DSP. Mike Hames. Senior Vice President Application-Specific Products
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1 Mike Hames Senior Vice President Application-Specific Products
2 Breadth of Applications Drive Market Growth 15 Programmable Market 13% CAGR 7 6 Programmable Market Share $B % Source: SIA, November 26 TI Freescale Agere ADI Source: Forward Concepts, February 27 Big, fast-growing opportunity Shift from standalone processor to integrated systems TI gaining share in high-growth, micro-vertical markets Early entry, early insight into new, emerging markets
3 Driven by Customer Innovation Video/ Imaging Video Security Video Conferencing Video Phones IP Set-Top Box Automotive Lane Detection Electronic Power Steering Blind Spot Automotive Infotainment Infrastructure Pico Basestation WiMAX Basestation Cellular Radio Network Video Transcoding Industrial AC Drives & Servos Hybrid Vehicles Solar & Wind Inverters Uninterruptible Power Supplies Medical Portable Ultrasound Personal Medical Devices Bionics Automated External Defibrillator
4 Driven by Customer Innovation Video/ Imaging Automotive Infrastructure Industrial Medical
5 New Products Scaled and Optimized Shipping Today! Video/ Imaging DM644x DM643x DM648 DM32 DM42 DSC Targeted at >1 video markets Sub $1 parts 2K customers to date Automotive Auto DRE35 DRI35 F28x Scales from media radio to navigation to entertainment Highest perf. ADC Infrastructure TNETV32 TCI6488 TCI6488 TCI6488 C6454 C6414 C6416 C6415 C64x 3x channel density vs. prior 75% BOM decrease Industrial C24x F28x DM643x DM648 4x highest performing embedded-control Application-specific integration Medical DM6446 C6455 F28x C55x Higher precision and performance Ultra-low power
6 New Products Scaled and Optimized Shipping Today! Video/ Imaging DM644x DM643x DM648 DM32 DM42 DSC Targeted at >1 video markets Sub $1 parts 2K customers to date Automotive Infrastructure Industrial C24x Auto TNETV32 F28x DRE35 DRI35 TCI6488 TCI6488 TCI6488 DM643x F28x >2 new s in last 12 months C6454 C6414 C6416 C6415 C64x >15 more to come this year DM648 Scales from media radio to navigation to entertainment Highest perf. ADC 3x channel density vs. prior 75% BOM decrease 4x highest performing embedded-control Application-specific integration Medical DM6446 C6455 F28x C55x Higher precision and performance Ultra-low power
7 TI Grows Market with World-Class Training and Support Global Sales Force Distributors reach >5 countries Worldwide customers supported by industry s most experienced technical sales force Seminar Series Educating Developers Worldwide 45 cities globally 2,7 potential/existing customers >2, DaVinci evaluation modules deployed TI sales & applications support gets customers to market faster
8 Video Security DaVinci Digital Media Processors Major Trends Migration from analog, standalone CCTV to digital, converged IP networks Video analytics Growing globally in transportation, retail and building occupancy sensing TI Engaged with Top OEMs 1 Video Surveillance Camera Semiconductor Revenue $M 5 The IP camera segment represents the biggest opportunity Source: Suppli, February 27
9 Video Security DaVinci Digital Media Processors Major Trends Tailored device for video security Horsepower to handle video analytics Programmable for OEM customization, analytics and field upgrade Migration from analog, standalone CCTV to digital, converged IP networks Video analytics Growing globally in transportation, retail and building occupancy sensing TI Engaged with Top OEMs 1 Video Surveillance Camera Semiconductor Revenue $M 5 The IP camera segment represents the biggest opportunity Source: Suppli, February 27
10 Automotive Infotainment Cost Reduction through Integration New System Requirements Driven by consumers and OEMs Increased multimedia performance and software programmability Scalable solution from low to high end Consumer upgradeable Automotive-grade hardware and software solutions Automotive Infotainment Growth Mu Media Radio 2 Entertainment Navigation Mu 1 Mu Source: TRG Forecast
11 Automotive Infotainment Cost Reduction through Integration Audio Subsystem ARM Video Subsystem Automotive DaVinci Peripherals replaces 5 chips: Graphics DVD Radio Handsfree Media processors New System Requirements Driven by consumers and OEMs Increased multimedia performance and software programmability Scalable solution from low to high end Consumer upgradeable Automotive-grade hardware and software solutions Automotive Infotainment Growth Mu Media Radio 2 Entertainment Navigation Mu 1 Mu Source: TRG Forecast
12 Communications Infrastructure and VoIP Baseband VoIP Market Leadership Top 8 WCDMA basestation OEMs use TI s Top 5 Chinese TD-SCDMA OEMs use TI s Top 4 WiMAX OEMs use TI s VoIP Infrastructure Ports Mu 8 4 Source: Dittberner, Inc., % of VoIP infrastructure ports shipped use TI s
13 Communications Infrastructure and VoIP Baseband Peripherals Memory Memory Memory TCI6488 EDMA Accelerators Single-chip, 3-core, 3GHz produced on industry-first 65nm Memory Memory VoIP Memory Memory Memory Memory EDMA Peripherals ROM Codecs TNETV32 6 C64x cores provide performance at lower voltage Top 8 WCDMA basestation OEMs use TI s Top 5 Chinese TD-SCDMA OEMs use TI s Top 4 WiMAX OEMs use TI s VoIP Infrastructure Ports 16 Market Leadership 12 Mu 8 4 Source: Dittberner, Inc., % of VoIP infrastructure ports shipped use TI s
14 Industrial Control: Digital Power Optimized for Embedded Control Power OEMs Use Highest efficiency power supply Reduced component count System intelligence for failure prediction Fully programmable vs. fixed function Digital Power SC Growth Opportunity 4 1 $M M Units 3 $M 2 5 Mu 1 TI supplies s to 8 of the top 1 OEMs in solar power inverters Source: Databeans, 26
15 Industrial Control: Digital Power Optimized for Embedded Control C28x PWMs ADC Peripherals TMS32F28x Flash 1+ component reduction for digital power supplies Power OEMs Use Highest efficiency power supply Reduced component count System intelligence for failure prediction Fully programmable vs. fixed function Digital Power SC Growth Opportunity 4 1 $M M Units 3 $M 2 5 Mu 1 TI supplies s to 8 of the top 1 OEMs in solar power inverters Source: Databeans, 26
16 Medical Optimized for Imaging & Performance Major Trends Higher portability for use in: Homes Ambulances Malls Airports Convergence of functions Wireless solutions Source: IMS Research, GE Medical and TI estimates, 26
17 Medical Optimized for Imaging & Performance Major Trends Video/ Imaging Accelerator ARM Video Subsystem Peripherals TMS32DM6446 C55x Memory Power Management Peripherals TMS32C55x Higher portability for use in: Homes Ambulances Malls Airports Convergence of functions Wireless solutions Source: IMS Research, GE Medical and TI estimates, 26
18 Summary continues to be a great market for TI TI innovation drives new markets, gives TI early entry, early insight Fueling high growth and micro verticals All sizes of customers gain early access to leading edge-digital and analog technology Scalable technology optimizes product development investment and maximizes customer software reuse
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