: hide tag presence if the accessory is not able to be powered (battery empty), to avoid confusion of the user 46 COMPANY CONFIDENTIAL

47 Package SOT902 3 (XQFN8) Pin Symbol Description 1 LA Antenna coil connection LA 2 VSS GND connection 3 SCL Serial Clock I 2 C connection 4 FD RF field detection connection 5 SDA Serial Data I 2 C connection 6 VCC VDD in connection 7 LB Antenna coil connection LB 8 Vout VDD out (energy harvesting) 47

48 Additional resources

49 Protect your product TAGTUM anti-counterfeit system ensures product authenticity. Inserting a NFC tag on the product. Web platform. The customer can use his NFC mobile phone to: Verify the authenticity of a product. Obtain additional product information. Register product ownership (to help user with recovery in case of loss. Social network interaction.

in the database Backend infrastructure for the app management Insert new valid UIDs

50 Originality authentication app Product authenticity checking mechanism Offline checking: NXP NTAG21x product originality Online checking: Presence of the product UID in the database Backend infrastructure for the app management Insert new valid UIDs Consult and manage the list of valid UIDs Get consultation analytics: user, location, date, result,

51 Engage with your customers McDonald s NFC Happy Table

52 Retail NFC Shopping

NTAG I 2 C plus your entryway to NFC

NTAG I 2 C plus your entryway to NFC Public MobileKnowledge March 2016 Agenda Session 9 th March: NTAG I 2 C plus introduction Introduction, use cases, target markets and benefits Positioning and NTAG