What we can do for you

Transcription

1 What we can do for you

2 Contents Elements of Digital Marketing Google Analytics Search Engine Optimisation Pay Per Click Advertising Marketing Print Marketing Content Creation & Translation 2 / 10 info@tjs.co.uk

3 What we can do for you Elements of Digital Marketing Successful digital marketing requires different channels working together with clear objectives. At TJS we know that one of the greatest challenge for any business is achieving that balance. So, we ve simplified this marketing process into 5 core elements, which work together to help you achieve your objectives. By doing this, you can measure your success in each element and improve your return. This guide shows you what TJS can offer your organisation and how these services can fit into your overall marketing strategy. On site Improvements you can make to your site to keep it up-to-date and relevant. If it s interesting to your customers it will be of interest to the Search Engines. Site Performance How is your site performing against your objectives. Your website Off site Online activity across the web via paid and free channels. Experiments Test, review and improve. The goal is to identify changes to web pages that increase or maximize an outcome of interest. Offline Marketing What affect does your offline marketing have on your website. Hourly rate 60 Not sure where to begin? Give us a call and we will review your practices for free and see where we can help. 3 / 10 info@tjs.co.uk

4 Google Analytics Google Analytics is one of the most effective ways of monitoring your traffic and improving your customers experience. We offer a complete service from setting up your account to split testing the content on your site, in order to ensure your customers see what really matters to them. Setup Monthly report Google Analytics provides you with visibility of traffic coming to your site. Reporting includes: Audience, Acquisition, Behavior and Conversions We can arrange for a summary report to be sent to a specified recipient as a PDF attachment. We usually tailor these to include an Overview and Goal summary. Goals If a site s success is to be measured, then it s essential to know on what basis. Setting up goals allows you to specify one or more actions. E-commerce conversion We integrate your shopping cart into Google analytics so when a sale is made the details are fed directly into your Google Analytics account. You can then measure this against the other Analytics metrics. This service helps you answer questions like - Which of my online advertising provides the best return? Path analysis Are your customers starting the checkout and then leaving? Are the delivery charges too expensive? Is it the sign up process putting people off? Path analysis allows you to represent your sales path as a funnel channeling visitors to an end goal. You can see where they join and leave. An essential tool for improving conversions. Experiments, Split Testing A/B Testing. To remain competitive a business needs to constantly improve and evolve. An online site is the same. Google Experiments allow you to carry out randomized controlled experiments with access to detailed results. As the name implies, two versions of a site (A and B) are compared, to see which one performs best against your goals. Alternatively a multivariate test may be carried out with many variations being compared at once. Training An introduction into the basics of Google Analytics. You will be given a hands-on introduction into Google Analytics that covers: Logging in Audience, Acquisition & Behavior Available at our office. Max 2 persons in a single session, which typically last 90 minutes. 4 / 10 info@tjs.co.uk

5 Search Engine optimisation SEO is a vital component of any successful website if not a little daunting. As one of the leading SEO specialists in Lincolnshire, we can guide you through the process in a way that is understandable and measurable. Basic reporting Keyword research We provide a monthly report based upon how your site is performing against a set of keywords or phrases. We also provide an analysis of how your site performs for these keywords against your online competitors. Where you have limited knowledge of a market or product, we provide a comprehensive report on the frequency and competition for all keywords and phrases related to your product or service. On page optimisation As Google adjusts its algorithm our monthly report will highlight areas where your site can be improved so it has the best possible chance of increasing its ranking. Page Reviews Working from our optimisation reports we can fix errors, duplications, meta information omissions and keyword effectiveness. Webmaster tools setup It allows webmasters to check indexing status and optimise visibility of their websites. 404 report As part of Google s Webmaster Tools, we provide you with a spreadsheet of all the pages on your site that are indexed by Google but are currently unavailable. 301 redirects 301 redirects ensure that the pages on your existing site transfer seamlessly to their equivalent on the new site. 5 / 10 info@tjs.co.uk

6 Pay per click advertising At TJS we offer a complete PPC Management service. From researching the key phrases to implementing the campaigns, managing your cost per click to choosing the correct landing page, you will know that your PPC channel is being optimised by a Google AdWords Qualified individual. Campaign setup Ongoing management Remarketing Definition of objectives, strategy, product evaluation, campaign setup, review and launch A monthly telephone meeting and quarterly face- to-face review. Typically, our fees will be 10% of your monthly spend with a minimum fee of 200 per month. Remarketing lets you show ads to users who ve previously visited your website as they browse the web. Remarketing is a powerful way to stay engaged with your target audience. Presenting them with highly relevant ads and offers across the Web and making sure your brand is at the front of their mind when they re ready to buy can radically improve ROI. Google Shopping AKA Google product search, Google Products and Froogle Online merchants can list their products as part of a paid listing. We can guide you through the submission process helping you with data preparation or simply submission. 6 / 10 info@tjs.co.uk

7 Marketing In a world where s can be accessed wherever you are, on any device, marketing has never been so important. However, collecting and managing your data, whilst producing campaigns that are tailored to your market s needs can seem like a never ending task. We take the work out of marketing for you, with a managed service that is tailored specifically around you. MailChimp integration Template design Split Testing If you collect contact details on your site this service allows you to automatically pass these details to your MailChimp account. The most cost effective way of sending a regular communication to your customers is to have a branded template that you can use repeatedly. Unsure about which subject line will provide you with the best open rate, why not send two versions of your with different subject lines and see which one gets opened the most. Managed service Provide us with your campaign objectives and we will provide a complete service including design, implementation, dispatch and analysis. 7 / 10 info@tjs.co.uk

8 Print Marketing Every marketing campaign needs a balance of different channels, which is why we can develop print marketing materials and deliver them from concept to the customer. Working alongside you, we can integrate this channel alongside your marketing strategy and ensure that you get a ROI. Design Fulfilment Based around what you want to achieve, we have a team of creative designers with a passion for print who can design your materials for you. From segmenting your market to organising the fulfilment, we will manage the whole process so that all you need to do is approve the final designs. 8 / 10 info@tjs.co.uk

9 Content Creation & Translation Copywriting Writing well-written content for the web is a skill that can pay dividends in e-commerce conversion and search engine rankings. Whether it s for a webpage or a blog, relevant content can engage the customer and really boost your SEO ranking. Poor quality content can do the opposite. We have specialist copywriters who will take the time to understand your message and tailor copy to ensure is beneficial to your customers and your website. Translation Growth into foreign markets is a low- cost route to market your products or services. 9 / 10 info@tjs.co.uk