e-comma e-commerce Developer TM 04: Technical basics for e-commerce Developer

Transcription

1 e-comma E-commerce developer TM 04: Technical basics for e-commerce Developer

2 E-commerce developer TM 04: Technical basics Training Contents 1. Relevant TechnicalSolutions 1.1. Technical Solutions for the Creation of an e-business 1.2. Web Hosting Solutions 1.3. Web Design Solutions 1.4. Promotional and Marketing Solutions for the Creation of an e-business 2. Programming Skills 2.1. Most Important Skills 2.2. Tasks 3. Management Skills 3.1. Most Important Skills 3.2. Tasks

3 E-commerce developer TM 04: Technical basics Sources and further readings CIAPE(2016), En-youth teacher, Howto create an e-business project ( ), E-leadership community

4 e-comma 1 Relevant technical solutions

5 1.Relevant Technical Solutions 1.1. Technical Solutions for the Creation of an e-business Domain name The domain name is the first step for obtaining the online presence. Do not forget that your domain is your online identity and the name by which you seek customers or users of your website.

6 1.Relevant Technical Solutions 1.1. Technical Solutions for the Creation of an e-business The procedure that must be followed for buying the domain name is: Visit a registrar and checking if the specific domain name is available or not. Choice the extension of the domain name (.com,.net,.org,.eu etc) Registration of the domain name and payment.

7 1.Relevant Technical Solutions 1.1. Technical Solutions for the Creation of an e-business Regarding the registrars companies you have to check out the other basic features and characteristics of a registrar, especially of this one that you have the opinion that it is the best among thousands of others. These basic features could be: 7 days/week and 24 hours/day technical support Live chat customer service Reliability Sustainability Credibility Security Pricing

8 1.Relevant Technical Solutions 1.1. Technical Solutions for the Creation of an e-business Below are listed some of the bestcheapestdomain name registrars: 1. ipage 2. NameCheap 3. GoDaddy 4. HostGator 5. BlueHost 6. 1and1 7. InMotionHosting 8. Name.com 9. Register 10. DreamHost 11. Domain.com 12. iwantmyname.com 13. Hover.com 14. NameSilo.com 15. Gandi.net

9 1.Relevant Technical Solutions 1.1. Technical Solutions for the Creation of an e-business Here are some useful tips before registering your domain name: The domain must be as short as it is possible It has to be easy to remember, to speak spell, to write, to read It should be related to your niche It should represent your brand name or products/services Hyphens, numbers, and digits must be strictly avoided Letters replacement must be avoided (i.e. replacement s with z )

10 1.Relevant Technical Solutions 1.1. Technical Solutions for the Creation of an e-business Buy a domain name in 5 steps The procedure which is described below is almost the same more or less in all registrars. Step 1. Choose the Registrar and visit its official website. Step 2. Step 3. Type the domain name you prefer and click on the search button. When searching finishes, you ll see ifyour desirable name is available or not. If it is available pick it up directly! If not, try to type another one, or take a look at those domain names that the registrar suggest related to your types keywords. Of course you can choose any of them you like more and are available to register. When you find the most appropriate for you, just click on Add to cart button. Click on your Add to cart in order to confirm your order. Step 4. Step 5. Follow the procedure to create your account (sign in) or in the case that you already have an account there, fill up your keywords (username and password) to sign up. Payment. Usually most registrars offer more than one option (usually they are PayPal, Credit Card and Account Funds) for payment of the purchased domain name.

11 1.Relevant Technical Solutions 1.2. Web Hosting Solutions Web hosting The Web Hosting is a hosting service of user site (individual, organisation or company) to "raise" it to the Internet and it can be accessible to all Internet users.

12 1.Relevant Technical Solutions 1.2. Web Hosting Solutions There are some questions that could help you understand which form of web hosting is the most appropriate for you. These are: 1. Will the servers be shared with other company owners or not? 2. To whom does the server belong? Your company or an external provider? 3. Where has the server been installed: In a data centre or in your company?

13 1.Relevant Technical Solutions 1.2. Web Hosting Solutions Type of web hosting Characteristics Shared Web Hosting Suggested Providers BlueHost HostGator SiteGround Dedicated Web Hosting Suggested Providers InMotion BlueHost LiquidWeb A web hosting that is shared with hundreds of other individuals or business to make their sites online. Advantages Low cost Good technical support Easy installation Disadvantages Medium security support An entire server is reserved for a client or individual and not shared with other users. Advantages Appropriate for organisations/companies etc. High traffic limit Powerful support Disadvantages Expensive Not easy environment

