Wireless Technology and Market Trends
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1 Wireless Technology and Market Trends Curtis Schmidek Vice President of Marketing L i t e P o i n t, A T e r a d yn e C o m p a n y. Al l r i g h t s r e s e r v e d. L i t e P o i n t C o n f i d e n t i a l
2 Session Topics Quick Market Check: - Key Markets and Underlying Technology The Big Bang Theory: - What s Created by the Smartphone Supernova New Directions for Wi-Fi: - Going both Low and High (802.11ah, af, ad) 2
3 Market Projections Device / Market Mobile Subscriptions 7.0 billion 9.0 billion 6.5% Mobile Phones (shipments) Smart Phones (shipments) CAGR ( 13-17) Notes Portio Research (only 4.0B unique subs in 13) 1.8 billion 2.1 billion 3.9% IDC, Gartner, NPD 1.0 billion 1.7 billion 14.2% IDC, Gartner, NPD, CCS Insight Tablets (shipments) 190 million 390 million 19.7% Gartner, Forrester, Canalys Internet of Things (shipments) 175 million 1.3 billion 63.9% Piper Jaffray Wearables (shipments) 60 million 260 million 44.3% BI, ABI, IMS, Juniper (medical/fitness: 50%+) 3
4 Underlying Technology Projections Technology Shipments CAGR ( 13-17) Notes LTE 225 million 750 million 35.1% CCS Insight Wi-Fi 1.8 billion 3.0 billion 13.6% IDC, Gartner, HIS (50% in smart phones-- offload) ac 50 million 1.4 billion 130% IHS, ABI (1M APs in 2013) Bluetooth 2.5 billion 4.4 billion 15.2% ABI (50% in smart phones) NFC (smart devices, only) 270 million ad (WiGig) million 1.1 billion 42.1% IHS, Berg In-Stat (15M in 2015), ABI (1.0B in 2017, 1.5B in 2018) 4
5 5
6 The Smartphone Has Become the Center of our Personal Universe
7 Like a Black Hole, the Smartphone Has Pulled in Numerous Product Categories 7
8 But Smartphones Are Creating of a New Universe of Smart Connected Devices 8
9 New/Reborn Product Categories Are Emerging Health / Fitness / Wearables ($1.4 billion in 2013, growing to $19 billion by 2018) Home Automation, Security, Energy Conservation ($3.6 billion in 2012, growing to $16.4 billion by 2019) 9
10 App-Enabled Devices Bring Higher Price Points (Not necessarily because they are more expensive to produce) Conventional Internet/App-Enabled Weight Scale Add an App $55 Add an App $149 Pedometer $21 $139 Irrigation Control System $86 Add an App $199 10
11 Products are More Useful When Connected Lighting and Sensors Security Fitness Environment and Energy
12 Forecasts for Wearable Shipment Vary Wildly Forecasts range between 50M and 375M units in Still in the Peak of Inflated Expectations phase. 12
13 Still No Single Communication Standard for IoT Experts predict it will be 10 years until there is consolidation on an in-home connectivity standard. 13
14 IoT-Enabling Antenna Technology DockOn, a LitePoint technology partner, joins us here today Compelling antenna technology ideal for IoT - But applicable to full range of wireless applications CPL antennas brings several innovations and advantages: - High efficiency design 1 to 3dB better than conventional, for better range/throughput - Large isolation between antennas Ideal for dual-mode and MIMO systems - Low COGS PCB-based design Highly repeatable in manufacturing - Ideal for coupling/ota test Further COGS reductions and simplified production test See their demo at the break 14
15 Wi-Fi Continues to Evolve
16 Spectrum Choices to Meet Application Requirements 54-72, 76-88, , , MHz GHz GHz af bgn a/n/ac ad ah , MHz GHz Very Long Range, Low Throughput Good Range, High Throughput Very Short Range, Maximum Throughput 16
17 802.11ad: Up at 60GHz and 7Gbps Multi-gigabit per second connections without wires 60 GHz enables high user density, good security, huge throughput - Range reduced to <10 meters Two main application areas defined: - WiGig Display Extension: transmission of audio/visual data Enables wireless DisplayPort and other display interfaces Transmission of lightly compressed or uncompressed video from a computer or digital camera to an HDTV, monitor or projector - WiGig Bus and Serial Extensions Implements common computer interfaces over 60 GHz Peer-to-peer connectivity (i.e., sync, storage, other high-speed peripherals) Chipset available in Q
18 Aggressive Forecasts for ad (Maybe optimistic, but it is coming ) ABI Research (Dec 2012): 175 million in 2014 growing to 1.2 billion in 2017! marketsandmarkets (Oct 2012): million in 2013 to reach 4.8 billion in 2018! 18
19 802.11af: Reclaiming Underutilized TV Bands af White Fi Uses the TV White Spaces spectrum - Underutilized TV spectrum from 54 to 806 MHz Long range and able to penetrate into buildings: - Servicing rural environments and developing countries - Extending the range of Wi-Fi in urban and residential environments - Eventually to become a standard Wi-Fi mode option (at 400MHz and above) Need for cognitive radios: Device must use unoccupied spectrum, based on database lookup and geographic sensing. Trials on-going in Africa and large UK trials planned for early 2014 Chipsets available in mid
20 802.11ah: <1GHz, M2M Communication Sub-GHz operation in the , MHz Long range at low power Battery-powered devices with years of operational life Sensor networks, home/building automation, other M2M communications Throughput based on combining channels: kbps with a 1 MHz band - Up to 40 Mbps over an 8 MHz band - BPSK to 256QAM modulation Chipsets expected in
21 Summarizing the Newest Wi-Fi Family Members IEEE Standard Frequency Range Bit Rates Range Typical Range ad GHz 7 Gbps <10 meters af ah MHz MHz Mbps Mbps 7-15 km ~ 1 km Primary Application(s) Wireless Docking, Cable Elimination, A/V Connections Rural Area Broadband, M2M Sensor Networks, M2M Chipset Availability Late 2013 Mid
22 Conclusions 22
23 Summary Market still huge for smart devices, but growth slowing Strong growth for the new ecosystem of devices that smartphones and tablets have enabled - Some older product categories are gone forever - But other are reborn as smart, connected device - Cumulative volume potential in the BILLIONS per year Wi-Fi continues to evolve, addressing new applications ah for M2M long range at low power af for extending range of standard data networking applications ad for super high-speed, short range docking and A/V application - All under one IEEE 802 roof to ensure harmony 23
24 Thank You 24
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