Mobile NFC Services Opportunities & Challenges. NGUYEN Anh Ton VNTelecom Conference 31/10/2010

Transcription

1 Mobile NFC Services Opportunities & Challenges NGUYEN Anh Ton VNTelecom Conference 31/10/2010

2 Agenda 1. Introduction 2. Mobile NFC Overview 3. NFC Ecosystem Key Findings 4. Main NFC challenges 5. What s next? Mobile NFC Services 2

3 Mobile subscribers overview Mobile phones is an increasingly useful and necessary tool in our daily lives Mobile NFC Services 3

4 Contactless mobile ideas Identification Cashless payment Ticketing Smart poster P2P Loyalty & memberships Physical access Welcome to contactless world! Mobile NFC Services 4

5 NFC (Near Field Communications) Two-way communication based on RFID technology Short range communication within a proximity of up to 10cm Operating in active or passive mode SWP SIM NFC Other SE NFC mode Secure Element Antenna 3 ways for integration of NFC technology in mobile phones: o SIM card/uicc Card Emulation mode Type A (ISO 14443) Type B FeliCa Tags (reader) P2P o Memory card o Embedded chip Type A (Mifare) Type B Innovation Mobile NFC Services 5

6 Mobile NFC Use Cases «Touch and Go» with my mobile Public transport Crossing gates Ticketing payment Real-Time Informations Access Paying with my mobile Cumulating the loyalty points stored on my mobile Distribution Proximity payment Loyalty cards Membership cards Discount tickets Validating access with my mobile Public places M-ticketing : cinema, attraction parks, stadiums Local access : swimming pool Getting informations with my mobile Advertising Smart Posters Flashing tags (game, clip, sonnerie, info, localisation ) Mobile NFC services constitute a major revolution in terms of usage and business model Mobile NFC Services 6

7 Mobile NFC market trends Mobile usages Transport Payment Loyalty Other exciting services Transport Payment Loyalty NFC Technology Telephony Multimedia Internet Multimedia Internet Multimedia Internet Multimedia Telephony Telephony Telephony Telephony GSM/UMTS Technologies End of 90 s Early ? NFC is not a business model but an open system to integrate new business models like the Internet Transport Payment Loyalty «Coopetition» between operators, distributors and banks Mobile NFC Services 7

8 NFC Ecosystem Overview Nokia Motorola Samsung Sagem LG HTC Sony Ericsson G&D Gemalto Oberthur Sagem Orga NFC Forum ETSI GSM Association Global Platform Association ISO Inside Contactless NXP Sony ERG ACS Thales Ingenico I2e Olivetti Vivotech Veolia Cofinoga Carte Vitale Student restaurants Etc. Venyon (JV G&D + Nokia), Cassis International NXP Gemalto Oberthur Atos Worldline Experian Motorola Development of Applet/Midlet Gemalto OCS Trusted Logic Mobile NFC Services 8

9 Contactless Merchant POS NFC Ecosystem Key Findings CHIP Service Provider (SP) Application Owner SIM NFC OTA NFC Service Manager NFC Service Management Platform Application Provider Information System Application Owner Information System Trusted Service Manager (TSM) (performed by MNO or Third Party Provider) Trusted Service Manager as an operational and business intermediary : o Help service providers securely distribute and manage contactless services o Facilitate contractual arrangements of ongoing business relationships between SP and MNO SIM Card as the most appropriate NFC Secure Element(SE) in mobile phones o Ease Backwards of use compatibility - o Mobility & Security Standardisation o Capability of remote management o Multi-applicative environment 1. Trusted Services Manager 2. SIM card 3. Interoperability SIM Card Management System Card Issuer (MNO) GSMA Architecture Mobile NFC Services 9

10 Customer issues Loss & Thief Privacy protection Change of terminal Security levels of transaction Customer Change of operator No network coverage Discharged battery Mobile NFC Services 10

11 Main risks Technical risks Availability of NFC mobile phones Compatibility between mobile handsets and SIM Security of the system Handset Provider? MNO MNOs SIM Vendor End users Business risks The maturity of value chains Customer confidence concerns Lack of commercial business models A vertical integration of mobile and banking services Complicating the consumer s change of service provider SP SP TSM TSMs SP SP Mobile NFC Services 11

12 State of the art 30 NFC trials world-wide have shown strong adoption and positive feedbacks from users about ease-of-use Deployment of contactless cards and contactless equipments NFC trials are all around the world Many workgroups have been created for different purposes: costeffective, operational requirements, customer experience, 2 NFC available mobiles in 2010, but don t match whole technical requirements Mobile NFC Services 12

13 What s next? 21% penetration of mobile handsets by 2012 One in six mobile users will have an NFC-enabled device by 2014 iphone 5 offers NFC capability New business models to be defined Mobile NFC Services 13

14 Thanks for your attention! Mobile NFC Services 14