14 1.Relevant Technical Solutions 1.2. Web Hosting Solutions Type of web hosting Characteristics VPS Hosting Suggested Providers ipage HostGator 1and1 Collocated or Reseller Hosting It is something like dedicated hosting, but the main difference between these is physical existence. In dedicated hosting, you rent an entire server that is physically located at hosts data center. Advantages High performance and reliability Not expensive for what it is offering High level control on server Disadvantages Difficulty in control and management High skill in technology are requested Servers belong to your company (you buy them) and are located in your data centre. Advantages Unlimited software installation capabilities Tight security measures Can make money by selling hosting Disadvantages Extremely expensive Qualified technical staff is required

15 1.Relevant Technical Solutions 1.2. Web Hosting Solutions Type of web hosting Characteristics Cloud Hosting Suggested Providers There are more than one servers connected to each other for storing data in parallel way. BlueHost SiteGround DreamHost Advantages Reliable and stable Unlimited storage space (mostly) Flexible Disadvantages Security problems Technical knowledge is required

16 1.Relevant Technical Solutions 1.3. Web Design Solutions Design of an e-business Next step is the identification of platform that will be used to design the e-business. Different software for developing electronic business are based on open software

17 1.Relevant Technical Solutions 1.3. Web Design Solutions Basic elements for the design and management of an e-business Logo creation Customisation of e-business (colours, fields, fonts etc.) Creation and update of the contents Also, the key issues that a future owner of an e-business must think about are below: Choice and creation of a logotype Choice of the e-business managers (how many?) E-business data and information ( , telephone etc.) Available products and/or services and their characteristics Choice of delivery and payment options (i.e. PayPal, credit card, cash on delivery etc.) Management of customers and order through reports (i.e. Who is my best customer? Which is the most famous product/service? Is it a good idea to send Newsletter?)

18 Website builder Wix Characteristics 1.Relevant Technical Solutions 1.3. Web Design Solutions A free website builder which is ideal for small businesses with limited budget and little time to learn and use a more complex content management system. Advantages Cost effective Easy to use HTML5 and AJAX Technology (allowance of animations and other benefits on page transitions i.e. static header and footer etc.) Disadvantages Restrictions for business growth Drupal During the last years it has been developed into one of the most popular and complex open-source content management systems on the market. Advantages Functionality and flexibility High Customisation and big availability of plugins Good support service Disadvantages High knowledge is required for installation and modification Some problems with efficiency as sometimes it falls behind other scripts.

19 Website builder Wordpress Magento Characteristics 1.Relevant Technical Solutions 1.3. Web Design Solutions A platform widely adopted by millions sites worldwide. Advantages Easy to operate Affordable Increasing number of templates and plugins High popularity for business of all sizes and industries SEO is easy to incorporate Disadvantages Frequent software updates Some problems with the contents as they sometimes don t appear the way the creator prefers Costly and time consuming The best known and widely used for ecommerce content management Advantages Large community of users High scalability Variety of plugins Disadvantages Slower performance because of the use of PHP Complex to learn

20 PHP is a server side scripting language designed CMS content management system SEO is short for search engine optimisation CEO chief executive officer Website builder Characteristics 1.Relevant Technical Solutions 1.3. Web Design Solutions Joomla! Squarespace An easy-to-use, powerful content management system. It is almost a combination of WordPress and Drupal. Advantages Good display because of the PHP scripting language Availability of Out of the box CMS Whole host of features for growing business Use of simple URLs in its structures Disadvantages Beginner to Intermediate Usability Use of server resources Unfriendly SEO Perfect for business that prefer a website which looks professional, expensive and visually stunning. Advantages Very nice templates for design Responsive templates (can be resized) Extensive styling options Disadvantages Blogs can be buggy Too many styling options

21 1.Relevant Technical Solutions 1.4. Promotional and Marketing Solutions for the Creation of an e-business Website builder Characteristics Google AdWords Advertisement of the whole website with general keywords. Advertisement of specificproduct(s)/service(s) with specificand special keywords. Facebook Ads Advertisement on other websites / portals Advertising the entire page in target group with geographical and qualitative criteria (users occupations, profession, age etc.). Advertising of specific post in target group with geographical and qualitative criteria (users occupations, profession, age etc.). Apart from the advertisement on social media, a promotional action can include advertisement to other websites or portals to specific target group after the necessary agreement of both sides.

22 e-comma 2 Programming skills

23 2. Programming Skills 2.1. Most Important Skills Knowledge and experience in development: He/she must be well aware that technology is evolving with time and should stay updated. He/she should have adequate knowledge of different fields and diversity in it. He/she must have learning skills to match with current trends. Software development: software development is the key to e-commerce success. The range of new e-commerce solutions is exploding, with capabilities such as automation, customer relationship management (CRM), website design, customer service, marketing-related functionality,and more.

24 2. Programming Skills 2.1. Most Important Skills Marketing and social media knowledge: You are developing an e-commerce platform for shopping stores. Now, if someone who has creativity then he can build a platform in such way which can attract many customers Problem-Solving Abilities: Whenever you try to create something new, then you will certainly face various kinds of issues. However, if you are hiring someone who just gives up at the first problem he is facing, then you will end up with nothing. Therefore, it is very crucial that you look into developer s problem-solving abilities and how much patience he has to deal with any possible issue.

25 Knowledge of computer science, programming, information technology Content Management: He/she is able to direct, write, edit and organise contents for users Client Relations: He/ she is able to make interaction with the clients simple and pain free. Be able to identify users and/orclients needs Attention to details 2. Programming Skills 2.1. Most Important Skills

26 2. Programming Skills 2.1. Most Important Skills Knowledge of SEO: SEO (Search Engine Optimisation) skills encompass various marketing skills, such as copywriting, data analytics, A/B testing, and an in-depth understanding of keyword use and content marketing. There is no simple trick to boostthe SEO of an e-commerce business. It takes strategic thinking, detailed planning, expansive data analysis and reporting, varied areas of marketing expertise, and the patience to see this work pay off as Google and other search engines slowly account for new changes to your online offerings.

27 Knowledge of Artificial intelligence (AI) 2. Programming Skills 2.1. Most Important Skills Ability to use data analytics tools: e-commerce retailers need to better understand their customers and how to reach them in an increasingly crowded digital marketplace. They also need to optimise supply chains, improve operations, and manage various facilities to net more profit. That's where data analyticscomes in. Be able to use Reporting, Auditing tools and software such as Google Analytics Moz, CrazyEgg, Clicktale andclicky.

28 2. Programming Skills 2.1. Most Important Skills Knowledge of HTML / CSS / PHP / JSand PS, Javascript, MySOL General understanding of relevant hardware Knowledge of FTP / SSH & Tools / Sublime text / Filezilla / VMWare / Xmind Knowledge of coding Knowledge of LinuxandPEARL SAP Hybris, Magento, and Sitecore

29 Website Design He/she will be responsible for determining the format and features of the website in order to maximise clarity and ease of navigation for customers. They will liaise with the Web designers to develop and alter the website as needed. Test and document software for web sites. Write, modify, and debug software for web sites. 2. Programming Skills 2.2. Tasks Write code to generate web pages, access databases and business logic servers

30 e-comma 3 Management skills

31 Communication: Effective communication. He/she must be able to clearly describe job duties to those they supervise, and lay out full plans to the management. Expert written and verbal communication is key to getting ideas across. Presentation skills 3. Management Skills 3.1. Most Important Skills Flexibility: The job is unpredictable. Candidates must be willing to work long, irregular hours when needed. The market changes quickly, and new developments may require a quick overhaul of the company s strategy. Thus, he/she will be able to change strategies and rethink conventional wisdom at any time. Professionalism: He/she will be required to oversee a team, meet with clients and designers, and present to superiors. As such, a professional approach in dress and speaking ability will be essential for success.

32 Innovation in Thinking: Any business would boost up with their uniqueness at first. If you want to create a different business platform, then you need someone who has creativity and innovation in thinking. Imaginative Mind: To create something new, you need someone who is unbeatable with his imagination. After all, if you are going to design new web pages, then you seek new ideas. There is no ambiguity in a fact that one with a great imaginative mind will offer you a totally outstanding platform at the end from scratch. Knowledge ofscrum, Agile,andWaterfall Leadership & Culture Team work 3. Management Skills 3.1. Most Important Skills

33 3. Management Skills 3.1. Most Important Skills Awareness: He/she has a sense of business. He/she should be well aware of business tactics and all the required ongoing information. Ability to Multi-Task: There is always a variety of work in business, and there is a lot to do. Therefore, someone who can perform numerous tasks at a time is certainly a right one to increase the growth of your business.

34 3. Management Skills 3.2. Tasks Role description: He/She will be primarily responsible for overseeing and managing the e-commerce department of a company with a significant online presence. He/she will handle decision-making for the website, social media accounts, and online advertising. He/she will also be responsible for research and development of new online marketing strategies, and for hiring and training the rest of the e- commerce division.

35 Research anddevelopment He/she will keep abreast of new developments in the e-marketing world. He/she will also research the company s core demographics and how to best reach them, in order to maximise search engine traffic and the effect of the company s targeted ad buys. Supervision, Hiring andtraining 3. Management Skills 3.2. Tasks He/she will oversee the entire e-commerce division and divide up employees on tasks. He/she will also be responsible for interviewing, bringing their preferred candidates to upper management, and providing necessary training.

36 Financial Planning andbudgeting He/she generally has a set budget from upper management for their division. The job of an e-commerce manager is to plan for e-marketing expenditures well in advance and develop a financial plan that will maximise their resources. Project Development andpresentation 3. Management Skills 3.2. Tasks He/she will liaise directly with upper management and present their plans for any new advances or initiatives to improve the company s online presence and e- sales.